))
On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession. Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools ...
…
continue reading
The WISE Women in Sport Podcast delves into the lives of female athletes to discuss how they train and compete around their physiology as women. Covering everything from periods, PMS and menopause to HRT and pregnancy. How do leading sportswomen deal with their changing bodies while maintaining peak performance across all life stages? Let's meet Women In Sport Empowered. Follow www.instagram.com/wisewomeninsport for updates.
…
continue reading
1
9. Integrating Online and Brick and Mortar
32:37
32:37
Play later
Play later
Lists
Like
Liked
32:37
Get ready for another insightful journey on "Business Before Fashion." In this third solo episode of the season, we're delving into the dynamic world of omnichannel marketing. Reflecting on my days at Canopy Labs, where my adventure in intertwining online and offline data began, I've seen firsthand how the fashion and beauty industries have evolved…
…
continue reading
1
8. Mastering The Message: The Art Of Copywriting with Chase Dimond
45:09
45:09
Play later
Play later
Lists
Like
Liked
45:09
Join host Sam McGregor as she unravels the crucial significance of copywriting within the digital marketing sphere with none other than Chase Dimond. A name that echoes in email marketing circles for his profound expertise. So, gear up to delve into this thrilling exploration! Key takeaways: The Essence of Copywriting: Effective strategies and the …
…
continue reading
1
7. Emotional Aspect of Beauty and Fashion Marketing with Mary Young
49:53
49:53
Play later
Play later
Lists
Like
Liked
49:53
Welcome to a heart-to-heart episode where host Sam McGregor and guest Mary Young unravel the beauty of intertwining fashion, business, and a huge dose of self-love. This episode isn't just about lingerie; it's a rallying cry for women everywhere to embrace their true selves, powered by the story behind Mary Young's brand and her new venture into po…
…
continue reading
Welcome to a solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place! In this episode, Sam shares her passion f…
…
continue reading
1
5. Turning Customers Into Affiliates with Noah Tucker
33:15
33:15
Play later
Play later
Lists
Like
Liked
33:15
Today, we're taking a deep dive into the evolving world of affiliate marketing, moving beyond the traditional approaches and into innovative strategies that are revolutionizing the e-commerce landscape. Joining us is Noah Tucker, CEO of Social Snowball. Noah's journey from high school graduate to eCommerce maven and digital marketing expert culmina…
…
continue reading
Welcome to another exciting episode of 'Business Before Fashion,' where we unravel the magic of in-person events in the fashion and beauty industry. This episode is a special treat, as we're joined by Palak Dave, a seasoned corporate marketer with over a decade of experience orchestrating over 250 workshops and in-person events for high-profile bra…
…
continue reading
Welcome to another solo episode of 'Business Before Fashion,' where your host, Sam McGregor, takes you on a deep dive into the world of customer journey mapping. If you're curious about what sets apart the best email strategists and how they harness this powerful tool to elevate brands, you're in the right place! In this episode, Sam shares her pas…
…
continue reading
1
2. Revolutionizing E-Commerce: The Shift From Coupons To Cash Back
30:09
30:09
Play later
Play later
Lists
Like
Liked
30:09
Get ready to dive into another fabulous episode of 'Business Before Fashion' where we blend the glitz of fashion with the grit of data-driven marketing. This time, we're thrilled to welcome Oren Charnoff, co-founder of Fondue, now a part of Postscript, who's revolutionizing the world of digital coupons. It's not every day we get to explore innovati…
…
continue reading
1
1. Consolidating Your Marketing Tech Stack
39:57
39:57
Play later
Play later
Lists
Like
Liked
39:57
Hey there, fellow marketing mavens and enthusiasts! Buckle up because you're in for a treat with our latest podcast episode—it's all about making your marketing tech stack as sleek and mighty as a panther in the digital jungle. We're thrilled to have Jimmy Kim, the mastermind CEO of Sendlane, join us to demystify the art of streamlining your market…
…
continue reading
1
Welcome to the Business Before Fashion Podcast!
2:24
2:24
Play later
Play later
Lists
Like
Liked
2:24
On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession. Each episode is a catwalk that showcases the behind-the-scenes mechanics …
…
continue reading
Sam Amend is a GB Ultra Marathon runner and member of Team Hour 7. She holds numerous course and national records in ultra distance running. Last year she won the 145 mile Grand Union Canal Race, finishing 1st overall, and breaking the women's course record in the process. Even more astonishing was that GUCR was only a few weeks after she broke the…
…
continue reading
Renee McGregor is a leading Sports and Eating disorder specialist dietician with 20 years of experience. She has worked with athletes in Olympic, Paralympic and Commonwealth teams. Renee is also the founder of Team Renee McGregor, managing a team of practitioners, specialising in supporting individuals and athletes of all levels and ages, coaches, …
…
continue reading
Siân Longthorpe is based in the South West of England and has been a keen runner since a young teenager. Siân was assigned male at birth, and while living as Simon, developed a passion for running, everything from 5k up to ultra marathon distances, winning and podiuming many races. Siân transitioned from male to female and while her life was turned…
…
continue reading
Amy Langley-Smith is captain of Kent Roller Derby Team (at time of recording). Roller Derby originates from the USA and if you’ve seen it you will know it is a fast paced, contact sport. Historically, Derbys were put on for entertainment, with skaters being violent for added dramatic effect. Nowadays Derby skaters are passionate about their sport a…
…
continue reading
On today's episode of Born to Be, Sam takes a look back at the first season of Born to Be, and the amazing conversations and women she's had the pleasure of chatting with. The experiences these entrepreneurs have had have been powerful and transformative, as they've shared their unique story struggles, triumphs and everything in between. Each of th…
…
continue reading
Mimi is a renowned endurance athlete and multiple Guinness world record holder who began running as a mother of three aged 36. Mimi found ultra running and took on some of the biggest and most extreme running challenges in the world, winning and setting many course records. She set two world records for running the length of Britain and Ireland and…
…
continue reading
1
Coming Soon: The WISE Women in Sport Podcast
1:04
1:04
Play later
Play later
Lists
Like
Liked
1:04
The WISE Women in Sport Podcast delves into the lives of female athletes to discuss how they train and compete around their physiology as women. Covering everything from periods, PMS and menopause to HRT and pregnancy. How do leading sportswomen deal with their changing bodies while maintaining peak performance across all life stages?…
…
continue reading
1
14 | Amanda Baker | Making A Social Impact
43:15
43:15
Play later
Play later
Lists
Like
Liked
43:15
On today's episode of Born to Be, Sam talks with Amanda Baker, chief operating officer and Herbalist at Tease Tea, a wellness tea blend company, and chief operating officer of The Founders Fund, a virtual community hub for diverse women founders seeking barrier-free funding, education and mentorship. Amanda's career working on social impact began w…
…
continue reading
1
13 | Jessica Mowforth | Embodying the Feminine
50:33
50:33
Play later
Play later
Lists
Like
Liked
50:33
On today's episode of Born to Be, Sam talks with Jessica Mowforth, an intimacy and relationship coach. Through private coaching, Jessica helps women to step into their magnetic radiance and bring them back into alignment with their authentic self, so they can create the boundaries needed to feel safe and supported in their full self-expression (whe…
…
continue reading
1
12 | Jessica Handelman | How Jessica Built A Successful Jewellery Business
42:33
42:33
Play later
Play later
Lists
Like
Liked
42:33
On today's episode of Born to Be, Sam talks with Jessica Handelman, owner, and founder of Jessica Jewellry, an online boutique of feminine and classic fine jewellery with a modern twist based in Toronto, Canada. Jessica grew up as the daughter of one of Canada's leading wholesalers in the gold and diamond industry. With an eye for trends and an ins…
…
continue reading
1
11 | Opal Rowe | You Don’t Have to Be Perfect to Begin
46:26
46:26
Play later
Play later
Lists
Like
Liked
46:26
In today's episode of Born to Be, Sam chats with Opal Rowe, the founder of Stush Foods Inc., a Toronto-based food company making wholesome Jamaican patties. Opal was born and raised in Jamaica and lived in two other countries before finally settling in Toronto. Her love and passion for food and cooking is inspired by a wide range of food from diffe…
…
continue reading
1
10 | Mary Young | Igniting Moments of Self-Love and Acceptance
48:34
48:34
Play later
Play later
Lists
Like
Liked
48:34
In today's episode of Born to Be, Sam chats with Mary Young, founder, designer and CEO of MARY YOUNG. This brand celebrates natural shapes and body confidence.During the episode, they discuss the business plan Mary created for MARY YOUNG and why she opted to focus on her online store rather than the wholesale channel. Mary also shares several strat…
…
continue reading
1
9 | Laura St. John | Manifest Faster by 'Flipping' it
32:38
32:38
Play later
Play later
Lists
Like
Liked
32:38
In today's episode of Born to Be, Sam sits down with Laura St. John, celebrity mindset coach and master manifester. Laura is most widely known for teaching people how to flip their struggles, and use them as fuel towards manifesting their goals. As a child, her parents taught her the importance of seeing life without labels or limits. She's appeare…
…
continue reading
1
8 | Margaret Wishingrad | Meet The Cereal Industry’s First Woman Founder
40:28
40:28
Play later
Play later
Lists
Like
Liked
40:28
In today's episode of Born to Be, Sam talks to Margaret Wishingrad, CEO and co-founder of Three Wishes Cereal. Since the invention of the first cereal in 1863, Three Wishes Cereal, launched in 2019, is the first cereal company founded by a woman.Margaret and Sam discuss the inspiration behind Three Wishes Cereal and how her professional background …
…
continue reading
1
7 | Lindsay King | How to Increase E-commerce Conversions During the Holiday Season
50:14
50:14
Play later
Play later
Lists
Like
Liked
50:14
On today's episode of Born to Be, Sam chats with Lindsay King, CEO and Creative Director at Add to Cart Commerce, a boutique Toronto-based creative studio specializing in e-commerce solutions and brand identity for brands and businesses with heart, passion and purpose. Lindsay's mission is to help brands and businesses get their products into the s…
…
continue reading
1
6 | Rebecca Mazzara | From Shopify to Starting A Sustainable Intimates Business
53:15
53:15
Play later
Play later
Lists
Like
Liked
53:15
On today's episode of Born to Be, Sam chats with Rebecca Mazzara, founder and CEO of Calita Intimates. After four years at Shopify, she was laid off, which turned out to be a blessing in disguise as she finally decided to start her own business.Rebecca shares the inspiration behind her intimates business and how she built it from the ground up.She …
…
continue reading
1
5 | An Unfortunate Reality: Firing a Client
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
In today's episode of Born to Be, Sam explains the process behind the unfortunate reality of firing a client. She talks about the trade-off that arises when you want to work for yourself because you want to do the work you enjoy, but then work with clients you do not really enjoy working with. You’ll learn how Sam made her way onto the consultancy …
…
continue reading
1
4 | Dionna Dorsey Calloway | Connect, Find, Elevate and Support
37:47
37:47
Play later
Play later
Lists
Like
Liked
37:47
In today's episode of Born to Be, Sam sits down with Dionna Dorsey Calloway, co-founder and CEO of The Creative Ladder, a nonprofit she co-founded with actor Ryan Reynolds to connect, inspire and elevate an inclusive new generation of creative industry leaders. She is also the owner of District of Clothing, a black- and woman-owned lifestyle brand …
…
continue reading
In today's episode of Born to Be, Sam talks about the unglamorous side of business and the ups and downs that female founders experience. She hopes this episode will help you move forward and avoid negativity. She also shares a personal anecdote about the less-than-glamorous aspect of podcasting. She describes what happened to her and how she exper…
…
continue reading
1
2 | Victoria Marshman | Revolutionizing the Slipper Industry w/ Mave & Chez
39:09
39:09
Play later
Play later
Lists
Like
Liked
39:09
On today's episode of Born to Be, Sam talks with Victoria Marshman, co-founder of Mave & Chez, an ergonomic slipper brand for the stylish woman. Victoria is a passionate and driven entrepreneur, marketer, community leader, and dance educator who has run two six-figure businesses.Victoria will talk about how she met her business partner and how thei…
…
continue reading
1
1 | Suzie Yorke | Building A 100M Chocolate Brand - What It Takes
46:04
46:04
Play later
Play later
Lists
Like
Liked
46:04
In today's episode of Born to Be, Sam talks to Suzie Yorke, CEO of The Better Chocolate and founder of award-winning Love Good Fats. Suzie is a first-time entrepreneur who has made it her mission to spread the word that fat is back in and sugar is out! She has worked as a marketing executive for various companies including Procter & Gamble, PepsiCo…
…
continue reading
Welcome to the Born To Be PodcastIn this episode, the host Sam McGregor talks about why she decided to start this podcast.She talks about her initial podcast launch failures and how she can bring you great value with this podcast.You will learn about her professional background.She will explain why she is interested in highlighting the less glamoro…
…
continue reading
