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The Expert's Journey is the essential podcast for speakers, authors, and experts who want to use their book and online marketing to book more speaking gigs, grow their brand, and build a profitable business. Hosted by Mr. Web Marketing, Brad Hauck, and Publisher, Dixie Carlton, this podcast delivers actionable strategies to help you turn your book into a powerful marketing tool, attract high-paying speaking engagements, and monetise your expertise beyond the stage. Learn how to position your ...
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Talk To Us Directly In this episode of the Experts Journeys Podcast, learn how to make your speeches memorable with three key points, structured content, and storytelling. Hosts Dixie and Brad discuss practical tips for engaging your audience, including using vocal variation, effective structuring, and the power of storytelling. Discover how to gau…
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Building A speaker Brand That Stands Out Without Burning Out
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Talk To Us Directly In this episode of the Experts Jenny podcast, hosts Dixie and Brad delve into the common challenges faced by experts and business owners in building a standout brand. They discuss how AI tools can assist in maintaining consistency, enhancing online voice, and reducing workload stress. The conversation covers various AI platforms…
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Which Self-Publishing Platform Should You Use?
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Talk To Us Directly In this episode of The Expert Journey Podcast, Dixie and Brad explore the best self-publishing platforms for authors, including Amazon KDP, Ingram Spark, Draft2Digital and Smashwords. They discuss the pros and cons of each platform, focusing on aspects like printing quality, distribution capabilities, and platform specific updat…
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What Makes A Book Cover That Gets Attention
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Talk To Us Directly In this episode, we delve into one of the most crucial aspects of book publishing: the cover. Hosts Dixie and Brad discuss why a strong book cover is vital for grabbing attention and making an impact. Learn what it takes to create an eye-catching and professional cover, common pitfalls to avoid, and the importance of consistent …
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Handling Difficult Audience Questions From Stage
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Talk To Us Directly In this episode, we discuss the common challenges speakers face when answering tricky, awkward, or tough questions from the audience. Hosts Dixie and Brad share strategies to stay calm, respond with authority, and turn challenging questions into opportunities to connect with the audience. They discuss techniques such as asking c…
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Profitable Pathways: How to Focus your Business into a Smart Funnel
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Talk To Us Directly In this episode of the Expert Journey Podcast, we dive into the concept of 'Profitable Pathways'—how to create a smart funnel that guides your diverse audience across platforms towards purchasing your products or services. Hosts Dixie and Brad discuss strategies for unifying content across various platforms, identifying the righ…
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Talk To Us Directly In this episode of the Experts Journey Podcast, Brad and Dixie chat about common mistakes made while hosting workshops and events that can turn memorable experiences into disasters. They share insights on the importance of professionalism, cohesion, and audience engagement, using a recent experience at a poorly managed event as …
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Connection is Key: Unlocking Opportunities Through Networking
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Talk To Us Directly In this episode, we delve deep into building your power network. We'll explore how to connect effectively, bring value, and grow relationships with industry leaders and peers. Join us as we share strategies for strengthening your network to open more doors, gain insights, and accelerate your business success. Whether you're an i…
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Harness Your Success: Strategies to Scale Your Wins
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Talk To Us Directly In this episode, Brad and Dixie explore the importance of mapping out success and taking the time to celebrate wins in business. They discuss how solopreneurs and small business owners can often overlook their achievements while chasing new goals. The discussion highlights the psychological benefits of celebrating accomplishment…
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Conquer Your Nerves & Unleashing Your Stage Presence
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Talk To Us Directly n this episode, we chat about a common challenge faced by speakers at all levels: nerves. Join hosts Dixie and Brad as they share personal experiences and effective strategies to stay calm, grounded, and confident on stage. From pre-stage rituals and handling interruptions to priming your audience and leveraging PowerPoint, lear…
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Define Your Unique Voice: Authenticity in Writing and Speaking
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Talk To Us Directly In this episode of the Experts Journey Podcast, we discuss how to create a truly authentic voice in your writing and speaking. Authenticity in communication builds connection and credibility with your audience, whether you're on stage, creating content, or posting online. Hosts Dixie and Brad offer practical tips on defining and…
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Using Consistent Branding To Propel Your Authority and Influence
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Talk To Us Directly Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints. From your logo to your daily habits, Dixie and Brad emphasize how consistency builds trust and solidifies your position as a trusted authority. They share real-world tips, examples, and…
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How Lead Magnets and eBooks Can Skyrocket Your Success!
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Talk To Us Directly In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts. Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of…
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Adapting Your Speaking For Your Audience and Venue
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Talk To Us Directly In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strategies, and tips for effectively engaging with various crowd sizes and settings, from intimate business meetings to large conferences. The duo also tou…
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Successfully Merging Speaking with Publishing
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Talk To Us Directly In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance authority and credibility. They delve into personal branding, the importance of authentic storytelling, and how to use books strategically before, during, …
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Embracing Chaos: Overcoming Unexpected Challenges in Business
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Talk To Us Directly In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disasters, and event cancellations. Through their personal experiences, including dealing with Cyclone Alfred and power outages, they share valuable insig…
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Top Tips for Marketing a Self-Published Book
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Talk To Us Directly In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon and IngramSpark, they've got all the tips you need to get your book in readers' hands. Plus, we'll share some awesome tools like Canva, Book Brush, a…
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Unlock the Power of Collaborative Book Writing!
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Talk To Us Directly In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships can lead to a better book. They share personal experiences, tips for choosing the right co-authors, and potential pitfalls to watch out for. Whether yo…
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Talk To Us Directly In this episode, Dixie and Brad dive into the essentials of hosting successful workshops. They cover topics including the importance of workshops, effective pricing strategies, and crafting engaging content. They also discuss the benefits of both in-person and online workshops, the structure of handouts, and the potential for re…
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Leveraging Published Books to Land Speaking Jobs
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Talk To Us Directly Did you know that your published book can be the key to landing more speaking gigs—and that those gigs can help you sell even more books? In today’s episode, we’re diving into Leveraging Your Books to Land Speaking Gigs (and Vice Versa). Whether you’re an author, a speaker, or someone looking to become both, we’ll show you how t…
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Talk To Us Directly Did you know that websites on the first page of search results get a staggering 90% of the traffic? That’s right—if you’re not ranking at the top, you’re leaving potential customers on the table. Today, we’re talking about Taking Your SEO to the Next Level to Rank it Up. We’ll walk you through some strategies you need to boost y…
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AI for Content Creation, Repurposing and Management
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Talk To Us Directly In today’s episode, we’re exploring how AI is transforming content creation, repurposing, and management. From powerful tools and real-world use cases to time-saving shortcuts and a glimpse into the future of AI, this episode is packed with insights to help you work smarter, not harder. Whether you’re an entrepreneur, marketer, …
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Using Social Media to Promote your Products & Services
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Talk To Us Directly Today, we’re exploring a critical topic for entrepreneurs and experts—how to use social media and other platforms to promote your products and services effectively. Whether you're just starting out or refining your strategy, this episode will be packed with useful tips and insights to help you connect with your audience and grow…
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Practical tips for Structuring a Best Selling Business Book
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Talk To Us Directly Welcome back to The Expert’s Journey! In this episode, we’re digging into the nuts and bolts of structuring a best selling book that supports your speaking topics. If you’re looking to boost your credibility on stage and create a powerful resource for your audience, you’re in the right place. We’re going to be sharing straightfo…
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Talk To Us Directly In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that feeling that you’ve got something important to share but can’t quite put it into words? As Simon Sinek famously said, “People don’t buy what you do; th…
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Talk To Us Directly In this episode of The Experts Journey, Brad and Dixie delve into the ways AI is transforming content creation and book writing. They discuss various AI tools that help generate fresh ideas, assist in developing high-quality content, and even turn manuscripts into engaging workshops. Tune in to explore the ethical and practical …
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Mastering Calls to Action: Turn Visitors into Engaged Fans
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Talk To Us Directly In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, promote your book, and foster engagement with your materials. They discuss strategies for constructing effective CTAs that transform passive visitors into…
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Turn Your Book Into a Profitable Online Course with Micro-Courses
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Talk To Us Directly In this episode of 'The Expert's Journey,' hosts Dixie and Brad discuss the process of leveraging your book to create a highly profitable online course. They highlight the potential of transforming book content into engaging and valuable micro courses. Brad explains the significance of micro courses in today's fast-paced world a…
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Talk To Us Directly In this episode of The Expert's Journey: Creating Your Path to Impact, we uncover the secrets to identifying and connecting with the right audience for your speaking and business endeavors. Learn practical strategies to pinpoint your ideal market, craft messages that resonate, and build a loyal following that amplifies your succ…
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Every Expert Needs Multiple Streams of Income
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Talk To Us Directly In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-cours…
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Why Every Expert Needs to Publish a Book – Elevate Your Career!
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Talk To Us Directly In this First episode, we explore how authoring a book can elevate your speaking career by enhancing your credibility and authority. Completing a book distinguishes you from the majority who never do, positioning you as an expert akin to holding a master’s degree rather than a diploma. This distinction can lead to higher speakin…
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