Morgan Monet public
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If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. H ...
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In this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,000 monthly downloads and how you should be positioning your podcast and brand to make money from your first episode. 🎧 Listen to Episode 40: The Podcaster's Guide to Makin…
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Podcast analytics are like the wild west: there is no standard of law and order. As you know, it doesn’t take long to be completely confused by your podcast host analytics and going on Spotify for Creator and stressing out of Apple Podcasts Connect - I know because I’m right there with you. There’s a bunch of numbers and stats and listeners and dow…
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You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t responding, everything is expensive and you have ten downloads on your episodes. I know I say this in every episode, but podcasting is hard. It’s time consuming, it’s exp…
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✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so contradictory to most of what I teach you about incorporating AI into your podcast workflow, but I’m seeing way too many podcasters destroying their podcasts with ChatGPT…
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Rebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and …
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When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner. Now, obviously it’s much more compl…
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Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard. In this episode I’m going to expose the lies you’ve likely been told about pod…
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Is your podcast ranking on the charts? Does it matter? In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast. In this episode: How podcast ranking…
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In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. If you can’t speak to the value of…
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One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video. In this episode we’re going to talk about the advantages, disadvantages, investm…
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Everyday we become more and more aware of the power of the ✨brand✨. But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and ho…
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Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. In this episode we’ll talk about why Pinterest is the best place to grow your podc…
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What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁). In this episode: (2:50) Why 2025 is the year of taking podcast promotion and marketing offline. (3:47) The easiest way to start promoting your podcast in person. (4:38) Why you should talk about your podcast more. (6:15) How to start building …
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Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬 Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to bette…
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I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. In t…
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If you want to grow your podcast, you need to understand your listeners. What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening. 📌 Book Your 1-Hour Strategy Session: https://morganfranklin.media/contact-morgan-franklin …
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I have a question for you: why do people listen to your podcast? It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out …
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As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded. Needless to say, 2025 will be the year of the podcast. In this episode we’…
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This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for. In this episode I’m go…
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One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t thin…
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In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. Links in this Episode: 1. Listen to Ep. 40: The Podcaster's Guide to Making a…
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This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast. 📥 Download your free printable Zero to $10K Workbook and Planner: https://morgan-franklin-media.kit.com/c1c78b7bf7 🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast: htt…
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When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell …
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Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. I’ll walk you through real examples from my business, including soft pitches, d…
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The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts. In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to k…
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This isn't a political episode - it's an episode about politics. In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭 In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episo…
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They say all politics are local. I say all podcasting is local. Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet. In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confident…
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Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening. In this episode we’re talking about how to optimize your s…
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One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true. In this episode: (3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast. (6:15) - How to make your podcast more searchable on podcast apps, including…
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Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: 1. Social media - short form content, direct calls to action and YouTube. 2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 3. AI - ChatGPT, creating automated systems and getting th…
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You don't know what you don't know and for most of us, (myself included 🙋🏻‍♀️) what we don't know about podcasting is ALOT. In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024…
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PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT. ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week. In this episode: (2:30) What…
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It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters …
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Earn 12% in our Silver Bond offering Earn Interest on Gold and Silver Earn Passive Income in Gold and Silver John's Substack Full Show notes and Transcript Earn Interest on Your Gold and Silver with Monetary Metals 🪙 Upgrade Your Gold https://youtu.be/Oj7zvdpdpt4 🏆 Gold Passive Income https://buff.ly/3tMUlFj 🔐 The New Way to Hold Gold https://buff.…
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I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that. In this episode, we’re going to talk about overcomin…
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If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024. Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣 I see podcasters ma…
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I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast. In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassi…
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Trying to be yourself online feels like trying to be cool on the first day of school. Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be. In this episode we're talking about how to practice being yourself online, why being the "brand" of you won't build a com…
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You got a podcast sponsor! Yay!!! Now what? 😳 In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create ads your listeners won’t skip immediantly the second they hear a different music start playing. In this ep…
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Earn 12% in our Silver Bond offering Earn Interest on Gold and Silver Earn Passive Income in Gold and Silver In Gold we Trust 2024 – Full version In Gold we Trust 2024 – Compact version Video with all highlights of the report Monthly Gold Compass IGWT-Report Incrementum Full Show Notes and Transcript Earn Interest on Your Gold and Silver with Monet…
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It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, because podcasting takes hard work, dedication, commitment and most importantly a much needed break from time to…
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Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would. In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads, but the truth is most of us are going to make money podcasting through the connections and network we bui…
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If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime. Over the past month I’ve heard a lot of opinions on the right, left and quite frankly the pits of hell. Everyone has an opinion, but the bigger question is - should…
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If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and brand. If you’re struggling to find new listeners, if you're constantly feeling burnt out from publishing an…
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What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us? Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The question is, is your podcast setup to get any of this money? Would a potential sponsor listen to your pod…
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Earn 12% in our Silver Bond offering Earn Interest on Gold and Silver Earn Passive Income in Gold and Silver Earn Interest on Your Gold and Silver with Monetary Metals 🪙 Upgrade Your Gold https://youtu.be/Oj7zvdpdpt4 🏆 Gold Passive Income https://buff.ly/3tMUlFj 🔐 The New Way to Hold Gold https://buff.ly/3xoCgNm 📈 The Case for Gold Yield in Investm…
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A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts. As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I follow are constantly talking about SEO for podcasting. But I get it! SEO is confusing, and boring and ho…
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Additional Resources Earn Interest on Gold and Silver The Morgan Report Earn Passive Income in Gold and Silver Full Transcript and Show Notes Earn Interest on Your Gold and Silver with Monetary Metals 🪙 Upgrade Your Gold https://youtu.be/Oj7zvdpdpt4 🏆 Gold Passive Income https://buff.ly/3tMUlFj 🔐 The New Way to Hold Gold https://buff.ly/3xoCgNm 📈 T…
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Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode. Like so many business owners, brands and podcasters I knew the power of email marketing but it sounded like a major pain in the neck. Could it really help that much?? T…
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Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team. The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a keynote speaker and not only a keynote speaker - a paid keynote speaker. 😁 In this episode, I’ll share my …
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