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One word that describes the relationship between customer data and marketing campaign success

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Manage episode 504651214 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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1638 episodes

Artwork
iconShare
 
Manage episode 504651214 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1638 episodes

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