Ashley Benson rose to fame on Pretty Little Liars, but her latest role in the psychological thriller McVeigh pushes her into darker, more emotionally charged territory. Based on the story of Timothy McVeigh, the film explores the lead-up to the 1995 Oklahoma City bombing through a fictional relationship at its center. Filming was an experience that…

Shawn Johnson East is a 4x Olympic medalist in gymnastics and bestselling author whose journey has inspired millions. Now, she’s inviting us into something even more intimate: her world as a mom of three, as she launches Beam Kids, a pediatrician-formulated greens superpowder for kids ages 2 and up. In this episode, Shawn joins Scent World host Bri…

Barbie Ferreira is the breakout star you know and love from Euphoria, where her portrayal of Kat Hernandez left a lasting mark on pop culture. Now, she’s taking audiences by the heartstrings with her new feature film Bob Trevino Likes It, a moving comedy-drama about family and unexpected connections. The story is striking such a chord that the film…

Tieghan Gerard is the self-taught cook, food stylist, and bestselling author behind Half Baked Harvest, where her comforting and creative recipes have captivated millions. Her latest cookbook, Quick & Cozy, features over 120 recipes that embrace the way she cooks now—simple ingredients, easy to get on the table, and packed with big flavor. Now, she…

Tamera “Tee” Kissen is the actress, comedian, and content creator known for her bold personality, viral comedy sketches, and magnetic presence. Now, she’s making waves in music with her new single Bad, streaming everywhere. In this episode, Tee sits down with Scent World host Marianne Mychaskiw to talk all things fragrance—how scent fuels her creat…

Scent World is back for Season 2, featuring Tan France from Netflix's Queer Eye! Tan is the fashion icon and TV personality best known for transforming lives through style on Queer Eye, now in its 9th season. Starting on February 19, you can catch him and his castmates on the Fab Five Live tour around the U.S. In this episode, Tan sits down with Sc…

Introducing a new season of Scent World, where fragrance meets culture and entertainment. If you love getting the inside scoop on the beauty and grooming rituals of today's most exciting artists and entertainers, you’re in the right place. Every other week, our host, Marianne Mychaskiw, brings you amazing conversations—and, of course, reveals the s…

As we wrap up the year, we celebrate our most loved moments and guests from Scent World Season 1. In this episode, discover: ✨ The perfume that drives a Ralph Lauren model wild ✨ The ultimate application technique for long-lasting fragrance with Mona Kattan ✨ Exclusive insights from icons like Dita Von Teese, Frédéric Malle, and Trixie Mattel Join …

In the enchanting world of Wicked, every detail contributes to the spellbinding magic—including fragrance, of course. To truly step into their roles as Glinda and Elphaba, Ariana Grande and Cynthia Erivo used scent to channel their characters. Who better to share our Wicked-inspired scents than fragrance besties, beauty editor Marianne Mychaskiw an…

For over 30 years, Mandy Aftel has been a trailblazer in natural perfumery, crafting exquisite fragrances without synthetics—a rarity in today’s industry. Through her renowned Aftel Archive of Curious Scents in Berkeley, California, Mandy tells the story of humanity through the story of scent, weaving the centuries-old connection between natural in…

Funmi Monet (@FunmiMonet) is known for her impeccable taste in luxury scents and passion for self-care. She’s the “fave fragrance auntie” you turn to for spot-on reviews and personalized gift ideas—a trusted guide for anyone looking to refine their collection. With a background in mental health, she brings a unique perspective to scent curation, he…

Tyson Beckford is one of the most recognizable faces in the world. In the 90s, he became the face of Polo Ralph Lauren, launching a career as one of the most successful and groundbreaking supermodels in the fashion industry. From gracing hundreds of magazine covers to starring in iconic Britney Spears and Toni Braxton music videos, Tyson has left a…

Kudzi Chikumbu (@SirCandleMan) is the “bougie uncle” everyone needs. His candle obsession began during a serendipitous trip to Paris, and since then, he’s become one of the most followed fragrance connoisseurs. He even wrote the book on it: Let It Burn: Illuminate Your Life with Candles and Fragrance, where he explores how lighting a candle is more…

Inspiring children to “bake” the world a better place for decades, Strawberry Shortcake has long been an icon for her cheerful attitude, emphasizing that even the smallest efforts can make a huge difference. Scentbird's product development team worked to translate her sweet, joyful spirit into scent form, using the scented dolls and the sweet treat…

If Jurassic Park recreated dinosaurs, could we do the same for flowers? Scientist and founder Jasmina Aganovic thinks so, framing her work as “science possibility, not science fiction.” Her brand, Future Society, is bringing extinct flowers back to life—as fragrances. They’ve partnered with some of the world’s best perfumers, who used DNA sequencin…

Andre Drummond, a 2x NBA All-Star, recently made history with his 10,000th career rebound. Known for his precision and power on the court, Andre’s game is as much about mental strength as it is physical. And it turns out he’s quite the scent connoisseur. Inspired by his Jamaican roots, he partnered with Drift to create Bungalow, his own signature c…

Bee Shapiro, a beauty editor for The New York Times for over a decade, never imagined she’d start her own fragrance brand. But when she became pregnant with her daughter, Ellis, and began cleaning up her beauty routine, she noticed a lack of sophisticated, clean fragrance options. In 2015, she founded Ellis Brooklyn as a modern American brand that …

As the daughter of a Jamaican mother and an American father, Keta Burke-Williams often felt like the girl who never fit in. Fragrance became a powerful way for her to escape. In 2022, she founded Ourside with a collection of three scents, each inspired by a daydream: Dusk, Moon Dust, and Nostalgia. It's an invitation to explore a world where your s…

“You can travel anywhere in the world with a fantastic fragrance,” says John Molloy, who co-founded Memo Paris in 2007 with his wife, Clara Molloy. The duo has since captured over 92 unique global destinations into a range of irresistible scents. They’ve pioneered leather fragrances, creating 15 unique scents that capture the richness and complexit…

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that eleva…

Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that eleva…

They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2…

“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo Möller and Giancarlo Pérez opened up about their vision for the brand: fusing Mexican artistry with slow, experiential perfumery. Since launching in 2021,…

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant f…

Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant f…

From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right. Kicking off our bonus “Having a Moment” series, where we bring you th…

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and …

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a …

Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time: Naomi Campbell, Linda Evangelista, and Tyra Banks. Nicole’s designs don’t just walk the runways — they’re worn by the likes of Beyoncé, Angelina Jolie, and…

To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scen…

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird. In Part 2, we feature Ingrid Nilsen (The New Savant), Bernardo Mö…

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird. In Part 1, we feature David Moltz (D.S. & Durga), Vicken Arslania…

What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender-fluid. This was one of the "a-ha!" moments for Scentbird while developing its very first fragrance line: Confessions of a Rebel, which launched in 2018. The team set out to push against outdated archetypes and invite raw, unfiltered self-exp…

With 1.4 million followers, Paul Fino (@paulreactss) is one of the best-known content creators on #PerfumeTok. He has a keen eye for finding hidden gems and helping his audience discover affordable scents that don’t compromise on quality. In 2023, he fulfilled one of his lifelong dreams: creating his own fragrance, Miss Girl, in partnership with Oa…

Chriselle started as an OG fashion influencer. In 2021, she took over Phlur during a divorce and used fragrance to create what some call her “breakup album.” The result? A collection that’s as personal as it gets, capturing a whirlwind of emotions as she embarked on a new life chapter. In this episode, Chriselle sits down with Marianne Mychaskiw, w…

Carina created her first fragrance at 13 and launched her brand, DedCool, at 21. The first 1,000 bottles sold out instantly and before long, it was featured on the shelves of major retailers like Barneys and Sephora. DedCool’s scents challenge traditional norms, with a genderless, vegan, and non-toxic line that includes hits like Xtra Milk and Red …

Alaska, a standout star from RuPaul’s Drag Race, made waves in the episode “Scent of a Woman.” There, she won the fragrance commercial challenge with her vision for Red For Filth. Fast forward over a decade, and she has just launched it as an actual fragrance that’s 100% vegan and “unisexual non-binary.” It’s edgy and perfect for a night out, mixin…

When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true artists, he gave them free rein to express their ideas in bold, new ways without feeling constrained by briefs, budgets, or deadlines. This approach has attracted some of the greatest perfumer…

Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed refresh. Handcrafted from wood, stone, or metal, Drift’s products are soaked in clean fragrance oils and attach to your car visor. They say they’re desi…

Creed is one of the oldest perfume brands in the world. Founded in 1760 as a tailoring house, it has spanned seven generations of perfumers, making it a truly legendary name in fragrance. They first became known for creating bespoke scents for royals and dignitaries. Today, they carry on their legacy with handmade craftsmanship and rare ingredients…

Rachel rose to fame as Hollywood’s most influential stylist, known for creating the “boho rocker chic” look inspired by the 60s and 70s. Working with A-listers like Lindsay Lohan, Kate Hudson, and Jennifer Lawrence, she became synonymous with everyday glamour. She thinks fragrance is the finishing touch to any outfit and draws on different types of…

What does a simple skincare routine look like? At a time when skincare was becoming more and more complicated, Matthew and Andrew went a different direction: less, but better. They started Malin+Goetz in 2004 with just six essential products that worked for all skin types, tones, and genders. Today, fragrance is the brand’s fastest-growing category…

Trixie, the electrifying drag superstar, shatters boundaries and captivates audiences like no other. She won RuPaul’s Drag Race All Stars Season 3, and since then, has been on a meteoric rise to become a cultural icon. She worked with Integrity Toys to create the “Trixie” doll, was nominated for a Critics’ Choice Award for her “One Night Only” come…

Dita is the biggest name in burlesque since Gypsy Rose Lee. She is known for revitalizing the art form, mesmerizing sold-out theaters around the world with spectacles that evoke fantasy and freedom. Born Heather Sweet in Michigan, Dita posed on the cover of Playboy in the early 2000s and soon became fashion’s “it” girl. Her book, Your Beauty Mark, …

In Part 2, we explore Dita’s collaboration with perfumer and Heretic Parfum founder, Douglas Little. Together, Douglas and Dita tell the story behind their latest fragrance, Scandalwood. They talk about their creative process, finding inspiration in vintage erotica, and why the social revolution of the 1920s made it such a rich period for perfumery…

Mona introduced the world to Middle Eastern scent layering. She came into the limelight as the co-founder of Huda Beauty, and in 2018, founded Kayali, which translates to “my imagination” in Arabic. Propelled by the wildly popular fragrance Vanilla 28, the brand is known for its decadent, luxurious gourmands that demonstrate Mona’s belief that “per…

Can a fragrance do more than smell good? That’s the question behind “functional fragrances,” which are developed to elicit a certain emotion, mood, or cognitive state. Malaika and her team are pioneering this space, tapping into decades of neuroscience research to explore how scent can make you feel better. But they don’t stop there. They bring in …

Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It’s a rekindling of her deeply pers…

David says that when he started out, he knew nothing about perfume, business, or the perfume business. From his Bushwick apartment, he began making fragrances for friends, and at one point, joined forces with his wife, Kavi Moltz, to bring D.S. & Durga to life. They brought together their backgrounds in music and architecture to create scents as im…

What would Endor, the moon in Star Wars, smell like? How about Central Perk, the coffee house in Friends? Questions like these start the creative process at Homesick, a home fragrance brand with a knack for capturing places and moments. Whether it’s your favorite series, college town, or even wedding celebration, they know how to evoke a memory tha…