Tim Lazor's Unique Retail Marketing Firm Specializing In Growing The Convenience Store Sales by focussing on Customers. We help: Convenience Store Retailers…Convenience Distributors…Convenience Manufacturers & Suppliers……Grow their sales and margins with differentiated, disruptive, and value–creating marketing programs.
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Is AI about to upend your fuel and c-store business? Or is it the key to unlocking unprecedented profits and efficiency? The truth is, you need AI, but the sheer volume of information about this new technology can be overwhelming. You're a busy leader, juggling razor-thin margins, demanding customers, and constant market shifts. You know AI is a game-changer, but where do you even begin? The clock is ticking, and your competitors are starting to figure this out. Staying on the sidelines is n ...
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The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers. Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters. The Independent Farmer Podcast is hosted by Barn2Door. We of ...
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Discover unparalleled convenience and fashion-forward inventory with My Online Fashion Store, your go-to drop shipping supplier for trendy apparel. Catering to online retailers, this supplier offers an extensive collection of stylish clothing and accessories, meticulously curated to keep your store ahead of the latest trends. Benefit from seamless integration, no minimum order requirements, and fast shipping directly to your customers. With My Online Fashion Store, you can focus on growing y ...
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On this podcast for growing technology companies, we interview the CEOs of exciting tech companies that are disrupting all industry sectors. Crafted for strategic investors and senior decision makers, we go deeper than just history and stories, we discuss customers, culture and opportunity. We go into how much love there is for the company’s products / solutions in the marketplace. For those earlier stage companies, we focus on the technology and solutions, the people and know how, the produ ...
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Many Tactics for Selling Pastured Poultry for Profit
45:33
45:33
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45:33In this week’s episode, Phil from Hopewell Farms (GA) shares how he has scaled his poultry operation from scratch to a profitable business. Hear how he thinks about costs, builds in recurring revenue and successfully prices & packages his birds. For more Farm resources, visit: barn2door.com/resources…
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Government Overreach in Independent Farm Operations
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40:38In this week’s episode, Barn2Door and Peter of Bartlett Farms (ND), discuss various instances the government regulations have impacted independent Farm sales, and examples of how Farms can take control of their operations. See how Peter has expanded access to his raw milk and beef. For more Farm resources, visit: barn2door.com/resources…
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AI, Explained Like a Human If you lead a team or a business, you don’t need more AI buzzwords. You need clarity—and a path to action. In this episode, we break down the two most important ways AI is already reshaping work: Handling repetitive tasks faster—and smarter—than humans Coordinating across systems like a 24/7 digital team You’ll walk away …
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Selling Half and Whole Hogs from the Farm
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43:05In this week’s episode, Janelle talks to Erica of Benoit Family Farmstead (MO) to discuss selling pork to her community. From cuts to bulk orders, she uncovers how she manages her inventory, builds FOMO for her products and keeps her fulfillments streamlined. For more Farm resources, visit: barn2door.com/resources…
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🚀 RPA is dead. Long live Agentic Automation. Imagine AI that doesn't just follow rules… it thinks, adapts, and reasons through your most complex workflows. In this special edition of Fueling AI, we unpack the game-changing concept of Agentic Automation from New Tide AI—and why it’s a huge leap forward for fuel and convenience retail. You’ll discove…
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Why Barn2Door? Software for Farmers
1:06:03
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1:06:03In this week’s episode, Alex of Chucktown Acres interviews Janelle, CEO and Founder of Barn2Door, to discuss the history, mission and future of the business. Built to put the power back into Independent Farmers' hands, learn how Barn2Door has expanded its software and services tailored specifically for Farm operations. For more Farm resources, visi…
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How to Build a Loyal Base of Local Customers for your Farm
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36:42Ryan Grace, an Account Manager at Barn2Door, shares the who, what, when, where, why and how of building a Loyal Base of Local Customers for your Farm. Learn the best practices for identifying Buyers in your community, maintaining consistent communications and leading them to make a purchase. For more Farm resources, visit: Barn2Door.com/Resources…
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Tom of Bennett Farms (MI) shares the challenges tackled (and overcome!) as he doubled his Farm sales… then doubled again in just 4 years. In this latest episode, hear Tom’s advice for Scaling your Farm Business. For more Farm resources, visit: barn2door.com/resourcesBy Erin Farmer
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*POPULAR* Grassroots Marketing Academy for Farmers
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51:43
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51:43In this week’s episode, Alex of Chucktown Acres (SC) and host of Barn2Door’s Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list! For more…
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Farmer Spotlight: Sasquatch Family Farms
1:10:04
1:10:04
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1:10:04What happens when you have 2 Independent Farmers --- one from each coast --- talk shop? In this week’s episode, Alex of Chucktown Acres (SC) chats w/ Shauna of Sasquatch Family Farms (WA) about growing a business from scratch, community support in clutch moments, and why and how Farmers can attract local Buyers to ensure ongoing sales. For more Far…
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In this week’s episode, Janelle (Barn2Door CEO) and Cory (Farmer Success Team) discuss marketing myths (misconceptions) that can negatively impact Farmers' sales outcomes. If you are an Independent Farmer selling direct --- this is a must listen, to avoid and/or overcome marketing pitfalls! And discover GREAT tips for Farmers on successful marketin…
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Attracting Local Buyers to your Online Farm Store
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29:20
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29:20In this week’s episode, Ryan from the Barn2Door Success Team (who talks all day everyday with Independent Farmers!) discusses tips for Farmers' online store(s). Hear what he recommends for Farmers selling direct into their local communities. For more Farm resources, visit: barn2door.com/resourcesBy Erin Farmer
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In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory. For more Farm resources, visit: https://www.barn2door.com/resources…
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AI Nightmare Fueling Lawsuits - Steve Britt, AI & Data Privacy Expert, Britt Law
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58:25AI Nightmares Fueling Lawsuits?! ⚖️ What if using AI could land you in court? Industry veteran and host, Doug Haugh, sits down with Steve Britt, a national AI and data privacy expert and managing partner of Britt Law, to discuss the complexities of data privacy and AI. The insights are mind blowing. One wrong step and your AI could be a liability m…
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In this week's episode, Janelle meets with Phil of Hopewell Farms to discuss becoming a Farmer, marketing to local Buyers and making healthy food convenient. Phil shares his best practices for reaching Buyers in his community and making a plan for his sales. For more Farm resources, visit: Barn2Door.com/Resources…
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The AI Age for Fuel and C-Stores. Vlad Collak, Co-Founder and CEO of NewTide.ai, joins Doug Haugh Chairman
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48:09Greatest Disruption in History Vlad Collak, NewTide.ai Co-Founder and CEO, shares the key to thriving in the greatest disruption ever to hit fuel and c-stores. AI is a once-in-a-generation opportunity to create intelligent processes and systems that solve real problems and establish a competitive advantage for the future. You'll discover the specif…
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Direct to Consumer Strategies for Selling Whole Cows
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44:36In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering …
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Grow C-Store Sales & Foot Traffic Faster With SMPs (Strategic Marketing Promotions)
32:40
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32:40Send us a text What’s the fastest and easiest way to grow your convenience store sales without breaking budgets? Answer: SMPs---Strategic Marketing Promotions. SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome. But here’s a secret…successf…
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In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes. For more Farm resources, visit: https://…
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5 Mistakes That Sabotage Your Convenience Store Marketing & Sales Success.
36:49
36:49
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36:49Send us a text When you learn to see... •The convenience industry and its' customers DIFFERENTLY, •Your store model and retail marketing DIFFERENTLY... ...ONLY THEN can you create new sales and growth opportunities. Let's explore: Why doesn't the convenience store industry grow commensurate with the growing importance of convenience in every other …
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How to Allocate your Farm Marketing Spend
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17:25In this week's episode, James meets with Taylor of Bridging the Gap Financial Services LLC to discuss how to allocate Farm finances across marketing efforts. Taylor explains what can be considered a write off and the importance of budgeting for marketing efforts. For more Farm resources, visit: barn2door.com/resources…
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How the USDA's Proposed Salmonella Framework Affects Poultry Processors
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29:21
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29:21In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor. Make a comment by January 17th, 2025: https://www.regulations.gov/docket/FSIS-2023-0028 Learn more about the proposal: https://www.farmtoc…
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From 1 to 1,000: How I Grew my Local Farm Customer Base
30:56
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30:56In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers. For more Farm resources, visit: https://www.barn2door.com/resourcesBy Erin Farmer
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Exclusive Content: 5 Tips for Farms to Sell Out Before Next Season
26:49
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26:49This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season! Find more Farm resources: https://www.barn2door.com/resourcesBy Erin Farmer
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Creating your Ideal Customer Profile for Farm Retail Buyers
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22:32In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales. For more Farm resources, visit: https://www.barn2door.com/resources…
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Retail Media Networks In Convenience Stores: A Good Marketing Idea? For Who? My Hot Take.
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10:43
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10:43Send us a text Is putting a radio station that YOU OPERATE inside your convenience store a good retail marketing idea? Is operating a radio station and selling RMN ads on it in your "retail wheelhouse?" Prove it to me. What do your customers say about this? You didn't ask them....? Uh oh. Notes: So here's the one question of the day for the conveni…
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In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community. For more Farm resources, visit: https://www.barn2door.com/re…
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In this week's episode, Janelle and Lois of Yoder-Way Farm discuss the transition from commercial dairy to direct beef sales. Lois explains how she builds her community through marketing on social media and through newsletters, as well as securing recurring revenue. For more Farm resources: https://www.barn2door.com/resources…
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Seamless Farm Sales with Combined Inventory
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29:19
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29:19In this week's episode, James and Anthony discuss Barn2Door's most recent feature (set to release in the coming weeks): Combined Inventory. Your Farm store will have the ability to offer a single item --- regardless of price(s), unit size(s) and / or price sheet (retail, private or wholesale). Learn more: https://www.barn2door.com/blog-all/combined…
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In this week's episode, James speaks with Kevin about best practices for a Farm's online store. From an easy-to-shop inventory and convenient fulfillment schedules. Learn how software built for Farmers can make your store streamlined and profitable. For more Farm resources, visit: https://www.barn2door.com/resources…
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This audiobook provides insights from successful Farms across the country who share lessons from their own errors, and how to avoid them. Learn best practices to build a thriving Farm business, while minimizing the impacts of potential mistakes your Farm encounters along the way. For more Farm resources, visit: https://www.barn2door.com/resources…
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Farm Finance Reporting with Taylor Bridges
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21:09In this week's episode, James talks with Taylor Bridges of Bridging the Gap Financial Services LLC to discuss a streamlined process for Farms to report on their finances. She discusses practices to keep finances organized and to save time when tracking and reporting, as well as her recommended financial software. Join our Finance Academy: barn2door…
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Farmers Market Best Practices with Bennett Farms
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45:47In this week's episode, James sits down with Tom of Bennett Farms (MI) to discuss Farmers market best practices. From choosing the right Market to how much product to bring, Tom now successfully serves 20+ Markets. Find moreFarm resources, visit: barn2door.com/resourcesBy Erin Farmer
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In this week's episode, Janelle speaks with Laci of Tagge’s Famous Fruit and Veggie Farms in Utah about their Farm’s delivery day. The Farm serves over 1,000+ CSA members, and uses software to simplify and save time fulfilling orders. For more Farm resources, visit: https://www.barn2door.com/resources…
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In this week's episode, James speaks with Peter of Bartlett Farms (ND) about how he increased his average order value by educating Buyers, selling sustainable products and offering a convenient option to shop. For more Farm resources, visit: https://www.barn2door.com/resourcesBy Erin Farmer
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Your Ultimate Drop Shipping Partner for Trendy Apparel - My Online Fashion Store
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1:05Discover unparalleled convenience and fashion-forward inventory with My Online Fashion Store, your go-to drop shipping supplier for trendy apparel. Catering to online retailers, this supplier offers an extensive collection of stylish clothing and accessories, meticulously curated to keep your store ahead of the latest trends. Benefit from seamless …
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In 2020, Joe made the switch to Barn2Door’s software built for Farmers. Instead of using analog records or a horizontal ecommerce solution (formerly Shopify), he moved the business to an order management solution, designed to support Retail (consumer) and Wholesale (restaurant) buyers. While Joe has seen other Farms constrained by commodity prices,…
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Farmer Spotlight: Veteran's Liberty Ranch
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54:37On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales. Learn more about Julie and Michelle: https://www.barn2door.com/fan/veterans-liberty-ranch Find …
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Exclusive Content: Farmers' Market Day? Double your Sales
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14:22Farmers’ markets can boost visibility in your local community, but they are not necessarily a catch-all. Today, 99% of Americans don’t regularly attend farmers’ markets. The lives of Americans are busy, and many buyers choose to opt for the most convenient option. That’s why the markets aren’t just about selling products but attracting and engaging…
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Farmer Spotlight: Benoit Family Farmstead
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31:49In 2021, Benoit Family Farmstead made the decision to partner with Barn2Door to expand their reach to access new Buyers with Farm eCommerce and streamline their operations. The Farm has been able to add more products and serve their community, without having to spend extra hours in the office. As a member of the Barn2Door Farm Advisor Network, Eric…
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There is no silver-bullet to supercharge your Farm growth. There are a handful of persistent efforts that have brought success to a number of Farms across the country. From simplified product offerings to consistent marketing, here are $1 million Farm tactics. Find more Farm resources to spur sales: https://www.barn2door.com/resources…
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In this week's episode, James and Maimee discuss email best practices to engage Buyers, and increase traffic to your Farm store. Implement these tactics for writing attractive emails and consistently improving your performance. For more Farm resources, check out: https://www.barn2door.com/resourcesBy Erin Farmer
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Exclusive Content: Five Key Tips from CSA Farms Making Six Figures
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24:43With a variety of best practices and techniques for how to create a successful Farm business, it can get overwhelming to know which tactics actually work. Many CSAs have developed proven tactics to increase revenue, lock in early buyer commitments, and streamline processes to ensure products go out the door with money in hand. In this week's episod…
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How Electronic Ear Tagging Affects Independent Farmers
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33:09In this week's episode, James speaks with Alexia from Farm-to-Consumer Legal Defense Fund about the proposed electronic ear tagging updates for livestock and how this rule may affect Independent Farmers. For more information, visit: https://www.farmtoconsumer.org/ To find more Farm resources, check out: https://www.barn2door.com/resources…
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From Homestead to a Growing Farm Business
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51:36In this week's episode, Janelle talks with Rachel Shenk of Shenk Family Farm. Shenk Family Farm in North Carolina began their protein operation in 2016, turning it into a business the next year. With the help of automated software, successful marketing efforts and convenient, local fulfillments, the Farm has scaled to a 6-figure operation. To find …
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Price your Produce for consistent revenue that secures a healthy Profit. In this week’s episode, listen to the Audible version or our newest eBook - Planting for Profit. Download the eBook: https://www.barn2door.com/e-books/planting-for-profit For more resources, including eBooks, visit https://www.barn2door.com/resources…
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Your Farm Finance Checklist for 2024 - Start the Year Right
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27:58As an Independent Farmer, you must be in control of your finances to make a profit. It is important to be organized and prepared when tax season comes. In this week’s episode, learn finance best practices from Taylor Bridges of Bridging the Gap Financial Services. For more Farm business resources, check out our content: http://barn2door.com/resourc…
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Veteran's Liberty Ranch Hits 6 Figures in 1 Year with POS
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40:51In this week’s episode, Janelle speaks with Veteran’s Liberty Ranch (TX) to discuss their success using Barn2Door’s POS for in-person sales. Farmers Markets help Farmers build meaningful relationships with Buyers, while securing purchases. It is crucial to have a POS device that allows for all customers to buy your products. Selling, tipping, reser…
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Investing in Marketing for Future Sales with Dan & Debbie's Creamery
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1:00:06In this week's episode, Janelle meets with Josie Rozum from Dan & Debbie's Creamery in Iowa. With a marketing background on a 3rd generation dairy Farm, learn how Josie thinks about investing in marketing today for future sales, and how to streamline marketing efforts in just one hourly ‘meeting’ a week. Learn how Barn2Door can help support your Fa…
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Pricing Farm Products for Profit with Old Rich Valley Farm
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28:17In this week's episode, James meets with Will from Old Rich Valley Farm in Virginia to discuss Farm product pricing. Will explains how to price different product types, communicating the value of sustainable agriculture and reevaluating costs yearly. For more resources to spur sales for Independent Farmers, streamline operations and access local Bu…
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