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Hit Play Not Pause

Hit Play Not Pause

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Perimenopause and menopause hit active women differently. We have a different lifestyle and different goals. And we know our bodies. Whether you run and hike or do CrossFit and ski (or a little of everything!), you’ve had a way of eating and exercising that worked…until the menopause transition, when it all goes out the window as body composition changes, fatigue, body aches, sleepless nights, hot flashes, brain fog, mood swings, and low mojo blindside you out of the blue—despite doing every ...
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You started your business for more freedom, so why does it still feel like a job? Welcome to Virtually Free with Ashlee, the podcast for virtual assistants, service providers and digital entrepreneurs who want to scale their business in a way that aligns with their lifestyle, values, and long-term goals—without burnout or overwhelm. I’m Ashlee Thomas, a VA coach and business mentor who’s helped over 400 women grow their businesses on their own terms. In this podcast, I’ll share real talk and ...
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Girl, Choose Yourself! Hosted by Eimear Zone, author of The Little Book of Good Enough and the newly released Choose Yourself, Girl, Choose Yourself! is the podcast for women ready to reclaim their power, break free from the expectations that have held them back, and live life on their own terms. Each week, Eimear shares heartfelt conversations and gritty truths that challenge the stories we've been told by society, our families, and even ourselves. This podcast is all about reconnecting wit ...
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Meditative Story combines extraordinary human stories with meditation prompts embedded into the storylines — all surrounded by breathtaking music. Think of it as an alternative way into a mindfulness practice, through vivid stories and cinematic music and production values. Meditative Story is an original series produced by WaitWhat and supported by our members. Our community tells us that they listen to the same episodes over and over again, and according to data provided by Apple Podcasts, ...
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On The Ledge

Story Studio Network, Dave Trafford and iContact Productions

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The Ledge, n: slang for the legislature. Mostly used by members of the legislative press gallery. On the Ledge posts weekly when the Ontario Legislature is sitting. But there have been times when we've had to "recall" the Ledge for an emergency session to address pressing matters of Ontario politics when Queen's Park isn't sitting! Our OTL team includes former Ontario Premier, Kathleen Wynne, former Progressive Conservative Leader, (and Wynne's erstwhile parliamentary sparring partner), Tim ...
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Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be… Welcome to The Email Growth Show - the podcast for ambitious female bus ...
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Like many women, Dena Lewis planned on “fighting through” menopause. She thought she could outrun, out-nutrition, and out-supplement menopause. Menopause–which came swiftly through surgery–had other ideas. Through mood swings, soaking night sweats, hair loss, and a relentless barrage of symptoms, Dena did keep running–10+ miles a day–but she also s…
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This episode is a gentle reflection on the power of honoring your natural rhythm and choosing a life that reflects what matters most. As I take a six-week summer pause from the podcast, I’m leaning into the spaciousness of this season—traveling to Scotland with my daughter before her final year of high school, and spending precious time with my who…
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In 2009, Eddie Huang, author of the acclaimed memoir Fresh Off the Boat, opens Baohaus, his first Taiwanese restaurant on Manhattan’s Lower East Side. It’s a wild, chaotic gamble that exemplifies Eddie’s spirit. But as the restaurant’s success grows, Eddie is faced with the challenge of either sticking to his principles or living someone else’s dre…
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In this week’s episode of Virtually Free, I’m coming to you from a holiday park during the school holidays because this business was built to give me the freedom to do exactly that. This isn’t about switching off completely. It’s about pausing with purpose, creating space to reflect, and leaning into a slower season strategically. If you’ve been fe…
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In this episode, I’m pulling back the curtain on what actually matters after a big list growth moment - whether it’s a summit, bundle, podcast feature, or your own launch. Because here’s the truth: List growth isn’t the problem. It’s what you do next that matters. So if you’ve just had a wave of new subscribers join your world, this episode will wa…
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Have you ever felt like you had to over-prepare just to be taken seriously? Or been talked over, interrupted, or underestimated—even when you’re clearly the most qualified person in the room? You’re not imagining it. In this episode, Eimear breaks down the Authority Gap—what it is, how it shows up in women’s lives and careers, and what you can actu…
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Welcome to The Feist — your favorite sports, with your feistiest friends. Hosted by Sara Gross and Kelly O’Mara, Feisty's newest podcast is here to celebrate the unstoppable rise of women’s sports. Every week they'll cover what you need to know in women's sports: from running to basketball to everything in between. The Feist will bring you the unto…
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Pelvic floor disorders can wreak havoc on your well-being, especially as a woman who wants to run, jump, hike, bike, and otherwise enjoy an active life. Unfortunately, pelvic floor dysfunction is extremely common, with about half of us experiencing urinary incontinence alone (let alone painful sex, constipation, prolapse, and so forth). But we don’…
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Meredith Goldstein writes the wildly popular Love Letters column in the Boston Globe, but for much of her life, she’s viewed romantic relationships as a trap. Meredith grows up seeing the limitations of her mom’s insular life, and knows she wants more for herself. It’s only when the pandemic forces her to slow down that she realizes the beauty in g…
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Let’s be honest systems can feel like the biggest hurdle when starting your business. Between the CRMs, automation tools, and endless templates, it's easy to feel like you need it all set up before you start. But what if we told you that simplicity is the real secret? In this episode of Virtually Free, I’m joined by the wonderful Jo Draper - a Crea…
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On the Ledge - Your Ontario politics podcast - June 19, 2025 Host: Dave Trafford Guests: Tim Hudak, Keith Leslie, John Wright, Kathleen Wynne This season finale of On the Ledge dives deep into Premier Doug Ford’s tumultuous week of unscripted rants and calculated risk. The panel unpacks Ford’s inflammatory comments on bail reform and “weak-kneed ju…
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Today I’m peeling back the curtain on something we don’t talk about enough in online business... What if the answer isn’t to try harder… but to pause? If your last launch flopped, your content feels heavy, or you’ve been whispering “maybe I’m just not cut out for this” - this one’s for you. What You’ll Learn in This Episode: Why we don’t talk enoug…
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Why are so many women feeling quietly disconnected—even when we’re surrounded by people or “connected” online? In this episode, Eimear explores the emotional and biological truth about female friendship, the modern epidemic of loneliness, and why sisterhood might just be the thing we need most right now. She shares a viral quote that hit a nerve, a…
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Edie Perkins was a 46-year-old elite runner and cyclist when a catastrophic accident left her paralyzed from the chest down—just as she was entering menopause. In this candid conversation, Edie reveals how her hormonal changes intersected with her spinal cord injury recovery, leaving her with misdiagnosed UTIs, sheet-soaking night sweats she blamed…
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When Fred Minnick returns from his military service as a photographer documenting the war in Iraq, he finds himself haunted by what he saw through the lens of his camera. Trauma, as a result of the battlefield and his childhood, holds a grip on him until a bag of barbecue potato chips unlocks something in his brain. An untapped talent — he was born…
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What worked online a few years ago? It’s likely out.In this episode, Ishares the real trends worth paying attention to in 2025, and the ones to finally let go of. From content strategy and launch planning to messaging and visibility, this is the update your marketing plan needs. In This Episode, We Cover: ✔️ What’s in for online marketing in 2025 ✔…
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On the Ledge – Your Ontario Politics Podcast - June 12, 2025 Host: Dave Trafford Guests: Kathleen Wynne, Tim Hudak, John Wright, Keith Leslie This episode of On the Ledge confronts a deeply troubling issue: the lack of accountability and transparency following a violent assault involving Anwar Knight’s son at school. The discussion focuses on Knigh…
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In this episode, I’m joined by email marketing queen Allison Hardy for a behind-the-scenes look at how she grew her email list from 4,000 to over 10,000 subscribers - all by leaning into bundles, using my Bundle Like A Boss dashboard, and getting support inside The Email Growth Club. No ads. No burnout. No social media hamster wheel. Just one smart…
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You’re not lazy. You’re not unmotivated. You’re just dysregulated. In this episode, I’m giving you 5 simple, science-backed tools to help you shift your state in the moment—when you feel anxious, shut down, overwhelmed, frozen in indecision, or just not yourself. You’ll learn: What the vagus nerve is—and how to work with it to access calm, clarity,…
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“The person who wins is often the one who is fending off the menopause the best!” Those were words of advice a fellow competitor once gave this week’s guest, physiotherapist and competitive cyclist Nicole Oh. That would be something Nicole would come to learn firsthand just a few short years later, as she found herself navigating mysterious joint p…
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No boys. No dresses. As a teen, Moj Mahdara, founder of the fashion media company Beautycon, knows she’s different. And growing up in a traditional Iranian household, she struggles to reveal her own true identity. When two long-term houseguests descend — her grandmothers — Moj is shocked to learn that each woman has a surprising story of identity o…
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Tech overwhelm is real but it doesn’t have to stop you from growing your business. In this episode, I’m walking you through my current tech stack: the no-fluff, easy-to-use tools I recommend for VAs and service providers who want to run a smooth business backend without wasting time (or money) on stuff you don’t need. If you’ve ever Googled “best t…
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Over the past eight years, Feisty Media has grown into a go-to resource for women’s health and performance education. In this special episode, Feisty CEO Sara Gross and Hit Play Not Pause host Selene Yeager reflect on how Feisty’s content has evolved to meet the real-life needs of active women. From menopause and nutrition to strength training and …
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This week marks a massive milestone - 200 episodes of The Email Growth Show 🎉 And I couldn’t let it pass without sitting down to reflect, rewind, and share what I wish I’d known back at episode one. From the lessons I learned the hard way to the advice I now give my clients inside The Email Growth Club and Headliner Mastermind - this one’s honest, …
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On the Ledge - June 5, 2025 Host: Dave Trafford Guests: Tim Hudak, Kathleen Wynne, John Wright, Keith Leslie This week on On the Ledge, Dave Trafford and the panel dive deep into the fallout and implications of Ontario’s controversial Bill 5. With the legislature on summer break, the political temperature rises over Indigenous consultation, environ…
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What if the life you’ve outgrown is the one you’ve called “home” for years? In this episode, Eimear shares a deeply personal story about leaving behind the familiar—and what it really takes to build a sense of belonging that starts from within. Through the lens of her own midlife move across continents, she unpacks: How your environment shapes your…
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When some of the biggest names in menopause medicine want to learn to lift heavy, they turn to this week’s guest, Nike Master Trainer and midlife fitness advocate Holly Rilinger, founder of the LIFTED Method. Because Holly gets it. She’s been through her own journey with damaging diet culture, body image issues, and a challenging perimenopause that…
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Lawyer and master communicator Jefferson Fisher loves taking care of other people. You can feel this in the supportive videos he posts on his wildly popular social media channels. Again and again he puts the wants and needs of others ahead of his own. In his story this week, Jefferson discovers the power of showing up for himself, and when he does,…
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You're eager to sign your first client but are you really ready to deliver? In this solo episode of Virtually Free, I share the real reason many VAs struggle to gain traction (even when they're doing “all the things” online), and why the most successful service providers take time to build the foundations before they start selling. Whether you're j…
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Show Notes for On the Ledge – May 29, 2025 Host: Dave Trafford Guests: Tim Hudak, Kathleen Wynne, Keith Leslie, John Wright Episode Summary: This week on On the Ledge, host Dave Trafford and the panel dive deep into Ontario’s Bill 5 and the mounting controversy surrounding its scope, timing, and lack of consultation—particularly with Indigenous com…
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In this week’s episode, I’m joined by SEO strategist and agency owner Britt Reber to uncover why SEO still deserves a seat at your marketing table - especially if you’re building your business without dancing on reels or throwing cash at ads. Britt breaks down her 3-part traffic system that’s helping online business owners show up on Google (withou…
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If you've ever found yourself mid-scroll or mid-stride thinking, "What the hell am I even doing with my life?"—this one’s for you. In this episode, I introduce a soul-shifting practice I’m currently deep in: a 30-day mental diet. Not a restriction—a devotion. A reset. A remembering. A radical act of self-honoring in a world that glorifies hustle, n…
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At the start of 2024, 55-year-old ultrarunner Hilde Dosogne set out to achieve the female World Record for the most consecutive days to run a marathon distance run by completing a marathon every day for a year. On December 31st of last year, she clocked her 366th 26.2 mile run (it was a leap year, which means she had one extra day to run) and her r…
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One icy morning on a Vermont farm, Elizabeth Lesser is witness to a miraculous thing: the birth of a bleary, bleating baby lamb. Years later, as a midwife, she is still filled with this sense of awe and wonder at every birth. It’s through that process of coaching new life into the world, she learns how to sit through the difficult – even the painfu…
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In this episode, Ashlee sits down with her client Steph from Rural Data Services to chat about what it really looks like to start a VA business from scratch, and become fully booked within 3 weeks of launching. From juggling family life on the land to confidently building out her service suite, Steph shares her wins, mindset shifts, and honest refl…
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On the Ledge | May 23, 2025 Host: Dave Trafford Guests: Tim Hudak (Partner, Counsel Public Affairs; former PC leader), Keith Leslie (CHCH political commentator), John Wright (Pollster and political analyst) In this episode of On the Ledge, Dave Trafford and guests dig into the political stories and policy debates dominating Ontario politics this we…
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This week I’m walking you through exactly how I’d grow my email list from scratch in 2025 - no social media, no paid ads, no burnout. This is a step-by-step breakdown of what I’d ignore completely, what I’d focus on instead and the exact moves I’d make to build a powerful, engaged list from zero. Spoiler: it’s not about doing more - it’s about doin…
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