Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
…
continue reading
Are you ready to discover niche business ideas, side hustles, and online income opportunities that actually work? Online business and other ideas include: niche websites, blogging, affiliate marketing, Saas businesses, Amazon FBA, flipping websites, and much more. The show is hosted by Spencer Haws, a full-time blogger, software entrepreneur, and niche website portfolio owner since 2011.
…
continue reading

1
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
…
continue reading
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversatio ...
…
continue reading
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
…
continue reading
The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
…
continue reading

1
Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, ...
…
continue reading
SEO, digital marketing and custom software development services.
…
continue reading

1
Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business
Girl Get Visible- Hosted by Akilah Thompkins-Robinson
This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, a ...
…
continue reading
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
…
continue reading
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's. From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses. Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
…
continue reading
Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, ...
…
continue reading

1
The SEO Podcast - Practical & Effective Search Engine Optimization
SEO training & tactics that work. Learn how to rank your website Google.
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
…
continue reading
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
…
continue reading
In the introverted business experience we'll interview people with their own unique business stories and figure out why they chose to start their business... ...How they got it to take off, and what was the biggest factor of their success.
…
continue reading

1
3 areas SEO should focus on to stay relevant
2:17
2:17
Play later
Play later
Lists
Like
Liked
2:17SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining relevance in modern search. He emphasizes staying laser-focused on understanding customer search behaviors across platforms, monitoring how users interact with AI systems, and tracking which page…
…
continue reading

1
Game-Changing Local SEO Rank Tracking Tool Beta Launch
16:54
16:54
Play later
Play later
Lists
Like
Liked
16:54Join the Beta to Track Local & National Keyword Rankings with Precision We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your prog…
…
continue reading

1
One word that describes the current state of AI search integration into SEO strategies
2:51
2:51
Play later
Play later
Lists
Like
Liked
2:51The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their skill sets to adapt to rapidly changing search technology. He emphasizes the importance of experimentation, both with new technologies and in redefining SEO's value within marketing organizations, while…
…
continue reading
In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy betw…
…
continue reading
…
continue reading

1
Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
2:54
2:54
Play later
Play later
Lists
Like
Liked
2:54Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental target regardless of platform. He argues that search engines and AI platforms are technologically converging, making relevance to customer conversations the priority rather than optimizing for specific alg…
…
continue reading

1
How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy
49:10
49:10
Play later
Play later
Lists
Like
Liked
49:10In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years. He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly. Ry…
…
continue reading

1
The evolving relationship between content creators and AI tools
4:26
4:26
Play later
Play later
Lists
Like
Liked
4:26AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing content production by removing technical barriers to entry. He argues that future content creators will be defined by their vision and novel ideas rather than technical skills, positioning creative thinkers to …
…
continue reading

1
505. Selling With Stories with Lisa Bloom
48:42
48:42
Play later
Play later
Lists
Like
Liked
48:42🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful? My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single net…
…
continue reading

1
Will optimizing content specifically for AI search become more important than traditional search optimization this year??
3:28
3:28
Play later
Play later
Lists
Like
Liked
3:28Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes t…
…
continue reading

1
Educating LLMs & Optimizing Content for AI Search
30:03
30:03
Play later
Play later
Lists
Like
Liked
30:03In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools t…
…
continue reading

1
Investing in AI content generation tools vs human editorial resources on a limited SEO budget
3:02
3:02
Play later
Play later
Lists
Like
Liked
3:02When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. She emphasizes the importance of prioritizing technical SEO fundamentals before content quality upgrades, highlighting how even luxury brands can fail w…
…
continue reading

1
762 | SEO News from the EDGE | Week of 6.2.2025
54:13
54:13
Play later
Play later
Lists
Like
Liked
54:13WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google’s AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn’t exist. Erin and SEO pro Cindy Krum break down WordPress’s mudslinging match …
…
continue reading

1
142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer
43:08
43:08
Play later
Play later
Lists
Like
Liked
43:08In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells. 💡 Kristina explains why personal branding often outweighs corporate branding, especially for small and medium-sized businesses. From her years of ex…
…
continue reading

1
What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
2:55
2:55
Play later
Play later
Lists
Like
Liked
2:55AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM webmaster tools and more nuanced keyword research capabilities, with Bing potentially gaining competitive advantage by being first to market with thes…
…
continue reading

1
Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
2:11
2:11
Play later
Play later
Lists
Like
Liked
2:11Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI for meta description generation rather than using generic prompts. Both Pruett and host Tyson Stockton agree this represents a low-risk entry point for o…
…
continue reading

1
How Jay Clouse Turned a 200-Member Community into 6-Figure Revenue
49:06
49:06
Play later
Play later
Lists
Like
Liked
49:06In this episode, Jay Clouse breaks down how he built an $830K/year creator business with a lean team and a hyper-focused community strategy. He shares why he only offers annual memberships, how he maintains a 66% renewal rate, and the systems behind his weekly content engine. If you’ve figured out how to drive traffic but aren’t sure how to monetiz…
…
continue reading

1
How will Google's approach to evaluating AI content evolve over the next 18 months?
2:09
2:09
Play later
Play later
Lists
Like
Liked
2:09Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting with immediate data collection through tools like Scrunch AI to establish baseline performance, then adopting a deliberately reactive stance while the A…
…
continue reading

1
504. From Setbacks to Superfans with Pat Flynn
56:31
56:31
Play later
Play later
Lists
Like
Liked
56:31From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time. His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing on…
…
continue reading

1
Will AI-generated content be indistinguishable from human content in search rankings by 2025?
2:30
2:30
Play later
Play later
Lists
Like
Liked
2:30Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content…
…
continue reading
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across …
…
continue reading

1
761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer
37:56
37:56
Play later
Play later
Lists
Like
Liked
37:56Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discove…
…
continue reading

1
Backlinking will have a resurgence with AI search?
2:57
2:57
Play later
Play later
Lists
Like
Liked
2:57Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningfu…
…
continue reading

1
How Forrest Baumhover Recovered $10K Worth of Monthly Traffic to His Site
51:03
51:03
Play later
Play later
Lists
Like
Liked
51:03In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google’s Helpful Content Update. From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he used—including leveraging a faceless YouTube channel—to reco…
…
continue reading

1
141 - What AI Thinks About You — Dixon Jones Reveals What ChatGPT Really Knows About Your Brand
46:58
46:58
Play later
Play later
Lists
Like
Liked
46:58In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic, InLinks, and now Wake – What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks — into a world where LLMs (Large Language Models) like ChatGPT a…
…
continue reading

1
How to win buy-in from upper management in your first 90 days
4:47
4:47
Play later
Play later
Lists
Like
Liked
4:47Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first 90 days. He recommends diagnosing problems through CRO testing for quick wins, focusing on systems rather than individual silos, and creating a clear roadmap with specific timelines for audit…
…
continue reading
…
continue reading
In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present, and future. Through their humorous and thoughtful conversation, they explore how crawling evolved from the early days of the internet, when scripts could index a chunk of the web fr…
…
continue reading

1
The big three KPIs all SEO teams should report on
2:34
2:34
Play later
Play later
Lists
Like
Liked
2:34Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as ind…
…
continue reading

1
503. Local Services Website Teardown: A Case Study with Greg Merrilees
1:16:58
1:16:58
Play later
Play later
Lists
Like
Liked
1:16:58🎯 The #1 mistake local service businesses make with their websites? Copying their competitors. Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?" Instead, Greg's Studio One Design uses a systematic approach: → Deep competitor analysis (to differen…
…
continue reading

1
Should SEO teams embrace CRO as a core part of our work?
2:19
2:19
Play later
Play later
Lists
Like
Liked
2:19Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent…
…
continue reading

1
One word for the fundamental shift in search over the next 12 months
1:49
1:49
Play later
Play later
Lists
Like
Liked
1:49AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on search behavior over the next 12 months. The discussion explores how AI is streamlining user search experiences, reducing complexity in search interactions, and creating more direct pathways to …
…
continue reading
Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy, details methods for aligning SEO with stakeholder KPIs, incorporating conversion rate optimization and UX into SEO roadmaps, and building implementation frameworks that focus on measurable b…
…
continue reading

1
How to maintain traffic when AI summaries answer user queries directly in search results
3:13
3:13
Play later
Play later
Lists
Like
Liked
3:13AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making structured data widely available to AI systems, enabling direct customer connections without traditional website visits. Walrath suggests measuring success…
…
continue reading