Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU. My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love. Messy action, simplicity and living the life you desire is what we're here for! The episodes will help you to plan, create and launch your offers and scale an ...
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58 | Let's chat about making *zero* with your courses
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16:38In this episode, I’m taking you way back - to my very first course launch... and the grand total of sales I made: drumroll... zero. Yep, I said it. I had the idea, the passion, the cute Canva slides (well, for the second course, anyways) - and absolutely no clue how to sell the damn thing. I’m sharing the messy, honest truth of what didn’t work, wh…
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57 | "I made $10K overnight" - oh, did you?
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14:08In this episode, I pull back the curtain on the wild world of online income claims. You know the ones: “I made $10K overnight!” or “My first launch hit 6 figures!” Yeah… let’s talk about that. I’m diving into why most income claims are either totally false or missing major context - and why believing them (or feeling pressured to share your own) ca…
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56 | No-bs offer pricing: how to price an online course?
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14:07In this episode, I’m breaking down one of the most confusing parts of digital product creation: how the hell to price your offer. I’m not here to give you some “industry standard” pricing chart or tell you what everyone else is charging - I’m here to help you figure out what makes sense for you. I share real talk about why your pricing isn’t just a…
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Here, the moment has come and I've finally said the truth out loud. I HATE SELLING. It feels so freeing to state this :) Can you relate? Do you hate selling but have to keep showing up? Do you feel like you're stuck in a vicious cycle of always having to sell to see that next enrollment happen? This episode mostly is just a RANT about how I never a…
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54 | Tools, platforms and softwares that hold my business together
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14:27Want a peek behind the scenes of anonline business? In this episode, I share the exact tools and systems I use to run my digital product business without breaking the bank. From website platforms and product hosting to marketing tools, video editing apps, and client management software, I break down what’s working, what I’ve ditched, and how I keep…
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53 | Throw that e-book out the window: better first digital product ideas
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16:36Get Your First Mini Course Workshop here 🔓 Years of course creation experience all packed up for you in this one action-focused Workshop – because it really can be that simple. What is the best digital product to get started with? (And why it's probably not an e-book?) As you explore various digital products to create, it's easy to get overwhelmed …
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52 | Are courses still profitable in 2025?
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11:49📌 If you're ready to start working on your course, join us for Kickstart Your Course Challenge starting April 14th. Today's topic is a juicy one! Are courses still profitable? Is creating an online course worth your time and effort? And will it bring in the expected income? If you've been online for more than a day, you might have come across the o…
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51 | Let's get technical: downsides of platforms without video hosting (like ThriveCart!)
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15:29In this podcast episode, we're about to get a bit technical and chat about online course video hosting and video hosting for any other digital products you may create. 📥 Get access to FREE Digital Product Platform Masterclass here. What is a video hosting and why it matters that the platform you choose has it built-in? What are the differences betw…
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50 | Thinking about starting a podcast? Tips for first-time podcasters
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18:37The 50th episode of the Savvy Offer Hub podcast is HERE 🥳 On that note, the focus of this episode is to inspire you to take that leap of faith and start podcasting as well if it's been on top of your mind. In this episode, you'll learn a bit more about my first steps in podcasting back in May 2024, along with tips for starting your own podcast and …
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49 | My Instagram views grew by 140% - here's how
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14:49Ready to uplevel your Instagram presence? In this podcast episode, I talk all about that! I do a deep-dive of what I did to grow my Instagram views by 140% over the period of a few weeks. If your Instagram presence has been stagnating, test out these ideas. Instagram is a great way to build trust with your audience but you won't see much growth or …
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48 | Making more while embracing being a Projector in online business
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19:43In this episode, I dive into the woo side of business, focusing on human design and being a projector in online business. If you’ve ever felt like traditional strategies don’t work for you, human design might offer the clarity you need. I share my personal experiences as a projector, how I use ChatGPT for mindset support, and insights on energy man…
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47 | The bigger picture of creating a successful course
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14:41Creating a successful online course isn’t just about great content - it’s about strategy. Many course creators focus solely on making the course but forget key elements like marketing, positioning, and long-term sales. In this episode, we explore the bigger picture of course success, focusing on ways to reach your ideal audience and having a well-a…
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If you feel stuck in the feeling like you always should do more to make more sales, don't miss your chance to join us inside the Evergreen Funnel Formula to learn how to create effective sales funnels that bring in repeated revenue for you. Doing MORE is not the answer to making more sales. Sure, sometimes the quantity can pay off - for example, th…
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Join us for the Evergreen Funnel Formula Live experience 💸 Do sales funnels give you an ick? Do you feel like they're overcomplicated and too salesy for your liking? Or maybe you just prefer to keep it simple in your business... The truth is, having an effective evergreen sales funnel is what can simplify and amplify EVERYTHING. Having a sales funn…
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44 | How people buy: from 100 emails to repeated sales
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20:31What does it take to make a digital product sale online? In this episode, explore the journey of how customers move from initial contact to making repeat purchases. Yes, some of my customers have read beyond 100 emails before making the sale. We chat about crucial elements of the sales process, focusing on the power of email marketing, the impact o…
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43 | Skool review: Why I chose Skool for my community platform despite all the cons
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22:04Get the free Digital Product Platform Guide here 📥 Our newfound community space and resource library now lives on Skool. Why? Let's chat all about that! In this Skool review, I bring you behind-the-scenes of my decision making process when it came to choosing the best fit platform for my online community. Skool has great gamification features that …
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42 | Small wins make all the difference - learn to celebrate
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13:54Small wins make all the difference and in this podcast episode I'm chatting all about that - how just ONE person can make all the difference in your business. Growing a community and selling digital products is not about going for the masses, getting to a specific number of followers or mailing list members. Instead, learn to appreciate everyONE an…
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41 | Our community space for digital product creators is here!
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17:02This space is a membership for aspiring digital product creators to get the guidance, support and community you need to turn your ideas into profitable products. This space is here to inspire you to take action, seek the path of least resistance and experiment in your business in a way that is FUN and profitable for you. Either you’re just getting …
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40 | How to know if it's time to revamp or let go?
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14:06If you've come to the point with your offers that they're just there and you're not really seeing the profit you wanted to see, it might be time to either revamp or let go. How to know if this is that moment to revamp your whole offer suite? Or maybe it's time to actually retire some (or most!) or your offers? In this episode, I talk about recogniz…
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39 | Why I retired my membership offer and what's next
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14:51The membership is dead, long live the membership - a new one is coming 😅 Having a membership was my all-time favorite offer I've done. The whole concept really speaks to my soul. It was my favorite thing to sell, I could get creative and it was highly profitable as well. Until it wasn't... This time around, I have shared why having a membership was…
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Explore your options to learn more or work with me here! 2025 - let's gooooooo! Are you ready to learn more about my course trend predictions for 2025? After a decade in the course space, I have seen my fair share of trends - both ones that have stuck around for good and others that have been more fleeting. This time around, I want to discuss onlin…
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37 | 2025 is about to be the year to SIMPLIFY
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25:46Want to kickstart your year with pizzaz? ⚡ Get me in your corner with 1:1 Telegram support. The grand reveal of my word of the year cut short: 2025 is about to be all about SIMPLIFYING everything I can in my business and I so look forward to that! In this episode, I walk you through some of the key areas of business that I plan to simplify and how …
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36 | Create a plan to make your course happen in 2025 - here's your starting point
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17:21Get Your First Mini Course Workshop here 😏 Are you ready to finally turn your course idea into reality in 2025? This episode will walk you through the first steps. The most important part is to create a PLAN that will give you specific guidance on the exact next steps and will help you to stay more accountable to your own goals. In this episode, I …
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35 | Shiny object syndrome - when the next best thing seems to be just around the corner...
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14:29The doors are now open to join Course Creation Bootcamp for January 2025! Learn to create, launch and sell your course all in one program. With full support and guidance. Let's chat about all things shiny object syndrome... It's that feeling when you think the next best thing is just around the corner. And while I can't teach you how to deal with i…
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34 | The best free course platforms - yes, you can start without any investment
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16:55Is it possible to start selling an online course without any platform investments? YES. Is it possible to start with a free course platform AND also have it for the long-run? Absolutely. Let's explore two of my favorite free course platforms and digital product stores that give you a chance to upload your digital offers and start selling without AN…
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33 | Your first course idea - the concept to consider
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13:43Get instant access to Your First Mini Course Workshop 😏 In this episode, we'll take a look at the best way to start your course creation journey. How to create your first online course? What type of a course to create as a starter? Let's explore the most common course structure for starters - the easiest way to create your own digital program. TAKE…
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32 | The one where you learn to sell with more ease
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19:33The new Evergreen Traffic Lab is HERE 🚀 It's a community space focused on helping you to sell more easily by implementing evergreen sales strategies - step by step. Inside this episode, I discuss the new business venture I've taken on - a community space I've thought about starting for what seems to be years now. But even more so - I bring you behi…
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31 | Why creators on simpler course platforms often make the most money
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12:38The doors are now open to join Course Creation Bootcamp for January 2025! 🚀 Get your FREE Course Platform Guide here 🎬 Which course platform to choose? Is one of the most exciting and daunting questions when you're just about to create your online course or get started with digital products. I've been an online course creator for a decade and I hav…
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30 | What can you expect in Course Creation Bootcamp?
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13:24The doors are now open to join Course Creation Bootcamp for January 2025! Learn to create, launch and sell your online course step by step with this 4 month program. Course Creation Bootcamp is for you if you've had an idea about an online course on your mind and you're ready to make it happen. Inside this program, you'll receive step by step guida…
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29 | Keep it simple - a mantra to follow when creating your offers
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11:28This time around I want to chat about why it's so important to KEEP THINGS SIMPLE. Especially as you're creating your own digital products and even more so - if this is your first time doing it. Keeping it simple is the actual path to more ease and success as you can have a lot more control over your content. To create a highly profitable offer, yo…
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28 | How to stay motivated to finish your course project?
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17:48This time around, let's chat about motivation - how to actually stay motivated to finish an online course? Here's the truth - most courses that get started will never see the finish line. And there are many different reasons for this but one of the most common ones is that the initial motivation and excitement dies down and you just... don't care t…
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You're about to design your own online course - exciting! But I also get how overwhelming it can feel like, especially if you're looking at the task with little to no previous designing experience whatsoever... In this episode, I discuss some of the course slide design tips to keep in mind if you're planning to design your own course materials. The…
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26 | How much information to add in a course?
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15:22Start working on your offer with Kickstart Your Course Challenge! In this episode, we're discussing how much information to add in a course. Do bigger courses make more money? If you're struggling with course sales, is adding more content the right solution? Should you offer higher discounts to make more sales? The truth is, the amount of informati…
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25 | Create an online course in just 2 weeks with Kickstart Challenge
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16:11Join Kickstart Your Course Challenge 👋 How long does it take to create an online course? The truth is, creating the course doesn't have to take long! Once you have a clear step by step guidance and you get in the motion of creating your course, you can get it to the finish line a lot sooner than you might think! If you're ready to start working on …
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24 | ChatGPT prompts for online course creation
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22:00Get free list of ChatGPT prompts to use here 📥 ChatGPT can be a great tool to use to make the course creation process easier. However, there's a very fine line between outsourcing the whole process to an AI vs using it to your advantage in the process. In this episode, let's explore some ChatGPT prompts for online course creation - how to use AI wh…
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23 | Are you giving away too much for free?
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15:56"Provide value" is probably the most common social media advice you will hear. But it often leads to the question - when it's enough? Are you giving away TOO MUCH for free? How to know what should go into paid offers vs your free content? The truth is, it's very hard to really give away too much for free. In fact, most creators, especially if you'r…
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22 | Why I moved my offers to Thinkific and how it's been going so far
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14:32If you're exploring the best fit platform for yourself, make sure to check out my free Course Platform Guide. Just recently I decided to move my offers from Circle to Thinkific - in this episode, I chat all about it! Why did I choose Thinkific as my course platform? Thinkific has a simple course + community combo, they have 0% fees on all of their …
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21 | Recovering from taking the wrong direction in business
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15:20It's announcement time! I did a rebranding and then I decided that it's the wrong direction to take so I... rebranded back. And this episode is all about that! My specific experience when rebranding my whole business and taking on a new adventure and how I realized it's not the right fit. It's all about creating a business that is well aligned with…
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Get FREE Course Platform Guide here 🔓 What to look out for in a course platform? Choosing the right fit course platform can be challenging. There are so many different platform options to consider and each of them have their pros and cons. In this episode, I talk more about specific platform elements to look out for - ones that should make or break…
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19 | The best format for a course - 3 types of courses to consider
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14:23Start your own course creation journey with Your First Mini Course Workshop 📢 What is the best format for an online course? We commonly assume that most online courses will be video based and it's true that video courses are not only very popular but often also preferred. Creating a video based course ensures visual, as well as audio material, and …
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18 | What is a signature course and when to make it happen?
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17:38It was one of those things that used to trip me up years ago when I just got started - everyone seemed to be talking about signature courses and yet, no one really provided any information on WHAT is a signature course, how to create one and when it is a good idea in the first place... So in this episode I want to answer all of these questions and …
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17 | Master Resell Rights vs creating your own online course - why MRR is all the hype without results
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18:21Get in on 1:1 Strategy call to get a personalized plan to make your vision come to life! In this episode, I chat about Master Resell Rights courses, why MRR is all the hype without any real results and why most of the MRR business module is all about creating a vision of high profit while most MRR sellers have left their businesses within a few wee…
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16 | Common Kajabi setup mistakes and how to fix them
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18:49Check out the free Course Platform Guide here. 📥 Kajabi is one of the most popular all-in-one business setups, especially amongst online coaches and course creators. However, Kajabi can be rather challenging to manage and there are several common Kajabi mistakes I see repeatedly... If you want to set up your business on Kajabi - listen to this epis…
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15 | Using Pinterest for consistent course sales
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21:02Get your first 100 visitors in just 30 days - book a Pinterest Strategy call and get a personalized plan to make Pinterest work for you! In this episode, we discuss using Pinterest for consistent course sales - Pinterest is an absolute goldmine of evergreen traffic and you can generate consistent sales on the platform easily if you have effective f…
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14 | I'm about to launch two new offers at the same time... Here's how and why!
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23:03Get in on 1:1 Strategy call to get a personalized plan to make your vision come to life! Launching two new offers at the same time rarely is a go-to business advice you'll see online. In this episode, I chat about following my inutition and making aligned business decisions that feel GOOD. Over years of creating online courses and running a digital…
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13 | Create the next-level user experience in your course
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14:45Get in on 1:1 Strategy call to get a personalized plan to make your vision come to life! In this episode, we discuss three key elements that can help you to create the next-level user experience in your course. If you plan to create a high-end offer, it's important that your users feel that you've taken care of their needs and provided the best pos…
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12 | The most impactful business decisions I have made
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19:59Today we're here to discuss some of the most impactful business decisions I have made over the period of 10 years. It hasn't always been easy and for a big part of my business I have struggled to find my way. In this episode, we'll explore how 3 game-changing decisions have impacted my business for good - I hope it serves as an inspiration to make …
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Get in on 1:1 Strategy call to get a personalized plan to make your vision come to life! In this episode, we're here to chat about creating recurring revenue. What does a recurring revenue mean and how can you establish consistent income online with payment plans and memberships? Creating a membership was one of the best business decisions I have e…
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10 | How I created a new course in 5 days
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23:52Enroll in Your Passive Lead Gen Plan here for only $33 until July! Later the course will be available inside the Savvy Offer Hub only. Is it possible to create an online course in a week? YES. In this episode, I bring you behind-the-scenes of planning, creating and recording an online course in just 5 days. Take this as a motivation to embrace your…
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9 | Here's why showing up *really* matters
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19:11Let's talk about showing up for your online business - showing up on social media, creating stories, writing emails. There are so many different angles to this but the goal is one. In this episode, we discuss another perspective of showing up - why showing up matters to build trust. Why if you want to make $10K in course sales, you will need to sho…
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