For decades, Bill Thorburn has been in the business of clarifying and elevating some of the greatest global brands. Eric Sickler has been practicing in, and consulting about higher education marketing for just as many years. So it didn’t surprise anyone when the two of them became fast friends when they met a couple of years ago. Listen in to Bill and Eric as they trade stories about anything and everything they’ve learned over the years as they’ve helped engage and propel their clients’ bra ...

Pat Weas and Eric Sickler admit they have a lot to learn from each other. Pat has spent a lifetime masterminding foundational brand strategy for some of the greatest brands on the face of the earth. Eric has spent more time with students, faculty and senior administrators on college and university campuses across the nation than most people could imagine, all in the name of clarifying institutional brands, recruiting more students, and raising more money. The two now sail together under The ...