AdTechGod, The AdTech God public
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AdTechGod Pod

AdTechGod, The AdTech God

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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god ...
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Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a ...
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show series
 
From Comic-Con to CPMs: How Fandom Turned Pop Culture into the Ultimate Marketing Engine Most brands trying to “connect with Gen Z” are basically fumbling around in the dark with a 1998 marketing playbook. They’re chasing trends after they’ve cooled, leaning on outdated audience buckets, and confusing “moviegoers” or “gamers” with actual insight. T…
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This week’s episode of The Refresh dives into Walmart’s evolving partnership with The Trade Desk, signaling potential changes in retail media alliances. We explore Google’s use of large language models to combat ad fraud, achieving significant reductions in invalid traffic. Finally, we break down Variety’s latest upfronts report, showing a continue…
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In this episode, Rachael Savage, Senior Vice President of Ad Revenue Operations at Hearst Magazines, shares her extensive background in the publishing industry, discussing her journey from early experiences in computer camp to her current role overseeing revenue operations for various media brands. She highlights the transition from traditional new…
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What happens when you try to market to Orthodox Jews with the same recycled LinkedIn playbook? You fail faster than a pop-up on Erev Shabbos. In this episode of The ADOTAT Show, Rabbi of ROAS Pesach Lattin sits down with Avromi Prengler, a sales pro who’s mastered trust-based marketing inside one of the most unique — and underserved — communities i…
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In this week’s episode of The Refresh, Kait breaks down one of the biggest sports media deals in years: Disney’s ESPN has struck a landmark agreement with the NFL to take full control of the NFL Network, expand access to RedZone, and launch its long-awaited direct-to-consumer app. The episode also unpacks Instagram’s latest copycat features, Meta’s…
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🎙️ This week on The ADOTAT Show: Jean-Marc Papin — The Calm Frenchman Who’s Quietly Rebuilding Ad Tech (and Maybe Saving the Planet While He’s At It) What do you get when you cross a nuclear engineer with a media tech executive? No, this isn’t the setup to a bad industry joke—it’s Jean-Marc Papin, Horizon Media’s SVP of Media Technologies and Susta…
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In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes …
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In this week’s episode of The Refresh from Marketecture, host Kait unpacks three major developments across measurement, streaming, and advertising. Nielsen is facing renewed industry skepticism as data irregularities emerge in its TV measurement tools. Meanwhile, the future of cable TV may hinge on how live sports migrate to streaming, with ESPN’s …
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In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail…
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Welcome to another brutally honest episode of The ADOTAT Show, where we rip the curtain off the adtech industry and drag the truth into the spotlight—whether it wants to be there or not. In this episode, Pesach Lattin, editor-in-chief of ADOTAT, sits down with Jules Minvielle, the co-founder and CEO of Olyzon, to dissect, dismember, and ultimately …
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In this episode of The Refresh, host Kait unpacks some of the most significant shifts in media, search, and publishing. Alphabet reported record-breaking Q2 earnings driven by cloud and search, despite concerns about AI competition. Newsweek is proactively adjusting its business model to combat AI-related traffic threats, and the Paramount–Skydance…
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Zack Rosenberg is BACK — and this time, he’s naming names, dragging dusty taxonomies into the sunlight, and explaining why most video targeting is about as accurate as your uncle’s weather predictions. In this no-holds-barred ADOTAT Show sequel, Pesach Lattin sits down once again with Zack Rosenberg, founder and CEO of Cortex, the AI company actual…
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AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising…
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This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent ad te…
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Welcome to another episode of The ADOTAT Show — where ad tech comes to get emotionally undressed and no buzzword leaves with its dignity intact. This time, we’re graced — again — by the one and only Anthony Katsur, CEO of IAB Tech Lab and unofficial frequent flyer of our guest chair. That’s right: third time on the show. At this point, we’re contra…
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In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of cl…
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In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the m…
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In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role …
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In this week’s episode of The Refresh (July 7, 2025), Kait breaks down the top stories reshaping advertising and media. Apple’s massive push into theatrical releases hits a milestone with F1, raising questions about the long game for Apple’s entertainment ambitions. Meanwhile, Google launches OfferWall, a monetization tool built for the post-cookie…
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How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy? In this powerful and deeply personal Season 5 premiere of The ADOTAT Show, Pesach Lattin sits down with Kevin Krim, President & CEO of EDO, but known to many New Yorkers for a profoundly different reason: the heartbreaking loss of his two young children,…
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In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversat…
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In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festiva…
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What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth? Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to…
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In this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad …
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In this episode of the AdTechGod Pod, I’m joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI’s g…
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In this week’s episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast…
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What happens when you hand an ad tech blowtorch to someone who’s not afraid to use it? You get this episode. Join host Pesach Lattin as he goes toe-to-toe with Scott Ensign, Chief Strategy Officer of Butler/Till—a man who believes fewer impressions are the future, upfronts are fossils, and programmatic curation isn’t dead…it’s just wildly misunders…
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In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe em…
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Richard K. Howe is not your average adtech CEO. He’s not selling AI that guesses which shampoo you bought last week or stuffing identity graphs with browser crumbs and bad intentions. No—he’s building something far more dangerous to the status quo: AI that actually thinks. In this episode of The ADOTAT Show, we sit down with the CEO of Inuvo, a str…
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In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery’s strategic split to Mark Read’s departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance,…
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