How Sharp Bookmakers Drive Long-Term Loyalty, High-Stakes Betting & Sustainable Growth 15 Minute Mastery podcast

How Sharp Bookmakers Drive Long-Term Loyalty, High-Stakes Betting & Sustainable Growth

6d ago 16:48

Content provided by 15 M Mastery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 15 M Mastery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if the key to long-term profitability in iGaming isn’t squeezing players… but letting them win?

In this unmissable episode of 15M Mastery, we are joined by Phil Kornyshev, Head of Commercial at Pinnacle, to unpack what makes sharp bookmakers like Pinnacle stand apart in a sea of bonus-heavy competitors.

Phil breaks down why high-stakes players stay loyal for years, how Pinnacle proactively increases betting limits and reduces churn, and why not marketing might be the best marketing of all. From player experience design to operational margin strategy, this is a masterclass in sustainable iGaming business models.

Whether you're an operator, affiliate, or product lead, this episode will change how you think about player value.

What You’ll Learn in This Episode

Why sharp bookmakers attract high-value bettors - and keep them for decades
The biggest misconceptions about playing with sharp books like Pinnacle
How proactive limit increases and no-nonsense UX drive retention
Why VIPs stay loyal (without constant emails or bonuses)
How Pinnacle sustains growth with low margins and long-term thinking
The real ROI of frictionless betting and invisible CX
Why player trust and lifetime value beat short-term acquisition hype

Join the 15M Mastery newsletter: https://newsletter.15m.com/subscribe

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15M Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15M Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

86 episodes