Welcome to the CASTELLI podcast, your exclusive access to the iconic brand that has revolutionized how pro-riders dress and pushed the boundaries of cycling clothing performance for decades. This is the pod you never knew you needed, whether you're a roadie, triathlete, mountain biker, graveler, track rider, or someone who simply loves commuting on your city bike. In each episode, we are joined by people from the world of cycling to learn the best practices for peak performance, how to dress ...
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The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops. Read the latest 'The Business of Cycling' Blog Sign up for 'The Business of Cycling' Newsletter
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Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger
12:54
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12:54Stefan Reisinger is the Managing Director of Fairnamic which is the organization behind the Eurobike event in Frankfurt. In this timely conversation, Stefan provides an insider's perspective on what to expect at this year's show in Frankfurt, including 1,500+ exhibiting companies, new industry innovations, and the launch of a groundbreaking global …
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From Child Actor to Cycling's Premier Agency CEO: Wayne Brown's Unconventional Journey
1:00:13
1:00:13
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1:00:13Wayne Brown's unconventional journey from child actor to London advertising executive, working with major brands like Apple and Land Rover, led him to an unexpected destination: becoming CEO of cycling's premier marketing agency. Despite not being an avid cyclist when he joined Shift Active Media, Wayne has helped build what many consider the indus…
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Cycling Tips, Rapha & Escape Collective: The Accidental Blogger that Built a Cycling Media Empire
1:14:12
1:14:12
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1:14:12Wade Wallace's journey from a nuclear research town in Manitoba to building one of cycling's most influential media platforms was anything but conventional. As the founder of Cycling Tips and now Escape Collective, Wallace shares how a simple blog started during the 2008 financial crisis grew into a pioneering digital cycling platform. This convers…
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The Future of Distribution: Live @ Cycling World 2025 Dusseldorf
41:34
41:34
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41:34Live from Cycling World 2025 Dusseldorf: In the discussion we dive into the future of cycling distribution with industry experts from Harmen van Es of Stichting DST & Dynamo Retail Group, Luca Bergliaffa of Assos, and Michael Scholz of SRM. Discover how digital integration, data sharing, and omnichannel strategies are transforming relationships bet…
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STEVE SMITH | Most Effective Marginal Gains, Wind Tunnel Testing, Giro d'Italia Race Kit
55:40
55:40
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55:40Join us as we dive into the cutting-edge world of aerodynamic cycling apparel with Steve Smith, Castelli Brand Manager, Lifelong Marginal Gainer. From the evolution of the iconic maglia rosa for the Giro d’Italia to the latest innovative firsts, Steve shares how rider feedback, wind tunnel testing, and meticulous design come together to create high…
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GIRO D’ITALIA | Castelli Innovations, Giro Legends, and the Maglia Rosa
17:06
17:06
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17:06Dive into the thrilling history of the Giro d’Italia and its most iconic symbol—the Maglia Rosa. From its origins in 1909 to the groundbreaking innovations Castelli introduced to the peloton, we celebrate the legends, the legacy, and the evolution of cycling’s most coveted jersey. Discover how the race began, why pink became the color of victory, a…
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SAMUEL SÁNCHEZ | Aero Gear, Olympic Gold, Gravel Racing, Next Gen, Life Lessons on Two Wheels
1:05:15
1:05:15
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1:05:15In this episode, we sit down with Samuel Sánchez, a legend of the sport and Olympic gold medalist, to reflect on his remarkable career and the evolution of the sport over the past three decades. Samuel takes us through his journey from a young aspiring cyclist to Olympic champion, sharing insights into the highs and lows of his career. He talks abo…
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From Swoosh to Scorpion: How Castelli's Steve Smith Upended the Apparel Business
1:01:05
1:01:05
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1:01:05The following is my conversation with Steve Smith. At the risk of sounding hyperbolic, he's among the most accomplished and interesting people that I've met in the cycling business. In addition to being a hardworking and genuine guy. Steve started his career at Nike in Oregon.His dream job was working for Nike, and after 10 years with the swoosh, h…
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The Business Of YouTube Bike Reviews with Felix Testet Bikes
1:03:17
1:03:17
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1:03:17Felix Kuffner, is the creator behind "Felix Testet Bikes" and one of Germany's leading cycling content creators. Felix transitioned from racing BMX and working as a marketing manager to building a successful YouTube channel during the pandemic. In our conversation, we'll explore the business side of content creation in the cycling industry—from mon…
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YVES LAMPAERT | The Yellow Jersey, Classics, Farming vs Cycling Parallels
52:03
52:03
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52:03Yves Lampaert is more than just a Roubaix warrior—he’s a farmer’s son with deep Belgian roots, a love for tractors, and a passion for the Queen of the Classics. In this episode, we go beyond the finish line to explore the brutal beauty of Paris-Roubaix, Yves’ rise through the ranks at Soudal Quick-Step, and the surprising parallels between farming …
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Tariff Drama with Stijn Vriends CEO of Vittoria Tires
13:51
13:51
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13:51I wanted to sit down with a leader in the industry and talk about the recent developments regarding the tariffs being put in place by the United States. I was really happy to talk with Stijn Vriends, CEO of Vittoria Group. This was recorded on April 10th, just one day after the 90-day pause was announced. I wanted to give just a quick snapshot of t…
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Inside UK Cycling Distribution: From Bike Shop to Industry Leader with EXTRA CEO Will Fripp
1:01:43
1:01:43
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1:01:43Will Fripp is a UK industry veteran with decades of experience across all segments of the cycling business. Will's journey spans from his early days working at bike shops and Evans cycles to leadership roles at Madison, the UK's largest distributor and Shift Active Media. He is now the head of Extra UK, one of the country's premier cycling distribu…
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KIM (LE COURT) PIENAAR | Chasing Dreams on Cycling’s Toughest Roads
51:51
51:51
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51:51This week, we bring you an inspiring story of resilience, talent, and the relentless pursuit of a dream. Our guest, Kim Le Court Pienaar, is a rising star in the Women’s World Tour, proving that it’s never too late to chase greatness. When Kim turned pro, many riders have already made their mark—Kim wasted no time in doing the same. In her debut se…
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David Millar: Life In The Peloton, His Story, Chpt3 & What’s Next
56:42
56:42
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56:42My conversation with David Millar revealed the fascinating journey of this former professional cyclist turned entrepreneur. Based in Girona, Spain, David openly shared his path from professional cycling to founding the clothing brand CHPT3. With his Scottish roots and formative years spent in Hong Kong, David spoke candidly about the challenges of …
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PAUL MAGNIER | From MTB to the Worlds Tour, Sprint Power, Classic Dreams
41:31
41:31
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41:31French sensation Paul Magnier has taken the pro peloton by storm, and now the 20-year-old is set to support Soudal Quick-Step into the northern classics. With his explosive power, endurance, and fast finishing kick, could he be the next Tom Boonen or Bernard Hinault? In this episode, we break down Magnier’s rapid rise, his potential in sprints and …
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Berlin Soul, Global Vision: Building Standert Bicycles with Founder Max Von Senger
55:50
55:50
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55:50Max Von Singer is the founder of Berlin-Based Bicycle Brand Standert. From its humble beginnings as a small bike shop café during the fixed gear boom of the early 2010s, Standert has grown into a respected European cycling brand with a loyal following. Max, along with his wife and co-founder Ana, share their journey from selling 50 track bikes to d…
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Ex Colnago, Bianchi, 3T, Cinelli, and Current Pinarello Sales Manager Diego Colosio
1:07:36
1:07:36
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1:07:36Diego Colosio is one of the most experienced sales executives in the cycling business today. Diego's journey spans over three decades from building frames in a small Lombardi area workshop to leading global sales for iconic brands like 3T, Cinelli, Colnago, Bianchi, and now Pinarello. We explore his remarkable career, the evolution of the industry …
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The Epicentre of the COVID Boom & Family Succession with ELITE CEO Nicoletta Sartore
51:32
51:32
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51:32Nicoletta Sartore is the CEO of Elite. Elite was founded in 1979 by her father Amerigo and has grown from a small family business to a global leader in cycling equipment while maintaining its Italian roots. From its headquarters in Fontaniva, Italy, Elite combines innovation with tradition. Nicoletta shares her remarkable story of navigating Elite …
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ANTOINE HUBY | How Cyclocross Shapes Champions!
57:48
57:48
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57:48Whether you’re a passionate cyclocross fan or just curious about the sport, this episode is packed with insights, inspiration, and everything that makes bike racing such a dynamic and evolving discipline. Today, we’re joined by Antoine Huby, a rising talent in cycling from the Brittany region of France. Antoine made a name for himself in cyclocross…
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From BMX World Champion to E-MTB Pioneer with Stefano 'MIG' Migliorini of THOK E-Bikes
1:00:26
1:00:26
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1:00:26Stefano Migliorini was a professional bike racer in Italy and BMX World Champion in 1986. He was one of the pioneers of downhill mountain bike racing in Italy. Stefano had a successful 20 year career in the bicycle industry working with top brands like Cinelli, Kona bikes and Marzocchi suspension. A turning point in his life came when he met Livio …
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URŠKA ŽIGART | Unfiltered: Life with Tadej, Challenges, Season Goals, Team Pika, Empowering Women
1:02:11
1:02:11
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1:02:11📺 Watch the full episode on YouTube, and don’t miss your chance to win a VIP experience for the Giro d’Italia Women this July with a chance to meet the ladies of AG Insurance Soudal. Share your favorite moment or quote from this episode in the comments to enter! The winner will be announced in a pinned comment on March 4, 2025, and contacted direct…
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The Art of Product Development with Piet van der Velde of ERE Research
1:07:24
1:07:24
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1:07:24Piet van der Velde is a veteran product developer and entrepreneur in the cycling industry. His fascinating journey began as a competitive cyclist in the Netherlands before he became one of the industry's most respected product innovators, ultimately founding the premium components brand ERE Research. Having worked with major brands like Specialize…
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ETHAN HAYTER | Britain's Cycling Ace - New Team, New Goals
37:40
37:40
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37:40Join us for an inspiring conversation with one of Britain’s most versatile and exciting cyclists—Ethan Hayter. In this episode, Ethan reflects on his journey from turning pro with Team INEOS in 2020 to signing with Soudal Quick-Step for the next two seasons—a team with Grand Tour and Classics ambitions, while also working to help Ethan rediscover h…
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2024 Highlights with Rapha, Cervelo, Red Hook Crit, and GCN
46:51
46:51
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46:512024 has been an amazing year and I want to thank everybody that has a subscribed and listened to as well as the guests that came on to the show. We've had some amazing growth and we couldn't have done it without all of you. I also wanted to take a minute and just look back at some of the conversations that we had over the course of the year. Thank…
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The Journey from Bike Shop to Partnership with the UAE with Wolfi Hohmann
55:27
55:27
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55:27 Wolfgang Hohmann is the founder of Wolfi's bikes in the United Arab Emirates. From selling bikes from a corner of his brother's garage in Germany's black forest to building one of the middle east's most prestigious cycling retail operations, Wolfi's story is a testament to the power of persistence. What started as a side hustle while working as a …
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Sports Marketing in Pro Cycling: Behind the Scenes with Nicolò Ildos
1:06:40
1:06:40
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1:06:40Nicolò Ildos is a seasoned industry veteran who has worked for some of cycling's biggest brands, including FIZIK, Campagnolo, and Pirelli. In the episode, we dive into the intricate world of sports marketing in professional cycling. From his early days as an amateur racer and product tester to global sports marketing manager, Nicolo shares his insi…
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Marketing an Icon with Bianchi Global Marketing Manager Claudio Masnata
1:09:13
1:09:13
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1:09:13Claudio Masnata is the Global Marketing Manager at Bianchi. We dive deep into one of cycling's most iconic brands, from his early days as a competitive cyclist to leading marketing at the 140-year-old brand, Claudio shares fascinating insights into managing the iconic brand in the digital age. We explore the delicate balance between tradition and i…
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NATHAN HAAS | Ep. 2: Eye-Catching Jersey Designs, Journey into Pro Cycling
38:03
38:03
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38:03In this second episode, Nathan Haas shares his inspiring journey from being a young, talented athlete in Australia to racing for some of the sport's biggest World Tour teams. He discusses the challenges he faced transitioning from downhill mountainbiking to road racing, the importance of team dynamics, and the evolution of Girona as a cycling hub. …
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NATHAN HAAS | Future of Gravel Racing, Girona’s Cycling Culture, Gabba R
48:50
48:50
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48:50Nathan is a household name in cycling, having raced at the World Tour level for 10 years, participated in all Grand Tours, and sparked many conversations about the present and future of gravel cycling—all while achieving top results and inspiring others. In this action-packed episode, we sit down with Nathan to explore gravel riding, the best route…
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How Uli Fluhme GFNY CEO brought Italian Racing Culture to NYC
1:06:27
1:06:27
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1:06:27GFNY is the world's largest endurance sports marathon series with over 30 events held in 15 countries. The story of Ulrich Fluhme and his wife Lydia starting the GFNY is nothing short of remarkable. Uli had a job in finance at a Swiss bank in Manhattan. When he and his partner Lydia literally took a leap into the abyss when they decided to start th…
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Family Business with Anne Hed of HED Cycling
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55:48
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55:48Anne Hed is CEO and Co-founder of HED cycling. Anne's journey is one of perseverance, innovation and family legacy. Anne is a native of Minnesota and shares the remarkable story of HED cycling, which she founded with her late husband, Steve Hed. In this conversation, we hear how she and the company have weathered personal tragedy and technological …
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GAIA MASETTI | The Rising Italian Star, Positive Vibes All Around!
36:37
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36:37At just 22, Gaia Masetti is already making waves in the women’s WorldTour. With a deep passion for cycling that began in childhood, Gaia has raced in some of the biggest events on the calendar as part of the AG Insurance Soudal team. In this episode, Gaia reflects on her journey from winning her first race at the age of six to turning pro at just 2…
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Former CRO and Sales Director at The Pro's Closet, Reynolds, & Pivot Cycles about Scaling & Brand Building
1:15:46
1:15:46
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1:15:46Travis Erwin has extensive experience in the US cycling market. He began his career in various bike shops, working his way up to become a store manager at Performance Bicycle in Scottsdale, Arizona. In the early 2010s, he progressed to Regional Sales Manager for Pivot Cycles. Travis then moved on to help build Reynolds Cycling's OEM wheel business,…
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SPORTS NUTRITION | RED-S Ep. 2: Optimizing Nutrition, Hydration, and Electrolyte Management
58:00
58:00
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58:00The pressure to achieve ideal weight in cycling and triathlon, hit competitive power-to-weight ratios, and meet physical expectations drives a surprising number of male and female elite athletes into a state of low energy availability. In this series, we explore RED-S, what it entails, and why diagnosing it is so complex. If you missed the first ep…
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SPORTS NUTRITION | RED-S Ep. 1: The Silent Performance Killer + TdF Femmes Study
48:33
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48:33As athletes, we constantly push to hit our peak, whether it’s achieving the ideal weight, nailing competitive power-to-weight ratios, or meeting physical expectations. But this pressure can sometimes lead to low energy availability and, in turn, the critical condition known as Relative Energy Deficiency in Sport (RED-S). Whether you're training for…
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Parlee Cycles CEO on Bringing the US Bike Brand back from the Brink
39:35
39:35
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39:35John Harrison is an entrepreneur and angel investor. He purchased the US bike brand Parlee in 2023, after it ran into trouble during the post COVID inventory glut. This conversation is exploration of how a relative outsider of the industry is bringing experience and knowledge of operations to right the ship, and relaunch the premium bike brand. Rea…
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Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle
1:03:19
1:03:19
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1:03:19I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024. We talk about topics around channel strategy, social media, website management, campa…
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REGGIE MILLER & MATT LIETO | The Power of Community in Gravel Racing
38:05
38:05
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38:05Today's guest is truly inspiring—a superstar admired by millions of fans. We’re joined by NBA Hall of Famer and Olympian Reggie Miller. While Reggie is widely known for his legendary basketball career, today we’ll discuss his love for mountain biking and gravel riding, the cycling community, his missioan to boost diversity in the sport, and his pas…
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JOÃO PAULO DE OLIVEIRA | Super GT Racing, Tokyo Climbs, How to Stay Fit for Motorsports
1:19:47
1:19:47
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1:19:47Join us for a thrilling episode of the Castelli Podcast with João Paulo de Oliveira, a Brazilian racing ace in Japan's Super GT scene. Discover how João uses cycling to stay fit and explore the parallels between these two high-demand sports. Learn how cycling not only keeps João in peak condition but also allows him to explore Japan’s stunning land…
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Building Cervelo with Entrepeneur Gerard Vroomen
1:12:57
1:12:57
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1:12:57Cervelo founder Gerard Vroomen is an entrepreneur and an engineer. When I asked Gerard if he is more entrepeneur or engineer, his answer was YES. It was truly amazing to talk with Gerard and hear about his journey from student to building one of the most important bicycle brands in the world.During the conversation, you really get a sense of his fi…
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EUROBIKE 2024 LIVE PANEL with ENVE, Castelli, Vittoria & Schuberth - Topic: Channel Strategy
58:38
58:38
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58:38In this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution. My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SC…
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JUSTINE GHEKIERE | A Belgian Star on the Rise
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19:56
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19:56In this episode, we sit down with Belgian female pro-cyclist Justine Ghekiere. She shares her remarkable journey, from discovering eRacing during the COVID pandemic to making her mark in the women's professional peloton. Justine's story is a testament to the rapid pace of her rise in the cycling world, her obsession with indoor training, and the me…
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RECAP | Nutrition Strategies for Fueling Everyday Performance
28:09
28:09
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28:09The Castelli Podcast recap is a monthly episode highlighting some of the best bits from one of our past podcast episodes. You can find the full 57-minute episode from November 29, 2023, or at this link: https://podcasts.apple.com/us/podcast/sports-nutrition-ep2-what-is-the-optimal-diet-for/id1669906821?i=1000636862451 Expert sports performance nutr…
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Breaking into Cycling Media with Alex 'Biketester' Boyce
1:45:27
1:45:27
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1:45:27Alex Boyce is a journalist and bike tester for Moto.it, he also has his own YouTube channel, @Alexbiketester. Our conversation revolves around his career path and the constantly evolving intersection of media and cycling. Alex started his professional career through kite surfing photography before transitioning to motocross. Alex tells us about how…
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It's the final Tour de France episode, we're taking a deep dive into the most crucial job in cycling—the soigneur. Are they a butler? A friend? A rider's mum? We chatted with Kevin Verstaen, an experienced soigneur working for Soudal Quick-Step, who described the role as looking after the welfare of team members and being a "cyclist laborer." Soign…
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SPORTS NUTRITION | What Pro Cyclists Eat with World Tour Nutritionist Maaike Polspoel
40:38
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40:38Nutrition is a hot topic in the modern peloton, and for good reason. A grand tour like the Tour de France is an immense challenge for the body. Fail to fuel or eat properly, and you'll pay the price. In this episode, we uncover the latest strategies that pros use to sustain themselves through three weeks of grueling racing. Joining us is Maaike Pol…
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PERFORMANCE COACH | Remco Evenepoel, Mastering Training, Recovery, and Technology
54:46
54:46
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54:46In this episode, live from the Tour de France, we're joined by Koen Pelgrim, Performance Coach at Soudal Quick-Step and personal trainer to Remco Evenepoel. Remco has had an outstanding first week at the Grande Boucle, securing a stage win and the white jersey with an impressive and consistent performance. As we prepare for the race's second half, …
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Eurobike 2024 Market Update with Pirelli, Crank Brothers, Haro, Ceramic Speed, & Gary Fisher
17:42
17:42
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17:42At Eurobike 2024 I did some short interviews with managers that I know in the industry. The idea was to take the temperature of the market for feedback on how things are looking in July 2024. My conversations included Jayu Yang (HARO), Gaspare Licata (Crank Brothers), Samuele Bressan (Pirelli), Martin Banke (Ceramic Speed), and Gary Fisher. Read th…
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TOUR DE FRANCE | A Brief History of the Race 💛
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15:14In this 'petite' episode, we’re giving you a speedy introduction to La Grande Boucle and its history, along with some fun and incredible facts. We explore its iconic climbs, the introduction of different leader jerseys, and the thrill of watching the race. We also highlight some of the early champions and pioneers, discuss the evolution of team spo…
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A Turnaround Story with ENVE CEO Michael Stimola
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56:15The following is my conversation with ENVE CEO, Michael Stimola. Michael is a long-time entrepreneur who started out in the early eighties, founding Carbonite, an R&D materials company that supplied carbon fiber tubes for use in manufacturing, healthcare, and aerospace. Michael then went on to found Sandvik Design-Build, a general contracting compa…
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