The authority on creating wealth and income through self storage. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
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Welcome to the AJ Osborne Podcast. Twice a month, I’ll sit down with guests or fly solo to share incredible stories, give my take on today’s economy, and show you how to build wealth the right way. We bring high-value guests - solely for the purpose of long-form, high-impact discussions. By working together, we can build a better future for ourselves and our families. Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
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Podcast by AJ Osborne
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See You In 2017
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Podcast by Beyond The Stage Podcast
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28. Top 100 Advisor: How to Invest During Market Chaos w/Adam Koós
48:28
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48:28The stock market crashed in March, but now it’s back to all-time highs. You might have sat frozen, waiting for a recovery or a better buying opportunity. Chances are, you didn’t make any moves that made you richer. Was that a mistake? During “trendless” markets like these—where price swings feel random and directionless—most Americans sit on the si…
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308. How to Run a Small Self Storage Facility (and Automate It!)
56:14
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56:14Investing in small self storage facilities is how almost everyone gets started. It’s where we began investing and probably where you did (or will), too. But sometimes small is a little too small. With too few doors, your expenses can quickly outweigh your revenue. Too big and you need to hire a manager. What’s the “sweet spot” in square footage tha…
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307. Then vs. Now: How the Self Storage Industry Changed
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50:06The self storage industry is changing once again. A new cycle has already emerged, and we’re back to a familiar era of lower occupancy—but with it come better deals to be found. The market is drastically different from when we first started in the 2000s. Still, whether you’re a brand-new self storage investor or a massive private equity firm, the f…
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27. How to Raise Capital for Real Estate (Without Going to Prison) w/Mauricio Rauld
1:02:49
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1:02:49For over a decade, as I built my portfolio, I didn’t raise capital from outside investors. Why? I didn’t want to take the risk. Raising capital for real estate is something you cannot afford to get wrong. No one wants to end up in prison because they funded a deal the wrong way. Good news? I’ve got SEC attorney and good friend Mauricio Rauld here t…
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306. $350K/Year Cash Flow from Our FIRST Self Storage Development (How We Did It)
51:30
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51:30What goes into a self storage development deal? You’re about to find out! Today, we’re breaking down the first self storage facility we ever built—everything from the property’s financials and the construction timeline to how we ultimately turned a $4.3-million project into a $13-million self storage business that generates over $350,000 in annual …
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305. Self Storage Secrets from 20+ Years of Ownership (100+ Facilities!) w/Kenny Pratt
1:02:00
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1:02:00Want to increase revenue at your self storage facility? Want tenants who will stay the longest and pay the highest rents? Today’s guest owns over 20 self storage facilities and has managed more than 100. He’s so good at what he does that we’ve even brought him on to help with our bigger facilities. In this episode, he shares his playbook for attrac…
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26. I Built My Business to “Fail,” Now It’s Worth Hundreds of Millions
34:06
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34:06Sign Up for My Newsletter Here: https://ajosborne.com/newsletter Markets are volatile. Whispers of a recession are getting louder. Some industries—like commercial real estate—are already in recession. This has been one of the most difficult market cycles for business owners and self storage investors to navigate. Want to know how to start a busines…
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304. Appraisals 101: How to Value a Self Storage Facility (Step-by-Step) w/Tim Garey
47:24
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47:24Want to know how to value a self storage facility? Stick around and we’ll show you! In this episode, seasoned appraiser Tim Garey breaks down the entire valuation process—and shows you how to get the right valuation. With more than twenty years of experience, Tim oversees a team of thirty appraisers nationwide at Cushman & Wakefield’s Self Storage …
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303. Building a Self Storage Facility in 2025: What to Know Before You Start
59:28
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59:28Building a storage facility may be easier now than it has been in the past five years. With so much of the competition out of the market, top-tier building companies are completing projects faster. And with higher tariffs on pause, now may be one of the best times to lock in pricing before they rise again. But maybe this is your first storage facil…
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25. How to Start an AI Vending Machine Business That Makes Thousands Per Month w/Michael Hoffmann
30:42
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30:42This investor makes tens of thousands a month from his “AI vending machine” business. A business so simple a teenager could run it—and make more than most Americans do at their day job. We’re not talking about those old vending machines in the back of bowling alleys selling Cokes for $1.50. We’re talking about an AI vending machine business plan th…
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302. Self Storage Income: Find Deals, Lenders, Partners at Self Storage’s “One-Stop Shop”
36:51
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36:51Want to invest in self storage but feel like you're on an island? You don’t have to do this alone. Whether you’re buying your first self storage facility or looking to scale your portfolio fast, we have tools, resources, and, most importantly, a community to tap into—stick around and we’ll show you how to find everything you need! In today’s episod…
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301. How Your Facility Can Make MORE Money with LOWER Occupancy w/Jonah Hall
1:06:33
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1:06:33Occupancy is often regarded as one of the most crucial metrics for self storage operators—but that’s a mistake. While we’d love for our facilities to be 100% full with the highest-paying customers in the area, this is rarely the case. In fact, higher self storage occupancy rates could be slowly killing your facility, making you less money and lower…
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300. Make More, Do Less: Hiring Your FIRST Self Storage Employee
1:16:55
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1:16:55Whether you’ve got one self storage facility or twenty, you own a self storage business. And, if you’re like most of us, you want to keep growing. But you can’t be the one changing the locks, picking up the phone calls, answering the emails, and repairing the units while building your portfolio. If you’re doing this, you’re on track to have just an…
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24. Parenting in a Petri Dish: Raising Independent Kids When the System Falls Short w/My Wife Tessa Osborne
1:02:05
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1:02:05The parenting playbook is changing. Raising independent children has only gotten harder as family units drift apart, grandparents remain out of the picture, schools fail to teach financial literacy for kids, and overprotective helicopter parenting becomes the new norm. But just because society is heading in one direction, doesn’t mean your family h…
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299. The New Investor’s Cheat Code for Finding Self Storage Deals (In SECONDS) w Noah from Tract IQ
1:00:28
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1:00:28The self storage industry has a data problem. How do you narrow down self storage deals? Which metrics matter when analyzing markets? How do you even find self storage data? These are just a few questions new investors have asked but have long gone unanswered…until now. Today’s guest is tipping the scales toward small investors and giving them the …
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298. How to Scale (Fast) from ONE Small Self Storage Facility to Financial Freedom
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46:12Is buying self storage facilities a surefire path to building wealth? In this episode, we’ll show you why buying a small, mom-and-pop operation might be the perfect alternative to residential real estate. For those who don’t want the tenant headaches of long-term rentals or the unpredictable income of short-term rentals, this episode is for you! To…
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297. How Much Does It Pay to Have a Cell Tower on Your Property? with Hugh Odom of Vertical Consultants
51:35
51:35
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51:35How much does it pay to have a cell tower on your property? Most self storage owners don’t realize that cell tower leases can be extremely profitable. But they can also bind you to a long-term agreement that might not be in your best interest. How do you get the best of both worlds: an extra income stream plus a cell phone tower lease that gives YO…
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23. Dan Martell: The “Clear” Vision That Creates Successful Companies
52:19
52:19
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52:19Dan Martell learned how to program at age 17 while in rehab. He traded one addiction for another—starting scalable, successful, profitable software companies. You might know him from his book Buy Back Your Time, where Dan shares the secret to building a business empire that frees you from the chains most solopreneurs and small business owners strug…
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296. The #1 Reason You Haven’t Bought a Self Storage Facility…Yet
42:56
42:56
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42:56Thinking of buying a self storage facility? If you’re like most people, you’ve been thinking about it for a while. You see self storage deals come up in your emails or on listing sites. You get close to pulling the trigger, but haven’t quite gotten there yet. What’s the deal? Why does it seem so hard to finally buy your first self storage facility?…
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295. May 2025 Self Storage Update: Markets Crash, Storage Deals Get Even Better
49:38
49:38
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49:38The self storage industry is going through a significant shift. A few years ago, sellers were in complete control—asking wild prices and still landing buyers willing to overpay for facilities that weren’t worth it. Fast forward to today, the stock market has crashed, a recession looks likely, and those same sellers aren’t as confident. This is good…
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22. The Success “Recipe” Top 1% Families Teach Their Kids w/Scott Donnell
47:31
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47:31The wealthiest, happiest families in the world use a success “recipe” to raise their children. This leads to happier, healthier, more successful families, while most average Americans struggle to figure out how to teach kids about money. You may be used to fights and tantrums, children refusing to do their chores, and feeling forced to bribe them w…
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294. Self Storage Income: The Best FREE Resource for Self Storage Investors
49:46
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49:46When we started Self Storage Income, there were just two of us. We were quickly burning through tens of thousands of dollars a month, giving out as much free information as possible to anyone investing or looking to invest in self storage. And today, we’ve upgraded…now it’s costing us hundreds of thousands to keep this podcast and platform going. S…
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21. How I Built My $400,000,000 Business from a Wheelchair
44:24
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44:24I grew a $400 million business from scratch, in a wheelchair, and starting around the Great Recession. Almost everything was against me from the beginning. People told me my business would fail and my assets were worthless; banks laughed us out the door when we asked for funding. Then, suddenly, one day, my business needed to run on its own when I …
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293. How to Structure a Self Storage Investing Partnership (Properly) in 2025
55:52
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55:52Partnerships can be a huge net positive for your self storage business, especially if the partner brings something different to the table. Unfortunately, they’re also the number one reason self storage deals fall through, and when partnerships fail, it’s messy. Good news—today, we’ll show you how to set up your partnership for success. What’s the k…
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20. Trauma & Money: Choosing Growth Over Giving Up
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39:56Today, we’re talking about the “T-word”… trauma. Before you click away, this is not a downer episode. If you’ve been through trauma, big or small, you know how hard it is to bounce back. For me, without trauma, I wouldn’t have this podcast, my businesses, my wealth, my financial freedom, or much of the gratitude for life I take with me every single…
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292. How to Create Massive Value by “Converting” Old Buildings Nobody Wants w/Chris Genard & Ronald Fremin
41:11
41:11
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41:11Self storage has been a “goldilocks” asset for the last 15 years, but it’s a little harder to find opportunity today. If you’re willing to get your hands dirty, though, you can create massive value with self storage conversion projects, and just one or two of these deals could make you VERY wealthy! Today, we’re chatting with Chris Genard and Ronal…
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291. Self Storage Seasonality: Moves to Make NOW Before “Busy Season” Hits with Jesse Harmon of Cedar Creek Capital
53:44
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53:44Self storage is a seasonal business, so if you’re not capitalizing on the busy and slow seasons, you risk your entire year of revenue. Why do we raise rates in the winter, strategically encourage tenant turnover before spring, and constantly obsess over occupancy by unit size? Today, we’re bringing on Jesse Harmon, Cedar Creek’s Director of Revenue…
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19. The Billionaire Problem: Why the Rich Thrive While Americans Barely Survive
30:09
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30:09The billionaire problem: ultra-wealthy business owners and investors aren’t paying into the tax system. The Warren Buffetts of the world are getting wealthier while average Americans struggle to buy necessities like groceries. So, how do the ultra-rich avoid paying taxes? Would a “billionaire tax” work and finally force the ultra-wealthy to fork ov…
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290. The Secret to Building a Highly Profitable Self Storage Business in 2025
1:02:28
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1:02:28Self storage is much more than a piece of real estate, and if you’re not “in the business of storage,” your investment is doomed to fail. Today, AJ and Conner will give you the blueprint for running not just a functional self storage facility but a profitable self storage business you can scale! Your customers might see a large metal box, but there…
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289. Will Trump’s Tariffs Upend the Self-Storage Industry?
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44:51Trump’s tariffs are back, and they could send shockwaves through the self storage industry. With new tariffs on building materials, development costs are rising, demand is shifting, and investors need to prepare. Whether you’re a self storage owner, developer, or investor, these US tariffs could impact everything from occupancy to rental rates and …
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18. Fractional General Counsel: How Small Businesses Can Fight Like the Big Guys w/Jeff Holman
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39:45What is “fractional general counsel,” and why was not having it one of the biggest business mistakes I ever made? Whether you’re a startup, a self storage operator, or a growing small business, you rarely think about “legal.” You know that big companies will happily pay hundreds of thousands, if not millions, of dollars a year to protect their prod…
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288. The Undersupplied Self Storage Markets That Everyone Else Is Ignoring w/Brady McDonald
39:22
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39:22Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Brady McDonald is not only a fellow self storage investor but also the founder of Barefoot Land Co., a company that specializes in acquiring and entitling land for self storage developm…
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287. Self Storage “Deals of a Lifetime” Flooding Back to the Market (We’re Buying!)
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42:11Self storage “deals of a lifetime” are already hitting the market! Is the self storage deal drought over? It’s certainly starting to feel like it. More and more self storage investments are now making financial sense at prices sellers are willing to accept—and we’re taking full advantage. If you’ve been waiting to buy your first or next self storag…
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286. 6 Ways to Optimize Your Storage Facility with AI (Pricing, Revenue, Support)
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40:56Can you use AI to run a self storage facility? Yes, and it can do it better than you can. Don’t worry; AI (artificial intelligence) won’t take your checks and put them into its artificial bank account. You’ll still keep all the profits. But, thanks to massive leaps in technology, you can use AI to streamline and optimize almost every part of your s…
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17. 2025 Worst Case Scenario: The Downfall of the United States
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44:142025 could mark the beginning of the downfall of the United States—and this isn't just clickbait or a catchy intro. The impending economic crisis facing the US economy isn't straightforward; it involves complex factors that could escalate rapidly into a full-blown economic crash with long-lasting implications for you, your money, your business, and…
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16. 3 Money “Truths” the Rich Know (But the Poor Don’t)
25:58
25:58
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25:58What if everything you thought about money and making money was wrong? For centuries, most people have been fed a series of money lies, preventing them from building wealth or escaping poverty. When recessions and economic depressions happen, those believing these lies get wiped out, forcing them to restart while the rich take advantage. To break f…
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285. How RV Rentals Can Boost Your Storage Revenue in 2025 w/Garr Russell & Mark Beasley
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35:14Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast What’s one of the best ways to make more money with your current storage facility? You’ve probably already considered tenant protection insurance, selling moving supplies, or building m…
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15. 4 Stages to Building a Billion-Dollar Business
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34:27How do you build a billion-dollar company? Knowing the “four stages” of business growth will help you not only get to your first million or hundred million but also a billion-dollar business valuation. Maybe you don’t want to build a massive, billion-dollar business. That’s fine! You can use the initial stages to build multimillion-dollar wealth, j…
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284. Why the Self Storage Industry MUST Adapt or End Up Like the Hotel Industry w/ Steve Mirabito
55:22
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55:22Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Is self storage in trouble? Not exactly, but we need to adapt to avoid suffering the same fate as the hotel industry. Today’s guest has had his finger on the pulse of the self storage i…
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283. Self Storage Insurance 101: What You MUST Know to Protect Your Property w/ Terry Campbell
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32:10Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Most people don’t realize it, but self storage facility insurance can kill your deal. Fires, tornados, hurricanes, and winter storms are making it more and more costly to protect your f…
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282. Mastering Self-Storage Operations: Marketing, Maintenance & Growth
28:53
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28:53Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast In this episode of Self Storage Income, Conner breaks down the key strategies for maximizing self-storage profits through seasonality management, smart marketing, and operational effici…
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14. America’s Unfixable Economy: Are We Headed for Another Great Depression? w/Economist Lauren Saidel-Baker
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41:03The next great depression is coming faster than many of us realize, but this time, it won’t be because of the stock market, the real estate market, bad banking practices, or anything we’ve seen before. Instead, the government will be the one to drive us into a depression, and only those who are watching the economic signs will see it coming. If you…
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281. Self-Storage Success Stories: How Real People Achieved Financial Freedom
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43:14Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast Ready to achieve financial freedom? In this episode of Self Storage Income, we share real-life case studies of people building wealth through self-storage investing. Discover how beginn…
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13. The Small Business Blueprint: How to Start WITHOUT a Ton of Money w/Brian Hamilton
56:25
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56:25Most people have the wrong idea about entrepreneurship and how to grow a small business. The average Shark Tank viewer thinks you need the next innovative idea and a boatload of venture capital to become a successful small business owner, but that couldn’t be further from the truth. Looking to start your own business in 2025? You won’t want to miss…
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280. Self Storage Outlook 2025 | A New Cycle, Best Markets, & Potential Pitfalls
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50:49Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast The last few years have been difficult for real estate, self storage included. Is there finally light at the end of the tunnel? Today, we’re giving you our high-level, self storage indu…
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279. How I Bought a $1.5M Self Storage Facility as a Complete Beginner w/Ben Kall
1:13:11
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1:13:11Get my FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast What does it take to buy your first self storage facility? Just ask Ben Kall, whose first investment was a $1.5M facility after having ZERO experience in the industry. Sounds like a big…
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12. How to Build Wealth from Nothing in 2025 (The 3 Wealth Stages)
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44:09This is precisely how to build wealth in 2025. Most people (mistakenly) believe that they just need to work “hard” enough to become wealthy—this isn’t the truth. In fact, this will prolong your journey to financial freedom and millionaire status. After going from digging ditches for extra money to becoming the leader of multiple seven-, eight-, and…
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278. Self Storage Loans 101: SBA, Conventional, Seller Financing, and More w/Live Oak Bank
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50:52Want to buy a storage facility? Then you’ll need self storage financing—and you’ll want to know where to go BEFORE you find your first (or next) self storage investment. So, today, I brought on one of my favorite lenders, Live Oak Bank, to teach you how to finance a storage facility, no matter how much experience you have or how many facilities you…
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277. Forecasting Self Storage in 2025 | Are We Headed for a Major Bounce Back?
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46:08The self storage industry will change in 2025, and it could make you (and many others) very wealthy. In this episode, we’re giving our 2025 self-storage industry outlook, breaking down our predictions for 2025, what self-storage investors can expect, and why this could be one of the greatest years yet for self-storage investing. We’ve just come out…
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11. “Don't Believe Them!” Trump’s Top Economist on the Fed, Interest Rates, & DOGE w/Andrew Busch
49:03
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49:03Are interest rates really going to fall in 2025? Could DOGE (Department of Government Efficiency) actually clean up the federal government? Will tariffs cause more harm to the US than we think? One of the most qualified people to address these issues is former US Chief Market Intelligence Officer Andrew Busch. And he’s got a lot to share about the …
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