I am Bob Judson and I spent over 34 years in the Royal Air Force of the United Kingdom as a fast-jet pilot and then eventually as a senior leader, retiring from the military in 2015 as an Air Vice-Marshal (2* General). I subsequently transitioned to the corporate world as a consultant at Deloitte, but in 2019 I stepped away from all that and co-founded Leading 4 Life. I am passionate about helping to develop the leadership skills of individuals and teams and that is what this podcast is all ...
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Tune in to The Vending & OCS Nation podcast, hosted by Bob Tullio, produced by Endeavor Business Media! On each episode we will dive into the people, trends, issues and products pertaining to vending, coffee service, micro markets, and pantry service – designed to make an operator’s business more profitable.
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E105 - Guests: Tom Tugendhat MP, Former UK Minister of State for Security
1:25:38
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1:25:38I'd love to hear from you; feel free to send me a Text Message This episode is also available as a video podcast on my YouTube Channel here: https://youtu.be/FnN6o5eSScI Having known him for almost 20 years, I was delighted that Tom Tugendhat agreed to join me as a guest on Leading 4 Life "Stories". Tom is the Conservative Member of Parliament for …
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E104 - Guests: Tabi Haller-Jorden, President & CEO of The Paradigm Forum GmbH
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1:22:30I'd love to hear from you; feel free to send me a Text Message This episode is also available as a video podcast on my YouTube Channel here: https://youtu.be/U7exNBCMO5M I have worked with Tabi Haller-Jorden a number of times whilst facilitating at Deloitte University, and I realised a while ago that she would be an outstanding guest to have on Lea…
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The Atlantic Coast Exposition - Every card in the deck is an ACE for their 2025 event
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19:01Without question, the Atlantic Coast Exposition – The Ace Show, sets the bar about as high as it can go for a regional convenience services gathering. The level of planning, attention to detail and creativity required for the 2025 ACE Show is impressive. In this episode of Automatic Merchandiser’s Vending & OCS Nation Podcast, host Bob Tullio noted…
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E103 - Themes: Altruism, Politeness, & Good Behaviour
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28:55
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28:55I'd love to hear from you; feel free to send me a Text Message This episode is also available as a video podcast on my YouTube Channel here: https://youtu.be/X6pWwKLn24s I won't attempt to disguise that this is something of a stream of consciousness and a personal rant, but I do think that poor behaviour, lack of common courtesy and selfishness is …
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This increasingly popular OCS show offers a ticket to success for operators, technicians and now, sales reps
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16:45Everyone in the OCS business has heard about the popular Technician Training and Equipment Sales Trade Show from Holiday House Distributing. This year's event is more attractive than ever, offering training at a whole new level – for OCS technicians and now – operators and salespeople. From humble beginnings in 2019, the 2025 spring session attract…
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E102 - Guests: Jonathan Bowman Perks - "Big Themes for Leaders"
1:25:16
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1:25:16I'd love to hear from you; feel free to send me a Text Message This episode is also available as a video podcast on my YouTube Channel here: https://youtu.be/jKA5vGqq6tE Jonathan Bowman-Perks was my guest way back on Episode 24 of Leading 4 Life "Stories" but, given we work in very similar fields and interview a lot of great leaders, we both felt t…
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I'd love to hear from you; feel free to send me a Text Message In the run up to January 2011, I had fought hard to avoid going to the USA as the Chief of Defence Staff's Liaison Officer to the Chairman of the Joint Chiefs based in The Pentagon in Washington DC. I hadn't fought because I didn't fancy the job; the role was a high profile one and clea…
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Hitting home runs since the NAMA Show, Launch Hydrate offers more than one revenue channel for operators
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16:27While everyone in the beverage business has heard of Gatorade and Powerade, there always seems to be room for a new contender in the isotonic beverage category. With a new distribution deal - Launch Hydrate has arrived. You may remember tasting Launch Hydrate as you walked into the 2025 NAMA Show. Josh Rosenberg of Forward Thinkers was side by side…
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E100 - Guests: Paul Beaver, Author, Historian and Broadcaster
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1:16:55
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1:16:55I'd love to hear from you; feel free to send me a Text Message I am delighted that for my 100th episode of Leading 4 Life "Stories" I am joined by my old friend Paul Beaver. Paul is a prolific author (his 80th book is about to be published!), an extremely knowledgeable historian and a seasoned broadcaster. He has a passion for the military, and has…
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From a side hustle to a regional business, Ryan and Michelle’s home-grown approach is working and they are taking it on the road
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23:00It started as a side gig to make some extra money, but after a while, Ryan Harrington realized that he loved the vending business. As it turns out, his investment connected him to love on many levels, including a life partner and co-CEO – his wife Michelle. In this episode of Automatic Merchandiser’s Vending & OCS Nation podcast, host Bob Tullio br…
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I'd love to hear from you; feel free to send me a Text Message Way back in September 2023 (Episode 8), I published a thematic episode on personal resilience and self-care. The world feels very different since that episode was published and so I thought it was time that I put out some more thoughts on resilience, but this time I thought it more appr…
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One word that defines the operator experience - ENDURANCE - it's a "humdinger"
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21:56From the discovery of explorer Ernest Shackleton’s ship in Antarctica, to the theme of the presidential inauguration, “endurance” is a recurring word that hits home for operators when they reflect on what they have dealt with over the years. The word certainly resonated with Bob Tullio, host of Automatic Merchandiser's Vending & OCS Nation podcast.…
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I'd love to hear from you; feel free to send me a Text Message With my epic tour in command of Kandahar Airfield behind me, my next posting took me back to the Ministry of Defence in London to be the Head of Targeting and Information Operations. In many respects this was an amazing job and a great tour, albeit that much of it cannot be discussed on…
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E97 - Guests: Francis Tutor, Long Standing Defence Correspondent, and Editor of Defence Analysis
1:17:52
1:17:52
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1:17:52I'd love to hear from you; feel free to send me a Text Message We live in exceptionally turbulent and risky geopolitical times and, in a slight break from my normal guest episodes, this week I am delighted to feature Francis Tusa. Francis is a long standing friend and we have also crossed paths professionally many times during my time in uniform. F…
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Josh Rosenberg's family business elevates operators and suppliers to a new level
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26:35What is Josh Rosenberg up to now? It is question Josh hears, especially when he is not in the industry's spotlight, where he has spent so much time as a high profile player in and around convenience services. Bottom line: He's back. In this episode of Automatic Merchandiser's Vending & OCS Nation podcast, host Bob Tullio sits down with Josh Rosenbe…
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E96 - Personal Stories: 10 Years as a Civilian!!
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26:46I'd love to hear from you; feel free to send me a Text Message I recorded this on 31 May 2025, a day which also marks the 10th anniversary of my final day in the Royal Air Force. Leaving after nearly 35 years was a huge moment in my life and so I took the opportunity to reflect back, not only on my departure from the RAF but also on some other majo…
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More interviews from the 2025 NAMA convention floor – Are industry newcomers driving record attendance?
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23:24With all the consolidation this industry has seen – podcast host Bob Tullio asks, what is drawing the huge crowds at the NAMA Show? He thinks it's the newcomers - new operators who are highly motivated – intrigued by the promise of giant revenue (often driven by Tik Tok videos), but extremely excited by the technology. In this episode of Automatic …
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I'd love to hear from you; feel free to send me a Text Message Career transition is something that happens to almost everyone, sometimes multiple times through their working life. In my case, I faced a major transition out of the RAF after almost 35 years, and into Deloitte where I encountered a world full of brand new and very demanding challenges…
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Interviews from the 2025 NAMA convention floor – operators weigh in on the show and what they need to do to succeed
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16:05As usual, podcast host Bob Tullio worked the 2025 NAMA convention floor with a microphone in hand, talking to a wide variety of operators. While they may have come to Las Vegas with different objectives, they all agreed that the show was a fine display of what the industry has to offer. Tullio admits that after golfing for three days before the sho…
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E94 - Personal Stories: Afghanistan - Part 6 - Key Takeaways
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35:15
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35:15I'd love to hear from you; feel free to send me a Text Message In this final part of my Afghanistan stories, I highlight a range of the key leadership takeaways that really resonated with me at the conclusion of this hugely challenging tour. Although I was only there for 9 months, I packed in so much and had so many diverse experiences, it felt con…
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E93 - Guests: Amy Lane, Artistic Director of Copenhagen Opera Festival and a Freelance Opera & Musical Theatre Director
1:39:22
1:39:22
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1:39:22I'd love to hear from you; feel free to send me a Text Message My guest this week is Amy Lane, the Artistic Director of Copenhagen Opera Festival and a Freelance Opera & Musical Theatre Director. Amy and I met by pure chance whilst sat next to each other on a flight from Copenhagen to London. We had a fantastic conversation and I knew immediately t…
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These seven suppliers are a must-see at the 2025 NAMA Show
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20:52You may end up listening to this on your way to the 2025 NAMA Show in Las Vegas – on the plane, in a taxi or hanging out in the lobby of your hotel before the show starts up on May 7th. That is the perfect scenario, because today’s episode offers some valuable advice about the 2025 Show – in addition to "wear comfortable shoes." In this episode of …
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E92 - Personal Stories: Afghanistan - Part 5 - The Longest Day!
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28:12
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28:12I'd love to hear from you; feel free to send me a Text Message Without a shadow of a doubt, losing people that work for you, and who die in the pursuit of the work you preside over, is the toughest thing for any leader to deal with. Whilst many commanders on operations have had a great many more casualties to deal with than me, the memory of the lo…
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I'd love to hear from you; feel free to send me a Text Message Having been mentored myself, and having mentored a great many others over the years both formally and informally, I have always been conscious of the value of mentoring. When I received some executive coaching and subsequently added coaching qualifications to my own repertoire a few yea…
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Carla Balakgie speaks from the heart about her career, her legacy and an industry that she truly appreciates – Part II of our interview
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19:20After 14 years as president and CEO of NAMA, Carla understands the operator mindset and always has the best interests of NAMA members at the top of her priority list. As Carla Balakgie approaches her last NAMA show as president and CEO of the organization, it is a good time for her to reflect on the last 14 years at the helm of the successful indus…
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I'd love to hear from you; feel free to send me a Text Message This episode is best viewed on video (link below). It was filmed in an outside environment using an Apple iPhone 16 Pro and Apple AirPods Pro. As a result the audio quality is a rather variable as the camera shots change. Apologies for this; I'm sure this limitation is due to my amateur…
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E89 - Guests: Onyinye Udokporo, Founder of Enrich Learning and Author of "Dyslexia & Me"
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1:23:28
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1:23:28I'd love to hear from you; feel free to send me a Text Message My guest this week is Onyinye Udokporo, a 26 year old entrepreneur who has already achieved more than many do across their lifetime. A genuine force of nature, Onyinye started her first business, Enrich Learning, when she was just 12 years old, and has continued to build that company in…
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As the industry is hitting stride – The 2025 NAMA Show is shaping up to be a blockbuster event
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18:34Based on the industry’s growth – the big comeback underway in just about every segment of the convenience services industry and the huge success of the most recent conventions – Chicago in 2022 – Atlanta in 2023 – record attendance at Dallas in 2024 – there is a lot of excitement brewing about the 2025 NAMA show and the return of the show to Las Ve…
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E88 - Personal Stories: Afghanistan - Part 4 - Visits, Visits & More Visits!
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24:56
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24:56I'd love to hear from you; feel free to send me a Text Message One of the dominant features of my time in Afghanistan was the volume of senior visits to Kandahar Airfield. This was mostly positive aspect in that in provided a great opportunity for senior visitors to see at first hand the outstanding work that the thousands of personnel on the base …
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In her 14 years of leadership, Carla Balakgie has elevated NAMA and the industry’s image
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24:08With extensive experience behind her, Carla Balakgie hit the ground running when she was named President and CEO of NAMA 14 years ago. With Carla moving on to her next chapter after this year, the convenience services organization has big shoes to fill. In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenienc…
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E87 - Guests: Russell Wardrop, CEO & Co-Founder of KWC Global
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2:06:24I'd love to hear from you; feel free to send me a Text Message My guest this week is the incredibly charismatic and engaging Russell Wardrop. Russell is the Co-Founder and CEO of the training and development company KWC Global, formally known as Kissing with Confidence, which celebrates its 25th anniversary this year. I am privileged to work with K…
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He turned the breakroom into a destination, and he is far from done. Jim Brinton – Part II
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23:06
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23:06The founder of Evergreen Refreshments, Avanti Markets and more, likes to say that if you are not growing, you are coasting, and if you are coasting, you are probably going downhill. There is no coasting for Jim Brinton. Even after selling Avanti to 365 Retail Markets, Brinton loves to see his businesses grow. It clearly drives him. In this episode …
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I'd love to hear from you; feel free to send me a Text Message Some events in my life this week caused me to have to be pretty flexible as I prepared to get this week's episode released, and so I thought that a thematic episode, focused on "flexibility" would be a logical output from those events. Flexibility is, without doubt in my view, one of th…
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At the right place, at the right time, with the right idea - Jim Brinton's journey.
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20:57Jim Brinton brought the micro market to convenience services. Some operators have told him that he not only transformed the industry - but he also saved it. What we have been focusing on recently is industry giants – movers and shakers, including Matthew Marsh of First Class Vending and Judson Kleinman of Corporate Essentials. Jim Brinton is in tha…
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E85 - Personal Stories: Afghanistan - Part 3 - Out on Patrol!
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38:13
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38:13I'd love to hear from you; feel free to send me a Text Message One of the most interesting aspects of my tour in Afghanistan was the opportunity to get outside the base perimeter and patrol with the Royal Air Force Regiment. This wasn't just gratuitous on my part. I believe passionately that leading by example is crucial as a commander and I needed…
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E84 - Guests: Howard Burton, former RAF pilot and British Airways Senior Training Captain
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2:00:20
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2:00:20I'd love to hear from you; feel free to send me a Text Message My guest this week is my friend and former RAF colleague, Howard Burton. Howard and I served together on the Jaguar Force way back in the 1980s and then our paths diverged significantly. After a very successful career as an operational front-line pilot, Qualified Weapons Instructor, and…
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Judson Kleinman has plenty of reasons to be smiling
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19:10Podcast host Bob Tullio was pleased by the amount of positive feedback he received from Part I of this episode – “Judson Kleinman – Focused on improving corporate culture for his clients and employees - Part I - His journey.” Part II takes a closer look at Kleinman, the entrepreneur. In this episode of Automatic Merchandiser’s & Vending & OCS Natio…
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E83 - Personal Stories: Afghanistan - Part 2 - Herding the Cats!
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31:47
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31:47I'd love to hear from you; feel free to send me a Text Message I continue the account of my time as Commander Kandahar Airfield in this week's episode, and I focus on the challenge that I faced with cohering a wide range of national contingents of vastly different sizes and with often very different agendas and priorities. Given my responsibility f…
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Judson Kleinman – Focused on improving corporate culture for his clients and employees - Part I - His journey
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20:56Anyone who has dealt with Judson Kleinman over the years knows that he is always working to be the best operator and boss that he can be. In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, host Bob Tullio sits down with an industry legend, a powerhouse operator - Judson Kleinman from…
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E82 - Themes: Is Your Glass Half Full or Half Empty?
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26:44
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26:44I'd love to hear from you; feel free to send me a Text Message As you will hear when you listen to this episode, a couple of recent events have led me to dive into the topic of optimism versus pessimism this week. My intent is to get you to do a bit of self-reflection and consider whether you are a glass half full or a glass half empty type of pers…
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Best of 2024 – Part 2 -Suppliers who fuel innovation and drive the industry forward
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24:04There are so many key suppliers in the convenience services industry. Some are big names, well established, with big companies. Others are focused on building a company, using technology and creativity to help drive profitability as they provide innovative solutions for operators. In this episode of Automatic Merchandiser’s Vending & OCS Nation, th…
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E81 - Personal Stories: Afghanistan - Part 1 - Setting the Scene
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31:23
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31:23I'd love to hear from you; feel free to send me a Text Message Having thought I was leaving the operational world behind me when I handed over my command of RAF Coningsby, only a little more than a year later, in January 2008 I found myself getting on an aircraft to head to Afghanistan as the incoming Commander of Kandahar Airfield, one of (at that…
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E80 - Guests: Rory Underwood, England Rugby's record try scorer, former RAF pilot, founder and CEO of Wingman
1:59:52
1:59:52
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1:59:52I'd love to hear from you; feel free to send me a Text Message Another week and another great guest on the show. Rory Underwood is probably best known for his amazing skill on the rugby pitch. He represented England for 12 years, and still holds the try scoring record for an England player with 49 tries from 85 international appearances for his cou…
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Four business development strategies that will deliver success in 2025
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21:54Typically, this episode is one of the most popular of the year with listeners. That's because so many people who follow Automatic Merchandiser & VendingMarketWatch's Vending and OCS Nation podcast (both operators and suppliers) are involved in business development. These strategies are proven - so when podcast host Bob Tullio gives you a guarantee …
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E79 - Guests: Robert (Cujo) Teschner, former USAF F15 / F22 pilot, Founder & CEO of the VMax Group
1:21:46
1:21:46
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1:21:46I'd love to hear from you; feel free to send me a Text Message Recording my guest for this week was one of the most fun conversations I have had in a long time. Robert (Cujo) Teschner is a former US Air Force F15 and F22 fighter pilot, who now runs the VMax Group of leadership trainers in the US. Cujo is a bestselling author and a prize winning spe…
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Suppliers who fuel innovation and drive the industry forward
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15:58For operators, choosing the right suppliers is critically important. Making the right product, equipment and technology choices – along with receiving sound advice, can elevate the results for a convenience services operator. In this episode of Automatic Merchandiser’s Vending & OCS Nation, it’s the Best of 2024 – “Suppliers who fuel innovation and…
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E78 - Personal Stories: Back to the Classroom!
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30:48
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30:48I'd love to hear from you; feel free to send me a Text Message It's always very hard giving up a great job and moving on from RAF Coningsby was no exception. The blow was softened a bit by the fact that I went from there to the Higher Command & Staff Course and subsequently to the Royal College of Defence Studies, so 2007 was, for me, definitely a …
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Best of 2024 - Part II - Great stories, insights and opinions from leading operators
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14:31
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14:31As the host of Automatic Merchandiser’s Vending & OCS Nation podcast, Bob Tullio heard some great stories from operators in 2024. They opened up the vault, giving candid accounts of the challenges of getting started in the business and even shared some of their miscalculations along the way. Valuable insights from operators with something to offer …
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E77 - Personal Stories: Commanding Officer, Royal Air Force Coningsby - Part 8 - The Final Chapter
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28:24
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28:24I'd love to hear from you; feel free to send me a Text Message Support the show Thank you for listening! If you value the content I produce, please consider supporting the show financially by becoming a member at https://www.patreon.com/leading4life/ or clicking the "Support the Show" link above. You will have the choice of becoming a Supporter, a …
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E76 - Guests: John Peters, former RAF pilot, Gulf War Prisoner of War, Founder and Owner of Monkey Business
1:32:33
1:32:33
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1:32:33I'd love to hear from you; feel free to send me a Text Message WARNING: This episode contains graphic descriptions of torture and interrogation as well as frequent bad language. My guest this week is John Peters. John flew Tornado GR1 aircraft as an RAF pilot and was shot down and captured on his very first operational mission during the Gulf War o…
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