A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god ...
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Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a ...
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🎙️ THE AD THAT SOLD NOTHING — Featuring Fred Godfrey, CEO of Origin - the Adtech Gods.
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49:07What do a cold wash detergent commercial from the 1980s, a Shih Tzu named Birdie, and Dynamic Creative Optimization have in common? Apparently, everything—when Fred Godfrey is on the mic. In this week’s wildly entertaining and unexpectedly emotional episode of The ADOTAT Show, we’re joined (again) by the inimitable Fred Godfrey, CEO of Origin and t…
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Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular
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34:47AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies…
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Still Not a DSP, Dammit: The Index Exchange Episode
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47:49🔥 Welcome to Season Four of The ADOTAT Show – where we ask the questions that make PR teams sweat through their Patagonia vests. In this episode, Andrew Casale, CEO of Index Exchange and reformed Canadian maple syrup trafficker (allegedly), sits down with Pesach Lattin to talk about: 🧠 Why SSPs are finally getting respect—or at least better acronym…
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The Refresh News: May 5 - Bots, and Big Tech Earnings
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7:29AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your beha…
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Ep. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen Nguyen
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25:03In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between tr…
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The Refresh News: April 28 - Google Backs Off, Apple Gears Up
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8:21When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandb…
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WILDLY INCONVENIENT: Brian O’Kelley on AI, Ad Tech, and Burning Brand Safety to the Ground
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34:07🎙️ The ADOTAT Show – Hosted by Pesach Lattin Welcome to the episode that brand safety tools wish never existed. In this chaotic, hilarious, and dangerously insightful installment of The ADOTAT Show, host Pesach Lattin sits down with Brian O’Kelley — the legendary co-founder of AppNexus, the original architect of modern programmatic, and the only pe…
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Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts
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26:59In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into…
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The Refresh News: April 21- The Antitrust Era Begins, Meta & Google Under Fire
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6:59They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A feder…
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Bonus Episode: The Brand Forum with Workday’s Erika Lamoreaux
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21:44In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From a…
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The Refresh News: SAX Appeal: Spotify’s Bet on the Future of Audio Ads
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18:35In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation als…
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Ep. 74 Streaming Forward: Moe Chughtai on Data, AI, and the Future of Video Advertising
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22:48
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22:48In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to stream…
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The Refresh News: April 14 – Google’s AI Mode, Walmart’s Retail Media Pressure, and Economic Headwinds
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9:09In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions. This week’s highlights: • Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like imag…
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Rishad Tobaccowala: Your Boss Isn’t a Leader—Here’s Why
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47:06In this mind-expanding episode of The ADOTAT Show, we’re joined by the one and only Rishad Tobaccowala—marketing visionary, business philosopher, and the man who’s been calling out the corporate charade long before it became fashionable. This isn’t your typical “future of work” fluff-fest filled with buzzwords and LinkedIn-safe predictions. Rishad …
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The Refresh New: The Acquisition of Infosum by WPP
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21:52In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usag…
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Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff
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27:58In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology infor…
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The Refresh News: April 7 – TikTok Bidding War, Ad Fraud Drama, Spotify’s SAX Debut & WPP's AI Bet
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8:31In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down. This week’s highlights: TikTok’s next owner? …
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🔨 AI, ROI & WTF: Jay Friedman Builds Agencies Without Office Coffee
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42:31In this Season Four premiere episode, Pesach Lattin (@ADOTAT) sits down with Jay Friedman, CEO of Goodway Group, the man who took one look at office coffee and said: “No thanks, I’ll scale 1,500x without it.” 🧠 This isn’t just another “how we’re using AI” episode. It’s a full-on teardown of the ad industry’s addiction to fluff, inefficiency, and th…
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Ep. 72 Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence
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29:46In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user priva…
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The Refresh News : March 31 – TikTok's Fate, Facebook’s Throwback Move, and Meta’s Bold Buy Strategy
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7:08In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy. This week’s highlights: T…
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Ep. 71 Connecting the Dots: Heather Macaulay on AdTech, MadTech & Making It Work
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23:00
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23:00In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addr…
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The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift
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5:00In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This week’s highlights: Anthropic enables web …
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The Refresh News: Innovating the Future: Grant Parker on the New Innovid & Flashtalking Merger
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8:19
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8:19In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, tr…
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Your Ad Blocker Problem? Dan Rua Says You’re Sleeping with the Enemy
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40:23Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platform…
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Carl Fremont Is Here to Call BS on the Ad Industry’s Worst Habits
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41:57
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41:57he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines.Enter Carl Fremont, CEO of Qu…
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Blended Margins & Gas Station Sushi: Surviving the Lead Gen Jungle with Sean McCormick
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36:59In this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands w…
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Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle
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22:35In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into…
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The Refresh News : March 17 – AI Agents, Meta's Community Notes & TikTok's Future
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6:03In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand sta…
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The Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal Ads
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9:58In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative productio…
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Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships
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26:59AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the c…
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