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3 Ways to Market Your Gait Analysis Services with Doug Adams from RunDNA
Manage episode 456629456 series 3493530
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In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.
Want to expand your services with gait analysis? Visit https://rundna.com
Pair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply
00:00 Introduction to the Podcast
00:23 Exciting Developments in Gait Analysis
01:25 Strategies to Promote Gait Analysis Services
02:12 Engaging with Running Communities
03:04 Poll Results and Marketing Insights
05:55 Increasing Value Through Gait Analysis
06:48 Market Trends and Financial Challenges
12:31 The Importance of Gait Analysis
20:59 Implementing Gait Analysis in Practice
22:57 Overcoming Barriers and Staff Buy-In
32:55 Focusing on High Performers
33:54 Weekly Meetings and Promotion Channels
34:48 New Patient Email Sequences
36:00 Pricing Packages and Consultations
38:05 Marketing to Past Patients
43:08 Cold Traffic Marketing
49:00 Implementing a Profitability System
56:37 Q&A and Final Thoughts
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