IMS Legal Strategies delivers consultative trial and expert services for the most influential attorneys and global firms. Each episode features timely discussions with prominent guests including Big Law leaders and litigators, in-house counsel, top experts, trial consultants, jury researchers, legal industry reporters, and the most influential voices in the litigation community. We delve into the pressing issues, latest trends, and notable cases at the intersection of innovation, law, policy ...
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Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io ...
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Episode 24: The Impact of Mentors, Featuring Littler Mendelson's Helene Wasserman
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8:51In this episode, we are joined by Littler Mendelson Shareholder and former Litigation and Trial Practice Group Co-Chair, Helene Wasserman. We discuss the role mentors have played in her own career, the value of mentors for firms and the industry, and practical tips for emerging practitioners seeking to navigate the field and identify mentors in a n…
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342. Marketing Budgets Decoded: What to Do with $100K, $1M, and $10M w/ James Helm
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54:53As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative …
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How Anti-Corporate Sentiment Is Reshaping Jury Trials | Episode 79
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12:04With skepticism toward corporations at an all-time high, defense teams face new hurdles in the courtroom. In this IMS Ignite Podcast episode, Senior Jury Consulting Advisor Chris Dominic is joined by Jury Consulting Advisor Keith Pounds, PhD, to explore how anti-corporate sentiment is reshaping modern jury trials and what litigators can do about it…
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341. Litigate Everything: How Blake Swan Built a 6-State Firm with Ruthless Intake and Data Discipline
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35:13By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control. In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dash…
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340. The Trial Method Behind $90M Verdicts (With One Paralegal) w/ Eric Fong
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30:48Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history. Eric doesn’t chase scale. He builds deep focus. That focus com…
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Effective Strategies for Daubert/Robinson Challenges | Episode 78
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12:45This IMS Insights Podcast episode explores Texas Rule of Evidence 702 and the high-stakes world of expert witness admissibility with veteran trial attorney Larry Cotten of Cotten Schmidt. As the first Texas litigator to successfully challenge an expert under the landmark Daubert/Robinson standard, Larry provides strategic insights on effectively pr…
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339. BONUS: How to Leverage AI and Score More Signed Cases a Webinar Replay w/ Kat Taylor
1:06:50
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1:06:50In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift. You’ll lear…
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338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready
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36:32Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how…
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337. Zero Staff. No Ads. $1.3M in Year One: Solo PI Success w/ Carlos Dominguez
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17:31Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth. This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into …
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Mastering the Courtroom and Beyond | Episode 77
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16:36Craig A. Thompson is a partner at Venable LLP and a nationally recognized trial attorney known for his commanding courtroom presence and distinguished service across law, politics, and public leadership. In this IMS Insights Podcast episode, he joins IMS Senior Jury Consulting Advisor Chris Dominic for a compelling conversation on strategic advocac…
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336. Pop the Limits: Get to Court Fast & Win Big w/ Andy Citrin
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21:37
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21:37Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it. In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response st…
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335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling
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29:59PIMCON 2025 Tickets On Sale Now. Get yours today! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what …
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Trial Preparation Through a Strategic Lens | Episode 76
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14:00Senior Jury Consulting Advisor Chris Dominic sits down with Senior Strategy Advisor Andrew “Andy” Spingler to discuss how thoughtful trial preparation can transform case outcomes. With decades of experience supporting top trial lawyers across the country, Andy shares his strategic approach that emphasizes collaboration and closing arguments. Throug…
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334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader
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31:21Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine trip…
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333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny
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54:51We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strate…
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332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill
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40:10Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and se…
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The Power of Analogies in Securities Litigation | Episode 75
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18:07IMS Senior Jury Consulting Advisor Chris Dominic is joined by Trial Consultant Michelle Cooper, Esq., for a compelling conversation on how trial teams can use storytelling, visual advocacy, and analogies to make complex financial concepts more relatable in the courtroom. Drawing from their real-world litigation expertise, Chris and Michelle explore…
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331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel
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28:56What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full…
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330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm
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33:59Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it show…
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Strengthen Traumatic Injury Cases with Expert Life Care Plans | Episode 74
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20:59A comprehensive, personalized life care plan can be a game-changer in the courtroom, whether you are advocating for fair compensation or challenging excessive claims. Senior Client Success Advisor Adam Bloomberg sits down with Certified Life Care Planner and burn injury specialist Jennifer Wall, PA-C, CLCP, to discuss effective strategies for prese…
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329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi
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58:41Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io…
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328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm
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21:02Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case t…
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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans
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30:58Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee…
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IMS Elevate | ASTC Insights on the Modern Jury
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6:24
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6:24Senior Client Success Advisor Adam Bloomberg sits down with Chris Dominic, Senior Jury Consulting Advisor at IMS, to discuss insights from Chris’s upcoming CLE presentation, Command the Courtroom: Mastering Speech, Credibility, and Persuasion for the Modern Jury. This engaging conversation explores how today’s jurors differ from those of the past -…
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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi
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56:07Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winn…
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325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals
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26:28What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “big…
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Safetyism and the Rise of Nuclear Verdicts | Episode 72
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16:55IMS Senior Jury Consulting Advisors Chris Dominic and Jill Leibold, PhD explore the growing influence of safetyism in litigation—a cultural mindset that significantly shapes how jurors evaluate risk, assign responsibility, and determine damages. Dr. Leibold shares findings from her groundbreaking research, revealing how safetyism contributes to the…
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324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025
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48:50A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in th…
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323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning
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38:03They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story …
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322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP
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16:56PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from t…
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321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall
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23:52PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are usi…
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320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value
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17:47When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Master…
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319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide
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18:40The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. …
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318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases
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48:55A webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertisi…
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317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer
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23:10What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses? When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not…
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316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors
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19:43
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19:43Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how th…
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315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion
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18:20What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his me…
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314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story
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26:04When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver …
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313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works
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51:27This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remain…
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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm
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32:59Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth…
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311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez
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22:21In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From G…
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310. PIMCON Returns: 3 Talks That Changed PI (And How to Give the Next One)
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33:05Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community. Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable res…
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309. Joe Fried Reveals: The Truth About B2B vs B2C in Trucking Law (Replay)
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24:49Trucking litigation is one of the most sought-after practice areas in personal injury law. As the pioneer who helped establish board certification in truck accident law, Joe Fried reveals how he transformed a non-existent specialty into an elite practice area. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Mar…
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308. Local Events to Million-Dollar Cases: How She Built a PI Practice Without Ads
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20:24When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Law…
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307. Don Worley: How Monthly Case Updates Turned 2,000 Cases into 40,000 Without Traditional Marketing
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20:05You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Law…
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306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months
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19:23When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive …
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305. Is Your Firm Bleeding Marketing Dollars? A Legal Marketing Auditor Tells All
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18:51When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake g…
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304. Quality Over Quantity: The New Economics of Case Acquisition
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21:31When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spea…
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303. Depth Over Scale: How Bill Umansky Built a Thriving Practice by Leading Differently
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23:38After decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees…
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302. Toolkit: The Uber of Legal Funding: Breaking Predatory Lending's Grip on PI Cases
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18:26When a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution. Dominate your market today. Grab a copy of Chris’ la…
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