[TS] - Celebrating Small Victories in the Window Fashion Industry

No Strings Attached – Untangling Conversations About Shady Topics

Send Us Your Questions & Feedback!

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

3 years ago 9:46

MP3•Episode home

Episode Summary

In this heartfelt episode of the Trading Secrets series—part of the “No Strings Attached” podcast—window treatment veteran Roger Magalhães shares a powerful message: celebrate your small wins, not just the big ones. After surviving four near-death experiences before age 25, Roger brings a unique perspective on life, gratitude, and progress in the window fashion industry and small business entrepreneurship.
Roger reflects on his journey from humble beginnings to industry recognition, highlighting the critical role of acknowledging every step forward—no matter how small. He invites listeners—installers, home decorators, and business owners alike—to pause, reflect, and honor their incremental achievements. He also narrates a recent personal story that exemplifies stepping out of your comfort zone (whatever that is!) and consistently pushing boundaries.
Key Topics & Timestamps

[0:00] Introduction: Why celebrating small victories matters in life and business
[1:30] Roger’s near-death experiences: How they’ve shaped his approach to work and gratitude
[3:00] The journey of building a career in window treatments: From installer to industry leader
[6:30] Real-life example: Pushing beyond your comfort zone in business
[8:30] Call to action: What small win will you celebrate today?
Takeaways & Insights

Don’t wait for the “big win”: Small milestones keep you motivated, grounded, and moving forward.
Personal growth and resilience: Risk-taking and persistence are hallmarks of entrepreneurial and installation success.
Everyone’s journey is unique: “Celebrating the journey as much as the destination” is key in the window coverings trade and beyond.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

23 episodes

#Entrepreneur #Business #Self-Improvement #Roger Magalhaes #Society #Conversations #Podcasting Education #Window Treatments #Custom Shades #Blinds & Shutters #Window Covering Installations #Trade Professionals #We Dress Naked Windows #Blind Audacity #Home Improvement #Interior Design #Installation Tips #Installation #Shady Topics

[TS] - Celebrating Small Victories in the Window Fashion Industry

No Strings Attached – Untangling Conversations About Shady Topics

published 3 years ago

MP3•Episode home

Send Us Your Questions & Feedback!

Episode Summary

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

23 episodes

All episodes

No Strings Attached – Untangling Conversations About Shady Topics

1
#4 - Same Sunset, Better Margaritas For Your Business and Life 15:37

5 days ago15:37

15:37

Send Us Your Questions & Feedback! EPISODE SUMMARY In this unfiltered episode, I, Roger Magalhães, pull back the curtain and tell the story behind one of the biggest "recalculating" moments of my life: the move from Boston to Tampa. It wasn't just a change of address; it was a search for clarity, for a "margarita-environment" that truly made sense. And believe me, your windows have everything to do with it. THE A-HA MOMENT Many people think blinds and shades are just for blocking the sun. But the truth is, they're an essential part of your "perfect margarita." They control light, privacy, thermal comfort, and ultimately, they shape how you live and work in your own space. We're going to dive into how a business decision turned into a life lesson about priorities, the impact of your environment, and why investing in the quality of your view (literally and metaphorically) is one of the best deals you can make. If you're tired of your current "margarita" or feeling like life needs a "recalculation," stick with me, and I'll show you how to find your place in the sun — with style and purpose. THE BREAKDOWN The Big Shift: Why leaving Boston for Tampa wasn't just about geography, but a quest for "the better margarita" in life and business. More Than Just Windows: How custom window solutions can transform a house into a home that reflects who you are and what you seek. The Clarity Factor: Understand why the right light and tailored privacy are crucial for your well-being and productivity. KEY TAKEAWAYS My take on how small upgrades can make a massive difference in your daily life. "Recalculating...": The art of pivoting when life throws you a curveball and how to turn unexpected detours into opportunities. Hit play and let's get into this story! You'll see that sometimes, all you need for a better life is a new perspective – and, who knows, maybe some new windows. 🇧🇷 INSPIRING BLOG - https://www.shadesinplace.com/same-sunset-better-margaritas-custom-window-solutions/ 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
#3 - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith 11:11

11 days ago11:11

11:11

Send Us Your Questions & Feedback! EPISODE SUMMARY In this heartfelt Blind Audacity episode, I'm pulling back the curtains (pun intended!) on a monumental chapter in the Shades In Place story—our big move from Boston to sunny Florida! After two decades of installing custom window treatments, building relationships, and growing roots in New England, this episode shares the emotional journey of transition and expansion. WHAT YOU'LL DISCOVER The Boston Legacy: How closing our Massachusetts shop after nearly 20 years felt emotionally, and why Boston will always remain the foundation of our custom window treatment business Florida Expansion: Why the Sunshine State's unique lifestyle demands more than just blinds and shades—we're expanding into motorized screens, retractable awnings, and hurricane shutters to meet our clients' needs Team Evolution: How our dedicated professionals like Brian and Chris continue serving our loyal New England clients, while Kevin's move to Tampa created the perfect opportunity for Shades In Place to expand south Professional Growth: My journey pursuing a Florida contractor's license to ensure we install every product with the same quality and attention to detail our clients have come to expect Creative Renaissance: How Florida's change of pace has given me the mental space to finally write my book "Courage Attracts Luck" and revive this podcast to share more window wisdom KEY TAKEAWAYS "I may have moved to Florida, but Boston never moved out of me. No matter which zip code you're calling or emailing from, I've got you covered with premium window treatments. And yes—pun absolutely intended." JOIN THE CONVERSATION! Whether you're a longtime Shades In Place client from New England, a Florida homeowner looking for quality window coverings, or a fellow entrepreneur navigating a business transition—this episode offers both practical insights and heartfelt inspiration. From custom blinds and shades to motorized solutions and hurricane protection, our commitment to quality installation and exceptional service remains the same, no matter the latitude! Inspiring Blog - From Beantown to the Sunshine Hustle 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
#2 - The Power Of Planting Seeds For Your Professional Life 15:58

11 days ago15:58

15:58

Send Us Your Questions & Feedback! Episode Summary: In this episode of No Strings Attached , Roger dives into the importance of planting seeds—small, consistent actions that help window treatment installers grow their reputation, skill set, and client base. Whether you’re just starting out or you’ve been on the ladder for years, this conversation is packed with practical insights that can elevate your career and expand your opportunities. Roger explores the mindset shift from being "just the installer" to becoming a trusted advisor , brand ambassador , and growth-oriented professional . What You’ll Learn: 🌱 How small gestures like leaving behind a business card can spark future opportunities 🛠️ Why installers should embrace their role as the face of the company 🤝 The power of professionalism in building long-term client trust 📚 Why continuous learning is essential—and how to stay ahead of the curve 📈 How to reflect on past projects to improve your craft 🎉 The importance of recognizing and celebrating your wins, no matter how small Takeaway Message: Every job is a chance to plant a seed. The installer who takes pride, shows up professionally, and stays curious is the one who builds a garden of success. Inspiring Blog - The Power Of Planting Seeds 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
#1 - I’m Back Behind the Microphone 9:52

26 days ago9:52

9:52

Send Us Your Questions & Feedback! 🔊 Episode Summary: After a brief hiatus, Roger Magalhães returns to the mic with renewed energy, sharper focus, and a lot to share. In this comeback episode, he pulls back the curtain on what’s been happening behind the scenes — from shifting business gears in Tampa, rethinking work-life balance, to launching fresh ideas for the No Strings Attached podcast. Whether you’re a loyal listener or brand new to the show, this episode sets the tone for what’s ahead: unfiltered conversations, Brazilian-style grit, real business lessons, and a few spicy personal stories for good measure. 💬 In This Episode, Roger Talks About: Why he paused the podcast and what sparked the return Behind-the-scenes updates on Shades In Place and Trading Up Consulting Life transitions and the move from Boston to Tampa What to expect in future episodes: interviews, solo talks, and raw reflections The power of storytelling in business and the immigrant experience 📣 Call to Action: If you’ve missed the mic drop moments, get ready — they’re coming in full force. Don’t forget to subscribe, share with a friend, and leave a quick review. It helps more passionate professionals discover this unique mix of business, grit, and Brazilian fire. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] -15 Educational Opportunities with Trading Up Consulting 11:56

2 years ago11:56

11:56

Send Us Your Questions & Feedback! Overview: In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the next level. Key Takeaways: An overview of why education is the missing piece in the window covering industry Detailed rundown of all 15 educational services offered by Trading Up Consulting (some totally free, others paid) Insights on how to become a top-tier window treatment installation professional What’s coming soon from the academy in 2023 Why This Matters: Roger’s mission: “Raise the standards for the window fashion industry as a whole, one window covering at a time.” He shares the genuine knowledge and practical skills that fill the knowledge and training gap for installers, dealers, designers, and savvy homeowners. Highlights & Timestamped Moments: 00:00 – Introduction: Meet Roger and hear why open industry conversations are needed. 02:15 – The void in window covering education: Roger’s perspective. 04:30 – Service #1-#5: What foundational tools are available for free? 07:00 – Services #6-#10: Specialist consulting, hands-on lessons, and mentorship. 09:00 – Services #11-#15: Advanced workshops and resources to set you apart. 11:00 – Preview of Upcoming Programs: What to expect in 2023. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - Room for Improvement in the Window Fashion Industry 9:59

3 years ago9:59

9:59

Send Us Your Questions & Feedback! Overview: In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth. What You’ll Learn: Why “good enough” isn’t enough—consistent quality is the true key to long-term business success. Simple but powerful lessons from a provider’s mistakes and how to apply these insights to your own installations, service, or business. The importance of maintaining exceptional standards on every single job, not just the first visit. How your personal brand and business reputation are built on everyday decisions. Episode Highlights: The universal feature of all successful companies Transition to YouTube: Discover why the show is now available in video format and how this boosts the installer community’s global reach. Real-life mistake breakdown: Hear step-by-step what happened, how the provider stumbled, and what a better response looks like. Mindset for growth: The crucial role of humility, learning from feedback, and striving to outperform your past self. Listener Challenge: Have you experienced a “room for improvement” moment in your own work? Share your story and let’s keep raising the bar—together. Don’t forget: Whether you’re at the very beginning of your trade journey or a seasoned pro, the road to excellence is paved with learning, feedback, and the drive to get a little better every day. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - The Insurance Policy for Window Treatment Installers 7:28

3 years ago7:28

7:28

Send Us Your Questions & Feedback! Episode Overview: Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in real-world scenarios and how it can give you long-lasting peace of mind. Key Discussion Points Why Insurance Matters: Most of us don’t love paying those premiums, but when the unexpected happens, you’re grateful you’re covered. Real-Life Examples: Roger shares stories from his own career where insurance made the difference between a big headache and a quick fix. Rest-Easy Mindset: The peace of mind that comes from knowing you and your business are protected is truly priceless. Cost Vs. Value: Roger admits that adding up all the money spent on premiums can be shocking, but when trouble hits, you know you made the right choice. Actionable Takeaways Understand what types of insurance every window covering professional should consider. Learn how to navigate the most common insurance scenarios in the field. Gain practical tips on staying protected and minimizing business risk. Special Mentions: This episode is sponsored by WCAA – the Window Coverings Association of America. Their mission: provide education, networking, ethics, and work for the industry’s betterment. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - Details Matter in the Window Treatment Industry 7:17

3 years ago7:17

7:17

Send Us Your Questions & Feedback! Episode Overview: In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust. Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat clients who refer you with confidence. Key Highlights and Takeaways Why Details Matter: Customers in the window fashion industry tend to spend on wants, not needs—which means they expect service excellence and scrutinize every interaction. Going above expectations is the gateway to referrals and repeat business. Stand Out as a Top-Notch Installer: Roger lays out five concrete tips for standing out from the crowd as an installer—including things you can implement immediately to raise the bar in your professionalism. Crafting Referrable Experiences: By focusing on meticulous installation and client care, you turn one-time clients into long-term advocates who’ll want to share your name with friends and family. Roger's Five Winning Tips for Installers Professionalism: Always communicate clearly, arrive on time, and pay attention to personal presentation. Preparation: Double-check measurements, product readiness, and tools before every job. Precision: Execute with care—don’t rush. Make adjustments to ensure a flawless result. Proactive Communication: Keep clients informed throughout the process and respond quickly to concerns. Follow-Up: After completion, check in with the client and invite feedback to build lasting relationships. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - The Kaizen Way: Window Treatment Installer Tips 9:28

3 years ago9:28

9:28

Send Us Your Questions & Feedback! Episode Overview In this episode, Roger Magalhaes dives into the power of continuous improvement—or “Kaizen”—and why it’s fundamental for any window treatment installer who wants to reach the top of their field. Discover how adopting a Kaizen mindset doesn’t just transform your daily workflow, but also leads to happier clients, greater confidence, and long-term business growth. Key Topics Covered What is the Kaizen philosophy? A Japanese concept focused on making constant, incremental improvements for extraordinary results over time. Why Installers Should Embrace Kaizen? Roger explains how adopting continuous improvement prevents stagnation in your business, increases professionalism, and sets you apart from competitors. Everyday Application: Learn actionable steps you can implement immediately—whether it’s improving how you load your tools, refining client communication, or enhancing your technical skills on each job. Real-World Installer Stories: Roger shares personal insights from his own journey, highlighting how mistakes became learning opportunities and stepping stones to mastery. Roger’s Practical Kaizen Steps Document Your Process: Start by tracking steps for each new task. What went well? What could be better? Small, Consistent Changes: Don’t aim for perfection swiftly—improve one thing at a time, every day. Over time, the results are transformational! Ask for Feedback: Encourage client feedback and use it to make informed improvements. Share and Collaborate: Connect with other installers—learn from their experiences and share your own Kaizen journey. Listener Challenge: What’s ONE thing you can improve on your next installation? Share your story with Roger and join the community of pros who are always striving to get better—one step at a time. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - Celebrating Small Victories in the Window Fashion Industry 9:46

3 years ago9:46

9:46

Send Us Your Questions & Feedback! Episode Summary In this heartfelt episode of the Trading Secrets series—part of the “No Strings Attached” podcast—window treatment veteran Roger Magalhães shares a powerful message: celebrate your small wins, not just the big ones. After surviving four near-death experiences before age 25, Roger brings a unique perspective on life, gratitude, and progress in the window fashion industry and small business entrepreneurship. Roger reflects on his journey from humble beginnings to industry recognition, highlighting the critical role of acknowledging every step forward—no matter how small. He invites listeners—installers, home decorators, and business owners alike—to pause, reflect, and honor their incremental achievements. He also narrates a recent personal story that exemplifies stepping out of your comfort zone (whatever that is!) and consistently pushing boundaries. Key Topics & Timestamps [0:00] Introduction: Why celebrating small victories matters in life and business [1:30] Roger’s near-death experiences: How they’ve shaped his approach to work and gratitude [3:00] The journey of building a career in window treatments: From installer to industry leader [6:30] Real-life example: Pushing beyond your comfort zone in business [8:30] Call to action: What small win will you celebrate today? Takeaways & Insights Don’t wait for the “big win”: Small milestones keep you motivated, grounded, and moving forward. Personal growth and resilience: Risk-taking and persistence are hallmarks of entrepreneurial and installation success. Everyone’s journey is unique: “Celebrating the journey as much as the destination” is key in the window coverings trade and beyond. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - Hidden In Plain Sight: Tips for Window Treatment Installers 9:12

3 years ago9:12

9:12

Send Us Your Questions & Feedback! Episode Summary In this energizing episode of the Trading Secrets series, host Roger Magalhães explores why showing up—both online and in person—is critical for success in the window treatment business. This episode is packed with straightforward, actionable advice for window covering professionals, including SEO strategies, branding tips, and essential etiquette that sets you apart from the competition. Roger shares relatable stories and a recent personal experience that underline how visibility and authenticity help you thrive in the industry. Key Topics Covered The importance of being visible: If you’re NOT trying to hide from the IRS or FBI, your name and brand should be everywhere. Presence builds trust! SEO basics for installers and small businesses: Simple, realistic steps every window pro can take to stand out, even if you’re new to online marketing. Business etiquette: How professionalism online and offline boosts your reputation among peers and clients. Marketing tips & tricks: Practical ways to get your business noticed without huge investments. Roger’s personal story: Real-world example that highlights how to apply these strategies immediately. Action steps: How to start “showing up” right now to spark growth in your business. Main Takeaways Visibility brings opportunity—don't underestimate the power of "showing up" in search results, on social media, on the job and in your community. Even small SEO wins can make a big difference for local businesses in the home improvement and design sector. Authenticity and professionalism matter: Let your identity, story, and brand shine so clients can find and trust you. Anyone, from seasoned installers to newcomers, can apply these tips and see measurable improvement—no advanced marketing degree required! 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - Mr. Know It All: Strategies for Window Treatment Installers 9:36

3 years ago9:36

9:36

Send Us Your Questions & Feedback! Episode Synopsis In this episode of No Strings Attached, Roger Magalhães—industry veteran, installer, trainer, and founder of Shades In Place—addresses one of the most overlooked challenges in the window treatment business: ego and its long-term impact. Roger shares why ongoing education, humility, and a willingness to learn are key to long-term success, both professionally and personally. This episode was sparked by a listener’s question, underscoring the importance of community and real-world feedback in the industry. Roger delivers four actionable strategies that have shaped his approach to window treatment installation and entrepreneurship, sharing insights gathered over two decades in the trade. Key Themes & Talking Points The silent threat of ego in business: How ego can limit your growth as an installer, business owner, or designer. Continuing education: Why staying curious and committed to learning (even for seasoned pros) is the secret sauce for staying ahead in the window coverings industry. Community-driven improvement: The story behind this episode—a listener’s suggestion—and why collaboration beats competition. Roger’s four strategies for success: Real, field-tested tips you can implement today. Embracing feedback and mentorship: How to open yourself up to new ideas, make fewer mistakes, and grow stronger as a result. Takeaways & Action Steps Check your ego at the door—humility paves the way for growth. Invest in your own ongoing learning, whether through podcasts, workshops, or peer connections. Don’t wait for success to come to you—be proactive in seeking advice and constructive criticism. Apply Roger’s four key strategies to accelerate your career in window treatment installation. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Should I stay or Should I go?: Window Treatment Installer Tips 10:23

3 years ago10:23

10:23

Send Us Your Questions & Feedback! Episode Overview Welcome back to another episode of The Trading Secrets Podcast! In this episode, Roger dives into the often-underrated value of networking, seminars, and home shows within the window treatment industry. Have you ever wondered if attending a trade expo is truly worth your time? Roger shares why these events can be a game changer for your career, offering actionable tips on how to prepare, get the most value, and skyrocket your professional growth. This episode is sponsored by the Window Coverings Association of America , whose mission is to provide educational and networking opportunities to its members, making sure “you will never be in business alone.” Key Topics and Takeaways Why Networking Events Matter: Real stories and practical advice on the impact of industry seminars and expos on professional success for window treatment professionals. How to Prepare for Your First Trade Show: Roger’s best tricks for making a strong impression, maximizing learning, and building connections. Major Industry Events: Shoutout to the International Window Covering Expo ( www.iwce-vision.com), highlighting the value of participating in major gatherings, including his own personal experiences. Building Community: The importance of joining industry groups like WCAA so you never feel isolated in your window covering business. The ROI of Showing Up: Why showing up at these events can lead to long-term gains, unexpected opportunities, and a more resilient business. Notable Quotes & Sentiments “Be sure to listen to the end of this episode for tips & tricks on how to best prepare for your first live event and my top reasons for attending. These events were—and are—a GAME CHANGER for me and my business.” “When you join WCAA, you will never be in business alone.” 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Avoidable Mistakes; Window Covering Dealer Edition 15:55

3 years ago15:55

15:55

Send Us Your Questions & Feedback! Episode Overview In this essential episode of the Trading Secrets series, Roger Magalhães draws on over two decades in the window covering industry to illuminate the most common and costly mistakes window treatment dealers make. He breaks down a recent installation project that resulted in an unhappy client, installer, and dealer, using it as a real-world case study to deliver actionable lessons. Roger’s advice is grounded in practical experience, aiming to help industry professionals improve service, avoid frustration, and earn more five-star reviews. He shares three avoidable mistakes dealers frequently commit and provides direct suggestions for preventing them—ensuring more happy clients, happy installers, and thriving businesses. Key Points & Takeaways Real installation case study: Hear what went wrong in a job that led to dissatisfaction on all sides. Three avoidable mistakes: (1) Miscommunication or lack of communication, (2) Failure to set clear client expectations & (3) Neglecting teamwork and collaboration among client, installer, and dealer How to prevent these mistakes: (1) Improve internal and external communication. (2) Clearly outline project expectations with all parties. (3) Foster a culture of teamwork and open feedback Industry relevance: These issues affect all window treatment companies striving to provide the best client experience. The host’s perspective: Roger’s years as installer, trainer, speaker, and entrepreneur provide insight you won’t find in generic advice. Who Should Listen - Window covering dealers and installers - Interior designers and home improvement professionals - Anyone seeking inside knowledge to elevate their customer service and business reputation in the window coverings niche 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Installation Startup Course: Education for Window Treatment Installers 15:51

3 years ago15:51

15:51

Send Us Your Questions & Feedback! Episode Overview In this essential episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, discusses the inspiration, purpose, and content of the Installation Start Up Course, tailored specifically for window treatment installers. Sponsored by the Window Coverings Association of America ( WCAA ), this episode demystifies what installation professionals do and why their work is foundational to the booming window fashion industry. Roger shares his personal career journey, highlighting how he was once skeptical about the field but has since witnessed its vast growth and potential for newcomers and career-changers alike. He invites industry professionals and those looking for an exciting, hands-on career path to learn more about this rarely-discussed yet critical trade. Key Topics & Takeaways Why this course was created: Many people are unfamiliar with window treatment installation as a rewarding, skilled trade and viable career path. Roger’s own skepticism as a newcomer becomes a lesson for those looking for job security and growth. Industry growth: The window treatment sector is expanding rapidly, offering more opportunities than ever for installers, dealers, and those new to the field. Course content highlights: The Installation Start Up Course covers essential knowledge, fundamental skills, and industry best practices. It’s designed to be affordable and accessible—even for those just entering the market or considering a new trade. Learning from an expert: Roger distills 15+ years of in-the-field experience into this masterclass, sharing tips, real-world insights, and must-have strategies for beginning—and excelling—in window treatment installation. A community-driven initiative: Supported by WCAA, the course and podcast foster a sense of professionalism, mentorship, and continuing education in the industry. Call to Action Curious about launching your career in the window fashions industry? Don’t miss out on this episode and the opportunity to join one of the fastest-growing trades. Listen, subscribe, and consider enrolling in the Installation Start Up Course—turn your curiosity into a rewarding career! 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - One Major Goal in 2022 for a Window Treatment Installer 12:22

3 years ago12:22

12:22

Send Us Your Questions & Feedback! Episode Overview Kicking off 2022, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, challenges window treatment installers, dealers, and industry professionals to seriously invest in a fast-growing industry trend: motorization and home automation. Roger explains how home integration—smart locks, thermostats, and now motorized window coverings—has rapidly expanded since 2006, exploding in popularity and becoming a major force in sales, convenience, and safety. However, many dealers and decorators remain hesitant to embrace automation due to lack of confidence or knowledge. Key Discussion Points Motorization Boom: Window treatment motorization is no longer a luxury—it’s now a must-have for tech-savvy homeowners. Everything—from locks to lights to shades—is becoming connected. Knowledge Is Power: Fear and uncertainty are stopping dealers, fabricators, and installers from embracing these profitable installation jobs. If you avoid the trend, you’re leaving money on the table! 2022 Goal: Make a commitment to educate yourself. Join Facebook groups, follow industry leaders, ask your reps about new options, and connect with innovative brands. Networking & Support: Build relationships within the industry, share experiences, and unite to conquer the learning curve. Top Takeaways Home automation is the future—embrace it or risk being left behind. Ongoing education and networking are game changers. Don’t walk away from lucrative jobs simply because you’re not familiar with the technology. Make professional learning a core focus for your business in 2022 and beyond. Call to Action 2022 is your year to level up. Get comfortable with automation. Invest in learning. Reach out to your peers and industry leaders. The demand for smart, motorized window treatments isn’t going away—will you be prepared to meet it? 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - One Word and Nine Meanings: Window Treatment Installer Tips 15:56

4 years ago15:56

15:56

Send Us Your Questions & Feedback! Episode Summary In this unique episode, Roger Magalhães shares an inspiring concept for window treatment installers: “one word, nine meanings.” Sparked by a thoughtful Christmas card, Roger explores the word GRATITUDE and how each letter stands for a core quality that defines the best pros in the industry. G: Great – Always aim for greatness and exceed expectations in your installations. R: Resilient – Adapt and bounce back when things don’t go as planned. A: Adaptable – Stay flexible and find solutions in any situation. T: Trustworthy – Build trust with clients by respecting their homes and privacy. I: Insightful – Understand products and projects deeply to answer clients' questions competently. T: Thoughtful – Plan ahead and make installations seamless for all involved. U: Uninhibited – Be open and confident with new clients or installation challenges. D: Dependable – Reliability is vital to both the business and client satisfaction. E: Engaging – Connect and communicate with clients, designers, and suppliers. Roger reminds listeners that window treatment installation isn’t always seen as essential, but it’s valued, specialized work. He’s always grateful for the opportunity and aims to pass along lessons learned through his years of experience. Key Sections & Timestamps [0:00] Intro [1:28] The meaning of “Gratitude” [2:26] G for Great [2:57] R for Resilient [3:51] A for Adaptable [4:48] T for Trustworthy [6:43] I for Insightful [8:07] T for Thoughtful [9:42] U for Uninhibited [12:06] D for Dependable [13:08] E for Engaging Call to Action What does gratitude mean for you as a pro? Listen, reflect, and consider which of these qualities you’ll bring to your next installation. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Seven Way To Put Safety First In Your Window Treatment Business 14:48

4 years ago14:48

14:48

Send Us Your Questions & Feedback! Episode Overview This episode dives deep into a critical but often-overlooked aspect of success in the window covering industry: SAFETY. Roger Magalhães uses his decades of hands-on experience to break down seven actionable strategies for putting safety first (for yourself, your clients, and your business) as a window treatment installer or dealer. He shares real-life lessons—including stories about costly mistakes—and practical tips for both new and veteran pros. Whether you’re loading a van, selecting cordless window treatments, or navigating tricky installations, this episode can help you mitigate risk, protect property, and operate professionally. Key Safety Strategies Discussed 1. Protect the Numbers - Always verify your measurements and calculations carefully. A single digit can make the difference between a seamless installation and a costly error for both you and your clients. 2. Measure Twice, Pay Once - Don’t rush measurements—get them right the first time. Roger recounts a lesson from a job on an island, where one mistake meant days of lost time and extra expense. 3. Enough Insurance - Don’t see insurance as a cost—see it as an investment. It shields your business, your team, and your clients from unexpected mishaps. 4. PPE (Personal Protective Equipment) - Always use the right safety gear on the job to prevent injuries. 5. Influencers - Recognize that your actions could set examples—both good and bad. Promote and practice safe procedures at all times. 6. Protect the Little Ones - Cordless window treatments aren’t just a trend—they’re a must. Always consider child and pet safety in every project, both by code compliance and best practices. 7. Secure the Load - Properly load and organize your van. A careless approach can compromise both product integrity and personal safety. Why Safety Matters Even a small misstep can spark “big problems,” risking damage to the homeowner’s property, your company’s reputation, or someone’s personal wellbeing. Roger emphasizes: never cut corners. Taking the correct route, even if it takes a few more minutes, always leads to better results and a safer business. Call to Action How do YOU prioritize saf 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Virtual Window Treatment Installer Pro a.k.a. VIP Card 9:11

4 years ago9:11

9:11

Send Us Your Questions & Feedback! Episode Overview In this episode, Roger Magalhães introduces the Virtual Installer Pro (VIP) Card—an innovative service for window treatment professionals seeking expert support and mentorship. The VIP Card grants installers, dealers, and anyone in the trenches of the window covering industry direct, flexible access to seasoned guidance for installation questions, troubleshooting, and tips—without fear of judgment or feeling “stupid.” Roger was inspired by his own experience with a virtual assistant who enabled him to buy time in advance rather than paying per task. He adapted this concept to the window coverings trade, creating a practical, supportive service for the community. VIP Card - How It Works Buy Time in Advance: Choose from packages (1 hour to 25 hours) that can be redeemed for troubleshooting, Q&A, and expert advice throughout a year. Regular Updates: Users receive ongoing statements showing hours used and balance remaining. No Stupid Questions: The service is a judgment-free space for professionals looking to learn and solve problems efficiently. Package Options & Expiry Bronze: 1 hour, 9-month expiry Silver: 5 hours, 12-month expiry Gold: 10 hours, 15-month expiry Platinum: 25 hours, 24-month expiry The bigger the package, the better the savings. This tiered approach gives flexibility for different business sizes and needs. Who Should Use It? Window treatment installers Dealers and retail owners Interior designers new to the trade Anyone who wants on-demand help and professional confidence Key Benefits - Affordable, on-demand expert advice from an industry veteran - Encourages continuous learning and skill development - Frees pros from hesitation and fear of “stupid” questions - Strengthens professional confidence and business results 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Don't You Dare To Ask Me That!: Window Fashion Industry Advice 12:32

4 years ago12:32

12:32

Send Us Your Questions & Feedback! Episode Overview In this candid episode, host Roger Magalhães takes listeners through his personal struggles and growth when it comes to using social media for his window covering business. Despite years of industry expertise and enjoying real conversations with customers, Roger admits that “playing the algorithms” and crafting engaging content has been a challenge. The episode highlights major hurdles and “don’t you dare ask me that!” moments, from unreliable social media partners to difficult collaborations. Roger recounts working with people who either disappeared or didn’t follow directions, causing frustration and missed opportunities to connect with audiences authentically. Now, Roger shares a breakthrough: partnering with Emily Moore and Lingows Media in Denver, who finally deliver an experience that honors his vision—and puts the client’s needs first. This story becomes a crucial reminder for anyone in service industries: The business isn’t about you. It’s about your customer. Key Points and Insights Social Media Headaches: Finding trustworthy, communicative help for social media can be incredibly difficult and stressful. Past collaborators either ghosted or failed to let Roger approve posts before publishing—an experience many business owners will relate to. Successful Partnership: Working with Emily Moore and Lingows Media was a game-changer: They listened, respected the business vision, and made Roger feel understood—finally aligning social efforts with company goals. Lesson for Service Professionals: No matter your trade, never forget: your business exists to serve customers. Approaches that revolve around client needs will always win out. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - Details Matter in the Window Fashion Industry 13:55

4 years ago13:55

13:55

Send Us Your Questions & Feedback! Episode Overview Welcome to another episode of the No Strings Attached podcast, where we reveal how mastering the smallest details can totally transform your window treatment business. Whether you’re a trade pro, an interior designer, a homeowner, or just love entrepreneurial stories, you’re in the right place. Key Takeaways Every Interaction Matters: In the window fashion/service industry, every client touchpoint should be delivered with care—attention to detail is key from the first call to the finishing touch. Consistency Across Teams: All staff must be trained to deliver the same level of excellence. The client sees the whole company through every team member’s actions. Follow-up & Field Check-ins: Proactively visiting jobsites, making courtesy calls after installation, and requesting feedback are critical for client satisfaction and business growth. Respect and Professionalism in the Home: Little things count—such as calling ahead if running late, keeping the worksite clean, and using shoe covers. Disrespectful or careless behavior ruins trust. Real-Life Example: Roger shares a personal story about inconsistent service from an HVAC company, underscoring how great initial performance can be quickly undermined if follow-up is poor or messy. Why Details Matter Clients in this field are often purchasing "wants," not "needs," making them extra selective. Providing a flawless, professional, and thoughtful experience ensures repeat business and valuable referrals. Mediocre or inconsistent touchpoints—like tardy or untidy workers—can lose loyalty for good. 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

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[TS] - If you are afraid of money, money will be afraid of you! 10:13

4 years ago10:13

10:13

Send Us Your Questions & Feedback! Episode Overview In this revealing episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, tackles an honest financial reality in the window coverings industry: If you’re afraid to discuss money, money will be afraid of you! Roger shares personal stories from founding his company in 2006, the lessons he learned from managing crews, and how he adjusted his business to face uncomfortable money challenges head-on. Key Points & Actionable Takeaways Face Money Conversations with Confidence: Many professionals in the window fashion industry shy away from high-ticket sales or upgrades because they’re afraid to talk about costs. Roger explains why you shouldn’t be afraid—and how offering premium products can help you grow. Three Major Industry Problems High Price Perception: Custom shades are expensive, but transparency and clarity help customers understand their value. Knowledge Gaps: Many dealers avoid modern window covering technologies because they lack product know-how. Roger encourages learning from experts and continuous product education. Installer Shortages: There’s a lack of qualified professionals; Roger urges you to dive in, get trained, and embrace new installation challenges. Mindset Matters Your attitude towards money, quality, and professionalism shapes the kind of clients and opportunities you attract. Lead with courage and knowledge! Quotes “When I first started my company in 2006, I planned on creating a giant company with fleets of vans and employees who worked while I counted money and lived the American dream. [...] I could do all the work myself but then I’d have no time to grow the company. Ultimately, I decided to increase the dollar ticket amount on my sales—by selling a better product, like an upgrade to go along with the sale.” 🎙️ No Strings Attached - by Roger Magalhães A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached. 🔗 Explore More: 👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com 👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com 👉 Podcast Page: www.shadesinplace.com/podcast 👉 We Dress Naked Windows Blog 👉 Blind Audacity Blog 👉 Trading Secrets Blog 📱 Let’s Connect: 📸 Instagram: @shadesinplace 🎥 YouTube: Shades In Place on YouTube 💼 LinkedIn: Roger Magalhães 📘 Facebook: Shades In Place on Facebook 📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com…

No Strings Attached – Untangling Conversations About Shady Topics

1
[TS] - 'Lobstah', shoe shine box and being fired for doing a good job! 24:56

4 years ago24:56