Ashley Conway Marketing Strategy Coach public
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Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs

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- Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationship ...
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If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow. Looking for more resources? Ready to work together? Start here: - For all thi…
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In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Se…
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AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should …
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On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video t…
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On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. And I’m answering a listener’s question about how to get leads that are willing to pay her fees. Looking for more resources? Ready to work together? Start here: - For all things pod…
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On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction. And I’m answering a listener’s question about how to test their USP to see if it is effective. Looking for more resources? Ready to work …
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On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. And I’m answering a listener’s question about being persuasive in selling without being misleading. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit …
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On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun. And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate. Looking for more resources? Read…
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Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success. Plus, I’m answering a listener’s question about how to tur…
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On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. And I'm responding to a listener's question abou…
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The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do. So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI. And, I’m answ…
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On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose. These three ways will allow you to combine your faith and your marketing without being pushy or preachy. And, I’m answering a listener’s question about including your fai…
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On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal. And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut. Looking for more resources? Ready to work together? Start here: - For …
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On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first. And, I'm answering a listener's question about reasons people aren't taking action after visiting her website. Looking for more resources? Ready to work …
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If you're a values-driven business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns with your values, this is the show for you. Tune in to this episode for a sneak peek at how this show will help your business. Looking for more resources? Ready to work together? Start here: For all thi…
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