In this episode, we explore the powerful intersection of technology and student success with Mark Barden of CourseKey. Mark shares how real-time data and automation are reshaping the student journey—from classroom engagement to retention strategies. Together, we dig into how Gen Z’s digital expectations are influencing everything from campus commun…

In this special episode, StudentBridge CEO Jonathan Clues sits down with four esteemed marketing professors—Dr. Jen Riley, Dr. Amy Watson, Dr. Kate Scott, and Dr. Mona Bryant—to explore the growing challenges facing higher education today. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest…

How do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence. Key Topics Covered: The role of Google search and brand queries in the college selection pr…

In this episode of Filling Seats, StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education. Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshapin…

In this special 50th episode, Jonathan Cluse, CEO and founder of StudentBridge, is joined by Mark Forehand, a seasoned higher ed professional and longtime StudentBridge partner, for a lively discussion about the evolving role of video in student recruitment. 📹 Why video matters more than ever: How short-form videos are influencing Gen Z’s college d…

In this episode of Filling Seats, we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audi…

In this episode of Filling Seats, we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals? Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experie…

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees. Dr. Dukes dives into the critical issues of: Student retention within sm…

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with …

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: H…

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL a…

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, dire…

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on …

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to sha…

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalization Key Findings from the 2023 E-Expectations Trend Report How video and personalization drive enrollment and conversion Best practices for creating auth…

This is the North Carolina Civil Rights Trail podcast. A series where historians and experts help us explore significant events in African American history that happened in the state. This is the third and final episode, where we take you to protests and movements across the state inspired and energized by the Greensboro Four sit-in in places such …

This is the North Carolina Civil Rights Trail podcast. A series where historians and experts help us explore significant events in African American history that happened in the state. This is the second of three episodes. And in it, we’re going to learn about how four young men protesting at a department store lunch counter in Greensboro, NC, influ…

This is the North Carolina Civil Rights Trail podcast. A series where historians and experts help us explore significant events in African American history that happened in the state. This is the first of three episodes. And in it, we’ll tell the story of the events leading up to the famous A&T Four sit-ins in Greensboro in 1960, including the stor…

The North Carolina Civil Rights Trail podcast is a series where historians and experts help us explore significant events in African American history that happened in the state. It features well-known events from larger cities like Charlotte, Greensboro and Raleigh. It also tells stories of how everyday citizens joined together to make change in th…

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university system Advantages of marketing a small regional school and …

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programs How they’re capturing prospect email addresses by providing value Areas of improvement and rec…

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing value Their unique approach to communicating outcomes that specifically appeals to parents How UJ markets to s…

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success. You'll hear them discuss: The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle Why authentic content matters and how to achieve it …

In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College. You'll hear: How they’ve communicated with admits throughout the yield process over the past few enroll…

In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective. Find out: how to combat the decline in college-bound students and increase in competition what channels you might be using ineffectively or overlooking all the ways personalization can be utilize…

In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California. You'll hear her discuss: the importance of marketing to enrollment how they're using paid TikTok ads to build brand awareness what she thinks about using mail and email to…

In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky. You'll hear her discuss: how they impact enrollment through strategic communication to parents why it's essential to use both data and individual interactions to inform…

Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge You'll hear him discuss: what the past few years have looked like for StudentBridge what's to come this year and how that has a huge impact for colleges and universities what insight he has for schools to meet enrollment goals this y…

In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut. You'll hear him discuss: advantages and disadvantages of working at a big-name school the positive impacts the pandemic has had on their in-person and virtual visits how they strategically and successfully use outbound phone cal…

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado. You'll hear her discuss: how their remote location plays a role in their in-person and virtual visit strategy how they convey authentic student voices throug…

In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health. You'll hear her discuss: how organic social content plays a role in their digital strategy their grassroots approach to recruiting public health students the challenges the…

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain. He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science. You'll hear him discuss: top mi…

In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia. You'll hear her discuss: how they convey their small school feel through virtual visits how their strategy is changing to appeal to Gen Z some creative strategies…

In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa. You'll hear him discuss: one of the top ways Grinnell receives quality inquiries some of the unique challenges they face as a highly selective institution the importance of co…

In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge. You'll hear him discuss: top mistakes schools make when creating video when to use short-form, long-form, self-shot, and professional video where in the enrollment funnel video plays the biggest role 🎓 Learn more about StudentBridge 💻 Schedule a meeti…

In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois. You'll hear him discuss: how they balance the demand for filling seats with the desire for finding the best-fit students how in-person …

In this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska. You'll hear him discuss: how Wayne State has increased enrollment and retention through a culture of supporting students why digital is their most effective marketing channel how they were able…

In this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle. You'll hear her discuss: how marketing a community college differs from a four-year institution how she revamped their campus visit experience and how she designed it to meet the need…

In this episode, you’ll hear from two team members at Washington University in St. Louis Division of Biology & Biomedical Sciences -- Andrew Richards, Director of Admissions & Recruitment and Kyla Evans, Recruitment and Communications Coordinator. You'll hear them discuss: how they compete against other nationally known institutions how they utiliz…

In this episode, you’ll hear from Stephen Woodward who is the Marketing & Communications Manager in the Bill Gatton College of Pharmacy at East Tennessee State University. You'll hear him talk about: what the state of enrollment marketing is for pharmacy schools and what the future might bring what it's like being a department of one how they're di…

In this episode, you’ll hear from Lauren Findley and Noelle Stovall who are the Director and Associate Director of Admissions at Jacksonville State University. Jacksonville State is a public institution in Alabama. You'll hear them discuss: the working relationship between them and their relationship with university leadership how they differentiat…

In this episode, you’ll hear from Mark Forehand who is Interim Vice President of Enrollment at Kennesaw State University. You'll hear him talk about: how Kennesaw State nearly doubled its total student body enrollment in a decade the importance of video to Kennesaw's online presence and how they create video without straining resources what channel…

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College. You'll hear her talk about: what shaping enrollment looks like for a truly unique institution like Spelman how social media has played a huge role in showcasing Spelman online and how they've done it with a small team what strategies she's using t…

This episode takes us to the town of Clinton in the eastern part of the state. Following the pivotal U.S. Supreme Court ruling in Brown v. Board of Education, a judge ordered the desegregation of Clinton High School. On August 26, 1956, a group of African American students – the Clinton 12 – attended their first day of class, marking the first inte…

The Tennessee Civil Rights Trail podcast explores the most significant aspects of the Movement in the state. This episode takes a look at the integral role college students played in the city (from Fisk University, American Baptist College, Tennessee State University and elsewhere) especially as they participated in significant protests, such as th…

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university websites. You'll hear him talk about: the importance of live chat, and what its benefits are over texting how different universities have utilized chat and what their successes have been how universities can manage live chat, even with a…

The Tennessee Civil Rights Trail podcast explores the most significant aspects of the Movement in the state. This episode offers a sketch of the city’s overall history before bringing us into what it was like there in the 1950s and 1960s. We learn about the city’s Sanitation Workers’ Strike in 1968, the cause that compelled Martin Luther King, Jr. …

The Tennessee Civil Rights Trail podcast explores the most significant aspects of the Movement in the state. The episodes will take you from the cities of Memphis and Nashville to the town of Clinton. And they will feature the voices of veteran foot soldiers who stood strong against oppression. You’ll also hear from historians and experts who expla…

In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at a private law school in California. You'll hear her talk about: the most effective channels for different types of programs and audiences what prospective law students are looking for during their search what the future might look like for virtual …

In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies. You'll hear him talk about: the top mistakes colleges and universities make on the website homepage critical information that could be missing from your school's academic program pages wh…