Best Answer Engine Optimization Podcasts (2025)

1
Answer Engine Optimization & Subject Lines That Get Clicks! with Jay Schwedelson 28:59

24d ago28:59

28:59

This week’s episode of Win The Hour, Win The Day Podcast interviews, Jay Schwedelson. Want more people to open your emails and find you in AI searches? Jay Schwedelson is here to show you how. In this powerful talk, you’ll learn: -The simple subject line tricks that can boost your email opens by over 20%. -Why old email marketing “rules” are now my…

1
The Payout Mafia - book review 11:32

4h ago11:32

11:32

Send us a text What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what. In this episode, I share my honest review of "The Payout Mafia" by Neil C and James Dooley—a collection of insights from fifteen successful affiliate marketers. While I'm not typically drawn to…

1
Conversation Design: Creating Content for Dialogue, Not Just Display 13:55

22h ago13:55

13:55

In this episode, Gary Crossey explores how to structure content for the interactive, conversational nature of modern AI systems. Learn practical strategies to create content that works effectively in dialogue format rather than just static display, enabling better performance with AI-powered search tools. https://betterworldwithdesign.com/aeo-decod…

1
Finally, Some Data on AI vs Traditional Search 14:46

2d ago14:46

14:46

Send us a text Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped/ A digital revolution or much ado about nothing? The AI versus search debate has dominated SEO conversations lately, with doomsayers predicting the end of traditional searc…

1
How AI Search Engines Pick Which Lawyers to Cite 6:40

3d ago6:40

6:40

AI doesn’t just guess which lawyers to recommend, it cites its sources. And if your firm isn’t showing up in those citations, you may already be handing clients to competitors. In this episode, Jeff Howell (Lex Wire Journal) explains how tools like ChatGPT, Google’s Search Generative Experience, and Perplexity decide which law firms to trust. You’l…

1
LinkedIn Social Selling: Master Sales Framing That Converts! with Darren Gibb 37:42

3d ago37:42

37:42

This week’s episode of Win The Hour, Win The Day Podcast interviews, Darren Gibb. Do sales calls make you feel pushy or fake? Join us as Darren Gibb shares how to sell with ease using simple LinkedIn social selling steps. In this powerful talk, you’ll learn: -Why you must be the prize in sales, not the chaser. -How soft, clear words in DMs and call…

1
How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall 1:04:07

4d ago1:04:07

1:04:07

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical …

1
Best of : Breadcrumbs 8:57

4d ago8:57

8:57

Send us a text Navigating Google's algorithm updates can feel like wandering through a dense forest without a map. But what if there's a simple trail of breadcrumbs that could help guide both your users and search engines through your website? In this episode, I share a fascinating correlation I've noticed while analyzing sites affected by recent G…

1
AI for Law Firms: What Every Attorney Needs to Know in 2025 5:31

5d ago5:31

5:31

Artificial Intelligence isn’t just changing the legal industry, it’s already here. And if your firm isn’t prepared, you may already be invisible to the clients searching for you. In this episode, Jeff Howell (Lex Wire Journal) explains the biggest shift every attorney needs to understand: how AI-driven tools like ChatGPT, Google’s Search Generative…

1
Best of : Managing Risk and Building for the Long Term 13:52

7d ago13:52

13:52

Send us a text Managing SEO risk isn't just about playing it safe—it's about building something that lasts. After two decades in the industry, I've watched countless "guaranteed" tactics rise and fall, leaving digital casualties in their wake. The March 2024 Google core update highlights a fundamental truth: while both white hat and black hat tacti…

1
Context and Intent: Understanding What Users Really Want 11:51

8d ago11:51

11:51

In this episode, Gary Crossey explores how to create content that addresses the underlying needs and intentions behind user questions. Learn practical strategies to develop content that AI systems will recognize as truly relevant to specific user contexts and intents. https://betterworldwithdesign.com/aeo-decoded/…

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Messaging Clarity: Know, Do, and How! with Jesse Barnett 26:46

9d ago26:46

26:46

This week’s episode of Win The Hour, Win The Day Podcast interviews, Jesse Barnett. Do you ever feel like your message gets lost in the noise? Join us as Jesse Barnett shares how to use his Signature Messaging Framework to make your voice clear and stand out. In this talk, you’ll learn: -Why your story matters more than a catchy slogan. -The simple…

1
Marketing Strategies that do not work for new coaches 17:37

9d ago17:37

17:37

In this podcast episode, we talk about what doesn't work when you're just starting out as an online coach—especially when it comes to marketing for coaches. After coaching coaches for over a decade, I still see new coaches being sold into strategies that are completely out of sync with where they are in their business. From list-building and social…

1
Best of : The Labour Illusion - show your working 11:21

9d ago11:21

11:21

Send us a text Conventional wisdom tells us faster is better in digital experiences, but what if slowing things down could actually increase user satisfaction and conversions? This episode explores the fascinating "Labor Illusion" concept – a psychological principle where users place higher value on services when they can see the work being done, e…

1
Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine 1:07:03

11d ago1:07:03

1:07:03

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amp…

1
Best of : How many questions should I answer per page? 10:01

11d ago10:01

10:01

Send us a text Wondering how many questions you should answer on each page of your website? The answer might surprise you. In this best-of episode from SEO Is Not That Hard, I dive into the strategic approach to organizing content based on user questions. Rather than guessing which questions to group together or creating endless single-question pag…

1
Best of : Just read Google's Guidelines 10:50

14d ago10:50

10:50

Send us a text Ever wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly simple: reading Google's guidelines. In this illuminating episode of SEO Is Not That Hard, Edd Dawson breaks down why Google's Search Essentials (formerly Webmaster Guidelines) a…

1
Entity Optimization: Becoming a Subject Authority 11:10

15d ago11:10

11:10

In this episode, Gary Crossey breaks down the concept of entity optimization and explains how to position yourself as a recognized authority in your field. Learn practical strategies to make your content the go-to source that AI systems reference when users ask questions about your area of expertise. https://betterworldwithdesign.com/aeo-decoded/…

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Authentic Brand Voice with AI: Write Like You Talk! with Kim Scaravelli 30:03

16d ago30:03

30:03

This week’s episode of Win The Hour, Win The Day Podcast interviews, Kim Scaravelli. Do you feel like your words sound too stiff or fake? Join us as Kim Scaravelli shows why your real voice is the secret to trust and connection. In this powerful talk, you’ll learn: -Why being real beats being perfect every time. -How to “write like you talk” so peo…

1
Best of : Information Gain 14:03

16d ago14:03

14:03

Send us a text Struggling to understand why your content strategy suddenly stopped working in 2022? The answer may lie in a revolutionary concept from a Google patent called "information gain" – and it's transforming how search results work. In this eye-opening episode, I dive deep into Google's "Contextual Estimation of Link Information Gain" pate…

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Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis 57:23

18d ago57:23

57:23

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in mod…

1
Best of : Dealing with Keyword Overwhelm 9:15

18d ago9:15

9:15

Send us a text Feeling buried under an avalanche of keywords? You're not alone. Keyword overwhelm affects even experienced content creators, leading to paralysis and poor content planning decisions. This episode tackles this common challenge head-on with practical solutions that will transform your approach to SEO. The problem typically begins when…

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Ep. 11 - The CEO’s Guide to Tailwinds, Teams, and Transformation with Tyler Whitney 32:30

19d ago32:30

32:30

What happens when a new CEO steps into a decades-old business? Tyler Whitney, CEO of Mid-South Safety Services, shares how he reshaped the company through rebranding, clarifying its value proposition, leveraging market tailwinds, and building a strong people strategy. His insights offer practical takeaways for CEOs looking to scale with clarity and…

1
Best of : Referral Programs 10:48

21d ago10:48

10:48

Send us a text Ever wondered why some businesses grow exponentially while others struggle to gain traction? The secret might lie in how they leverage their existing customers. Referral marketing transforms satisfied customers into powerful advocates by creating win-win situations that benefit everyone involved. Unlike traditional affiliate programs…

1
Structured Data: Making Your Content AI-Friendly 10:53

22d ago10:53

10:53

In this episode, Gary Crossey demystifies structured data and explains how it helps AI systems better understand your content. Learn practical ways to implement structured data without technical expertise and discover how this behind-the-scenes code can significantly boost your content's visibility to AI assistants. https://betterworldwithdesign.co…

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Best of : Link Building with Ego Bait 12:00

23d ago12:00

12:00

Send us a text Ever wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology. Link building through "EgoBait" taps into a fundamental truth about human nature - we all pay attention when someone talks about us. In this episode, I break down how creating content …

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From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee 46:02

25d ago46:02

46:02

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature…

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Best of : The Actual Surfer PageRank Model 15:49

25d ago15:49

15:49

Send us a text A bombshell revelation from a recent Google API documentation leak has potentially exposed the inner workings of how the search giant evaluates links. In this eye-opening episode, I explore what I'm calling Google's "Actual Surfer" model – a sophisticated evolution of their PageRank system that may completely transform how we think a…

1
Best of : Why I love a good Glossary 11:48

28d ago11:48

11:48

Send us a text Discover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glossary to Keywords People Use transformed into an unexpected SEO powerhouse. What began as a …

1
Question-Based Content: The Secret Sauce of AEO 11:14

29d ago11:14

11:14

In this episode, Gary Crossey explores how structuring content around specific questions can dramatically improve your Answer Engine Optimization. Learn practical techniques for researching, formatting, and organizing question-based content that both AI assistants and human readers will love. https://betterworldwithdesign.com/aeo-decoded/…

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Ep. 10 - From Side Hustle to Seven Figures: How David Perdue Grew a Landscaping Empire from a Leaf Rake 27:27

29d ago27:27

27:27

What happens when a teenager turns a side hustle into a thriving business? David Perdue, founder and owner of Greenview Landscape Services, shares how he launched his company in high school and scaled it into a 26-person commercial operation. In this conversation with host Steve Phipps, David breaks down his journey of grit, mentorship, and purpose…

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YouTube for Business: No Virals, Just Leads! with Dan Bennett 34:07

30d ago34:07

34:07

This week’s episode of Win The Hour, Win The Day Podcast interviews, Dan Bennett. Think YouTube is just for dancers or gamers? Think again. Join us as Dan Bennett shows how business owners can use YouTube to get leads, grow trust, and save time. In this eye-opening talk, you’ll learn: -Why you don’t need fancy videos to win on YouTube. -How to make…

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Best of : How I Accidentally Implemented the "Binge Bank" Strategy 13:04

1M ago13:04

13:04

Send us a text Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed. Through consistently publishing short, digestible 5-15 minute podcast episodes about SEO topics, I unexpectedly built a library of content that new listeners could easily…

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The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber 52:21

1M ago52:21

52:21

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity • Despite traffic metrics d…

1
Are SEO Fundamentals Still Relevant in an AI World? 16:01

1M ago16:01

16:01

Send us a text The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search visibility in this evolving environment. Despite the anxiety surrounding large language mod…

1
Best of : Link Building Using Awards 11:43

1M ago11:43

11:43

Send us a text Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant link building strategy that surprisingly few marketers utilize: creating your own awards progr…

1
From SEO to AEO: Why Your Content Needs to Speak AI 9:42

1M ago9:42

9:42

The "AEO Decoded" podcast breaks down Answer Engine Optimization concepts in accessible, 5-10 minute episodes designed for content creators. Hosted by Gary Crossey with his distinctive Northern Irish accent, each episode transforms complex AI optimization strategies into actionable advice. The show helps listeners adapt their content for AI assista…

1
Stop Performing. Start Selling With Relatable Content! with Helen Walker 31:25

1M ago31:25

31:25

This week’s episode of Win The Hour, Win The Day Podcast interviews, Helen Walker. Are you tired of feeling fake every time you post online? Join us as Helen Walker shares how to stop performing and start connecting—with content that actually brings in sales. In this fun and practical talk, you'll learn: -The 5 simple types of content that build re…

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Best of : Why doesn't Google just tell us what it wants? 12:40

1M ago12:40

12:40

Send us a text The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This episode tackles that fundamental question head-on, revealing surprising insights about why comp…

1
Ep. 9 - Answer Engine Optimization: The Future of SEO Is Here 29:20

1M ago29:20

29:20

AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers. In this episode, you'll learn: What Answer Engine Optimization (AEO) is and how it differs from traditional SEO Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility The pivotal role of schema markup and…

1
AI Revolution in Marketing with Kevin Surace 52:07

1M ago52:07

52:07

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by ena…

1
Best of : 7 Farming Lessons for SEO 12:08

1M ago12:08

12:08

Send us a text What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my perspective on digital marketing. Yet the similarities between nurturing land and growing we…

1
Best of : Lead Magnets 13:43

1M ago13:43

13:43

Send us a text The power of lead magnets lies in their ability to transform passive website traffic into valuable relationships. Ever watched visitors come to your site, consume content, and vanish without a trace? You're missing a crucial opportunity to build lasting connections with your audience. Lead magnets—free items or services offered in ex…

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Best of : Collect Testimonials 10:18

1M ago10:18

10:18

Send us a text Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof and how it transforms hesitant visitors into confident customers. Customer testimonials re…

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