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Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
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Insightly

Alyssa McGinn & Jordan Walker

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Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just coll ...
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Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the ...
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The Best SEO Podcast delivers weekly, no-fluff insights on SEO, AI-powered marketing, and digital strategy from real-world experts. Hosted by veteran marketer and Fractional CMO Matt Bertram, this top-ranked show helps businesses grow smarter with practical tips, proven frameworks, and interviews with industry leaders. Whether you’re an agency pro, business owner, or marketing executive—tune in to stay ahead of the curve. Why Listen? With 500+ episodes and over 4 million downloads across 100 ...
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Welcome to "Product Team Success: Real-World Career Advice for Product". I'm your host, Ross Webb, and I'm here to supercharge your journey, whether you're climbing the ladder to the C-suite or already leading from the top. Our content is your secret weapon - offering insights into business metrics, data-driven strategies, and stakeholder navigation, all tailored to propel you forward and keep you excelling in your role. We believe in 'productizing' yourself and your team, leading the charge ...
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The Brandon Bornancin Show

Brandon Bornancin

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So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.
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How does work culture shape human behavior and experience? How do humans create cultures? From uncomfortable truths to heart-to-heart conversations, Culture First uncovers what it really takes to build a better world of work. We all aspire to rise above the day-to-day commotion and bring more humanity into our work lives. Our host Damon Klotz is dedicated to understanding how we find meaning in our work and how to better the experience humans have within organizations. Join him as he explore ...
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Welcome to the Podcast, where we explore the intersection of technology and marketing strategies to help you stay ahead in the digital world. Join us as we dive deep into the latest trends, tools, and techniques that drive success in the ever-evolving tech and marketing landscape. In each episode, we bring you insightful conversations with industry experts, thought leaders, and innovative minds who share their valuable insights, experiences, and practical tips. Whether you're a tech enthusia ...
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Celeste Berke

Celeste Berke

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Welcome to "The Sales Edge," the podcast exclusively designed for B2B sales professionals seeking to excel in the rapidly evolving business landscape. Join us as we delve into engaging interviews with industry experts, thought leaders, and seasoned professionals who possess invaluable insights into the world of B2B sales. In each episode, we explore the dynamic nature of B2B sales and uncover the latest trends, strategies, and transformations that are reshaping the industry. "The Sales Edge" ...
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This blog defines the governance requirements that streaming data pipelines must meet to make artificial intelligence/machine learning (AI/ML) initiatives successful.Published at:https://www.eckerson.com/articles/streaming-data-governance-three-must-have-requirements-to-support-ai-ml-innovationBy Eckerson Group
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Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18…
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In Episode 20, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Robertson, Chief Data & Analytics Officer at Bupa, where they discuss the relationship between organisational culture, operating models, change and transformation and delivering value, which includes; How doing a business degree fuelled an interest in usin…
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Feeling the warmth of mid-April while discussing transformative business strategies! Join us for the essentials of data monetization, new product development, and operational efficiency. Discover how qualitative and quantitative data can reveal hidden profits, optimize customer service, and spark innovation within any industry. Learn from real-worl…
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Join me and Graham Reed on April 22nd for an exclusive webinar on "The Future of Product Ops with AI & Automation" where we'll dive deeper into practical strategies for leveraging AI to streamline your product operations processes and elevate your career. https://www.productboard.com/events/the-future-of-product-ops-with-ai-automation/ In this epis…
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In Episode 20, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Gabriel Straub, Chief Data Officer at Ocado Group, where they discuss how data, AI and automation transformed Ocado and redefined the grocery sector, which includes; Utilising 3rd party technology and the realisation that it wasn’t good enough. Evolving from a…
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The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond soci…
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Click here to see MORE! In this episode of FinTech Confidential Uncut, host Tedd Huff talks with Jeff Scheidel, VP of Operations at AuthID, about the rise of AI-driven fraud targeting financial institutions. They explore how deepfakes, voice cloning, and large language models are enabling scammers to impersonate executives, create synthetic identit…
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In Episode 19, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Jury, Chief Data Officer at Kingfisher, where they discuss the power of instinct and why you shouldn't always ignore it, which includes; Insights from decoupling ASDA from Walmart as VP of Data. Why building the right operating model for a group structur…
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What hidden potential lies within your customer experience data? On this episode we get into how understanding customer interactions and feedback can revolutionize your business strategy. From segmentation to personalized buyer journeys, we explore practical examples that demonstrate why customer experience data is crucial for improving ROI and bui…
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Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results. Marketers still struggle to identify which half of their ad budget is wasted The shift from brand to performance marketing has created an overemphasis on clicks, not …
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Watch on YouTube Tedd Huff & John Gordon, CEO of ValidiFI, explore key shifts in Fintech and focus on Account Validation Technology. The focus is on account validation, fraud detection, and customer risk. With over 25 years in financial services, Gordon shares insights from his work at TransUnion and ValidiFI. He explains how behavioral signals lik…
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Despite $180 billion spent on big data tools and technologies, poor data quality remains a significant barrier for businesses, especially in achieving Generative AI goals.Published at:https://www.eckerson.com/articles/poor-data-quality-is-a-full-blown-crisis-a-2024-customer-insight-reportBy Eckerson Group
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The Secret to Product Ops Success: Communication & Relationships Mastery Upcoming Event Join Ross Webb and Graham Reed for a deeper dive into product ops communication strategies in an exclusive webinar with ProductBoard on April 22nd. Link is here https://www.productboard.com/events/the-future-of-product-ops-with-ai-automation/ Episode Summary In …
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In Episode 18, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rob Kent, Data & AI Leader at Greggs, where they discuss the learnings from reporting to a CEO and being on the board of a UK Plc, which includes; Starting a career in IT over 30 years ago. Building D&A functions from scratch on multiple occasions. How the com…
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00:00 5 Data Issues That Will Confuse AI 21:00 Should We Use the Title GTM Engineer? 32:21 How to Handle Conversion Rate Data the Right Way Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-news…
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As cloud adoption accelerates, not all analytics workloads are heading in the same direction. This blog explores three strategic options for data and IT leaders.Published at:https://www.eckerson.com/articles/are-you-cloud-bound-the-case-for-migration-repatriation-or-keeping-your-analytics-projects-on-premises…
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This article explores how Product Information Management (PIM) helps manufacturers and retailers manage rich product data through phased attribution and collaborative workflows.Published at:https://www.eckerson.com/articles/keys-to-succeeding-in-your-product-information-management-pim-journeyBy Eckerson Group
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In Episode 17, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Green, Chief Data & Analytics Officer at Sumitomo Mitsui Banking Corporation (SMBC) where they discuss the self-inflicted barriers to CDO success, which includes: Transitioning from being a true technologist into a change agent. Setting up a chief data o…
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Ever wondered how you can turn your data into a revenue stream? Today, we jump into the practical approaches for directly monetizing data. We cover how to sell aggregated anonymized data, craft industry-specific reports, and navigate the complexities of privacy and compliance in data transactions. Learn from real-world examples, including a local e…
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In Episode 16, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Helen Blaikie, Chief Data & Analytics Officer at Aston University, where they discuss the comprehensive programme they've executed to help them build a truly data confident organisation, which includes; The implications of covid on the higher education sector …
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Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational. SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Bruce's "siloing" method organizes content by topic to showcase subject expertise. Proper "link equity" distribution is crucia…
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00:00 Intro 3:55 Fitness test for GTMOps 30:13 Should you attend in-person conferences? 37:33 Tools for AI data Normalization Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow …
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In Episode 15, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Heather Wade, Data Transformation Director at Johnson Matthey, where they discuss research findings that attempt to understand what happens when risks outweigh benefits, which includes; Learnings from taking all the best bits from consumer data into a differen…
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This article breaks down the evolving landscape of AI/ML platforms, from AutoML to full-stack AI workbenches, and provides a structured tool evaluation framework to cut through vendor ambiguity.Published at:https://www.eckerson.com/articles/the-ai-ml-tool-evaluation-template-a-guide-to-smarter-selection…
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It’s time to get practical as we discuss the importance of data cleanliness through the story of a mid-sized auto parts manufacturer that invested $200,000 in an AI system for predictive maintenance. We uncover how inconsistent data logging and lack of standardization led to poor AI performance, emphasizing that AI is only as good as the data it us…
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In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI acr…
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This guide provides a step-by-step framework to assess vendors, align priorities, and make informed decisions about enterprise data and analytics tools.Published at:https://www.eckerson.com/articles/the-buyer-s-guide-to-selecting-the-right-enterprise-data-analytics-toolBy Eckerson Group
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This blog, the second in a series, recommends six criteria to help data leaders evaluate tools for managing streaming data pipelines.Published at:https://www.eckerson.com/articles/ultimate-guide-to-streaming-data-pipelines-six-criteria-to-evaluate-and-select-the-right-toolBy Eckerson Group
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In Episode 14, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bhagya Reddy, Executive Director of Empowerment and Collaboration at Virgin Media O2, where they discuss how having a role focused on empowerment and collaboration is the secret to data democratisation, which includes: Having a passion of making data accessibl…
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00:00 Intro 01:47 Maturity Model for Reporting 30:57 Testing Chatgpt Operator 47:34 When to Rip & Replace Your Ops Processes? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow …
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Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies. • The power of courageous conversations • Overcoming leadership blind spots • How the "law of deservingness" affect…
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In Episode 13, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tamara Castelli, Chief Operating Officer at UNiDAYS where they discuss her transition from leading a data and insights team to becoming the Chief Operating Officer, which includes: Falling out of love with the theory of academia Being driven by seeing applicat…
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Welcome back to Insightly for our first episode of 2025! Today we will recap the important data trends we're seeing come to fruition this year, particularly focusing on AI readiness within companies. There is a big move towards making data accessible and understandable for all roles, and a need for common language within organizations. We also look…
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Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. • Personal branding as a uniq…
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Upcoming Webinar: Don't miss our live webinar "From Feedback to Features: Building Customer-Centric Product Teams at Scale" on February 25th, 2025. Learn actionable strategies for scaling customer-centric practices across your product organization. Time: 10:00 AM PST / 1:00 PM EST / 12:00 PM CST Register here: https://bit.ly/42SPHon In this episode…
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In Episode 12, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Murtz Daud, Director of Data & AI Director of Data & AI at British Gas Business, to discuss the barriers to data innovation, which includes: The different views on what a Data & Analytics function is – starting with the fundamental question: why do we need thi…
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00:00 Intro 00:15 Where do GTM Ops Projects Go Wrong? How to identify issues and suggestions for reducing complexity 24:30 GTM or GTFO: 5 "Best" ABM Stats? 38:27 Is Campaign ROI Worth It? How to get campaign-level ROI reporting Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our n…
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