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Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees
Manage episode 490781255 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
๐ How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign
Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.
Here's what moved the needle:
โ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)
โ Implemented side cart upsells for instant AOV boost
โ Removed ALL distractions from checkout pages
โ Built a community around brand vs. generic discounts
Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.
Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.
What's your biggest website conversion challenge? ๐
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.
512 episodes
Share
Manage episode 490781255 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
๐ How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign
Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.
Here's what moved the needle:
โ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)
โ Implemented side cart upsells for instant AOV boost
โ Removed ALL distractions from checkout pages
โ Built a community around brand vs. generic discounts
Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.
Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.
What's your biggest website conversion challenge? ๐
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.
512 episodes
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Similar to Marketing Speak
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpotโs CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youโll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Hop aboard for an insightful ride with SE Rankingโs โAgency Rollercoasterโ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it allโinnovative strategies, client success stories, and insider tips straight from the experts. Whether youโre a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Welcome to the Whatโs Next! Podcast. Iโve met so many brilliant people as I traveled the globe and have had some fascinating conversations that Iโve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
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