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Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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Ben Wobker of Lake Washington PT Shares: Clinician Hiring Draft Board, Building Company Culture, Balancing Burn Out, and How to Utilize AI and Tech in Growing a Practice
47:26
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47:26
In this episode of the Grow Your Practice Podcast, host Chad Madden sits down with physical therapist and Lake Washington PT founder Ben Wobker to talk about one of the hottest issues in private practice: hiring. Ben reveals his data-backed approach to attracting, hiring, and retaining top DPT grads—even during a nationwide staffing shortage. Learn…
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Core Values and How to Hire the Best: The Road to Build a $100M Practice - Ep: 02
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29:43
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29:43
In this episode of the Grow Your Practice podcast, Chad Madden dives deep into the foundational principles every private practice owner needs to scale sustainably, starting with clearly defined core values. If you’ve struggled with hiring, team alignment, or culture drift, you’ll want to take notes. Chad breaks down the “Planning Pyramid,” showing …
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The Top 10%: What Thriving PT Clinics Do Differently with Neil Trickett
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36:04
In this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickett—former private practice owner and founder of Practice Promotions—to uncover what the top 10% of physical therapy clinics are doing to thrive in today’s competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one …
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Big Hairy Audacious Goals: The Road to Build a $100M Practice - Ep: 01
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In this powerful solo episode, Chad dives deep into the concept of the Big Hairy Audacious Goal (BHAG)—a strategic visioning tool popularized by Jim Collins. Whether you're a solo practice owner or leading multiple locations, Chad explains why setting a bold, long-term goal can transform your business, align your team, and reignite your purpose. He…
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The 12 Reasons You Can't Ignore Reactivations
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33:58
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33:58
In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices. Chad shares persona…
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How to Establish Metrics & KPIs for Every Position in Your Practice
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35:56
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35:56
In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the importance of establishing metrics and Key Performance Indicators (KPIs) for every role in a private practice. Chad explains the definitions and difference between accountability, responsibility, and authority, and shares…
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How to Achieve Your Big Hairy Audacious Goal in Private Practice
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Join host Chad Madden in this episode of the 'Grow Your Practice Podcast' as he discusses strategies to help your private practice achieve its big goals, or as some might call them "unattainable goals." Chad breaks down the process of setting a Big Hairy Audacious Goal (BHAG) and how to map out a Three-Year Highly Achievable Goal (3HAG). Listen in …
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How to Get More New Patients Without Relying on Doctor Referrals
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32:17
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In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth re…
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Top 3 Campaigns Working for Reactivations
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34:00
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, includin…
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How Justin Pezick Saw Practice Growth and Scaled to $2.8M in Revenue
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30:11
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30:11
Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successfu…
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3 Ways to Attract More Patients for Your Add-on Cash Services; CSM Roundtable Insights; The Future of the Hybrid Practice
22:13
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22:13
In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese,…
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How This Practice Owner Generated $2,000 of Revenue in a Single Day
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33:39
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33:39
In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to s…
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This is the #1 Single Biggest Mistake Owners Make in Marketing
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29:10
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In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can …
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Engage & Reactivate: Your Complete Patient Retention System with Steven Coen
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43:47
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Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detail…
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Can I Really Improve My Payer Mix with Marketing?
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Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers.…
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Want to Sell Your Practice? Here is What You Need to Do in the Last 2 Weeks to Increase Value
25:40
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25:40
Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimiz…
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How to Promote a New Clinic and Get Busy Quickly
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25:07
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25:07
Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and co…
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Improving Your Payer Mix With Marketing Featuring Scott Gardner from UPTA
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In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA,…
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Filling Clinician Schedules: Overcoming Challenges for Private Practice
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16:40
Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure success…
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How to Establish an Accountability Chart to Grow in 2025
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24:58
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Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies…
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Leadership Styles for Business Growth with Danny Kerr
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Mastering Leadership and Management with Danny Kerr | Grow Your Practice Podcast Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the latest episode of the Grow Your Practice podcast. Special guest Danny Kerr, a managing partner at Breakthrough Academy Incorporated, discusses his inspiring journey from a challenging upbringin…
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How I Made 7 YouTube Videos with Over 1,000,000 Views
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How Viral YouTube Videos Can Transform Your Physical Therapy Practice Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the 'Grow Your Practice' podcast. Chad shares his journey of creating viral YouTube videos that garnered millions of views and discusses how leveraging social platforms can make your priv…
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3 Ways to Market Your Gait Analysis Services with Doug Adams from RunDNA
1:04:41
1:04:41
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In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leverag…
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5 Ways to Diversify Marketing and Get More Patients
30:47
30:47
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Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match…
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Nailing Your Workshop Close: Grow Your Practice LIVE Ep 24
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In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments.…
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