Welcome to “15 M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 M Maste ...
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From Support to Success: How Customer Success Drives Retention and Advocacy
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14:22Customer support solves problems. Customer success prevents them. In this episode, discover how shifting from reactive fixes to proactive engagement can transform clients into long-term advocates. In this episode of 15M Mastery, Dmitry Koldysheu, Head of Customer Success at Blask, explains why customer success is a growth-critical function in today…
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Inside the Business of Sportsbook Content: Building for Profit, Engagement, and Scale with Dmytro Matiukha
17:28
17:28
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17:28Sportsbook content is not decoration — it’s the engine that drives engagement, retention, and revenue. In this episode of 15M Mastery, Dmytro Matiukha, CEO of Betinvest Ltd., reveals the hard truths behind building and operating a world-class sportsbook content operation. He breaks down why content without embedded analytics, monetisation logic, fa…
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AI for Personal Branding: Proven Process for Authentic Visibility
15:09
15:09
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15:09Learn how to build an authentic personal brand with the power of AI. In this episode of 15M Mastery, Daria Kushnir—CEO of Megafair Games and personal brand advisor—shares a practical framework for using AI tools like ChatGPT and Perplexity to create human, compelling, and consistent content that cuts through the noise. Daria breaks down how she str…
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How to Navigate Chaos, Cut Burn, and Scale Fast in iGaming
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17:00Volodymyr Sakharov built TrafficSquad to thrive in volatility. His secret? Calm in crisis, 30% capital cushion, and smart infrastructure. In this episode of 15M Mastery, we sit down with Volodymyr Sakharov, co-founder of TrafficSquad, to unpack how elite iGaming affiliates stay ahead of chaos. With platform bans, regulation shocks, and wild market …
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Why Every Gaming Executive Needs a Personal Brand Book
15:54
15:54
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15:54What’s the difference between a forgettable leader and one who shapes the culture of a company? A clear, consistent personal brand. In this episode of 15M Mastery, we’re joined by Daria Kushnir, Chief Operating Officer at Megafair Games, to explore how personal branding can drive influence, leadership, and trust inside the gaming industry. Daria wa…
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The Culture Framework That Scales iGaming Teams Fast
16:23
16:23
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16:23What if the secret to scaling fast wasn’t just headcount or capital… but culture? In this episode of 15M Mastery, we sit down with Volodymyr Sakharov, co-founder of TrafficSquad, to break down how culture, strategy, and R&D alignment power sustainable hypergrowth in the iGaming industry. With a people-first mindset and deep experience leading affil…
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How to Attract, Host and Retain High-Value Casino Players
16:23
16:23
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16:23The world’s most valuable players don’t respond to generic VIP programmes. They expect tailored experiences and trusted relationships. In this episode of 15M Mastery, host Dmitry Belianin speaks with Kevin McGowen, CEO of Bombay Club, to break down how top-tier casinos and iGaming brands attract and retain high-value players. Kevin shares actionabl…
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Decentralised Identity & Passwordless Login
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16:36
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16:36Most iGaming brands still frustrate players with outdated sign-up flows, complex KYC checks and clunky password resets. Decentralised identity fixes that. In this episode of 15M Mastery, host Dmitry Belianin speaks with Mitul Manish, Co-Founder and CPO of Open Wallet, to explain how decentralised KYC, passkeys and passwordless logins will transform…
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Luxury Gambling: How to Build Five-Star Experiences Online and Offline
14:58
14:58
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14:58Luxury in gambling isn’t about expensive décor or big bonuses. It’s about consistency, trust and unforgettable service. In this episode of 15M Mastery, host Dmitry Belianin is joined by Kevin McGowen, Chief Executive of Bombay Club, to break down the real principles of luxury gambling. Kevin has spent over 30 years creating high-end gaming experien…
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How Self-Custodial Wallets Will Revolutionise iGaming Payments & Player Loyalty
17:06
17:06
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17:06Is your payment system costing you customers? In this episode of 15M Mastery, we’re joined by Mitul Manish, Co-Founder and CPO of Open Wallet, to explore how self-custodial wallets can transform the iGaming experience by reducing payment friction, slashing costs, and improving player retention. Mitul explains how traditional cross-border payments c…
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How Smart Operators Can Use Player Complaints to Drive Growth
15:49
15:49
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15:49In this insightful episode of 15M Mastery, host Dmitry Belianin sits down with Duncan Garvie, Founder of BetBlocker who has personally handled over 8,000 iGaming disputes across his career. Duncan shares hard-earned lessons on how the best operators are using alternative dispute resolution (ADR) to improve processes, reduce churn, and build long-te…
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Driving Retention Without Bonuses: Building Loyalty Through Odds, Service & Player Experience
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16:49
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16:49In this episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to explore how one of the world’s most respected sharp bookmakers achieves long-term retention, high player value, and brand trust - without relying on bonus-led tactics. Phil shares Pinnacle’s real-world retention model based on competitive odds, playe…
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Player Protection Isn’t Compliance - It’s Strategy: How BetBlocker is Changing Safer Gambling Forever
19:10
19:10
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19:10What if player protection wasn’t just about regulation - but the key to long-term loyalty and brand value? In this episode of 15M Mastery, we’re joined by Duncan Garvie, Founder of BetBlocker, to explore why player protection tools like external blocking, self-exclusion, and safer gambling journeys are not just regulatory checkboxes, they’re core b…
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How Sharp Bookmakers Drive Long-Term Loyalty, High-Stakes Betting & Sustainable Growth
16:48
16:48
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16:48What if the key to long-term profitability in iGaming isn’t squeezing players… but letting them win? In this unmissable episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to unpack what makes sharp bookmakers like Pinnacle stand apart in a sea of bonus-heavy competitors. Phil breaks down why high-stakes players…
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Why Bad UX Is Killing Your Retention: How iGaming Brands Can Fix Customer Experience Before It’s Too Late
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16:49Is your UX costing you customers before they even convert? In this episode of 15M Mastery, Fraser Dunk, CEO of Jurnii and former CX lead at DAZN and Betsson, breaks down why most iGaming brands are losing users due to poor design, unclear journeys, and reactive problem-solving. In this episode, you will hear: The true ROI of great UX and CX Why sma…
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The Real ROI of iGaming Events: How to Build High-Value Industry Connections That Actually Convert with Levon Nikoghosyan - CEO of AffPapa and iGaming Club
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16:42In this episode of 15M Mastery, Levon Nikoghosyan - CEO of AffPapa and iGaming Club shares powerful, behind-the-scenes insights on why in-person networking still matters in the digital age, how to avoid the biggest mistakes at industry events, and what separates high-quality events from overwhelming trade shows that waste your time and budget. From…
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Why Sports Betting UX Is Broken - And How to Fix It | Mark Phillip, MetaBet
18:07
18:07
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18:07What’s really stopping casual fans from placing their first bet? It’s not regulation. It’s UX. In this episode, we welcome back Mark Phillip, founder of MetaBet and Are You Watching This?!, for a no-filter conversation on the real levers that move the needle in sports betting product design. Mark shares bold, actionable insights on how sportsbooks …
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Are your affiliate deals actually driving conversions – or just clicks with Levon Nikoghosyan, CEO of AffPapa
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16:16In this episode of 15M Mastery, Levon Nikoghosyan, CEO of PartnerMatrix and iGaming Club, breaks down what really drives profitable, long-term affiliate relationships in today’s volatile iGaming landscape. From AI content disruption and Google SEO updates to localisation strategy, traffic segmentation, and “shaving” transparency, Levon shares hard-…
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How Real-Time Sports Betting Will Transform Live Broadcasting | Mark Phillip, MetaBet
16:48
16:48
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16:48What if your betting app knew when the next epic moment was coming… before you did? In this episode of 15M Mastery, we sit down with Mark Phillip, CEO & Founder of Are You Watching This?! and MetaBet, to uncover the future of live sports betting, broadcast tech, and the emotional psychology of fandom. From real-time excitement algorithms to the rol…
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How to Build High-Performing Dev Teams in iGaming Without Bureaucracy with Aleksandra Mouton, CEO of Amarix
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15:06
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15:06Can you build autonomous, agile dev teams and meet strict regulatory standards? Aleksandra Mouton, CEO of Amarix and winner of “Best iGaming CEO 2024,” shares the proven frameworks and mindset shifts behind her award-winning team structure - one that delivers cutting-edge products fast without sacrificing compliance. In this episode of 15M Mastery,…
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How SportsGrid is Building Community-Driven Gambling Media
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14:56
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14:56Do you know how digital influencers are revolutionizing the gambling entertainment landscape? Jeremy Stein, CEO and Co-Founder at SportsGrid, explains how Sports Grid is pioneering a transformative approach by building communities that transcend traditional media boundaries. By partnering with dynamic personalities like Brian Christopher and Paige …
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The Future of Digital Gaming is being Provably Fair
19:24
19:24
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19:24Do you truly understand the hidden power of trust in the gaming industry?" asks Aleksandra Mouton, CEO at Amarix, a leading provably fair game provider. In today’s digital gaming landscape, trust isn't just a buzzword, it's the backbone of sustainable success. As transparency becomes the new currency, provably fair technology isn’t a luxury; it's a…
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Have you heard how sports content is changing betting insights in the digital age? Jeremy Stein, CEO and Co-Founder at SportsGrid has cracked the code by transforming traditional media through data-driven storytelling and 24/7 streaming innovation. By bringing together cutting-edge technology with unbiased sports reporting, this pioneering network …
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Do you know what truly separates innovative gaming platforms from the mundane? Edvardas Sadovskis, Chief Product Officer at ICONIC21, knows that in the dynamic world of iGaming, success isn't just about technology, it's about creating an immersive, player-centric experience that captivates and retains users. At the heart of this revolution lies a s…
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How Payment Tech Will Drive iGaming Growth
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15:31Emerging technologies are reshaping the iGaming landscape, are you ready? Richard Mifsud, Chief Vision Officer at XPRIZO, reveals that in the dynamic world of digital payments and blockchain, innovation isn't just a buzzword. AI and blockchain are transforming transaction monitoring, removing middlemen, and democratizing financial experiences. Imag…
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Turning Data into iGaming Success using Product Strategy
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18:09
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18:09How can data give you a truly unbeatable competitive edge in iGaming? Edvardas Sadovskis, Chief Product Officer at ICONIC21, says it's essential to turn raw data into strategic insight to give you a deeper understanding of player behavior and preferences. It’s not about tracking metrics, it’s about creating a well thought out user journey and antic…
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The Most Profitable iGaming Markets You’re Missing Out On
14:59
14:59
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14:59Do you know the hidden goldmine in sports betting that most operators overlook? Henry Newman CEO of Sporting Risk, knows that tapping into tier two and three football markets where local heroes reign supreme and betting passion runs deep is the secret. True market expansion isn't about chasing global giants, but understanding regional sentiments. B…
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The Future of iGaming: Tapping Into the Unbanked with XPRIZO
16:31
16:31
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16:31Do you know the untapped potential hiding in emerging markets? Richard Mifsud, Chief Vision Officer at XPRIZO sees a world where financial inclusivity isn't just a buzzword, but a transformative reality. XPRIZO is pioneering a revolutionary approach to serving unbanked communities, creating payment rails that connect millions previously left behind…
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How AI Will Transform iGaming Player Retention Strategies
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12:40Could AI rewrite iGaming's narrative? Elliot Rapaport, CEO and Founder of Birches Health, says gambling addiction can silently destroy lives, but artificial intelligence now offers a transformative lifeline. Birches Health's virtual clinical programs leverage cutting-edge technology to provide immediate, specialized care accessible from home, funda…
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How The Rise of Prop Betting is Changing iGaming in 2025
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17:10Do you know why player prop betting is revolutionizing sports engagement? Henry Newman CEO of Sporting Risk explains why the shift from team-centric to player-focused betting represents big change in iGaming. Sports fans now follow athletes more than they follow any individual team, which has created huge opportunities for iGaming and betting. With…
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This is How We Put Players First in the World of iGaming
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16:20How can you help your players stay safe when gambling gets risky? Elliot Rapaport, CEO and Founder of Birches Health, says digital betting is changing fast, and players need real support. Birches Health offers a new way to help people struggling with gambling problems. They provide quick, affordable treatment that works with insurance and meets peo…
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This Is How Agentic AI Will Improve Your Business Strategy
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17:07Have you ever wondered how agentic AI could transform the very fabric of business strategy? Imagine an intelligent system that doesn't just respond, but proactively transforms workflows with surgical precision. Agentic AI represents more than technological innovation; it's a strategic weapon that operates 24/7, analyzing market shifts, extracting c…
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How False Metrics Sabotage Business Success
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15:39Do you know the hidden dangers lurking in your performance data? Gali Hartuv, CEO WarriorLab, reveals in the high-stakes world of business analytics, false positives can silently sabotage your strategic decisions, transforming promising metrics into mirages of success. Misclassified segments and inflated KPIs can lead organizations down a treachero…
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Do you want to transform your business from a sluggish operation into a high-performance AI-powered machine? Max Tesla, CEO of Blask, is an expert in the rapidly evolving world of artificial intelligence. Imagine unleashing an intelligent workforce that never sleeps, never complains, and turns mind-numbing tasks into lightning-fast solutions. AI in…
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The Data Secrets That Reveal Your VIP Players' True Intentions
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16:28Do you want to transform your VIP strategy from guesswork to precision? Gali Hartuv, CEO WarriorLab, reveals the game-changing approach that separates top-tier VIP management from the rest. Imagine harnessing the power of real-time data and performance insights that don't just track numbers, but predict player behavior with laser-sharp accuracy. By…
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The AI Advantage: Turning Information into a Competitive Edge
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15:13Do you know how to transform your business with AI far beyond simple chatbots? Max Tesla, CEO of Blask is an expert in the rapidly evolving world of artificial intelligence. Max says that AI is a strategic powerhouse that can revolutionize how you operate. From computer vision models that scan thousands of websites in seconds to predictive analytic…
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Do you know how to transform casual players into loyal VIP powerhouses? In the high-stakes world of iGaming, Gali Hartuv, CEO of WarriorLab, reveals a revolutionary approach to player development that goes beyond traditional transactional models. By embracing dynamic segmentation and personalized engagement, operators can create meaningful connecti…
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Your Blueprint for Work Life Balance: Purpose, Presence, Priorities
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15:33Do you ever feel like work is consuming your entire life, leaving no room for personal joy? Leo Judkins, an expert in getting you to your peak performance levels, has a groundbreaking insight: high performers understand that work-life balance is a myth, it's about strategic integration, not separation. Imagine transforming your approach by crowding…
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Transforming iGaming Affiliate Strategies in the Digital Age
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15:52Looking to build an affiliate business people actually trust? John Wright, Co-Founder of StatsDrone: is the tool for iGaming affiliates to build a strategic authority-building platform. By leveraging unique data sets and innovative content strategies, this tool empowers affiliates to move beyond generic reviews and create truly compelling digital e…
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How to Master Your Productivity Potential
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15:49Can you imagine a world where your productivity isn't just a dream, but a strategic reality? Leo Judkins, an expert in getting you to your peak performance levels, has a revolutionary approach to work that can transform your daily grind into a strategic masterpiece. Deep work isn't just a buzzword, it's a game-changing methodology that separates hi…
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5 Insider Secrets Transforming iGaming Affiliates
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16:12Do you want to boost your iGaming affiliate success? John Wright, Co-Founder of StatsDrone: a tool for iGaming affiliates is the answer to make sure you stay ahead of the competition in 2025. The online world is changing fast, and smart affiliates are now using podcasts, YouTube, and streaming to stay visible. People want to connect with real peopl…
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Tired of Feeling Drained? Discover the Energy Management Hacks of Top Performers
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16:16How effectively are you managing stress and energy levels? Leo Judkins an expert in getting you to your peak performance levels emphasizes that constant stress and lack of recovery can slowly drain your energy over time, leading to decreased creativity and problem-solving abilities. The solution lies in incorporating short breaks or "sprints" throu…
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What's Next for Affiliate Partnerships in iGaming?
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17:02Are you ready for the future of affiliate marketing in the iGaming industry? John Wright, Co-Founder StatsDrone: a tool for iGaming affiliates says the sector is undergoing a significant transformation. Gone are the days of generic content sites and "rinse and repeat" tactics. This new era demands a focus on quality, authenticity, and personalizati…
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Build a Personal Brand that will Transform your Career in 2025
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15:03Do you know how to build a strong personal brand in the iGaming industry? Marija Hammon, the marketing director at Relax Gaming, has tips that will help you. Having a personal brand is important in this competitive field. It can boost your credibility, trust, and expertise. Focus on your niche and choose the right platform to engage with industry l…
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How to Set Your iGaming Brand Apart in the US Market in 2025
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14:54How can iGaming companies set themselves apart in the highly regulated US iGaming market by 2025? Paris Smith, an advisor and gaming industry expert, states that with the cost of entry being prohibitive for many operators, the key lies in developing a truly differentiated product and leveraging agile technology. By focusing on the player experience…
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Do you know what makes an effective B2B marketing strategy for iGaming providers? Marija Hammon, Marketing Director at Relax Gaming, says that the key is in strategic selectivity and the power of people. In an industry flooded with products, marketers must be discerning, highlighting only the most exceptional offerings. But the real differentiator …
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This Is How iGaming Companies Can Stay Ahead Of The Curve And Adapt To Changing Player Preferences
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18:25Do you know what stops companies from creating truly new experiences in the iGaming market? Paris Smith, an advisor and gaming industry expert, says that the focus is often on maximizing what's working rather than exploring new concepts. iGaming companies are so preoccupied with incrementally improving their existing products, like European footbal…
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How to Build Your B2B Business Worldwide: Lessons from Marija Hammon one of the best Marketing Directors in iGaming
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13:00What strategies can B2B providers employ to navigate global expansion and build successful partnerships? Marija Hammon, a marketing director at Relax Gaming, emphasizes the importance of balancing centralized operations with local hubs, maintaining brand consistency while adapting to regional demands, and fostering cooperation and trust across dive…
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Top Strategies for iGaming Startup Founders to Grow from an Investor's Perspective
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16:26How can you, as a newly funded iGaming startup, build brand credibility and trust early on? Paris Smith, Advisor & Gaming Industry Expert, says there is one key approach which is to grow your startup with the right people people who are "hungry, humble, smart, and passionate." She also emphasizes the importance of partnering with advisors and inves…
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It's Time to Take Your iGaming Performance to the Next Level
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8:41Do you want to take your personal or business performance to new heights? 15M Mastery is home to unmatched expertise and career advancing content. This season we will deliver an impressive lineup of guests, each sharing their vast expertise across a range of topics. From growing startups and thriving in the US market to improving personal performan…
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