In this episode, I share some tips and practical advice on how Facebook and Instagram Ads could be your secret weapon in a recession or any economy, bad or good. Don’t let fear crush you, there are tremendous opportunities out there right now! Website: https://philgrahamdigital.com

Discover how some Facebook & Instagram Ad experts are approaching Ads differently in 2025 and what sets them apart from the rest. Website: https://philgrahamdigital.com

Feeling stuck or unsure about your Facebook & Instagram Ads? In this quick episode, I’ll show you how to audit your ads in just five minutes. You’ll discover how to spot common problems, explore ways to potentially improve your targeting, and get ideas for quickly testing and optimizing your creatives. Stop guessing and get clarity and actionable i…

Many are asking if Facebook Ads still work. In this episode, I break down what’s really going on, why some advertisers are struggling, and most importantly, how to quickly adapt your strategy to the evolving landscape. Don’t panic, Facebook Ads aren’t dead, in fact, they are better than ever! Website: https://philgrahamdigital.com…

Not sure if you’re spending your Facebook & Instagram Ads budget the right way? In this episode, I’ll break down how we allocate our budget wisely—where to invest more, where to cut back, and how to avoid common overspending mistakes. Whether you’re running ads on a tight budget or scaling up, there's something for everyone in this episode! Website…

Your Facebook and Instagram Ads might be driving traffic, but are your landing and sales pages costing you conversions and sales? In this episode, I’m revealing five landing page fixes you should test that might improve conversions. Website: https://philgrahamdigital.com

In this episode, I share some further insights about what AI is currently good at when it comes to Meta Ads as well as what it ISN’T good at because so many advertisers use AI wrong & make costly mistakes with their ads. Website: https://philgrahamdigital.com

I love AI and I love Facebook and Instagram Ads. AI can be used for great ads BUT, so many advertisers make costly mistakes when trying to use AI for their marketing. Listen and learn some of the most common mistakes and how you can avoid them. Website: https://philgrahamdigital.com

Today, I’m sharing 4 very important ad metrics for Facebook and Instagram Ads. These are metrics that you can’t ignore, and it’s not enough to know what they are, you should be trying to improve them consistently as well. Don’t miss out, lots of value in this one! Website: https://philgrahamdigital.com…

Are your Meta ads underperforming? In this episode, I’m sharing the step-by-step process we use to identify why an ad isn’t working and what steps we take to try to improve results. Website: https://philgrahamdigital.com

Today, I’m sharing my favorite Ads from the Super Bowl and more importantly, how you can leverage some of the cool Super Bowl Ad tactics in your Facebook and Instagram video Ads without needing a huge budget. Website: https://philgrahamdigital.com

Today, I'm sharing some powerful strategies I use and highly recommend when it comes to low budget Facebook and Instagram Ads, based on my experience. Website: https://philgrahamdigital.com

Today, Meta announced their Q4 earnings and user numbers and I share the good news and more importantly, what that means for advertisers in this short episode! Website: https://philgrahamdigital.com

I'm excited to share my brand new and very powerful AI personalized quiz funnel that is ideal for both B2B and B2C and I'll be teaching you how to leverage this with your Facebook and Instagram Ads. Website: https://philgrahamdigital.com

Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This is the perfect time to leverage video in your advertising, don't miss out! Website: https://philgrahamdigital.com

Facebook and Instagram Ads are evolving, are you keeping up? In this episode, I share some of my best practices for Facebook and Instagram Ads in 2025. Listen to stay ahead of the competition! Website: https://philgrahamdigital.com

Happy New Year! There is so much opportunity with Facebook and Instagram Ads in 2025 and today, I'm going to share why I think advertisers and entrepreneurs should be going all in on Meta Ads this year and why it could potentially hurt you if you don't. Next week I'll be covering some of my best practices for ads in the new year. Website: https://p…

Today, it's the last day of 2024 and I've got a fun episode of your frequently asked questions about Facebook and Instagram Ads as well as some fun personal questions mixed in. Don't miss it! Website: https://philgrahamdigital.com

In this episode, learn how to create powerful Facebook and Instagram ads like Nike, but without the big-budget spend. Discover ad targeting and placement tips, creative techniques, and more! Website: https://philgrahamdigital.com

In today's episode, I'll share some of my favorite tests that Facebook and Instagram advertisers should be doing. These 5 simple but powerful tests can sometimes make a huge difference! Website: https://philgrahamdigital.com

In this episode, I share 5 secrets I discovered about Dollar Shave Club's iconic viral video ads and how you can leverage similar strategies to potentially create impactful, memorable Facebook and Instagram video ads, even if you don't have a large budget. Website: https://philgrahamdigital.com

In this episode, I share seven reasons why your Facebook & Instagram video ads might be failing and some actionable tips on what to do instead. Website: https://philgrahamdigital.com

It's almost Black Friday and Cyber week so today, I'm excited to share 7 important last-minute Facebook and Instagram Ad tips you can leverage for the holiday selling season! Website: https://philgrahamdigital.com

Today, I'm sharing 7 powerful Facebook and Instagram Ad tips that can be leveraged with any size ad budget! Website: https://philgrahamdigital.com

Instagram Reels Ads are hot right now! Today, I'm sharing some of my favorite ad angles for Reels that may help you capture more attention and make your ads stand out. Website: https://philgrahamdigital.com

In this episode, I share 5 crucial Facebook Ad metrics to not only track, but optimize when it comes to your Facebook and Instagram Ads. Website: https://philgrahamdigital.com

Meta had earnings today (October 30th 2024) and in this short recap, I talk about why it was such great news for advertisers. Website: https://philgrahamdigital.com

In this episode, I share some tips and strategies we use to optimize Facebook and Instagram ads efficiently. Listen and learn how small, consistent adjustments can sometimes make a big difference without taking up too much of your time. Website: https://philgrahamdigital.com

Unlock the power of retargeting ads this fall and winter! In this episode, I’m sharing my 2024 retargeting formula, including strategies, ad objectives, audience targeting, and creative ideas. Learn how to leverage your warm audience with my strategic retargeting plan! Website: https://philgrahamdigital.com…

Get ready for a fun and insightful Facebook Ads FAQ! In this episode, I’m answering your most burning ad questions—from lowering costs to handling ad fatigue—plus a personal question you didn’t see coming. Whether you're new to Facebook Ads or a seasoned pro, you’ll leave with practical tips and a smile! Website: https://philgrahamdigital.com…

Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time or money! Website: https://philgrahamdigital.com

Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can som…

Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a cre…

Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines can help your ad's effectiveness, differentiate you, and help get your ads noticed so you stand out from the crowd! Website: https://philgrahamdigital.com…

In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgia, curiosity, happiness, and inspiration can sometimes significantly impact your ad performance. I also provide practical examples and five specific copywriting techniques to help you harness these em…

Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.…

In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audience, harnessing data, unleashing creativity, adapting effectively, and staying persistent. Tune in to elevate your advertising game! Website: https://philgrahamdigital.com…

In this episode we are diving into the world of Instagram Reels ads with expert tips and best practices on how to make the most of this popular ad placement, from creating ideal 9x16 vertical videos to using engaging hooks, music, and captions. Phil also shares practical advice on leveraging manual placements for Reels and Stories to test and optim…

In this episode, I delve into seven very common mistakes many advertisers make with Facebook and Instagram ads. From improper targeting to neglecting data-driven decisions, we'll discuss how to navigate these challenges and optimize your ad strategies. Website: https://philgrahamdigital.com

In this episode, we're diving deep into maximizing Facebook and Instagram leads with 11 actionable strategies for creating better campaigns. From optimizing your lead forms to leveraging best practices straight from Facebook, these tips could be a game-changer for your business. Whether you're in e-commerce, local business, selling courses, or any …

In this special quarterly episode recorded on Wednesday, July 31, 2024, I dive into Meta's latest earnings report and what it means for advertisers. I'll break down the impressive numbers, including a remarkable rise in advertising revenue and a mind blowing daily active people/users number. Learn why Facebook and Instagram continue to be the top p…

Today, I'm excited to dive deep into the power of the Facebook pixel. I will share why simply having your pixel installed isn't enough. It's crucial to optimize it for better results, especially with recent technology changes. Many advertisers miss out on potential by not fully utilizing their pixels, so I will be sharing my top three optimization …

In this episode, I dive into four crucial Facebook and Instagram Ad metrics that marketers should be tracking to optimize their efforts which could help achieve better results. Website: https://philgrahamdigital.com

In this episode, I dive into why your Facebook ads might be failing even when the ad metrics look promising and I'll be sharing six key areas beyond the ads themselves that can impact your campaign's success. This episode is packed with insights on conversion optimization, offer strategies, and more to help you troubleshoot and improve your ad perf…

Today, I'm covering my top 3 Facebook and Instagram Ad Objectives that you should be focusing on as of July 2024. There is more than one objective that can be useful for many types of advertisers, make sure you are leveraging these different objectives. Website: https://philgrahamdigital.com

Today, I'm talking about how to leverage and get more out of a small Facebook ad spend with four essential steps. Learn practical strategies to optimize your campaigns, reach your target audience, and potentially improve results without breaking the bank. Perfect for small businesses and budget-conscious marketers! Website: https://philgrahamdigita…

Today, we're going to talk about why building trust and credibility in your Facebook and Instagram Ads can make such a big difference in conversions, and how I recommend building trust and credibility in your Ads without having to raise your Ad budget. Website: https://philgrahamdigital.com

Today, I've got a powerful step-by-step guide for you on mastering dynamic, personalized ads on Facebook and Instagram. These types of ads can be so powerful and can be done with audiences large and small. Listen and up-level your ad game today! Website: https://philgrahamdigital.com

In this episode, I'll share 8 common reasons why so many Facebook and Instagram advertisers fail. There's a ton of value in this one, make sure you avoid these mistakes! Website: https://philgrahamdigital.com

Today, I'm sharing 3 of my favorite types of Facebook and Instagram ads that you should be running right now. These can be very impactful, powerful, and could also help you rise above the noise and stand out. Don't miss this one! Website: https://philgrahamdigital.com