Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Are you ready to discover niche business ideas, side hustles, and online income opportunities that actually work? Online business and other ideas include: niche websites, blogging, affiliate marketing, Saas businesses, Amazon FBA, flipping websites, and much more. The show is hosted by Spencer Haws, a full-time blogger, software entrepreneur, and niche website portfolio owner since 2011.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Local SEO Tactics is a weekly podcast and video show originally featuring Jesse Dolan and Bob Brennan from Intrycks, where they shared digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to c ...
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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversatio ...
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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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SEO, digital marketing and custom software development services.
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's. From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses. Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
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Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business
Girl Get Visible- Hosted by Akilah Thompkins-Robinson
This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, a ...
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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
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In the introverted business experience we'll interview people with their own unique business stories and figure out why they chose to start their business... ...How they got it to take off, and what was the biggest factor of their success.
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Key skill sets and roles to build your SEO team from the ground up
11:20
11:20
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11:20Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, pr…
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Tools for Competitor Analysis & GBP Content Strategy - 241
22:25
22:25
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22:25Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, al…
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Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, brings two decades of industry perspective to navigating this transformation. The discussion covers essential skill development for AI-era SEO including structured data mastery for LLM co…
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Technical SEO infrastructure vs human-crafted content quality with limited resources
6:57
6:57
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6:57Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founder of UnboundAnswers.com, explains why major crawlers including AI systems still follow established robots.txt standards. The discussion covers proper robots.txt syntax implementation, the default craw…
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Search Smarts: Easiest Way to Be Found for AEO and SEO
6:09
6:09
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6:09AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and…
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How Christopher Mitchell Survived HCU by Diversifying Everything
59:06
59:06
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59:06In this episode, Christopher Mitchell (aka Traveling Mitch) shares how he built a diversified, 6-figure travel media business by combining blogs, affiliate revenue, consulting, freelance writing, and newsletters. He opens up about revenue numbers, productivity systems, and how he’s adapted to major challenges like Google updates, COVID, and AI. You…
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How will machine trust signals evolve for content creators next year?
6:31
6:31
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6:31LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file fo…
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Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context you provide. In our latest Marketing Speak conversat…
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Does retrieval-based search make traditional keyword research obsolete?
5:49
5:49
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5:49Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founder of UnboundAnswers.com, argues that traditional keyword research must evolve beyond single-term optimization to remain effective in AI-driven search environments. The discussion covers query fan-out …
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770 | Barry Adams - How Google’s AI Mode Is Reshaping News Publishing
43:42
43:42
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43:42Google’s AI is poised to wipe out half of news publishers’ traffic, but Barry Adams isn’t here to panic—he’s here to bring the hard truths (with a side of hope). On this week’s EDGE of the Web, we dive deep into how Google’s relentless AI advancements, from overviews to the new AI mode, threaten the very foundation of news publishing. Join host Eri…
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Machine trust and retrieval-based search transformation
57:21
57:21
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57:21Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search engine insider, shares how his unique perspective from inside search engines informs adaptation strategies for the current AI transformation. The discussion covers machine trust fundamentals through stru…
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Game plan for convincing technical leadership to invest more in customer data integrations
4:24
4:24
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4:24Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling,…
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Can Social Media Really Help Your Local SEO? Here’s What to Know - 240
14:07
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14:07How to Use Social Media to Strengthen Your Local SEO Strategy While social media doesn’t directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Go…
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1
One word that describes the relationship between customer data and marketing campaign success
4:15
4:15
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4:15Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers ze…
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Invest in better data integration vs advanced content personalization
3:43
3:43
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3:43Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers fr…
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Optimizing login-page content for Google Search
26:24
26:24
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26:24Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibil…
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Search Smarts: How llms.txt Is Changing the Way AI Sees Your Website
5:03
5:03
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5:03AI is indexing the web, but are you in control of what it sees? In this episode, Bob breaks down the emerging role of llms.txt, a new file that lets you manage how AI language models like ChatGPT access and use your content. Learn what it is, why it matters, and how to implement it properly. Discover how this small file could play a big role in you…
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How Stewart Vickers Built an SEO Machine with 1 Page
1:01:39
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1:01:39In this episode of Niche Pursuits podcast, Stewart Vickers (aka SEO Jesus) shares how he went from aspiring writer to full-time SEO agency owner, course creator, and SaaS investor. He reveals how he builds one-page lead-gen sites using exact match domains. Stewart also breaks down his agency model, course sales strategy, and what he’s learned from …
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517. The New SEO: Adapt or Die with John Shehata
46:01
46:01
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46:01AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search. John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), revea…
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One major shift in data-driven marketing campaigns in five years
3:55
3:55
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3:55Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functi…
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Will first-party customer data become the most valuable marketing asset by 2025?
4:27
4:27
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4:27Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamific…
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Building marketing campaigns from customer relationship data
31:22
31:22
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31:2293% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion cover…
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Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
3:31
3:31
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3:3184% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics i…
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On Page Optimization Technical SEO Deep Dive
18:51
18:51
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18:51Technical SEO Essentials for Strong Local Rankings Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won’t reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and …
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One word that describes the current state of SEO integration
2:58
2:58
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2:58SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adapt…
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769 | AI/SEO News from the EDGE | Week of 8.25.2025
1:03:19
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1:03:19Meta’s got its eyes (and algorithms) locked on unoriginal content, and that’s just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing. Hosts Erin Sparks and guest Crystal Carter wade through Meta’s latest moves to curb c…
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Focusing on optimizing for voice search vs visual search if you have limited resources
2:46
2:46
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2:46Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strate…
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Search Smarts: What to Do After You’ve Reached the Top of Google
9:02
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9:02You’ve made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content…
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How Frey Chu Built Directory Sites that Generate $2,500/mo+ in Passive Income
53:15
53:15
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53:15In this episode of the Niche Pursuits Podcast, Frey Chu shares his journey of building successful directory sites that generate passive income. He discusses his strategies for niche selection, site structure, and SEO, offering valuable insights for anyone looking to leverage their SEO skills in a side hustle. Frey also reveals his tech stack, monet…
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516. The Bestseller Blueprint with Alex Strathdee
48:26
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48:26🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away f…
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The evolving relationship between AEO and traditional SEO
2:36
2:36
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2:36AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue li…
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How Lana Sitler Hit $10K Months Blogging in 1 Year
47:07
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47:07In this interview with Lana Sitler of Adventures By Lana, Jared and Lana discuss her inspiring journey from a mechanical engineer to a full-time travel blogger. Lana shares how she built a successful blog that now generates over $10,000 per month, the strategies she used to rank high on Google, and her approach to monetization through ads and affil…
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1
AI Mode will eventually replace traditional search as the primary search experience?
2:26
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2:26Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality an…
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Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimizati…
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Integration of SEO and CRO departments into a single "search experience" team
3:48
3:48
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3:48In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features…
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