Welcome to The Accountant's Flight Plan, where we guide you toward building a top-tier CPA firm that you would want to buy. With over 20 years of working with accountants in mergers and acquisitions, Brannon Poe, CPA delves into engaging and vital topics with industry leaders. Unpacking everything from transition planning and accounting practice sales to practice management and firm development, Brannon equips you with the tools you need to build the practice of your dreams. Whether you are ...
…
continue reading

1
Telling a Better Story: Using Personal Branding to Shape Better Accounting Firms with Rob Brown
47:39
47:39
Play later
Play later
Lists
Like
Liked
47:39The Power of Authenticity in Attracting Talent and Changing Perceptions In this episode of the Accountant’s Flight Plan Podcast, we interviewed fellow podcaster and reputation-building expert Rob Brown. Rob is the host of three accounting-related podcasts with a collective following of over 50,000 listeners and is the author of Build Your Reputatio…
…
continue reading

1
Navigating the Future of Accounting Through AI and Adaptation with Dan Hood of Accounting Today
39:43
39:43
Play later
Play later
Lists
Like
Liked
39:43The Evolution of an Industry in Real Time In this episode of the Accountant’s Flight Plan Podcast, Brannon Poe is joined by Dan Hood, Editor-in-Chief at Accounting Today, to explore the shifting tides of the accounting industry. From his start as a receptionist to laying out physical newspapers and magazines to leading one of the profession's most …
…
continue reading

1
Reduce Staff Turnover Through Cutting-Edge Technology with Dominic Piscopo
29:44
29:44
Play later
Play later
Lists
Like
Liked
29:44Providing Salary Transparency to Practitioners In this episode of the Accountant’s Flight Plan Podcast, Dominic Piscopo shares with Brannon about his startup–Big4Transparency. This service provides accounting firms with data around salary compensation, breaking up the data by sector, geography, and position seniority. It is easy to use and accessib…
…
continue reading

1
The Future of Accounting Firms: Embracing AI, Advisory and Finding a Balanced Life with Seth Fineberg
52:14
52:14
Play later
Play later
Lists
Like
Liked
52:14A Shifting Profession The accounting profession is evolving, and Seth Fineberg has had a front-row seat to these shifts. A seasoned journalist who found his niche covering the accounting industry, Seth brings a unique perspective on how the field has transformed—and where it’s headed next. In this episode of The Accountant’s Flight Plan, Brannon Po…
…
continue reading

1
The Benefits and Challenges of Working with Family: A Special Birthday Episode w/ Brannon Poe & Bailey Ball
40:23
40:23
Play later
Play later
Lists
Like
Liked
40:23This week, we’re celebrating a special occasion on The Accountant’s Flight Plan Podcast! In honor of Brannon Poe’s birthday, we flipped the script—our Marketing Director, Bailey Ball (who also happens to be Brannon’s daughter), took over the mic to interview him. Their conversation takes us on a journey from the earliest days of our company, when B…
…
continue reading

1
Hiring Smarter, Not Harder: How Testing Transforms CPA Firm Recruitment with Giles Pearson
31:27
31:27
Play later
Play later
Lists
Like
Liked
31:27In this episode of The Accountant’s Flight Plan Podcast, Brannon sat down with Giles, founder of Accountests and a seasoned accounting professional with 25 years of experience in public accounting and 18 years as a partner in a firm. Giles founded Accountests after years of frustration with the unpredictability of hiring in the accounting professio…
…
continue reading

1
Using Your Passion to Find Your Niche within the Accounting Industry
21:58
21:58
Play later
Play later
Lists
Like
Liked
21:58In this episode, Brannon sits down with Ryan Pulice CPA, a (financial planner/accounting firm owner) to explore his unique journey of finding his niche, working with small businessbusiness owners, and real estate investors. Ryan’s venture into accounting was almost accidental. After starting his college journey in computer science he found that it …
…
continue reading

1
Celebrating 100 Episodes: An Inside Look at Building a Business and Growing a Podcast with Brannon Poe
50:54
50:54
Play later
Play later
Lists
Like
Liked
50:54Reaching 100 episodes is no small feat, and The Accountant's Flight Plan Podcast has officially hit that milestone! To mark the occasion, Ian Brennan (Creative Director at Poe Group Advisors) takes on the role of guest host to turn the microphone on Brannon Poe, CPA, the mastermind behind the podcast. This 100th episode isn’t just a celebration; it…
…
continue reading

1
Scaling your CPA Practice and Providing Small Business Clients with Value
26:23
26:23
Play later
Play later
Lists
Like
Liked
26:23What role can accountants play as partners for small business owners, and how can they navigate the challenges of scaling a firm? In this episode of The Accountant’s Flight Plan Podcast, Brannon explores these questions with Cory Gayman, a CPA and entrepreneur whose firm JCG CPA Firm specializes in empowering small business owners to succeed. As a …
…
continue reading

1
What the Influx of Private Equity in the Accounting Industry Means for Your CPA Firm
37:39
37:39
Play later
Play later
Lists
Like
Liked
37:39Why has there been such an increase in private equity buyers acquiring accounting firms and what does this mean for the industry? In this episode of the Accountant’s Flight Plan Podcast Brannon dives deeper into the subject and what it means for your firm with accounting practice intermediary, Laurens Ball and California market leader, Morry Brown.…
…
continue reading

1
What To Consider Before Buying or Selling An Accounting Firm with Intermediary Stephanie Smith
32:48
32:48
Play later
Play later
Lists
Like
Liked
32:48What do you need to know before selling your life’s work or buying someone else’s? Learn from Stephanie’s experience as she shares her perspective on avoiding key obstacles during the acquisition and transition process in buying or selling an accounting practice. After working together in the mergers and acquisitions space for more than 15 years, y…
…
continue reading

1
Break Free from Hourly Billing and Increase Your CPA Firm’s Value with Geraldine Carter
39:05
39:05
Play later
Play later
Lists
Like
Liked
39:05Is tracking your hours decreasing your productivity and profitability? According to Geraldine Carter, the answer is most likely yes. In their conversation, Brannon and Geraldine break down how the hourly billing model takes you away from providing real value to your clients. Conversely, getting your hours down and doing away with the hourly billing…
…
continue reading

1
Finding The Right Fit for Buyer and Seller with Buyer Specialist Carol Poe
26:02
26:02
Play later
Play later
Lists
Like
Liked
26:02Learn why buying a CPA firm “isn’t like buying a house” with buyer specialist Carol Poe. For the aquisition and transition process of buying an accounting firm to be successful it is crucial that both the buyer and seller are the right fit. By focusing on the work culture and personality of both, Carol guides buyers and sellers to find the best fit…
…
continue reading

1
Building a Profitable CPA Firm to Support A Healthy Lifestyle with Josie Parr
20:18
20:18
Play later
Play later
Lists
Like
Liked
20:18How do you strike out on your own as a solo or small firm CPA? Learn from Josie Parr’s experience doing just that. Hear how her work as a tax strategist for entrepreneurs led to the development of the Profitable Lifestyle Summit [https://summit.profitablelifestylefirm.com/], a free virtual summit to empower entrepreneurs in the accounting world to …
…
continue reading

1
Building A Customer Focused and Profitable Accounting Firm Through Value Billing with Jason Ackerman
41:32
41:32
Play later
Play later
Lists
Like
Liked
41:32How can you grow your firm into the most efficient and customer-focused business that it can be? Jason Ackerman and Brannon do a deep dive into the importance of value billing, building a healthy firm culture and why private equity sees value in the profession. This podcast touched on: Timesheets vs value billing. Education in the accounting field.…
…
continue reading

1
Private Equity Considerations For Selling Your CPA Practice with Intermediary Laurens Ball
24:41
24:41
Play later
Play later
Lists
Like
Liked
24:41Hear first-hand experiences on dealmaking from broker, Laurens Ball, on considerations for private equity buyers and finding the right fit. Whether selling your firm or looking to buy, finding the right cultural fit for your clients and team is key. When considering private equity deals it becomes paramount to consider the buyer’s background and in…
…
continue reading

1
How To Capitalize on Marketing to Grow Your Accounting Firm with Matt Banker - Podcast
27:45
27:45
Play later
Play later
Lists
Like
Liked
27:45How can accountants leverage the power of marketing to grow their businesses? Brannon and Matt Banker of Marketing for Accounting Firms explore the key concepts to building a strong brand in the accounting space. If the prospect of expanding your marketing strategy has you stumped–this episode is for you!…
…
continue reading

1
Maximizing Your Accounting Firm's Value with Brannon Poe From Blake Oliver’s From The Accounting Podcast
24:07
24:07
Play later
Play later
Lists
Like
Liked
24:07Brannon was a guest on Blake Oliver’s The Accounting Podcast–a very special episode that we are sharing with you now. Blake interviewed Brannon on the key factors that go into assessing the valuation of a CPA firm, the differences between valuation on virtual firms and why cashflow to owner is key.By Brannon Poe/Blake Oliver
…
continue reading

1
Leveraging AI and Reframing Scope Creep in Your CPA Firm with Matt Kanas of Ignition
37:18
37:18
Play later
Play later
Lists
Like
Liked
37:18How can you most effectively price and package your offerings to optimize staff retention and client satisfaction? Matt Kanas, Managing Director at Ignition has dubbed 2024 the year of change in the accounting industry. We discussed what this change looks like and what the implications of it are for CPA firm owners. With his unique perspective serv…
…
continue reading

1
Entrepreneurship In the Virtual Accounting Space with CPA Firm Owner and Xero Ambassador Liz Mason
39:30
39:30
Play later
Play later
Lists
Like
Liked
39:30CPA firm owner, entrepreneur and Xero ambassador Liz Mason, shared insights from starting her own virtual firm, High Rock Accounting, and using cloud-based accounting tools to find and successfully serve your niche. Her passion for entrepreneurship is contagious and makes this a conversation you don’t want to miss!…
…
continue reading

1
Darryl Boyd on Preparing for an Accounting Firm Sale, Transition, & Client Expectations
47:35
47:35
Play later
Play later
Lists
Like
Liked
47:35Since joining Poe Group as a Regional Market Leader, Darryl has been an integral part of the team. Listen in on our conversation discussing the ins and outs of guiding buyers and sellers through the transition process. Discover what makes for a smooth transition and why preparation is integral to the acquisition process.…
…
continue reading

1
Insights from Catherine Tindall on Specializing Your Accounting Practice and the Future of The Accounting Industry - Podcast
53:32
53:32
Play later
Play later
Lists
Like
Liked
53:32Join me in a conversation about the world of specialization with Catherine Tindall, founder of Dominion Enterprise Services. Catherine’s area of expertise lies within her ability to craft precise credit and income tax planning strategies, particularly focused on the Employee Retention Credit (ERC). In this episode, Catherine shares her rationale fo…
…
continue reading

1
Prepare your accounting firm for sale with advice from previous seller, Clay Blakley - Podcast
44:35
44:35
Play later
Play later
Lists
Like
Liked
44:35Contemplating the sale of your practice or firm? Seasoned entrepreneur, Clay Blakely candidly shares how he grew his CPA practice and why he and his wife decided to sell. Finding the right buyer is all about fit so we chatted about how Clay was able to establish what he wanted in a buyer and his motivation for a sale. Of course, we can’t talk about…
…
continue reading

1
Navigating Growth, Niching Down, and Other Helpful Lessons for the Accounting Firm Owner
49:29
49:29
Play later
Play later
Lists
Like
Liked
49:29Ready to grow your accounting firm? Let’s listen to the wisdom shared by a seasoned entrepreneur, Meryl Johnston. A Chartered Accountant, founder of Bean Ninjas, and Head of Accounting at TeamUp, Meryl brings a wealth of experience to the table. Together, we chat about the power of niching down and the art of running a non-owner-centric business. M…
…
continue reading

1
Unlocking the Magic of Advisory Opportunities for Accountants - Podcast with Geni Whitehouse
44:04
44:04
Play later
Play later
Lists
Like
Liked
44:04In this episode, I interview Geni Whitehouse, CPA, co-founder of Solve Services, and a Level 5 Advisor and Coach at www.TheImpactfulAdvisor.com. Geni is an advocate for unlocking the magic in numbers for business owners. Geni and I share a conversation about the current opportunities in advisory: Setting frameworks, showing accounting impact, and e…
…
continue reading

1
Adopting Tech And Automation Into Your Accounting Practice - Podcast with Jesse Rubenfeld And Tom Zehetner
39:43
39:43
Play later
Play later
Lists
Like
Liked
39:43It’s time we talk tech. In this episode, I interview Jesse Rubenfeld, Founder and CEO of FinOptimal, and Tom Zehentner, Director of Growth. We dive deep into the topic of automation including the three main characteristics of an automated process.By Brannon Poe / FinOptimal
…
continue reading

1
Mastering CPA firm acquisitions from a 2 time buyer - Podcast with Andrea MacDonald
38:48
38:48
Play later
Play later
Lists
Like
Liked
38:48We were thrilled to have Andrea MacDonald, the founder and CEO of Pro Tax & Accounting LLC, on this episode of Accountant's Flight Plan Podcast. In addition to her wealth of expertise in managing micro businesses, Andrea shares her insights on the strategic process of acquiring an accounting firm.By Brannon Poe / Andrea MacDonald
…
continue reading

1
How the Accounting Industry is Evolving and How You Can Join the Change - Podcast with Jason Blumer
55:13
55:13
Play later
Play later
Lists
Like
Liked
55:13On this episode, I chat with Jason Blumer, one of the Top 100 Most Influential People in Accounting (Accounting Today) about the current state of the accounting industry. Jason is the founder of Thirveal, CEO of Blumer & Associates, and co-host of 2 podcasts: Thrivecast and The Businessology Show. He shares how he grew his cloud-based accounting fi…
…
continue reading

1
Working Less Than 40 Hours a Week as a CPA Firm Owner is Possible - Podcast with Geraldine Carter
36:08
36:08
Play later
Play later
Lists
Like
Liked
36:08If you are ready to learn the mindset shift needed to start thinking about scaling challenges creatively, this is a great episode. Geraldine Carter, coach to single-owner CPAs, joins me on this episode of Accountant’s Flight Plan and shares the mindset needed to bring your work week back to 40 hours.…
…
continue reading

1
Selling your CPA firm to a non-CPA Buyer - Podcast with Patrick Dichter, 3-time firm owner who has tripled a firm’s revenue with a non-CPA background
37:16
37:16
Play later
Play later
Lists
Like
Liked
37:16Are you a firm owner who is considering selling your practice? Or are you a potential buyer that’s looking to acquire your first business? Then you do not want to miss the opportunity to learn how Patrick Dichter leveraged his non-CPA background to acquire and grow 3 CPA firms. On this episode of Accountant’s Flight Plan, Patrick shares his top 4 r…
…
continue reading

1
How to Get Referrals for Clients and Staff in Your Accounting Firm - Podcast with Bill Cates
49:36
49:36
Play later
Play later
Lists
Like
Liked
49:36Bill Cates, expert in acquiring new clients through referral, joins me to chat about building habits within your business to maximize referrals, and convert them into clients or even new staff! Join this discussion to learn more about creating a perpetual revenue system, the power of asking questions, and result-producing strategies that build pers…
…
continue reading

1
Prepare Your CPA Firm For Sale- Audiobook Reading
1:01:48
1:01:48
Play later
Play later
Lists
Like
Liked
1:01:48This book has actionable practice management advice for all firm owners whether you are a CPA, EA, bookkeeper or general accountant. With the lessons in our latest book, you’ll learn to build upon your firm’s success and make your firm more enjoyable for you and your staff or a future buyer.By Brannon Poe
…
continue reading

1
Hiring a CPA- Podcast with Accountests’ Giles Pearson
39:28
39:28
Play later
Play later
Lists
Like
Liked
39:28On this episode of Accountant’s Flight Plan, We interviewed Giles Pearson, former partner of PWC & co-founder of Accountests. Giles shares how Accountests was developed as a solution to a gap in the hiring process for CPA’s.By Brannon Poe/Giles Pearson
…
continue reading

1
Leadership and Practice Management - Podcast with Randy Crabtree
32:17
32:17
Play later
Play later
Lists
Like
Liked
32:17Randy Crabtree, former general tax practice owner, and current specialty tax prep firm owner, discusses the impacts of burnout and how to avoid it! Randy has experienced both the highs and lows of leadership and chats with us about maximizing your traits as an entrepreneur and growing employee morale.…
…
continue reading

1
Purchasing an Accounting Firm - Experience Share with Ravi Patel
21:08
21:08
Play later
Play later
Lists
Like
Liked
21:08How Ravi Patel purchased his accounting firm through Poe Group Advisors.By Brannon Poe/ Ravi Patel
…
continue reading

1
Accounting Practice Management Insights- Podcast with Roger Knecht
45:48
45:48
Play later
Play later
Lists
Like
Liked
45:48This was a great meeting of minds on practice management! We had Roger Knecht on the podcast discussing insights from his post secondary course for accounting professionals, Universal Accounting. This podcast touched on: Opportunities in the profession Service offerings Staffing issues and solutions What drives practice value and client retention I…
…
continue reading

1
How to Intentionally Market Your CPA Firm with Jordan Vickery
27:07
27:07
Play later
Play later
Lists
Like
Liked
27:07In this podcast, Jordan (of Troika) and I dive into what it means to be intentional about marketing as an accounting firm. Jordan takes a thoughtful approach that considers what a firm needs, and what would be most effective which is refreshing when most marketers say more, more, more.By Brannon Poe/ Jordan Vickery
…
continue reading

1
CPA Firm Productivity and Staff Retention - Podcast with Marcey Rader
56:25
56:25
Play later
Play later
Lists
Like
Liked
56:25We recently had productivity expert, Marcey Rader, on the Accountant’s Flight Plan Podcast to chat with us about managing remote staff, healthy work from home boundaries and how to best work in that pesky email inbox!By Brannon Poe/ Marcey Rader
…
continue reading

1
Hiring Remote Accounting Staff with Rob Buffington Podcast
18:02
18:02
Play later
Play later
Lists
Like
Liked
18:02Rob owns Guardian Financial and Gordian Staffing which places remote staff in Mexico who are fluent in English and college educated in Accounting firms across America. His goal is to help create capacity and lighten the burden of the staffing shortage.By Brannon Poe/ Rob Buffington
…
continue reading

1
Acquisitions, Marketing and Running a Good Business.
30:33
30:33
Play later
Play later
Lists
Like
Liked
30:33In this episode we dove into: How marketing and branding impact your practice Staffing and retention Jessica’s possible acquisition (I always love to hear about how people approach acquisitions.) Vacation! (Jessica is the reason we have our book The Unplugged Vacation)By Brannon Poe/ Jessica Munday
…
continue reading

1
How to Hire Staff for an Accounting Firm- Topgrading Podcast
35:22
35:22
Play later
Play later
Lists
Like
Liked
35:22By Brannon Poe/ Chris Mursau
…
continue reading

1
Start-up to 10 Million Dollar Virtual CPA Firm- Podcast with Jody Grunden
46:29
46:29
Play later
Play later
Lists
Like
Liked
46:29By Brannon Poe/ Jody Grunden
…
continue reading

1
Solutions For Staffing Your CPA Firm with Susan Bryant
37:57
37:57
Play later
Play later
Lists
Like
Liked
37:57Susan Bryant, recognized as one of the Top 50 Women in Accounting (Ignition 2021) and firm owner of MB Group in Plano TX, joins us on this episode to discuss staffing, pricing, and client acquisition from an insightful, high level POV.By Brannon Poe/ Susan Bryant
…
continue reading

1
Increasing income without increasing hours in your accounting firm with Loren Fogelman
28:38
28:38
Play later
Play later
Lists
Like
Liked
28:38You know it's time to go up on fees when you hit a growth plateau. If you are capped out on time and can’t take on new clients to increase revenue, it's time to increase your fees. This week we have Loren Fogelman on the podcast. She is a business coach for accountants and gives step-by-step advice for raising fees. Her expertise is in pricing stra…
…
continue reading

1
Remote teams can help attract the right people to your accounting firm
37:37
37:37
Play later
Play later
Lists
Like
Liked
37:37Alex Loewenstein heads up talent acquisition for CPAs at Paro. Paro places fractional 1099 accounting professionals in firms.By Brannon Poe/ Alex Loewenstein
…
continue reading

1
Practical advice for scaling your accounting firm with Kenji Kuramoto
47:45
47:45
Play later
Play later
Lists
Like
Liked
47:45Kenji and I had an awesome conversation I’m excited to share with you guys. I really wanted to get into how he grew his accounting firm and his advice for how you can scale your own…not to mention… He has some amazing key insights on attracting and retaining staff.By Brannon Poe/ Kenji Kuramoto
…
continue reading

1
From Traditional to Cloud: How to Transition Your Accounting Firm with Barbara Agerton
29:48
29:48
Play later
Play later
Lists
Like
Liked
29:48Learn tips and tricks for converting your rural accounting firm to the cloud.By Brannon Poe/ Barbara Agerton
…
continue reading

1
How to make 100% of your revenue hit the bottom line
59:22
59:22
Play later
Play later
Lists
Like
Liked
59:22Lessons from Millions in accounting firm salesBy Brannon Poe/Ian Brennan
…
continue reading

1
(Podcast) Making the Move to the Cloud with Cecilia Gordillo & Natasha Mclaren-Doerr
34:30
34:30
Play later
Play later
Lists
Like
Liked
34:30Creating a virtual firmBy Brannon Poe/ Cecilia Gordillo & Natasha Mclaren-Doerr
…
continue reading

1
How to Scale a Cloud Accounting Firm - $0-$750K in 2.5 years -Podcast with Alex Dawes
22:38
22:38
Play later
Play later
Lists
Like
Liked
22:38Learn how Alex Dawes scaled her cloud firm and gain insight into how you can implement those growth tactics in your firm.By Brannon Poe/ Alex Dawes
…
continue reading