Best Avepoint Podcasts (2025)

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Ep. 103: It’s Not Just Code Anymore: AI That Thinks 41:11

6d ago41:11

41:11

AI is moving fast, and for Ron Green, co-founder and CTO of kungfu.ai, it’s about more than just new tools. It’s about how to work with them. In this #shifthappens episode, Ron shares his journey into the field, his thoughts on AGI, and why human oversight still matters. We look at how AI is changing software development, where creativity fits in, …

1
Ep. 102: AI Adoption: How to Make AI Work for Your Business 32:20

26d ago32:20

32:20

AI is here to stay, but are businesses using it effectively? In this episode, Kevin Dean, President and CEO of ManoByte, shares how companies can move beyond AI experimentation and integrate it into their core strategy. This episode dives into AI adoption, the evolving role of IT, and how AI-driven solutions like digital agents are transforming ind…

1
Ep. 101: Scaling Smarter: How MSPs Can Leverage AI, Security, and Strategic Partnerships 52:27

1M ago52:27

52:27

The Managed Service Provider (MSP) industry is undergoing a major shift as AI, automation, and cybersecurity redefine business operations. In this #shifthappens episode, Jorn Wittendorp, Founder of Ydentic, and Mario Carvajal, Chief Strategy and Marketing Officer at AvePoint, discuss the Ydentic-AvePoint acquisition, the trends affecting the indust…

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Ep. 100: AI, Deepfakes, and Cybersecurity: Why Protection Must Come First 29:11

2M ago29:11

29:11

#shifthappens 100th episode dives into one of the biggest challenges in tech: staying secure while pushing innovation forward. In this episode, Crayon CEO Melissa Mulholland went from Intel intern to global tech leader and now helps organizations navigate security, innovation, and the future of cyber resilience.…

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Ep. 99: Cybersecurity in the Age of AI: Navigating Threats with Confidence 23:17

2M ago23:17

23:17

Cybercrime is advancing fast, with AI playing a significant role in both attacks and defense. In this episode of #shifthappens, we sit down with cybersecurity expert and Have I Been Pwned Founder Troy Hunt to uncover the real threats of data breaches, why some companies suppress or delay breach disclosures, and how AI is reshaping cybersecurity — b…

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How AI Can Make You a Better Content Marketer (with Catie Grasso from Dataiku) 26:25

3M ago26:25

26:25

This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates AI into their daily workflows, balances automation with creativity, and ensures high-quality content at scale. Here's what you'll learn…

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Ep. 98: From Insight to Impact: How Quality Data and AI Shape the Future 39:08

3M ago39:08

39:08

AI is transforming data security, but not by changing the rules; it’s amplifying both risks and rewards. In this episode of the #shifthappens podcast, Bob Buda, Founder of Buda Consulting, shares how organizations can harness AI without compromising data integrity. He highlights the importance of getting the basics right for AI-driven insights. Fro…

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The Art of Doing More with Less in Content Marketing (with Elise Thrale from Napier AI) 21:24

3M ago21:24

21:24

This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on prioritizing content efforts, learning from past experiments, and repurposing high-performing assets for long-term success. Here's what you'll le…

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Ep. 97: Building a More Inclusive Future: How AI is Transforming Accessibility 44:04

3M ago44:04

44:04

The future of accessible AI isn't just about creating new technologies – it's about ensuring technologies serve everyone regardless of ability. Ioana Tanase, AI and Accessibility Program Manager at Microsoft, shares 97% of the world's websites are not accessible, underscoring the magnitude of the digital divide that people with disabilities face da…

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How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo) 20:17

4M ago20:17

20:17

This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strat…

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Ep. 96: The Transformative Power of AI Agents: Democratizing Innovation and Opportunity 38:59

4M ago38:59

38:59

AI agents represent the next frontier in artificial intelligence. Unlike traditional AI, which requires explicit instructions, AI agents can take actions on behalf of users and solve semi-complex tasks. This democratization of AI allows businesses of all sizes to compete on a level playing field and innovate in ways that were previously unimaginabl…

1
Ep. 95: Leadership Principles That Drive Big Bet Transformation 40:03

4M ago40:03

40:03

Leadership plays a crucial role in driving digital transformation. A hands-on approach is exemplified by leaders like Jeff Bezos and Satya Nadella, who are actively involved in solving problems and understanding their businesses from the ground up — actively rolling up their sleeves and working alongside their teams. Learn why traditional operation…

1
Ep. 94: Technology Innovation and Digital Transformation in the Public Sector 37:49

5M ago37:49

37:49

Join us as Javier Inclán, Assistant Inspector General for Management and CIO at the National Science Foundation - Office of Inspector General (NSF OIG), debunks the myth that government lags in technology. Discover how NSF OIG attracts top talent through programs like the NSF-funded Scholarship for Service, and learn about the critical role of dive…

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Ep. 93: AI in Accounting: Addressing Resistance to Adoption and Change Management 46:26

6M ago46:26

46:26

Imagine a world where sorting through stacks of invoices and summarizing financial reports is no longer a tedious task, but one accomplished quickly and accurately by AI. This picture is becoming increasingly a reality driven by technological advancements, private equity investments in CPA firms, and a shrinking talent pipeline. David Hartley, Part…

1
How to Build and Scale a High-Performing Content Team (with John Habib from Diligent) 25:25

6M ago25:25

25:25

This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolvi…

1
Ep. 92: Moving Beyond AI Hype to Responsible Implementation 44:39

6M ago44:39

44:39

The business technology landscape is rapidly evolving, but not in the ways many expected. Rather than returning to "normalcy" following the COVID-19 pandemic, organizations face new challenges in a more complex environment accelerated by digital transformation. Jon Reed, Co-Founder of diginomica, offers a unique perspective on responsible AI implem…

1
Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN) 26:50

6M ago26:50

26:50

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results. Here's what you…

1
How B2B Marketing Teams Should Differentiate Their Content (with Matthew Grant from SAP LeanIX) 26:45

6M ago26:45

26:45

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in …

1
Ep. 91: Overcoming AI Resistance Through Education 27:04

6M ago27:04

27:04

One of the key challenges in AI adoption is overcoming resistance rooted in misconceptions about what AI is and how it works. Daniel Larsson, Senior Architect at Cristie Nordic, highlights the importance of education in the AI adoption process. By demystifying AI and explaining its limitations as well as its capabilities, organizations can help emp…

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From Silos to Synergy: How Companies Should Align Their Content and Product Marketing (with Thereasa Roy from OffSec) 28:09

7M ago28:09

28:09

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success. Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campai…

1
How to Run Events That Drive Real Business Impact (with Carleen Hughes from Kainos) 34:13

7M ago34:13

34:13

This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up. Here's w…

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Ep. 90: AI is a Copilot, Not an Autopilot 33:49

7M ago33:49

33:49

How can we overcome the stigma that when one uses AI, it means they didn’t put any thought into their task? By understanding AI's strengths and limitations, we can create a distinction that the future of AI is not about automation, but collaboration. Maarten Eekels, Global Solution Director for Data & AI at Rapid Circle and Microsoft MVP & Regional…

1
Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint) 33:08

7M ago33:08

33:08

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner. Here's what you'll learn in this episode: • Why original research rep…

1
Ep. 89: Women in Tech and the Role of AI in Diversity, Equity, and Inclusion 35:39

7M ago35:39

35:39

Empowering women in technology through education, mentorship, and networking—this is the mission of Christine Bongard, the co-founder and CEO of the WIT Network, a global non-profit organization dedicated on providing professional development, technology training, and leadership development for women. In this #shifthappens episode, we explore the i…

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How to Build a Winning Content Strategy for B2B Companies with Long Sales Cycles (with Abi Malins from Leadwave) 22:41

7M ago22:41

22:41

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful. Here's what yo…

1
How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave) 30:28

8M ago30:28

30:28

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results. Here's what you'll learn in thi…

1
Ep. 88: A Closer Look at GenAI in Portugal 32:33

8M ago32:33

32:33

Portugal is experiencing a cultural and digital shift with the bring-your-own-AI trend spanning across generations. According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn, 85% of Gen Z employees and 73% of boomers are already bringing their AI skills and knowledge to the workplace. Andrés Ortolá, General Manager of Microso…

1
Ep. 87: Embracing AI and Innovation in Vietnam 45:15

8M ago45:15

45:15

According to the Microsoft Work Trend Index, 88% of knowledge workers in Vietnam use generative AI, higher than the global average of 75%. Vietnam has long been known for its young, open-minded, and tech-savvy population. Tram Nguyen, General Director of Microsoft Vietnam, shares fascinating insights into how the country is now taking giant leaps i…

1
How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth) 36:12

8M ago36:12

36:12

In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function…

1
Ep. 86: How GenAI is Reshaping Business in Australia and New Zealand 27:49

9M ago27:49

27:49

The rapid advancement of artificial intelligence (AI) is transforming the global business landscape, and Australia and New Zealand are no exception. In this episode of the #shifthappens podcast, Chandima Kulathilake, Account Technology Strategist for Microsoft ANZ Public Sector, shared valuable insights on AI adoption trends, challenges, and opport…

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Goodbye Lead Gen, Hello Brand Power: The Future of B2B Marketing (with Lena Weber-Reed from Getronics) 32:33

9M ago32:33

32:33

This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive results. Lena shares her thoughts on the challenges facing B2B marketers today—from shifting away from traditional lead gen tactics to the ne…

1
Ep. 85: AI Learning and Development in the Future Workplace 35:16

9M ago35:16

35:16

Artificial intelligence (AI) is no longer a futuristic concept but a transformative tool reshaping industries and revolutionizing the way we live, learn, and work. In this episode of #shifthappens Alex Pearce, a Microsoft MVP and a Chief Strategist for Microsoft and Education at Softcat, shares insights on leveraging Microsoft's Copilot capabilitie…

1
Ep. 84: The Future of Internet Search and Content Creation 37:10

10M ago37:10

37:10

Many businesses are concerned about the impact of AI on content creation and SEO. Greg Brooks, Partner and CMO at SearchTides, offers a balanced perspective suggesting that AI should be viewed as a powerful assistant rather than a replacement for human expertise. AI can significantly boost productivity but maintaining authenticity in an AI-driven w…

1
Ep. 83: The Art of Writing in the Age of AI 42:55

10M ago42:55

42:55

How can writers strike a balance between the human element and AI collaboration? In this engaging episode of #shifthappens, Nick Usborne, a pioneer in digital copywriting with over four decades of industry experience, delves into effectively leveraging generative AI with prompt engineering and creating powerful content with emotional storytelling. …

1
Using AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security) 35:00

10M ago35:00

35:00

This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing. Here's what you'll learn in this episode: • The role of AI …

1
Ep. 82: More than Success and Failures: When Growth and Learning Lead to Outcomes 32:09

11M ago32:09

32:09

It’s not always about successes and failures, each step and experience are just as important in your journey to transformation. In this episode of #shifthappens, Michael Frew, a technology veteran with more than 20 years of experience in the industry, shares his insights on the pros and cons of acquiring a business and navigating the challenges tha…

1
Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI) 32:09

11M ago32:09

32:09

This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences. Here's what you'll learn in this episod…

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Ep. 81: Adapt to Change: Microsoft's Success Strategy 50:38

11M ago50:38

50:38

The only thing constant in life is change. In this episode of the #shifthappens Podcast, Eric Savitz, Associate Editor for Technology at Barron's, brings in a unique perspective on the ever-evolving nature of technology industry. He provides an inside look at Microsoft's ability to adapt and lead in areas like cloud and AI, and the importance of em…

1
Ep. 80: Harnessing the Power of Personal Branding: Scott Brant's Transformative Journey 46:43

12M ago46:43

46:43

Building a strong personal brand can be a game-changer for your career and business growth. In this episode of the #shifthappens Podcast, Scott Brant, Director at Inspire Cloud Technologies and Founder of Your 365 Coach, shares his transformative journey from overcoming self-doubt to becoming a successful thought leader. Scott also shares insights …

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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint) 28:25

12M ago28:25

28:25

This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips fo…

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Ep. 79:  Unlocking the Unstoppable Mindset with Jason Yarusi’s LIVE 100 and 432 WON the Day Success Formula 46:25

12M ago46:25

46:25

In a world that moves at the speed of light, it takes a special kind of determination to not just survive, but to thrive. In this captivating episode of the #shifthappens podcast, we’ll dive deep into Jason Yarusi’s extraordinary journey as an entrepreneur and founder of Yarusi Holdings. Jason's story is a testament to the transformative power of b…

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YouTube for B2B: How To Do It Right (with Lexi Croisdale from Varonis) 30:29

1y ago30:29

30:29

This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B…

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Ep. 78: Maximizing AI Adoption and Extensibility with Dona Sarkar 38:36

1y ago38:36

38:36

In this episode of #shifthappens, Dona Sarkar, Chief Troublemaker for Copilot and AI Extensibility at Microsoft, takes us on an immersive exploration of the AI revolution. She discusses the importance of data hygiene, the need for clear use cases, and the future of AI as an agent that can plan, recommend, and execute tasks alongside humans. With he…

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Ep. 77: A Look into the Future with Artificial General Intelligence 40:26

1y ago40:26

40:26

In this #shifthappens podcast episode, AvePoint Chief Brand Officer Dux Raymond Sy dives into a fascinating conversation with Peter Voss, the CEO and Founder of Aigo.AI. Peter shares his decades-long journey in the field of artificial intelligence, from starting his own software company to ultimately setting his sights on building artificial genera…

1
Turning Your Employees Into a Powerful Marketing Channel With an Employee Advocacy Program (with Kit McKay from Basis Technologies) 33:31

1y ago33:31

33:31

This week, Niels van Melick sits down with Kit McKay, Global Content Manager at Basis Technologies. They discuss employee advocacy programs and how they can transform your employees into powerful marketing channels. Kit shares his firsthand experience with the launch and management of Basis Technologies' employee advocacy program. Here's what you'l…

1
The Art of Customer Interviews & How to Do Them Properly (with Brooke Andrus from Eleos Health) 30:13

1y ago30:13

30:13

This week on the podcast, Niels van Melick dives deep into the art of customer interviews with Brooke Andrus, Senior Content Marketing Manager at Elios Health. Brooke has conducted dozens of customer interviews, and in this episode, she shares her top tips for using them to create B2B content that *actually* resonates with your audience. Here's wha…

1
Ep. 76: Transforming Employee Experience with AI and Microsoft Copilot 41:59

1y ago41:59

41:59

In this episode of the #shifthappens podcast, Richard Harbridge, Chief Technology Officer at 2toLead, Microsoft MVP, and AvePoint Community Champion, joins us in an insightful discussion on how to maximize productivity, quality, and collaboration with AI tools like Microsoft's Copilot. Join us as we dive deep into best practices for AI adoption, in…

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How to Use a Journalistic Approach to Create Top-Performing B2B Content (with Erin McGann from SNP Group) 36:51

1y ago36:51

36:51

This week, Niels van Melick and Erin McGann chat about the need for a journalistic mindset to create successful B2B content campaigns. Erin, who runs content strategy at SNP Group, shares her tips for making content more engaging and relatable—especially when it comes to technical topics. Here's what you'll learn in this episode: The impact of usin…

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Ep. 75: MSPs as Technology Partners: Leading Organizations to Digital Transformation Success 29:52

1y ago29:52

29:52

Matthew Bookspan, CEO of Orlando-based MSP Blacktip, joins the #shifthappens podcast to discuss enabling digital transformation for organizations, large and small. In this episode, we cover the critical role of MSPs as technology partners—from adapting to trends, managing environments, empowering customers with emerging technologies, following best…

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Ep. 74: Building an Information Management Foundation for Human-AI Collaboration 40:21

1y ago40:21

40:21

In today’s episode of the #shifthappens podcast, AvePoint Chief Brand Officer, Dux Raymond Sy, and AvePoint Chief Strategy Officer and Chief Marketing Officer, Mario Carvajal, are joined by Tori Liu, President & CEO of AIIM. Together, they discuss how Artificial Intelligence (AI) is shining a light on existing information management challenges, the…

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