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Happier with Gretchen Rubin

Gretchen Rubin / The Onward Project

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Gretchen Rubin is HAPPIER, and she wants you to be happier too. The #1 bestselling author of The Happiness Project and Better Than Before gets more personal than ever as she brings her practical, manageable advice about happiness and good habits to this lively, thought-provoking podcast. Gretchen’s cohost and guinea pig is her younger sister, Elizabeth Craft, a TV writer and producer living in Los Angeles, who (lovingly) refers to Gretchen as her happiness bully. Sales and Distribution by Le ...
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and authentic content. They reflect on balancing work with personal life, finding joy in small moments, and the need for constant growth in a changing world. …
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In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role in health, business, productivity, marketing, and the future of SEO, sharing personal insights and practical tips along the way. TIME-STAMPED SHOW NOTE…
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In this Very Special Episode, we share dozens of ideas from listeners—and ourselves—about how to add an element of whimsy to everyday life, without needing to spend much time, energy, or money. Resources & links related to this episode: Order your copy of Secrets of Adulthood My article: Why Whimsy Is Having a Moment Elizabeth's newsletter: Happier…
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In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is impacting sales, marketing, and attribution challenges in a fast-changing landscape. TIME-STAMPED SHOW NOTES (00:00) Advice for Young Entrepreneurs (0…
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In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI could impact cognitive abilities, especially in kids. TIME-STAMPED SHOW NOTES (00:00) The Reality of AI SEO (09:41) The Impact of AI on Cognitive Abilitie…
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New Yorker magazine covers capture something both true and elusive about the city, by distilling New York in single images, so that the place feels simultaneously familiar and out of reach. Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collecti…
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In honor of our upcoming Read 25 Day, we are excited to share an audiobook preview of bestselling novel "The Ministry of Time" from Lemonada's own "Your Next Listen" podcast. More about the book: This genre-bending time-travel sci-fi slash romance slash mystery slash spy thriller was a breakout hit for debut author Kaliane Bradley. It’s been recomm…
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In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generated content like VO3, classic sales tactics from The Ultimate Sales Machine, and the importance of creativity, timing, and standing out. They also touc…
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In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public…
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We discuss why we shouldn't downplay things that are actually important to us (such as saying “I don’t care about my birthday” if you do care). We also review some fun new travel terms, such as "townsizing" and "JOMO travel," and we address the problem of waiting until we're ready to make big decisions. Plus, we tackle a listener's question about d…
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In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in business, and the growing trend toward one-click SaaS and marketing solutions. TIME-STAMPED SHOW NOTES (00:00) The Role of AI in Translation and Content…
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In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce ch…
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A double anniversary (of a wedding and of a life-saving medical cure) inspired this toast—with allusion to Gertrude Stein, Wendell Berry, and “The Office.” Resources & links related to this episode: The most purely happy day of my life Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books…
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We bring you a conversation with my friend Zibby Owens on her podcast Totally Booked. Taped in front of a life studio audience, we discuss my new book, Secrets of Adulthood, the beauty of frameworks, and why you should label your next email "confidential." Resources & links related to this episode: Zibby Owens Totally Booked Get in touch: podcast@g…
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In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth. TIME-STAMPED SHOW NOTES (00:00) Navigating Summer Slumps in B2B Marketing (04:21) Managing…
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In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing trends. TIME-STAMPED SHOW NOTES (00:00) AI in Advertising: Meta's Vision (01:28) Challenges for Small Businesses Using AI (04:04) The Future of Marke…
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We talk about why it can be helpful to set a tripwire for making a decision or moving forward. We also discuss a Secret of Adulthood that’s very relevant to the practice of keeping a storage unit (even one that’s not really needed), and a know-yourself-better question related to the use of gadgets and gizmos. Resources & links related to this episo…
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In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficiency of OpenAI connectors, and the regulatory issues around data ownership in enterprise software. TIME-STAMPED SHOW NOTES (00:00) AI Adoption and Infras…
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In this episode #2984, Eric Siu and Neil Patel discuss how personal loss shapes leadership, highlighting the value of preparation, resilience, and hiring strong problem-solvers. They also explore how AI drives accountability and why tough times are often the best for making key hires. TIME-STAMPED SHOW NOTES (00:00) Navigating Loss and Business Tra…
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Becoming a parent can be one of the most transformative, and instructive, experiences of our lives. These four “Secrets of Adulthood” examine some of the most important lessons parenthood can teach us. Resources & links related to this episode: Open-door stage Secrets of Adulthood A version of this piece was originally published on the CNBC site. G…
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James Taylor and a new puppy are making us happier. We also explore the question of whether it’s common these days to have perhaps unrealistically high expectations from the people and organizations in our lives, from marriage to work to friendship. Plus we discuss an intriguing question: Do you love to "provision,” to stock up on essential items? …
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In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation undersco…
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In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conv…
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We discuss the idea of the “familect” and why it might be fun to create a dictionary for our own familect. We also talk about a hack that makes it easier to use a smartphone, and we share dozens of listeners’ thought-provoking “Secrets of Adulthood.” Resources & links related to this episode: Order your copy of Secrets of Adulthood Join Secrets of …
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In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity a…
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In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration o…
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Winston Churchill was an extraordinary presence on the world stage, and among his strengths, he had a tremendous gift with words. Here are just a few of the powerful, insightful, or hilarious observations he made. Resources & links related to this episode: Secrets of Adulthood Forty Ways to Look at Winston Churchill Episode of “A Little Happier on …
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The Roundtable Series tackles the subject of parenthood. With parenting expert Dr. Becky Kennedy and comedian Samantha Bee, we discuss the most helpful lessons we’ve learned, big challenges we’ve faced, the anxieties that we sometimes feel as parents, and more. Resources & links related to this episode: Dr. Becky Kennedy Samantha Bee Get in touch: …
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In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evoluti…
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In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) Th…
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We discuss how creating before-and-after photo books of renovations or improvements can bring satisfaction and preserve memories. Our happiness hack suggests visiting your local library (or museum) for the first time; that first visit can be surprising to make. We also share listeners’ strategies for handling a spouse who asks too many questions at…
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In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success. TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution …
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In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution. TIME-STAMPED SHOW NOTES (00:…
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I love book titles, and when I finally tracked down the book attached to one of my favorite titles, I was astonished to learn where I heard about it. Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app. Find the transc…
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We discuss why it’s interesting to consider our longest continuous non-family relationships. We spotlight a tool for spring: the Five-Senses Quiz that helps you discover which of our senses might be neglected. Plus, we explore how authors like Stephen King shape their creative landscapes from personal memories, and how viewing the own past through …
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In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies. TIME-STAMPED SHOW NOTES (00:00) The Value of Standing One-on-Ones (02:53) Marketing Strategies and Consumer Behavior (05:53) Econ…
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In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change. TIME-STAMPED SHOW NOTES (00:00) Tech Giants and Innovation Trends (02:51) AI's Impact on Employment and Corporate Strategy (05:53)…
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We discuss a fun summer challenge of focusing on a specific theme or goal. We also include a few helpful, fun hacks, and we share some of listeners’ favorite words—a delightful collection of language. Resources & links related to this episode: Order your copy of Secrets of Adulthood Read 25 in 25 Design Your Summer Reading List in the Happier app E…
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In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands. TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investmen…
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In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Ma…
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Our perception of smells depends on context—the same scent is experienced as delightful when labeled "Parmesan cheese" but revolting when called "vomit." Our interpretation of our circumstances often matters just as much as the circumstances themselves. Resources & links related to this episode: Life in Five Senses Get in touch: podcast@gretchenrub…
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We bring you my interview with NPR's Life Kit where I discuss that the key to happiness is actually to know yourself better and what questions to ask yourself. We also discuss my Four Tendencies framework and one of my favorite "try this at home" hacks: the one minute rule. Resources & links related to this episode: Four Tendencies Quiz One-minute …
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In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges. TIME-STAMPED SHOW NOTES (0…
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In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes. TIME-STAMPED SHOW NOTES (00:00) Cult…
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We discuss why it's valuable to identify your "exceptional advantages" in both work and personal life—those unique blessings or abilities you might take for granted but actually set you apart. We also share a hack that can save you time and frustration when going somewhere, and a simple, revealing question that can help you know yourself (and other…
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In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00)…
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In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt. TIME-STAMPED SHOW NOTES (00:00) The…
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Drift—the powerful force of making decisions by not deciding—can shape our lives without our conscious participation. Resources & links related to this episode: Secrets of Adulthood If you’re wondering if you’re drifting, I created a checklist Get in touch: [email protected] Visit Gretchen's website to learn more about Gretchen's best-selli…
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We talk to the brilliant Suzy Welch about her new book, “Becoming You,” and her Values Bridge quiz which can tells us how we rank fifteen core values—and we explore why knowing our values is such a key element to creating happier lives. Resources & links related to this episode: Becoming You by Suzy Welch (Amazon, Bookshop) "The Summer Day" by Mary…
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In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths. Note: This episode is recorde…
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