Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teachi ...
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Why Your School Needs You to Do Less, Not More | EP 254
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14:30Are you stuck in the daily grind of running your music school—answering emails, fixing schedules, solving problems? In this episode, Dave challenges the idea that more hustle equals more growth. Learn why doing less—and thinking bigger—is the smartest move you can make. We’ll unpack the power of strategic thinking, how to build your “War Room” rout…
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The #1 Marketing Lesson Music School Owners Can Learn From Banana Ball | EP 253
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16:25In this episode, Dave uncovers what baseball, Banana Ball, and your music school’s marketing have in common. Learn how reimagining tradition and listening to sales calls can spark marketing gold—while keeping students (and their parents) obsessed with your program. Key takeaways include: How to identify and eliminate friction in your lessons Why gr…
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How to Supercharge Your Learning as a Music School Owner | EP 252
32:48
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32:48Running a music school without business knowledge can feel like composing a symphony without knowing how to read music. In this episode, we break down the three essential pillars of business growth that every music school owner needs to master—without spending hours buried in textbooks. Here’s what you’ll learn: The 3 essential daily habits that wi…
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How AI Can Revolutionize Your Music School | EP 251
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19:36
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19:36AI is changing the way music schools operate, but is it a friend or a threat? In this episode, Dave breaks down how AI can help you save time, market smarter, and make better business decisions—without losing the personal touch that makes your school unique. Key Takeaways: How AI can handle the busywork so you can do what you love—teaching music. T…
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Turning Happy Parents Into Raving Fans — Without Spending a Dime on Ads | EP 250
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20:19What if your music school wasn’t just a business, but a life-changing community? In this episode, we explore how small, thoughtful gestures turn everyday interactions into lasting connections. Learn how generosity can grow your music school, deepen relationships, and create raving fans — all without a big marketing budget. davesimonsmusic.com…
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How a Mission Statement Can Guide Your Music School’s Growth | EP 249
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14:12Unlock the true potential of your music school with the power of a well-crafted mission statement. In this episode, Dave explores why a mission statement is more than just words on paper—it’s your school’s compass for growth, unity, and purpose. Learn how to write a statement that reflects your vision, guides decisions, and inspires everyone who wa…
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Turn Parent Interactions into Marketing Gold | Ep 248
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18:15Learn how your sales calls can supercharge your music school marketing! In this episode, discover how real-time conversations reveal the exact words and emotions that resonate with parents. Use their hopes, dreams, and objections to refine your messaging and create more impactful marketing campaigns. davesimonsmusic.com…
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What Music School Owners Can Learn From The Super Bowl | EP 247
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24:03What can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strategies to your recitals. Learn how to build excitement, create meaningful traditions, and turn your events into can't-miss experiences that boost retenti…
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Struggling with Facebook Ads? Here’s the Fix With Ray Kirsch | Ep 246
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45:14Struggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn how to refine your targeting, craft compelling offers, optimize your landing pages, and track performance for better ROI. Discover how to turn your ads…
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Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245
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51:53This episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging. da…
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3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244
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49:12Why aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them. From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting…
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Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243
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49:24Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Laur…
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What Music Schools Can Learn From Dance Schools | EP 242
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48:45As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school. We’ll talk a…
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How to Craft Stories That Drive Word of Mouth Marketing | EP 241
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13:49In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation. davesimonsmusic.com…
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Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239
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20:30In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you’re already ru…
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Why Your Social Media is Underperforming | EP 240
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8:03In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool…
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Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
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33:18Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music, dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs. Whether you're a music school owner or instructor, this…
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Why You Should Use Pain In Your Marketing | EP 237
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5:31In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's mark…
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Market Your Group Classes Without Spending a Dime | EP 236
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43:59In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar. Key Points Covered: No Paid…
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Helping Parents See The Value in Group Classes | EP 235
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7:54For a deeper dive into these topics, join Dave's webinar on July 11th at davesimonsmusic.com/webinar, where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode: Discover why group cla…
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The #1 Way to Fill Your Group Classes | EP 234
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5:35Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs. Join Dave in his u…
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Reimaging Music Lessons with Nate Shaw | EP 233
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1:06:06In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning. Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education. davesimonmusic.com…
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A Rare Opportunity to Work with Dave Simon | EP 232
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10:18Join Dave as he delves into the essentials of effective leadership in the music education business. He explores the importance of mentorship, both in having a mentor and being one. Discover how these relationships can transform your business approach and provide deeper insights. Dave shares a personal story about making tough decisions with a mento…
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A Cure to the Music Teacher Shortage Part III | EP 231
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30:06Many music schools prefer hiring instructors with advanced degrees, but U-Rock Music School’s focus on mentoring and hiring teenager stands out. In this episode, I speak with Daniela Guglieta, a parent from U-Rock. She shared her positive experience with teenage instructors and her initial reaction to her child’s 17-year-old teacher. davesimonsmusi…
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A Cure to the Music Teacher Shortage Part II | Ep 230
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36:40Join Dave as he explores the innovative solution to music teacher shortages with Cathy Hallessey and Brian Brodersen from U-Rock Music School. Discover their unique approach to staffing their school with teenage teachers and the challenges and rewards they encounter along the way. davesimonsmusic.com…
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Join Dave as he delves into the essentials of effective leadership in the face of adversity. He explores how to navigate crises with composure and clarity. Discover the pivotal role of leadership in business, especially during crises. From weathering the storm of recession to navigating the uncharted waters of a global pandemic, Dave uncovers valua…
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5 Limiting Beliefs That Could be Hurting Your Music School | EP 228
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18:09Join Dave as he shares the top challenges music school owners face and how to overcome them. Based on insights from a recent Music Lessons and Marketing Facebook group poll, Dave identifies five common limiting beliefs among music school owners, such as not enjoying the business side or feeling inadequate with technology. Reflecting on his own expe…
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An Instagram Ads Strategy For Group Classes | EP 227
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37:18Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's …
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How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226
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9:21Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key…
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How to Create a Word-of-Mouth Marketing Strategy | EP 225
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20:29Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tact…
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What Your Families Think of Your Pricing | Ep 224
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17:08In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their …
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How I Went from 140 to 700 Students in 3 Years | Ep 223
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46:59In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.comBy Dave Simon
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How to Create a Music Summer Camp Part II | Ep 222
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26:53Learn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.comBy Dave Simon
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How to Improve Summer Student Retention | EP 221
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19:13In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.comBy Dave Simon
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How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220
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39:10Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.comBy Dave Simon
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8 Business Lessons I Learned During COVID | EP 219
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20:41In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.comBy Dave Simon
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Teaching Without a Method Book With Tim Topham | Ep 218
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33:45Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.comBy Dave Simon
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10 Ways to Market Summer Camp | Ep 217
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1:01:48In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.comBy Dave Simon
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How to Create a Marketing Strategy in 20 Minutes | EP 216
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14:35In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.comBy Dave Simon
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Make a Promo Video Without Spending a Dime | EP 215
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24:58Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.comBy Dave Simon
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How to Rank #1 on Google Without Spending a Dime | EP 214
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28:52In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.comBy Dave Simon
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How Cultural Changes Impact Your Music School with James Patrick | Ep 213
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41:39Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.comBy Dave Simon
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What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy. davesimonsmusic.comBy Dave Simon
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How to Get More Done in Less Time-Managing Projects | EP 211
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13:52Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.comBy Dave Simon
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How to Ramp Up Your Word of Mouth Marketing | Ep 210
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18:07In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school. davesimonsmusic.comBy Dave Simon
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9 Books Music School Owners Should Read With Jonny Wilson | Ep 209
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24:14Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.comBy Dave Simon
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How to Improve Student Retention | EP 208
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14:14Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.comBy Dave Simon
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How First Impressions Impact Your Music School | Ep 207
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17:32In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the …
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How to Fix Your Marketing with ChatGPT | EP 206
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18:20In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT. davesimonsmusic.comBy Dave Simon
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With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.comBy Dave Simon
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