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This is Facility Rockstars! The podcast that celebrates the unsung heroes of our daily lives – facility professionals! I'm your host, Jay Culbert. Join me as we honor these leaders - sharing stories, insights, and expertise that empower us all to learn and grow together. Facility Rockstars is sponsored by Kaloutas, operating the way you operate in order to make your life easier. Learn more at: https://www.kaloutas.com
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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Jeff Chierepko, Vice President of Global Facilities Management and Special Projects at Sig Sauer, shares his extensive career journey, emphasizing lessons learned, such as the importance of listening, continual learning, questioning assumptions, and problem-solving with a solutions-oriented mindset. He highlights the significance of understanding a…
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If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and r…
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What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofch…
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Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI to Stay Focused Jeff and Mercer explore how AI enhances focus in both personal and professional spheres. Jeff highlights two primary applications of AI for focus: boosting productivity to accomplish more with fewer resourc…
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Agata Gojzewska, Senior Facilities Manager at CBRE, shares her extensive experience in real estate and facilities management, emphasizing the importance of building relationships before they are needed. She discusses the unpredictability of the facilities world, stressing the necessity of having plans A, B, and C, and illustrates this with anecdote…
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Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporte…
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Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities. Jeff…
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Tim Roddick, a highly experienced facilities manager at Ocean State Veterinary Specialists shares his unique career journey, which seamlessly blends skills from carpentry, veterinary medicine, and advanced technical expertise in medical imaging. The conversation touches on Tim's hands-on experiences, such as performing an MRI on a fully grown lion …
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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel? Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness. Jeff outlines a B2B …
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Emily Giannola, Director of Global EHS and Regulatory Compliance at Tecomet—a leading medical device manufacturer—brings a wealth of experience to the conversation. Her impressive background includes time as an OSHA compliance officer and service in the U.S. Coast Guard as a federal on-scene coordinator. Emily shares her deep expertise in safety, s…
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What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful an…
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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others. The hosts emphasize that podcasts effectively warm up an au…
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How do you effectively manage the complexities of facility operations for 1400 locations while fostering strong relationships and navigating unforeseen challenges? Join host Jay Culbert as he speaks with Eric Beissner, Senior Facility Support Project Manager at EEG America, who shares invaluable insights from his extensive experience. Eric emphasiz…
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For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University…
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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Automation First: Pros and Cons Jeff and Mercer emphasize that successful automation requires a clearly defined, repeatable process before any building begins. Initially, Jeff viewed automation negatively, associating it with spam a…
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Frank Rhodes II, Senior Director of CapEx and Facilities at Benchmark Senior Living, discusses his extensive 18-year career in hospitality, engineering, and facilities management. Frank shares his journey from a tradesman to a senior director, discussing the importance of mentorship, continuous improvement, and the challenges of managing catastroph…
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LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solop…
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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Building a Culture of Accountability. The discussion centers on establishing a "culture of GUSTO" within a business. Jeff and Mercer define "GUSTO" as a framework for team members to operate effectively, emphasizing self-driven acti…
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How do you ensure excellence and build lasting success in the multifaceted world of facility management? Join host Jay Culbert with guest Matt Deehan, VP of Facility Management Services at UG2 and VP of Education for IFMA Boston, as he shares vital industry insights. Matt’s biggest lesson from 25 years of experience is to "trust, but verify," empha…
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You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of thr…
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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is AI Powered Sales Techniques and Tactics Jeff and Mercer explore how AI tools can refine and improve service-based businesses' sales processes. The hosts discuss using AI to qualify leads, create compelling sales copy, and analyze cu…
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Ever wonder why asking questions is so important? In this episode of Facility Rock Stars, Jay Culbert interviews Layth Wahbeh, a former facilities manager at Jarvis Products and a forward-thinking leader in engineering and operations. Layth emphasizes the importance of questioning and listening to avoid problems and drive efficiency. He shares a st…
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LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digita…
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Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Breaking Bottlenecks In An AI-First Business Today’s discussion centers on identifying and eliminating bottlenecks within an AI-first business framework. Bottlenecks can exist even in AI-driven companies, often stemming from limiting beliefs or…
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What does it really take to build a culture where safety is more than just a checklist, but a shared value? In this episode, we bring you a powerful compilation of conversations with Environment, Health, and Safety (EHS) professionals who are redefining what it means to lead in this space. From fostering a strong safety culture to aligning EHS with…
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Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, k…
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Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI Agents As Your Copilot. The discussion centers on utilizing AI agents as a business partnership. The hosts emphasize the changing definition of AI agents, from individual bots to AI-driven tools and behaviors. Using AI agents to access…
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Gretchen Catlin, a seasoned compliance consultant and healthcare operations expert, is currently serving as the Chief Facilities and General Services Officer at the University of Maine System. Gretchen discusses her leadership journey and her role in managing seven campuses with over nine million square feet. She emphasizes the importance of team c…
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Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantl…
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Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is The Art of Using AI For Feedback. The discussion centers on effectively utilizing AI in the feedback process. Jeff and Mercer stress the significance of being open to feedback to facilitate improvement, regardless of where it comes from. AI's c…
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What does it take to lead a facilities team with both empathy and efficiency in today’s complex environments? Tatyana Blankenship, a facilities team leader with expertise in agriculture, biotech, facilities management, and regulatory compliance, shares valuable insights into team management, including the "five by five" exercise, which helps uncove…
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Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, e…
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Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Visionary Leadership In AI-First Businesses. The insights shared center on the role of visionary leadership in businesses that prioritize AI. Mercer and Jeff emphasize the importance of providing direction in a world where many seek clarity. Th…
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Are you asking enough questions to grow your career? Katie Huard, Senior Director of Procurement at Blount Fine Foods, discusses the importance of asking questions and how important it is to really understand the “why” behind processes. From her early passion for numbers to leading in operations and supply chain, Katie shares insights on staying cu…
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When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimizati…
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Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Can AI Build Your Brand? Explore the central debate: Can AI build a brand, or is human input essential? Understand the argument that AI tools can assist in brand building, even if they can't fully automate it. Learn how to use AI to…
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What does it take to lead a facility team with purpose, precision, and heart? Eric Schneider is a seasoned professional with over 40 years of experience in aerospace manufacturing and facility management. He shares his approach to solving complex problems through lean Kaizen methods, including the Five S methodology and the use of Maintenance Actio…
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Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insig…
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