Builders of Authority is the go-to podcast for entrepreneurs looking to level up their game in all facets. With a focus on personal branding and growing your business, host Adam McChesney, brings on high level entrepreneurs who have experience growing companies through branding. You will learn tactics and strategies, not theories, from guests on the podcast while understanding what you need to do in order to reach new levels of success.
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With a focus on Traditional Branding achieved through AI-Powered Application, our podcast is your go-to resource for staying ahead in the fast-paced world of AI-driven marketing. Whether you're a seasoned marketing professional or just starting out, you'll find actionable insights, cutting-edge strategies, and a dash of humor in every episode. Join us as we explore the latest trends, share thought leadership, and empower you to lead the charge in the marketing industry. With our energetic an ...
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Join me, Paul Andre de Vera, as I take you on an engaging journey into the world of SEO through the SEO Video Show. Every Friday at 12 p.m. PST, I have the privilege of chatting with top SEO experts live on YouTube. If you're looking for a quick, insightful digest of our interviews and the key takeaways, this podcast is the perfect solution. It's like having a pocket-sized version of our live show ready to enjoy whenever and wherever you like. However, for the whole immersive experience, I h ...
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Chiropractic, Reimagined: How Dr. Ian Combines Strength, Rehab & Performance
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34:02In this episode, I got to sit down with someone who’s changing the way people think about healthcare, performance, and long-term pain relief—Dr. Ian McIntosh. Ian is a chiropractor, rehab specialist, and founder of Health & Performance Center, and what he’s built is completely different from the traditional crack-you-and-send-you-on-your-way model.…
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How the Top 1% of Contractors Think: Lessons from 25 Years in the Industry
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41:15In this episode of the Builders of Authority podcast, I got to sit down with someone I’ve looked forward to connecting with for a while, Bob Houchin. If you're in or around the home services space, there’s a good chance you’ve heard his name before. Bob’s the host of The Successful Contractor podcast and has been in the industry for over two decade…
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The Power of Taking Action on Personal Branding & Investing in Yourself (Interview with David Marks)
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37:14In over 175 episodes since launching this podcast, I’ve never had a repeat guest, until now. I’m excited to welcome back David Marks. David and I met in 2020, when I created a local STL Facebook group to support businesses during Covid — while I was still in medical device sales. He was one of the first people I interviewed. That video is still flo…
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The Operations Playbook Every Home Services Owner Needs
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33:06A few weeks ago I got a comment on Facebook from someone saying that we should connect. I can’t even remember the context. Usually I’m skeptical with those types of things, but I went and looked at his profile and saw a lot of mutual connections. Then we both realized that we are local to the St. Louis area. After a few messages back and forth hear…
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Where Business Meets Adventure: The Story Behind Adventure Unknown
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28:44We’re live here at Adventure Unknown in Fenton, MO. Today we are joined by the man himself, the person who is the genius responsible for making AU a reality. I’m joined by Scott Schuessler. Scott is also a fellow Vianney Griffin graduate, and someone that loves business, networking, and of course travel. Scott’s Bio: Scott Schuessler is a serial en…
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How Personal Branding Attracts Top Talent & The Importance of Mental Health in Entrepreneurship
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28:10Due to a last minute cancellation, I ended up doing a solo episode this week. I wasn’t prepared for this, so I decided to just talk about what first came to my mind. And that was how personal branding can help you attract top talent. Everything thinks personal branding is about getting more clients (and it is), but it’s also so much more than that.…
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Meet Our Operations Manager at Builders of Authority: Jessica Cochran
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32:49We are coming to you live from Adventure Unknown here in Fenton, MO. Today I’m joined by our new Operations Manager, Jessica Cochran. Jessica and I have known each other for a few years, belong to the same parish of SMMA, and have a lot of mutual connections. A little over a month ago she posted about wanting to find a new role, and I immediately r…
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Young, Driven, and Winning: Jack Hanneken’s Path to Entrepreneurial Success
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29:12I started my first official business when I was 27. It was a side hustle in the digital marketing space. I went full-time at 28 back in 2020. I always wonder what life and business would have been like if I started earlier. Today’s guest is someone that’s done just that. He’s someone who I highly respect for his hustle and work ethic at such a youn…
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Building a Real Estate Brand with Creative & Funny Content (Interview with Zach Fagas)
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32:37Today I’m joined by fellow AU member, Zach Fagas. Zach and I actually went to grade school together. I was a year older. We have been connected online probably since Facebook was even a thing. It wasn’t until a few years ago that we started interacting and having conversations. About a year ago I was actually on his podcast (also hosted here at AU)…
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Inside the Tax Game Plan: Real Advice for Real Business Owners (Interview with Payton Gillis)
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30:31I’ll start by saying that I strongly dislike financials, accounting, taxes, etc. Today’s guest is truly an authority and subject matter expert in this space. He and I connected online over a year ago. Then he came to our 2nd BOA event last June. Since then we have had the opportunity to get to know each other even better, and we are in the process …
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The One Call Close Formula: How Shai Ades Drove $300M+ in Sales
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35:49One of my favorite FB groups is Blue Collar Millionaire. If you’re a home services company or contractor and you’re not in the group, go join it right now. I’ve been in the group for almost 2 years now, and met some incredible people along the way. Today I’ll be interviewing one of those individuals. While this will actually be the first time talki…
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The Value-First Brand: How to Grow Your Business the Right Way (Interview with Matt Skarin)
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30:15Being a member up here at Adventure Unknown has given me the opportunity to meet some incredible people. If you’re here in St. Louis and haven’t come up to visit, let’s get you up here ASAP. Today’s guest is someone I met here a few months ago. Over the last few months we have gotten the opportunity to chat a lot about business and life. A lot of p…
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The Power of One: Why One Thriving Location May Be Enough (Interview with Dr. Danny Roach)
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32:11Description: I’ve been investing in masterminds and self development since 2020. Along the way I’ve met some amazing people. It’s even better when you meet those people and they are local to you. Today I’m joined by Dr. Danny Roach of Cornerstone Chiropractic of Warrenton. A few years ago we got connected through the Arete Syndicate, and ended up g…
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Buying a Business vs. Starting One: Real-World Lessons (Interview w/ Joe Francke)
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29:51We are live here from Adventure Unknown in Fenton, MO thanks to the amazing folks at Punchline Productions. Today I’m joined by someone I met through being a member here at AU. We had been meaning to meet up for awhile after I joined in August, and the timing never worked. At the AU Christmas Party, we got the chance to connect, sing some karaoke a…
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6 Lessons from Re-launching our Digital Marketing Agency
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19:30Welcome back, everyone! Due to a guest cancellation, I’ve decided to role with a solo episode. The timing is great, because we just ended an incredible Q1. I’m making a YouTube video about the quarter itself right now. But today, I want to dive into what I’ve learned over the last 6 months since re-launching my digital marketing agency. 6 Lessons i…
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Family Business, Modern Brand: The Growth of Nicholson Heating & Air (Interview w/ Dylan Nicholson)
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31:17Today’s episode is with someone who is a client of our digital marketing agency, and has been since October. And the way that it all came about was the perfect storm of personal branding gone right. Nearly a year prior I added him on Facebook, and I didn’t cold DM or pitch him ever. I simply said if he ever needed help with digital marketing to let…
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Why the Right Talent at the Right Time Changes Everything (Interview with Clint Overton)
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33:37Today I’m joined by someone that I met over 3 years ago. We connected on LinkedIn and ended up grabbing coffee a few different times. He & I talked a lot about life and business and realized we knew a lot of the same people. St. Louis is a small town at the core where everyone knows everyone. One of the times we met, he had been telling me about a …
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The Mentor Who Changed My Life: A Deep Dive with Dr. Sean Siebert
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39:47Back in 2011, I took my first business class in college. I had heard about this professor who had a really innovative way of teaching inside of the business school at Columbia After taking that class, I ended up having quite a few classes with him and he ended up becoming my Advisor for a little while. It was in 2012 during my junior where I took m…
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Scaling with Strategy: How Adam Chronister Leverages AI to WIN
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23:56Today’s episode is with a guest who I’ve known for about 4 years now. We met in a digital marketing mastermind that I was a part of previously. He’s someone that I highly respect because of his track record in the digital marketing agency and SEO, and his results and expertise speak for themselves. I now have a pretty good detector as to who is rea…
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Reclaiming Your Power at Work: Confidence, Clarity, and Career Growth (Interview with Diana Alt)
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24:19Today we have a virtual episode coming to you via Zoom. This guest and I had the opportunity to meet back in June of last year at The Thing in Nashville. We shared the stage speaking at that event, and then also The Thing in Orlando back in November. She is someone that always lights up the room and leaves the stage impacting the audience by provid…
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Simple Spirituality for the Modern Hustler: Finding Growth in Everyday Life (Christy Waters-Forsyth)
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29:28Today’s episode is with a guest whom I met at The Thing in Orlando back in November. There’s been a lot of recent guests who I met at that event and they’ve all been amazing episodes, and I know today will be just the same. I will probably not do this guest justice by introducing her and her practice and how it helps business owners, so I will let …
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The Iron Man Sales Approach: Blending AI and Human Skills with Mike Montague | S1, Ep. 21
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32:26In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replac…
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Niche Down, Scale Up: How Chris Treese Built a Brand Around Building Dream Backyards
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33:05I don’t know how it took us this long to schedule this episodes, but I’m grateful we are doing this today. About a year and a half ago, I got connected to this individual. Since then, he has joined our BOA Mastermind, became a digital marketing client, and one of my biggest supporters. He’s a friend, someone I can go to and get advice from, and som…
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Engineering a New Life: The Transition from Corporate to Business Owner (Lewis Vandervalk)
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29:12Today is going to be a great episode. I have known this individual for over 5 years now. He and I met in a group where we were learning digital marketing way back in the day. Since then, we have been active in Apex together, and now he is a 1-1 coaching client of mine and a member of our BOA Mastermind. My guest today is Lewis Vandervalk. He is the…
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Day in the Life of a 21-year old Content Creator & College Student (Interview with Anthony Gross)
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32:01It’s been a minute since we had an in person episode. And today’s episode has an interesting back story, that I’m really excited to dive into. On New Years Eve I was scrolling social media and saw this individual posting about his daily life in college. I like following trends and seeing what’s working, and it was clear that this was. Then I realiz…
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AI, Authority & Personal Branding: Adam McChesney’s Winning Formula | S1, Ep. 20
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24:31In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Adam McChesney, a digital marketing expert who has built multiple seven-figure agencies by mastering personal branding, SEO, and AI-powered strategies. Adam shares his journey from medical device sales to digital marketing success, revealing how he turned his personal br…
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How to Maximize Value & Unlock Potential (Interview with Chris Martinez of Bloom)
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35:15Today is going to be a great episode. I recently met today’s guest at the end of last year through a mutual connection. We had the opportunity to hop on a zoom call and get to know each other and learn more about what we were up to in business. We both quickly realized that we knew a lot of the same people, and had both done some pretty incredible …
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Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19
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34:57In this episode, Mark de Grasse sits down with Corey Hiben, a branding expert specializing in healthcare businesses. Corey shares his journey from occupational therapist to agency owner, revealing how branding became the most powerful tool for business growth. They discuss the true meaning of branding, why consistency in messaging matters, and how …
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Speak WITH People (not AT them) - Interview with Jason Raitz
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40:40Today I’m excited about the opportunity to interview someone I had the chance to meet back in June of last year while speaking at event with him. Since then we have spoken at multiple events together, and I’ve just really enjoyed having this person in my support system. He may not know it, but I’m a huge of fan of his, constantly learning from him,…
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Beyond Automation: How Emotional Intelligence Drives Brand Success with Christene Marie | S1, Ep. 18
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39:52In this episode of the AI-Branding Podcast, host Mark De Grasse sits down with Christene Marie, founder of The Knowing Agency, to explore the essential role of emotional intelligence (EQ) in branding and leadership. As AI automates more tasks, Christene highlights why fostering human connection is more critical than ever. They discuss how creativit…
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Achieve More. Stress, Less. Live with Purpose (Interview with Kristy Kuhl)
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26:14Today is going to be a great episode. I’m interviewing someone I’ve only briefly talked back and forth over messenger with, but I know that she’s going to be an incredible guest. She and I are alumni of the Coach to Coaches program with Ben Newman, and when I saw her bio and started consuming some of her content, I knew she would be a perfect fit f…
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Automating the Chaos: How A'Tondra Jones Saves 75 Hours a Month with AI | S1, Ep. 17
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27:47In this episode of the AI-Branding Podcast, host Mark De Grasse chats with A'Tondra Jones from Perfect Flow Funnels about how AI and automation can radically enhance both business operations and personal well-being. A'Tondra shares her strategies for identifying and automating "robot work" to reclaim time and energy, saving over 75 hours each month…
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Human Connection vs. AI: Why Podcasting Still Wins with Dustin Riechmann | S1, Ep. 16
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34:45EPISODE SUMMARY: In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Dustin Riechmann, founder of 7-Figure Leap, to explore how podcasting remains a powerful tool for authentic human connection—even in an AI-dominated landscape. Dustin shares insights from his time at Digital Marketer and his talk at the Traffic & Convers…
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How to Grow a 7-Figure Digital Marketing Agency (Interview with Josh Nelson)
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26:22Today is an episode that I’ve been looking forward to for quite some time now. I’ve been following this person since I went full-time with my agency back in 2020. We have been connected online for a few years and I’ve consumed so much of his content, but it wasn’t until April 2024 that I got to meet him in person when we shared the stage at SEO Spr…
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Sick of Your Current Job? Learn How to Combat the Sunday Scaries (Interview with Angie Callen)
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32:46Today I’m joined by someone that I got the opportunity to share the stage with back in November at The Thing in Orlando. And let’s just say I’m really glad I went before her, because she is an absolutely phenomenal speaker who brings the energy. It would have been tough to have followed her. I’m excited to interview her here today and learn more ab…
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Transform your CRM with WAVV’s Embedded Multi-Line Dialer (Interview with Spencer Harman)
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23:59Today I’m joined remotely by someone I just met online a few months ago. Last month I had the chance to be on his podcast, and since then have continued to learn more about him and his company. He and his company are working on some really exciting things with AI, and I’m excited to dive into that even further today. My guest today is Spencer Harma…
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Content Creation Meets AI: Jeff Lizik’s Game-Changing Strategies for Marketers | S1, Ep. 15
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43:14On this episode of the AI-Branding Podcast, host Mark De Grasse chats with Jeff Lizik of RedShift Digital Marketing about the evolving landscape of content marketing in the AI era. They explore how AI is transforming the way businesses generate, personalize, and distribute content. Jeff emphasizes the importance of thinking like a media company and…
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Create 30 Days worth of Video Content in just Minutes w/Syallaby (Interview with Austin Armstrong)
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33:39Today’s guest is someone who I’ve been following for awhile online, and had the opportunity to meet in person last month and share a stage with at The Thing in Orlando. He has millions of followers across all the various social media platforms, and is hands down the most influential from a metric standpoint of any guest we have had on the podcast (…
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Riches in the Niches: Wyatt Chambers on Building Focused Brands with AI | S1, Ep. 14
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38:34In this episode of the AI-Branding Podcast, host Mark de Grasse welcomes Wyatt Chambers, branding expert and founder of CS Design Studios. The discussion centers on the transformative power of niching down in business, highlighting Wyatt's 17-year journey and his three-year deep dive into specialization. They explore how AI is revolutionizing brand…
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Make 2025 Your Best Year Yet! Plan for Success
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21:25Today we have a solo episode coming to you, that’s going to help you prepare for 2025. This episode is being recorded in December, but will air on 1/2. If you haven’t planned for 2025 yet, you are behind the ball, but it’s not too late. You have a chance to still do it. -Take an inventory of where you were at in 2024 -Reverse Engineer where you wan…
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Learn from the ONLY Landscape Lighting Business Coach in the World with Ryan Lee
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34:43Today we have another special episode lined up for you. I met today’s guest earlier this year online, and then we have now spoke at some of the same events together. I was a guest on his podcast earlier this year, and we are going to be doing some training and education stuff coming up in the new year. He’s one of the most down to earth people you …
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AI Agents & Future Automation: Gary Henderson on AI, Crypto, & Economic Revolution | S1, Ep. 11
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44:32On this episode of the AI-Branding Podcast, host Mark de Grasse dives deep into the transformative power of AI and its convergence with cryptocurrency with guest Gary Henderson of Gary Club. Together, they explore the future of AI-driven economic structures, the emergence of licensed AI agents, and how automation can reshape industries from marketi…
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Life in the NHL and Beyond: Cam Janssen Shares It All
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39:45We have an in person episode at a new venue today, Adventure Unknown. AU is here in Fenton, MO and a business & travel club that I joined back in August. What an incredible place and community this is. Today is going to be a cool episode. We have a former NHL player, and St. Louis Blues. Someone who I remember watching growing up play for the Blues…
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Human Connection in the AI Era: Strategies for Marketing & Sales Success w/Christian Banach | S1, Episode 10
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31:44In this episode of the AI-Branding Podcast, host Mark de Grasse chats with marketing and sales strategist Christian Banach about the critical role of relationship building in an AI-driven world. As AI tools flood inboxes with automated content, the conversation dives deep into the importance of authenticity, human connection, and brand awareness. C…
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Turning a Passion into a Business & Going ALL-IN with Corey Schonhorst of Punchline Productions
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38:53We have an in person episode at a new venue today, Adventure Unknown. AU is here in Fenton, MO and a business & travel club that I joined back in August. What an incredible place and community this is. Today I’m joined by someone who I’ve had the opportunity to meet by being a member at AU. That is truly the power of the network here. We have been …
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What it Actually Takes to Build a Successful Roofing Company with Clark Briggs of KayCo Roofing
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36:18Today’s guest is someone that I’ve known for over 3 years now. He became a client around that time, and since then we have done business together almost the entire time (minus a few months). He also became a client of WinRate Consulting this year so I’ve had the opportunity to meet him in person and build the relationship even further. He is someon…
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We have another in person episode today at Half Coast Studios. Today’s guest and I have been connected for a few months after being members at Adventure Unknown. He is someone that values hard work, consistency, and taking action. I’ve only just got the opportunity to get to know him even better, and I’m looking forward to diving into this episode …
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Turning Discipline into Deals: Bobby Kough’s Transition from the Military to Real Estate Investor
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25:47Today’s guest and I have been connected online for a bit, but haven’t talked much. One of my recent guests and friends Scott Snofke, did a text introduction between us a few months back and he recommend that I have this guest on the show. I had heard a lot about him from Scott, and seen him online, and got excited about this episode. Connect with B…
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From Pro Baseball to Mortgage Loan Officer: Pat Doyle Shares His Career Transition Journey
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32:56I’m pretty excited about today’s in person episode. This guest and I have been connected for 8+ years after playing softball together. Unfortunately our team has folded because many of us are old, but nonetheless he and I have built a relationship over the last couple of years. Earlier this year I had the opportunity to be a guest on his show, and …
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Life & Business Update in 2024 (Make Sure to Listen)
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23:44Today we have a solo episode. ❗️Life & Business Update ❗️ I hinted at this the other day. I’ve been excited to finally share this news with everyone today. Some of you may know this, but I know that many don’t. I haven’t been at Hite Digital since February of this year. I spent almost 3 years at Hite as both a franchisee and partner of the company.…
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