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Social Pros Podcast

Convince & Convert

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Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that ...
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Connect Convince Convert

Small Biz Digital Media

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As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
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Questioning Christianity Podcast

Questioning Christianity Podcast

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Questioning Christianity is a podcast for Bible Belters with doubts and questions about Pop-Christianity. All episode are now available at https://www.youtube.com/@questioningchristianitypodcast. Join Dr. Rob Helton and Dan McClellan as we discuss some of the tough questions of faith. Maybe you have questions that your faith community never addressed...well, at least not satisfactorily. Do you feel disenfranchised, jaded, and burned-out by church counterculture, judgement, damnation, legalis ...
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Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. ...
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Are you frustrated with chasing clients who don’t convert or waste your time? In this episode, Chris Miles, a passive income coach, reveals his secret system for attracting high-quality clients and filling his calendar without spending time on tire kickers. He shares the exact client-filtering funnel and marketing strategies that have fueled his su…
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Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today’s hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidan…
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What if the fastest way to scale your business wasn’t another funnel, ad, or cold email—but building a room people pay to be in? In this episode, Adam Whitney breaks down how he grew 7 Figure Flipping from an idea into a multi-million-dollar mastermind community. You’ll hear exactly how he attracts the right people, delivers game-changing value, an…
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Think closing sales means being aggressive, flashy, or scripted? Think again. In this episode Tom Krol welcomes Claude Diamond known for his no-pressure “GUTS Sales Method.” Together, they challenge the outdated scripts and reveal a more human, results-driven way to sell. No funnels, no fluff, just real conversations that convert. If you're tired o…
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Are you struggling to attract the right clients despite all your online efforts? You’re posting, engaging, and sharing content, but it feels like you're still not making real connections. In this episode, Megan Huber, an expert in community-building, shares actionable strategies for turning Facebook groups into thriving communities of engaged and l…
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There are a lot of people in the coaching space who want to start building a mastermind. The first question they've got to ask is, "How do you start from scratch?" Cody Jefferson, a guy who has built some of the most successful masterminds in the country, answers this question. In this episode, he talks about the things that work and don't work in …
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Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone o…
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Ever feel like you should write a book, but just the idea of sitting down to do it feels overwhelming, time-consuming, or confusing? What if you could write a book and knock it out in a single day, and have it generate leads for you on autopilot forever? In this episode, Lyndsey Merryman, who's been selling online for over 20 years, now breaks down…
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Thinking about launching a mastermind or scaling the mastermind you already have, but struggling to attract the right people? On today's episode, Tom speaks with Patrick Precourt, a very successful real estate entrepreneur and performance coach who worked with some of the biggest names across different industries. Patrick has coached high-level ent…
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Do you want to generate clients without spending thousands of dollars on paid ads? This episode is for you, as Keith Gillispie, a former Marine-turned real estate investor-turned software creator-turned coach, is going to talk about his military-based methodology for getting massive results for clients. You'll learn how to: Create software using Yo…
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Are you trusting PayPal or Stripe to process your payments? If so, are you aware that one day they could freeze your funds without warning? This episode discusses the hidden risks of using these platforms, particularly for coaches and consultants. Ryan Ellefsen, who has helped finance big names like Tony Robbins, reveals why your payment processor …
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How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we di…
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Imagine transforming your expertise into a thriving coaching business, where your first paying client isn’t a distant dream but a tangible reality. The key to unlocking this success lies in mastering a few simple strategies that fast-track your progress. In this episode, we’ll dive into exactly how you can get started and avoid common pitfalls alon…
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What if you could tap into a goldmine of potential clients without spending a dime on ads or building a large following? Many business owners get lost in the hustle of creating endless content, hoping the algorithm will do the work for them. But what if there was a simpler, more effective way to attract clients—one that taps into an already existin…
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Are you posting daily on social media and still not seeing the results you want? The secret to transforming your social media presence into a client-generating machine lies in the strategy, not the frequency of posts. In this episode, Jen Way reveals her proven system that leverages Facebook groups to attract the right clients without burning out o…
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What does an appealing life look like? How can we make our own life that appealing? What things will fill up my life and make me feel complete? In this episode, Fraser Bayley, a master of selling, talks about the art of telling a story, the mistakes most people do in selling, and how to craft messages that attract clients like a magnet. Tons of val…
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How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2025 and how research can be leveraged to craft comp…
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Why do some coaches make millions while others struggle to get noticed? What’s the secret behind successful coaches and course creators consistently making a huge impact? In this episode, Joseph Aaron shares the system that the top 7-figure coaches use to turn their messaging into a high-profit machine. From crafting the right words to leveraging p…
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What if the thing holding you back isn’t time, money, or talent—but the people around you? In this episode our host Tom Krol is with Ken Joslin, CEO of the GSD Collective & the CREATE Conference, to discuss the fastest way to start anything. As the leader of the #1 Faith-Based Entrepreneurial Mastermind & Conference in America, Ken helps entreprene…
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What if the key to selling high-ticket coaching isn’t about fancy funnels, expensive ads, or years of experience? In this episode, Jason Lavender shares his journey from real estate to coaching, revealing how he built a thriving business by leveraging Facebook groups and organic client attraction. Host Tom Krol into Jason’s strategies, mindset shif…
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What’s the secret to closing high-ticket clients effortlessly? In this episode, Tom Krol is with Leif Meyerson, one of the top sales experts with 25+ years of experience in high-ticket sales, conversions, and sales psychology. Leif shares how he built confidence, overcame fear of rejection, and created a proven framework to close premium clients wi…
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How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, understands the profound impact of weather on consumer behavior—and how to harness it for deeper connection and trust with their customers. In this episode, we explore how The Weather Company collects and leverages …
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How can brands create safer, more engaging digital spaces while maximizing the impact of their social media efforts? Matthew McGrory, CEO of Arwen AI, shares how AI-driven moderation helps brands protect their communities, reduce toxicity, and improve ad performance. In this episode, we explore how companies like Hinge and Formula One teams work wi…
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How do you turn brand interactions on social platforms into moments that feel personal, meaningful, and community-driven? Jamie Ray, founder and CEO of Buttermilk, knows the secret lies in nurturing the bond between brands and their biggest fans. In this episode, we dive into how Buttermilk prioritize community-first engagement, helping brands crea…
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What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Director of Social Media at San Manuel Band of Mission Indians (SMBMI), speaks with Zontee and Hannah to reveal how her team manages the social accounts for all SMBMI properties (and the various elements within e…
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How do you take a global hospitality brand and make it feel personal, heartfelt, and human? Dannii Ceniceros, Senior Analyst, Global Social Engagement at Hilton, reveals how his team turn trending moments into magical ones. From helping a kitten named Wisp recover safely to gifting a TikTok storyteller their dream trip to London and Paris, Hilton’s…
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab  It's time to get the par-tea started. And today's product promises to be the best you've ever had. Will they be able to convince the Sharks that they need a taste? Or will their $10M valuation prove too steep? Hosts Jorie Munroe and Ariel Boswell jump into the tank with their busi…
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab  Today's founders are trying to solve the iPad Kids phenomenon by giving them more reasons to be on their iPads. Make it make sense, am I right? Their summer camp program aims to have your kids filming and editing their way to content creator success. Will the Sharks think it's tec…
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab  In sports, it's important to be gritty, or according to today's founders, grippy. That's right, forget about chalk, today's product promises stronger grips with a quick pat pat and clap clap. With a $10M valuation, these founders may find themselves in a sticky situation. Will the…
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What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how the team has been working on a brand new identity for 2025 that connects products, people, and stories in a way that feels uniquely human. From their three core pillars to balancing authenticity and inclusivit…
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 The holidays are upon us and what better gift for your child than a specialty power saw? Don't worry, it's totally kid proofed. It'll just cut your bank account with its price tag of $230. What could go wrong? Will the Sharks think this product is a cut above the rest or will these founders be dismissed as hacks?…
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What do you call a jacket that goes up in flames? A blazer! Not unlike today's pitch, am I right? Mostly joking. This outerwear company boasts all time sales of $505, 000, but with a valuation of $2.5 million, will these founders manage to snuggle up next to a shark, or will the re…
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab The product today is simply astounding. It's an innovative take on men's swimwear that's more than a little cheeky. But with only 1, 000 in sales, the Sharks may need some buttering up. Will the Sharks take a bite or will these founders leave bummed? Hosts Jorie Munroe and Ariel Bo…
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Building a successful influencer program isn’t just about campaigns. It’s about connections. On this episode of Social Pros, Kara Salazar, Senior Influencer Marketing Specialist at Southwest Airlines, takes us behind the scenes of their thriving influencer program. From truly understanding each influencer’s unique style to bringing them together fo…
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab What kind of vehicle did the mushroom drive? A spores car, of course! We've covered at least three other mushroom products from Shark Tank, but nothing with a $7M valuation. Will this product make the Sharks give a shiitake or will the Sharks think this founder needs way more room …
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Get the Entrepreneurship Trends Report: https://clickhubspot.com/ab There's something fishy about today's product. As in, it looks like a fish. It tastes like a fish, but it's made from vegetables? That's right, it's a safe and vegetarian spin on raw fish. Mercury and parasites not included. And for one special shark, this product is going to be a …
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As it’s Thanksgiving week, we’re taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Marketing Association. In this conversation, Bennie breaks down how AMA supports both academics and practitioners, shares his perspective on AI’s ethical and legal challenges, and even explains why LinkedIn is hi…
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