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Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings. Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you. Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and ...
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[BA] - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
11:11
11:11
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11:11
Send Us Your Questions & Feedback! Summary In this heartfelt episode, Roger peels back the curtain on a monumental personal and professional journey: the move from Boston, MA, to sunny Florida! After two decades of deep roots, lessons, and relationships built through Shades In Place, Roger’s story is one of endings, new beginnings, and the powerful…
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Start Here - Why I'm Talking Into a Microphone Again
10:55
10:55
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10:55
Send Us Your Questions & Feedback! Episode Summary Welcome to “No Strings Attached,” a podcast dedicated to everyone connected to the world of window coverings—trade professionals, interior designers, homeowners, and enthusiasts eager for honest stories about business, design, and the pursuit of the American Dream. In this kickoff episode, host Rog…
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[TS] -15 Educational Opportunities with Trading Up Consulting
11:56
11:56
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11:56
Send Us Your Questions & Feedback! Overview: In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whe…
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[TS] - Room for Improvement in the Window Fashion Industry
9:59
9:59
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9:59
Send Us Your Questions & Feedback! Overview: In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful oppor…
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[TS] - The Insurance Policy for Window Treatment Installers
7:28
7:28
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7:28
Send Us Your Questions & Feedback! Episode Overview: Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not jus…
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[TS] - Details Matter in the Window Treatment Industry
7:17
7:17
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7:17
Send Us Your Questions & Feedback! Episode Overview: In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust. Roger shares concrete strategies that will help you become a to…
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[TS] - The Kaizen Way: Window Treatment Installer Tips
9:28
9:28
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9:28
Send Us Your Questions & Feedback! Episode Overview In this episode, Roger Magalhaes dives into the power of continuous improvement—or “Kaizen”—and why it’s fundamental for any window treatment installer who wants to reach the top of their field. Discover how adopting a Kaizen mindset doesn’t just transform your daily workflow, but also leads to ha…
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[TS] - Celebrating Small Victories in the Window Fashion Industry
9:46
9:46
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9:46
Send Us Your Questions & Feedback! Episode Summary In this heartfelt episode of the Trading Secrets series—part of the “No Strings Attached” podcast—window treatment veteran Roger Magalhães shares a powerful message: celebrate your small wins, not just the big ones. After surviving four near-death experiences before age 25, Roger brings a unique pe…
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[TS] - Hidden In Plain Sight: Tips for Window Treatment Installers
9:12
9:12
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9:12
Send Us Your Questions & Feedback! Episode Summary In this energizing episode of the Trading Secrets series, host Roger Magalhães explores why showing up—both online and in person—is critical for success in the window treatment business. This episode is packed with straightforward, actionable advice for window covering professionals, including SEO …
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[TS] - Mr. Know It All: Strategies for Window Treatment Installers
9:36
9:36
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9:36
Send Us Your Questions & Feedback! Episode Synopsis In this episode of No Strings Attached, Roger Magalhães—industry veteran, installer, trainer, and founder of Shades In Place—addresses one of the most overlooked challenges in the window treatment business: ego and its long-term impact. Roger shares why ongoing education, humility, and a willingne…
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[TS] - Should I stay or Should I go?: Window Treatment Installer Tips
10:23
10:23
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10:23
Send Us Your Questions & Feedback! Episode Overview Welcome back to another episode of The Trading Secrets Podcast! In this episode, Roger dives into the often-underrated value of networking, seminars, and home shows within the window treatment industry. Have you ever wondered if attending a trade expo is truly worth your time? Roger shares why the…
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[TS] - Avoidable Mistakes; Window Covering Dealer Edition
15:55
15:55
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15:55
Send Us Your Questions & Feedback! Episode Overview In this essential episode of the Trading Secrets series, Roger Magalhães draws on over two decades in the window covering industry to illuminate the most common and costly mistakes window treatment dealers make. He breaks down a recent installation project that resulted in an unhappy client, insta…
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[TS] - Installation Startup Course: Education for Window Treatment Installers
15:51
15:51
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15:51
Send Us Your Questions & Feedback! Episode Overview In this essential episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, discusses the inspiration, purpose, and content of the Installation Start Up Course, tailored specifically for window treatment installers. Sponsored by the Window Coverings Association of America (WC…
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[TS] - One Major Goal in 2022 for a Window Treatment Installer
12:22
12:22
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12:22
Send Us Your Questions & Feedback! Episode Overview Kicking off 2022, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, challenges window treatment installers, dealers, and industry professionals to seriously invest in a fast-growing industry trend: motorization and home automation. Roger explains how home integration—smart loc…
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[TS] - One Word and Nine Meanings: Window Treatment Installer Tips
15:56
15:56
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15:56
Send Us Your Questions & Feedback! Episode Summary In this unique episode, Roger Magalhães shares an inspiring concept for window treatment installers: “one word, nine meanings.” Sparked by a thoughtful Christmas card, Roger explores the word GRATITUDE and how each letter stands for a core quality that defines the best pros in the industry. G: Grea…
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[TS] - Seven Way To Put Safety First In Your Window Treatment Business
14:48
14:48
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14:48
Send Us Your Questions & Feedback! Episode Overview This episode dives deep into a critical but often-overlooked aspect of success in the window covering industry: SAFETY. Roger Magalhães uses his decades of hands-on experience to break down seven actionable strategies for putting safety first (for yourself, your clients, and your business) as a wi…
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[TS] - Virtual Window Treatment Installer Pro a.k.a. VIP Card
9:11
9:11
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9:11
Send Us Your Questions & Feedback! Episode Overview In this episode, Roger Magalhães introduces the Virtual Installer Pro (VIP) Card—an innovative service for window treatment professionals seeking expert support and mentorship. The VIP Card grants installers, dealers, and anyone in the trenches of the window covering industry direct, flexible acce…
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[TS] - Don't You Dare To Ask Me That!: Window Fashion Industry Advice
12:32
12:32
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12:32
Send Us Your Questions & Feedback! Episode Overview In this candid episode, host Roger Magalhães takes listeners through his personal struggles and growth when it comes to using social media for his window covering business. Despite years of industry expertise and enjoying real conversations with customers, Roger admits that “playing the algorithms…
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[TS] - Details Matter in the Window Fashion Industry
13:55
13:55
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13:55
Send Us Your Questions & Feedback! Episode Overview Welcome to another episode of the No Strings Attached podcast, where we reveal how mastering the smallest details can totally transform your window treatment business. Whether you’re a trade pro, an interior designer, a homeowner, or just love entrepreneurial stories, you’re in the right place. Ke…
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[TS] - If you are afraid of money, money will be afraid of you!
10:13
10:13
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10:13
Send Us Your Questions & Feedback! Episode Overview In this revealing episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, tackles an honest financial reality in the window coverings industry: If you’re afraid to discuss money, money will be afraid of you! Roger shares personal stories from founding his company in 2006, t…
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[TS] - 'Lobstah', shoe shine box and being fired for doing a good job!
24:56
24:56
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24:56
Send Us Your Questions & Feedback! Show Summary Welcome to the very first episode of the Trading Secrets Podcast, hosted by Roger Magalhães. Roger introduces himself and shares the powerful entrepreneurial journey that laid the foundation for his success in the window covering industry. Listeners will discover what inspired the creation of the podc…
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