Best of : How I Accidentally Implemented the "Binge Bank" Strategy

SEO Is Not That Hard

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Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed.
Through consistently publishing short, digestible 5-15 minute podcast episodes about SEO topics, I unexpectedly built a library of content that new listeners could easily binge through once they discovered my show. The analytics don't lie – when someone finds an episode they connect with, they often download multiple back-catalog episodes in quick succession. The beauty lies in the format: just as 20-minute TV episodes are easier to binge than hour-long dramas, these brief SEO lessons create a low commitment barrier that makes saying "just one more" almost irresistible.
What makes this approach powerful is that it removes the pressure of creating viral hits. Instead, you focus on consistent value, knowing that when your ideal audience eventually discovers you, they'll have a wealth of content waiting for them. This accidental strategy transformed my podcast from a personal speaking exercise into a genuine resource that's helped countless SEO practitioners. The connections formed with listeners who've binged through episodes have provided invaluable feedback and relationships I never anticipated.
Whether you're creating podcasts, videos, blog posts, or any other content format, consider building your own binge bank. The cumulative value grows over time, and as I've discovered, sometimes the best content strategies aren't meticulously planned – they emerge naturally from consistent delivery of value. Ready to start building your own content library that people can't stop consuming? Book a free demo at keywordspeopleuse.com/demo and I'll help you discover the questions your audience is truly asking.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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Chapters

1. Introduction to Best Of Episode (00:00:00)

2. Accidental Binge Bank Strategy Explained (00:02:30)

3. Benefits of Short, Snackable Content (00:05:27)

4. Discovering the Binge Bank Concept (00:08:52)

5. Value of Listener Engagement (00:11:53)

6. Episode Closing and Call to Action (00:13:25)