Welcome to the Banana Data Podcast! We're a data science podcast focused on the latest & greatest of the DS ecosystem, sprinkled in with our musings & data science expertise. With topics ranging from ethical AI and transparency to robot pets, our hosts, Christopher Peter Makris & Corey Strausman, are here to keep you up to date on the latest trends, news, and big convos in data. If you're looking to keep the knowledge up, be sure to also subscribe to our weekly Banana Data Newsletter! Regist ...
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In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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Some people can see things that nobody else can. They seem to be able to peer around corners and into the future. These seemingly super powers come from being able to synthesize the data all around us. They approach problems with a curious and rational mind. They think differently and encourage others to embrace data culture. We call them “data radicals” because they transform themselves and the world around them In this podcast, we talk to these Data Radicals to understand what makes their ...
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Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges. This podcast is a discussion between the Bowery Capital team and experienced industry friends in an effort to help a younger generation of startups better understand the issues and pain points they will face when thinking about early revenue generation.
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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)
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30:54In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics. Here’s what you’ll learn i…
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Why AI Builders Need a Metadata Goldmine with Chris Aberger, VP at Alation
47:07
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47:07The future of business intelligence is being rewritten. Have you ever wondered how AI will unlock the power of unstructured data? In this episode of Data Radicals, host Satyen Sangani is joined by Chris Aberger, newly-minted VP at Alation to discuss building AI-powered data workflows. A startup pioneer, Chris explores the importance of metadata in …
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Perfume, Power, Prediction: Inside a Luxury Giant's Data and AI Strategy with Julie De Moyer, Chief Data Officer of LVMH Beauty
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34:37In the luxury world where artistry is key, how is AI enabling personalization, optimization, and speed? In this episode of Data Radicals, host Satyen Sangani is joined by Julie De Moyer, Chief Data Officer of LVMH Beauty to break down the role of data and AI in business transformation. A seasoned strategist and leader of innovation across 15 beauty…
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The Rise of AI: Voices from the Frontlines
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38:48In this special compilation episode, we're bringing together the most insightful conversations from our latest season exploring the rise of AI. You'll hear from thought leaders like Fortune's AI editor Jeremy Kahn on rebuilding the middle class, marketing executive Michael Olaye on creative acceleration, and Tom Davenport on what real AI transforma…
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Delegate to Innovate: How Letting Go Makes You a Better Leader with Todd James, Founder & CEO of Aurora Insights
49:34
49:34
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49:34What does it take to turn AI hype into operational value at enterprise scale? In this episode of Data Radicals, host Satyen Sangani sits down with Todd James, former Chief Data and Technology Officer at 84.51° and Kroger executive, to unpack the realities of leading AI transformation inside one of America’s largest grocery retailers. Drawing on a c…
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Data Products for Dummies with Sanjeev Mohan, Principal at SanjMo
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49:04What if the future of data management isn’t just about governance—but about growth, speed, and strategic advantage? From reshaping data operations to unlocking new levels of productivity, data products and AI agents are redefining what’s possible in the world of data. In this episode of Data Radicals, Satyen Sangani sits down with Sanjeev Mohan, Pr…
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GTM is a Data Management Problem — How AI (& Better Data) Can Fix It with Copy.ai’s CEO, Paul Yacoubian
47:03
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47:03Generative AI is reshaping the way go-to-market teams create content, optimize workflows, and drive velocity — but only when it’s powered by the right context and data. In this episode of Data Radicals, Alation CMO David Chao sits down with Paul Yacoubian, CEO and co-founder of Copy.ai, to explore how large language models (LLMs) are transforming c…
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From Back Office to Boardroom: The CDO's AI Opportunity with Ryan den Rooijen & Wade Munsie
57:11
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57:11As technology rapidly evolves and businesses focus on getting real results, data jobs are shifting. Many data tasks now fall under the CIO or CTO, data leaders are moving into roles that affect bigger business plans, and more companies are using self-service data tools or seeking a path to AI—making CDO-led teams less necessary. How can data leader…
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How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku)
26:25
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26:25This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale. Here's what you'll learn…
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The Art of Doing More with Less in Content Marketing (with Elise Thrale from Napier AI)
21:24
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21:24This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success. Here's what you'll le…
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Declarative Computing in an AI World with Jeff Chou, Co-founder & CEO at Sync Computing
44:16
44:16
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44:16Cloud costs are skyrocketing, and for data teams running AI inference, Spark jobs, and big data workloads, optimization is no easy task. Tuning these workloads for efficiency without disrupting production is a major challenge—but what if there was a better way? In this episode of Data Radicals, Satyen Sangani sits down with Jeff Chou, CEO and co-fo…
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Redesigning Processes for the Age of AI Agents with Tom Davenport
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40:05AI is here—but are businesses truly ready to harness its full potential? In this episode of Data Radicals, host Satyen Sangani sits down with Tom Davenport to explore what it takes for AI to create real business value. As one of the most respected voices in AI and analytics, Tom brings decades of expertise to the table. From agentic AI to AI-driven…
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How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo)
20:17
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20:17This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strat…
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LLMs Decoded: A Starter's Guide to AI with Raza Habib, co-founder & CEO of Humanloop
48:14
48:14
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48:14As AI becomes integral to every aspect of business, ensuring its accessibility for everyone—not just specialists—is essential. Companies like Humanloop are leading the charge with innovative platforms that empower non-technical users to harness the power of advanced language models through intuitive tools and frameworks. Democratizing AI access pav…
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Empowering AI Practitioners with Wendy Turner-Williams, CEO of TheAssociation.AI
51:39
51:39
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51:39There’s a digital revolution happening – and it’s poised to impact data leaders across all industries. During this time of never-ending change, it’s crucial to have data practitioners at the center of holistic AI transformation as regulatory compliance and ethical standards come into the fold. Businesses of every size will encounter these complex r…
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Using AI to Revolutionize CX with Michael Olaye, EVP & Managing Director at Hero Digital
39:18
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39:18Any digital marketing leader will tell you that data and marketing strategies go hand-in-hand. In this episode, Michael Olaye, EVP and Managing Director of Hero Digital, shares his journey and practical strategies for success, drawing from his career path that began with door-to-door job hunting and led to spearheading major digital initiatives. Mi…
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From Statecraft to Codebreaking: The Big Data Origin Story with Chris Wiggins, Chief Data Scientist at The New York Times
45:51
45:51
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45:51If you’re a history buff in the data world, you know that there’s a complex interplay between data, statecraft, and machine learning. The history of data visualization is entwined with societal governance and technological advancements, starting from the usage of statistics for statecraft in the 18th century to the transformative innovations during…
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How to Build and Scale a High-Performing Content Team (with John Habib from Diligent)
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25:25This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolvi…
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The Art of Data Leadership: Lessons from Taylor Culver
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47:07
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47:07What does it take for data leaders to deliver real business value? In this episode, Taylor Culver, founder of XenoDATA, shares practical strategies for success, including: Focus on the right problems: Taylor explains the importance of refining problem statements for actionable, data-driven solutions. Engage like a salesperson: Actively listening to…
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Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)
26:50
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26:50This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results. Here's what you…
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How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX)
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26:45This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in …
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From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec)
28:09
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28:09This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success. Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campai…
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Data Intelligence in Flux: The Impact of AI with Stewart Bond, VP at IDC
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42:07About 15 years ago, organizations knew they needed data governance but faced a branding problem. People hated the term. Stewart Bond coined “data intelligence” to describe intelligence about data and shift the governance conversation – and a category was born. Today, data intelligence represents a $9B+ market. This concept has given rise to the "da…
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How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos)
34:13
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34:13This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up. Here's w…
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Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)
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33:08This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner. Here's what you'll learn in this episode: • Why original research rep…
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AI and the Workforce: Copilots or Competitors? with Jeremy Kahn, AI Editor at Fortune
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47:37
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47:37The transformative potential of AI is going to affect all of us, regardless of what industry you’re in. While AI has the capability to democratize high-demand professions through specialized copilots, it also presents potential positive and negative societal impacts, including misinformation and political discourse manipulation. Today, we’re taking…
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Gen AI at Work: Inside the Digital Bank Revolution with Dr. Geraldine Wong, CDO at GXS Bank
41:50
41:50
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41:50Legacy systems in the financial services industry are notorious for being slower to adapt to big data. But for good reason. Because banks are complicated and intersect across networks, it’s difficult to implement new processes without disturbing the rest of the system. Yet, GXS Bank is proving it doesn’t have to be this way. The digital bank is lev…
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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave)
22:41
22:41
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22:41This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful. Here's what yo…
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The Data Radicals podcast returns on October 23rd! This season, we're exploring how trusted data drives value, whether that’s building game-changing AI or transforming data into dollars – and business results. You’ll hear from data leaders, journalists, and AI trailblazers like Dr. Geraldine Wong, CDO of GXS Bank, New York Times Chief Data Scientis…
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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)
30:28
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30:28This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results. Here's what you'll learn in thi…
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How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)
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36:12In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function…
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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics)
32:33
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32:33This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…
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Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)
35:00
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35:00This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing. Here's what you'll learn in this episode: • The role of AI …
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Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)
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32:09
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32:09This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences. Here's what you'll learn in this episod…
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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)
28:25
28:25
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28:25This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips fo…
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YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis)
30:29
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30:29This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B…
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Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies)
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33:31This week, Niels van Melick sits down with Kit McKay, Global Content Manager at Basis Technologies. They discuss employee advocacy programs and how they can transform your employees into powerful marketing channels. Kit shares his firsthand experience with the launch and management of Basis Technologies' employee advocacy program. Here's what you'l…
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The Art of Customer Interviews & How to Do Them Properly (with Brooke Andrus from Eleos Health)
30:13
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30:13This week on the podcast, Niels van Melick dives deep into the art of customer interviews with Brooke Andrus, Senior Content Marketing Manager at Elios Health. Brooke has conducted dozens of customer interviews, and in this episode, she shares her top tips for using them to create B2B content that *actually* resonates with your audience. Here's wha…
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How to Use a Journalistic Approach to Create Top-Performing B2B Content (with Erin McGann from SNP Group)
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36:51This week, Niels van Melick and Erin McGann chat about the need for a journalistic mindset to create successful B2B content campaigns. Erin, who runs content strategy at SNP Group, shares her tips for making content more engaging and relatable—especially when it comes to technical topics. Here's what you'll learn in this episode: The impact of usin…
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Saul Alinsky's book Rules for Radicals held significant lessons for grassroots movements and political activism when it was published in 1971. It also inspired the title and theme of this podcast. In his book, Saul outlines approaches for unifying people and motivating them to work toward a common goal. Today, these same strategies can be used for …
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Vector Databases 101 with Edo Liberty, CEO & Founder of Pinecone
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41:45The rapid progress in AI technology has fueled the evolution of new tools and platforms. One such tool is a vector search. If the function of AI is to reason and think, the key to achieving this is not just in processing data, but also in understanding the relationships among data. Vector databases provide AI systems with the ability to explore the…
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Meshy Data Orgs: Data Teams in a Product-Thinking World with Sanjeevan Bala, Group Chief Data & AI Officer at ITV
46:28
46:28
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46:28Folks in the data space are familiar with the concept of data literacy. However, a new idea is on the rise: business literacy. Whether folks sit in product, marketing, or commercial, there needs to be a productive balance between understanding business context and technical expertise of each department. This shared comprehension means ideas are mor…
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The Impact of Analytics in a Zero-Sum Game with Ari Kaplan, Head of Evangelism at Databricks
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43:53Whether you work in retail, healthcare, or CPG, data analytics is key to making your business stand out. You’re able to find new sources of data, synthesize them, and then work with business folks to get better and better insights. Even with all of the advantages analytics offers us, sometimes there’s hesitancy to invest in data. In sports, it’s th…
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Beyond Frictionless Living with Nate Anderson, Deputy Editor at Ars Technica
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40:25When it comes to our relationship with technology, be like philosopher Friedrich Nietzsche and practice mindfulness. We usually think mindfulness means setting boundaries like screen time limits. However, we should think about the goals and values we want from technology, like greater human connection, improving efficiency, or driving knowledge. Th…
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AI Supply & Demand with Guy Scriven, U.S. Technology Editor at The Economist
47:44
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47:44Thanks to GenAI, we have an overabundance of tools, models, and capabilities. However, the use and impact of these advancements is yet to be known. That’s why in the age of technological innovation, traditional skills like fact-checking are more important than ever to ensure that the technology and predictions are correct. Guy Scriven, U.S. Technol…
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Hard Filters and Nuanced Intuition with Scott Hartley, Author of The Fuzzy and the Techie
49:21
49:21
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49:21The best kind of data radical is one who knows how to balance their technical expertise with their fuzzy side. Skills like storytelling, empathy, and ethics are becoming invaluable in the tech space. The ability to balance both enables data folks to recognize patterns where others might miss them. This type of integrative thinking can guide people …
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The Precision Prescription with Maddy Want, VP of Data, Betting & Gaming at Fanatics, Inc.
48:56
48:56
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48:56Precision in technology is powerful. When it comes to services like Uber, people know the exact location of the driver and how much the trip will cost. Precision helps banks lend money to folks with bad credit, but who took the initiative of telling a bank when they would miss a payment. Precision can even help deliver urgent medical supplies via d…
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Everything You Wanted To Know About LLMs, but Were Too Afraid To Ask with Matthew Lynley, Founding Writer of Supervised
49:29
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49:29With the rise of GenAI, LLMs are now accessible to everyone. They start with a very easy learning curve that grows more complicated the deeper you go. But, not all models are created equal. It’s critical to design effective prompts so users stay focused and have context that will drive how productive the model is. In this episode, Matthew Lynley, F…
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Measuring the (Data) Culture of Medicine with Dr. Bapu Jena, Joseph P. Newhouse Professor at Harvard Medical School
51:58
51:58
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51:58The art of medicine happens when physicians combine data and knowledge to deliver better patient outcomes. A physician that relies both on guidelines and their learned experience is creating a culture of data and insights and improving the lives of patients. Whether you’re a doctor or a data leader, knowing how to balance data and intuition will al…
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Mastering Your Own Destiny with Andy Palmer & Dr. Michael Stonebraker, Co-founders of Tamr
46:10
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46:10Starting a revolution is no easy task. Just ask Dr. Michael Stonebraker and Andy Palmer, co-founders of Tamr, the enterprise data mastering company. Their path to innovation begins with a universal problem. They also collaborate with other data radicals who challenge them to think differently and help them grow. Michael is a database pioneer, MIT p…
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