The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability

AdTechGod Pod

In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability.

5 Key Highlights:

• Omnicom-IPG Merger Approved (with Conditions): The FTC conditionally approved the \$13.5B merger via a consent decree that prohibits coordinated ad boycotts based on political or ideological views. The approval remains subject to a 30-day public comment period and ongoing international regulatory review.

• CTV CPMs Drop Sharply: CTV ad prices are down 10–30% year-over-year due to a surge in inventory, performance-driven buying, and broader programmatic access. Industry insiders expect a pricing divide between mass reach and outcome-driven premium inventory.

• CTV’s Full-Funnel Evolution: Despite price drops, CTV is moving beyond awareness into full-funnel performance territory, supported by clean room integrations, data partnerships, and sharper buying strategies.

• Cannes Harassment Issues Persist: Despite new safety measures like safe zones and panic buttons, reports of harassment at Cannes continue. Industry voices are pushing for broader, more systemic change and ongoing dialogue.

• Industry Speaks Out: Public figures like Brian O’Kelley, Mike Brooks, and Emily Roberts have helped spotlight Cannes' darker undercurrents. Emily Roberts launched a petition for reform, urging the industry to prioritize safety and accountability beyond LinkedIn posts.

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