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Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)
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This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.
Here's what you'll learn in this episode:
• Why original research reports are essential for building thought leadership and content differentiation.
• Tips for designing survey questions that yield valuable insights.
• Strategies for repurposing research findings to fuel your content throughout the year.
• How to align internal teams, like sales and product, around a shared research initiative.
• Best practices for measuring the impact and long-term value of your research report.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH NICOLE:
🔔 LinkedIn: linkedin.com/in/nicole-caci-30aa24108
🌐 Website: avepoint.com
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