This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Most business owners avoid documenting their core business processes (even though they’re key to building a business that works without them) so we decided to do if for them. We interview industry experts and have them share their best small business systems and processes. Our team then converts those interviews into procedure templates that you can duplicated, customised and deployed within your business. It’s the quickest, easiest and efficient way to build a systemised business.
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Host John Strelecky (author of The Cafe on the Edge of the World) and fellow collaborators share humorous and heartfelt advice about the big questions in life. Hang with them as they bridge the gap between our seemingly absolute unimportance given the grand scale of the universe and yet how to live a meaningful life despite that. Episodes include highlights from interviews he has given, and brand new content recorded just for the show. New episode each month.
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Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
Chandler Bolt, Founder of selfpublishing.com
Learn how to write an publish a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday. Watch a free training on how to write and publish a book in 90 days here: https://selfpu ...
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516. The Bestseller Blueprint with Alex Strathdee
48:26
48:26
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48:26🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away f…
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517. The New SEO: Adapt or Die with John Shehata
46:01
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46:01AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), revea…
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BTB 152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling
28:03
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28:03Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to-door sales at 21 and leading teams that generated over $30M in revenue, to becoming a multimillionaire by 25, Blake has proven what’s possible when focus meets ambition. In 2024, he co-founded Scaling.…
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BTB 151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos
20:46
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20:46We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. After more than twenty years of relentless reporting, Tom’s work reshaped one of America’s most infamous stories and became a publishing phenomenon, selling over 750,…
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515. When Clean Design Kills Conversions: A Case Study with Greg Merillees
1:13:38
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1:13:38💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees This insight from Episode 515 explains why so many premium service websites fail to convert. Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic sur…
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S3:E11 - Systems Champion Book Review & Interview with David Jenyns
48:52
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48:52In this episode, Allan Dib interviews SYSTEMology founder, David Jenyns, about his upcoming book, “Systems Champion”. Drawing from his experience working with hundreds of businesses, David reveals why the Systems Champion role is the key differentiator between those that successfully build systems-driven cultures, and those that don’t. From capturi…
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BTB150: Author Tom O’Neill and His Book Chaos
33:05
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33:05Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret …
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514. To 7 Figures and Beyond! with Dustin Riechmann
1:03:22
1:03:22
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1:03:22While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values. Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time. His unconventi…
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S3:E10 Introduction To Business Systems Thinking with David Jenyns
57:58
57:58
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57:58In this episode, David Jenyns shares game-changing insights on how business owners can systematize their operations to create scalable, valuable assets. Drawing from his experience helping hundreds of businesses transform from owner-dependent operations to systems-driven organizations, David breaks down the core principles of what makes a good busi…
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#69 Felix Finkbeiner, How to Plant One Trillion Trees
1:27:10
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1:27:10On this episode, I sit down for a truly inspiring conversation with environmentalist, and founder of Plant-for-the-Planet, Felix Finkbeiner. Felix’s organization is currently responsible for planting over 13.6 billion trees around the world. We have a fascinating discussion focused on the amazing work Plant-for-the-Planet is doing and how people ca…
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BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers
15:44
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15:44We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process!…
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513. AI-Powered Marketing Strategy with Lauren Pawell
44:43
44:43
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44:43💡 The marketing game isn't just changing—it's being completely rewritten. Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients. From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional …
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S3:E9 - Systems Helped Us Grow to 3,000 Clients & Exit for 8 Figures with Mike and Aimee Hamilton
50:19
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50:19Mike and Aimee Hamilton built business systems for scaling and exit that took Inception Websites from their parents' basement to an 8-figure acquisition. Growing from 2 employees to 45+ team members serving 3,000 clients, they reveal how systems must evolve at each growth stage and share the exact changes that made buyers say "your systems are bett…
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What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help entrepreneurial teams s…
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512. Building Trust Through Design: A Case Study with Greg Merrilees
47:57
47:57
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47:57🎯 Your website is never finished. It's your silent sales machine working 24/7. Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive. Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sal…
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BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian
39:10
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39:10Today we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on leadership and career topics, and an executive coach affiliated with groups like 100 Coaches Agency and Hult Ashridge. Navid draws on 25+ years of global leadership to help executives navigate high-stakes t…
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511. Find Your Linchpin with Israel Duran
52:28
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52:28🎯 What if the ONE thing blocking your business growth isn't what you think it is? Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential…
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BTB146: From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim Murphy
15:45
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15:45We’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions, CEOs, and elite athletes, Jim brings over 15 years of experience helping people live and lead with purpose. His book Inner Excellence, now translated into 27 languages, has quietly become a global suc…
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510. The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees
1:02:28
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1:02:28🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months... I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse. Most websites look identical with cookie-cutter temp…
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#68 Céline Flores Willers, How to Build Your Personal Brand
1:35:55
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1:35:55On this episode, I sit down for a very interesting conversation with LinkedIn expert, and CEO of The People Branding Company, Céline Flores Willers We have a fascinating discussion focused on the importance of building your personal brand, networking, and the future of business. Our conversation includes; how to start building your own personal bra…
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Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and system he’s shared with professional athletes, CEOs, and world champions around the globe. His work is all about training the heart…
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509. Digital Course Website Overhaul: A Case Study with Greg Merrilees
46:28
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46:28💡 "Tactics without strategy is the noise before defeat" - Sun Tzu This quote perfectly captures what Greg Merrilees and I discovered when analyzing failed website redesigns. Too many businesses jump into design changes without understanding the psychology behind what actually converts visitors. Greg, founder of Studio1 Design, just shared the exact…
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BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms
18:14
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18:14It’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has worked with some of the biggest names in entertainment and business, including Taylor Swift, Rihanna, Katie Couric, MTV, Paramount, and IKEA. But his strategies aren’t just for celebrities or major com…
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508. Business Is a Spiritual Game with Meny Hoffman
49:27
49:27
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49:27After 25 years in business, Meny Hoffman discovered the secret to scaling culture in remote teams isn't technology—it's intentionality. As CEO of Ptex Group, Meny transformed his Brooklyn-based agency from 100% in-office to a thriving hybrid model by appointing "culture ambassadors" who "burn calories every week," strengthening team connection. His…
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BTB143: The Guide to Going Viral | Brendan Kane
39:52
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39:52What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once ga…
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507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
51:32
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51:32🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website. Here's what moved the needle: ✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales) ✅ I…
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BTB142 | Book Series Episode 18: Creating an Executable Strategy
28:03
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28:03Today marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable chapters for nonfiction authors. If you've made it this far, you're not just dreaming about sharing your book with the world—you’re committed to doing it right. This final chapter is all about turning ever…
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BTB141 | Book Series Episode 17: PR and Making Lists
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16:05We’re down to the final stretch. In episode 17 of our 18-part series, Before the Bestseller, we’re diving into two topics that get a lot of attention in the publishing world: traditional PR and what it really means to make a bestseller list. As we near the end of this audiobook journey, this chapter pulls back the curtain on some of the final, more…
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506. The Future of Search Isn’t Search with Kevin Indig
46:53
46:53
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46:53Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not …
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BTB140 | Book Series Episode 16: Your Launch Team
9:20
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9:20We’re back with episode 16 of our 18-part series, where we're putting the entire book Before the Bestseller up on our podcast for you to listen to. We’re just a couple of episodes away from the final chapter, and we hope you’ve been making great progress since you first started listening. In this episode, we’re talking about building a launch team …
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S3:E8 Learn Lean Management Principles with Mark Reich
38:27
38:27
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38:27In this episode, Mark Reich shares how business leaders can harness lean management principles to build organizational stability and continuous improvement. Drawing from 23 years inside Toyota, Mark reveals why every employee learns process first and how to implement strategic planning methods that focus organizations on what matters most. Essentia…
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#67 Sergio Bambaren, How to Create a Meaningful Existence
1:13:46
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1:13:46On this episode, I sit down for a conversation with repeat guest and kindred spirit, Sergio Bambaren, who is continuing to change the world through his kindness and perspectives on life. We have a heartfelt conversation focused on how to create a meaningful existence not just for yourself, but for your family and community around you. Our discussio…
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BTB139 | Book Series Episode 15: Gatekeepers
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10:54Today we’re on Episode 15 of our 18-part series Before the Bestseller, and we’re digging into a topic that can quietly make or break your book’s reach: gatekeepers. These are the people your readers already trust—think podcasters, bloggers, authors, and professionals—and earning their support can take your book much further than trying to do it all…
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505. Selling With Stories with Lisa Bloom
48:42
48:42
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48:42🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful? My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single net…
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BTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into Events
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9:04We’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section where we talk about bold, outside-the-box marketing moves. This is for the moments when standard strategies just don’t cut it and you're ready to try something a little more daring. We’ll explore how some b…
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How To Use AI In Small Business with Isar Meitis
41:34
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41:34In this episode, Isar Meitis outlines how small business owners can implement AI strategically to gain a competitive edge. As a 4-time CEO and founder of MultiplAI, he breaks down the systematic approach to identifying which processes to automate first and provides practical frameworks that won't overwhelm your organization. Learn how companies are…
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BTB137 | Book Series Episode 13: Ratings and Reviews
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18:09Today, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the hardest things for authors to gather over time: ratings and reviews. We dive deep into the practical details of why Amazon …
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504. From Setbacks to Superfans with Pat Flynn
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56:31From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing on…
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BTB136 | Book Series Episode 12: One by One & Corporate Bulk Buy
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9:04Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller. Some authors build launch plans. Others just start handing out books. In this episode, we look at two very different appro…
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BTB135 | Book Series Episode 11: Podcast Guesting
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20:12What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get a behind-the-scenes look at how authors can turn interviews into…
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503. Local Services Website Teardown: A Case Study with Greg Merrilees
1:16:58
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1:16:58🎯 The #1 mistake local service businesses make with their websites? Copying their competitors. Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?" Instead, Greg's Studio One Design uses a systematic approach: → Deep competitor analysis (to differen…
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BTB134 | Book Series Episode 10: Organic Social Media
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10:32We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media. In this episode, we explore how several nonfiction authors have approached social media in very different ways. These are real case studies—authors who built audiences wit…
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BTB133 | Book Series Episode 9: Additional Pay-to-Play Strategies
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14:11Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller, where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-the-scenes approaches, this episode opens the door to tactics beyond the basics and paid methods that could truly make a …
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Finance Systems for Small Business with Shannon Smit
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39:17This session explores the essential systems every small business needs in their finance department, offers strategies for implementation, and reveals opportunities for automation and AI integration. Whether you're struggling with cash flow, drowning in financial paperwork, or simply looking to free up more of your time, Shannon Smit's actionable fr…
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502. Build Your Brand with Molly St. Louis
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44:19After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it. In this Marketing Speak episode, discover: How to create your brand's "Marvel universe" Why 500 engaged views beat viral content every …
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In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29, your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors. Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing when used strategically. This episode distills insight…
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BTB131 | Book Series Episode 7: Amazon and Amazon Ads
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16:30Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the most powerful discovery tools in publishing. What actually happens when someone searches for a book like you…
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501: From Homeless to Millions with Garrain Jones
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56:33From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide! 💰 In today's game-changing episode of Marketing Speak, bestselling author and master brand builder Garrain Jones reveals: ✅ The "Viral Vulnerability Framework" th…
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BTB130 | Book Series Episode 6: FREE Reader Seeding
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9:49Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free? In this episode of Before the Bestseller Book Series, we explore one of the most underused and misunderstood tools in the book marketing playbook: free reader seeding. This isn’t about mass giveaways with no purpose—it’s about…
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#66 Brad Laporte, How to Solve the World’s Plastic Problem
1:23:22
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1:23:22On this episode, I sit down for a truly fascinating conversation with the CEO of WinCup Holdings, the parent company of Phade Straws, which is changing the way the world uses plastic, one straw at a time. We have a great discussion about eliminating one of humanity's biggest problems, plastic pollution. Our topics include; an overview of the incred…
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