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CPQ Podcast

Frank Sohn

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The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to ...
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TECHtonic: Trends in Technology and Services

Technology & Services Industry Association

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Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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Dynamics Corner

Brad and Kris

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About Dynamics Corner Podcast "Unraveling the World of Microsoft Dynamics 365 and Beyond" Welcome to the Dynamics Corner Podcast, where we explore the fascinating world of Microsoft Dynamics 365 Business Central and related technologies. Co-hosted by industry veterans Kris Ruyeras and Brad Prendergast, this engaging podcast keeps you updated on the latest trends, innovations, and best practices in the Microsoft Dynamics 365 ecosystem. We dive deep into various topics in each episode, includi ...
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Salesforce for Everyone by Talent Stacker

Bradley Rice and Anita Smith

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If you're looking to secure your financial independence with a high-paying job without sacrificing your freedom today, this podcast is for you. Welcome to Salesforce For Everyone, the one-stop free resource to help you land your first Salesforce job in under 8 months, even without a college degree or tech experience. This podcast will give you the tips, tactics, and inspiration to find and secure your new career, on your terms, on your way to your financial independence.
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Welcome to The Data For Subscriptions by DigitalRoute, a podcast helping you master the business of subscription and as a service. This podcast will provide you with forward-thinking strategies, and guidance on how companies are capitalizing on the growing wave of usage-based business models. Join us and industry experts as we challenge the traditional thinking surrounding data for subscriptions and as a service. Find us on your favorite podcast app to unlock the secrets of consumption-based ...
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What about Rev Ops?

Rudy Wilson-Evans

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Welcome to "What about Rev Ops?", the podcast that's like a warm hug for your revenue-driven soul. You know you need it. We're here to offer a healthy dose of dry wit, mixed with practical advice for those brave souls contemplating a career in Revenue Operations or those already in the trenches.Each week, we'll dissect the wild world of Rev Ops, tackling common challenges with a smirk, sharing strategies to overcome them, and setting the record straight on what to expect when you first dive ...
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Data in Depth

Mountain Point

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Data in Depth explores the world of advanced analytics, business intelligence, and machine learning within the context of the manufacturing industry. In each episode, we talk with industry leaders and analytics experts to help manufacturers gain a 360-degree view of the shop floor, their business processes, and their customers. We dig into the concepts of descriptive, prescriptive, and predictive analytics to help solve modern manufacturing problems. From MRP to quality control, from field s ...
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In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twy…
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Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code exte…
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In this episode of Dynamics Corner, join hosts Kris and Brad as they delve into the intricacies of implementing Business Central, featuring insights from Jesse, Rama, and Pablo, who share their experiences transitioning from NAV 2013 to Business Central 2024. Discover the challenges, strategies, and successes of managing a large-scale upgrade acros…
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In this episode of TECHtonic, TSIA Executive Director Thomas Lah sits down with Micah Remley, CEO of Robin, to unpack one of the most contentious workplace debates of our time: the future of remote, hybrid, and in-office work. With major tech players issuing return-to-office mandates, Micah shares why simply reopening the office doors isn’t enough—…
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In this Episode of Dynamics Corner, hosts Brad and Kristoffer engage Marcel Chabot, a veteran software developer and innovator, to unpack his eclectic journey from rocket engine testing to mastering ERP solutions with Microsoft Dynamics 365 Business Central. Marcel Chabot illuminates the intricacies of AL development, emphasizing its integration wi…
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In this episode, Frank talks about CPQ Podcast listener feedback. We’ve heard from many of you that the podcast brings value in different ways—whether it’s preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast…
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In this episode of the Dynamics Corner Podcast, Kris and Brad speak with Søren Friis Alexandersen to discuss the Payables Agent in Microsoft Dynamics 365 Business Central and its role in automating invoice processing. They emphasize the importance of human oversight in AI decision-making and address the challenges of building trust in AI systems. T…
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In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expect…
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In this episode of TECHtonic, host Thomas Lah is joined by Jeremy DelleTezze, TSIA’s Senior Vice President of Software Development and Analytics, for a grounded and insightful conversation about deploying AI inside a real enterprise. Lah and DelleTezze discuss the practical challenges TSIA has faced firsthand—deciding whether to build or buy AI cap…
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Get ready for a mind-blowing episode of Dynamics Corner as hosts Kris and Brad sit down with Vincent Nicolas to dive into the whirlwind of AI and Microsoft Dynamics 365 Business Central innovation! Fresh from a conference, Vincent spills the tea on how AI transforms everything from page scripting to tenant communication. From automating testing wit…
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Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CP…
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In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ Why a product-focused background leads to better CPQ outcomes…
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Join Thomas Lah, Executive Director and Executive Vice President of TSIA, and Steve De Marco, CEO of Provus, for a comprehensive look at the future of professional services quoting. In this episode of TECHtonic, Lah and De Marco explore how AI-powered Configure Price Quote (CPQ) tools are transforming outdated, spreadsheet-heavy quoting processes i…
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Buckle up for a wild ride on this Episode of Dynamics Corner with Kirs and Brad as they chat with Miranda Powell, the partnership powerhouse from ExperLogix! This episode combines personal stories, book nerd moments, and hardcore business talk. Miranda drops some profound knowledge about revolutionizing sales with CPQ solutions, weaving AI into the…
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In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe’s fastest-growing Salesforce Revenue Cloud consultancies. Philip shares how his experiences at global CPQ lead…
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In this episode of Dynamics Corner, Kris and Brad are joined by Teddy Herryanto. Listen to this insightful conversation exploring the intersection of work-life balance, global Business Central implementations, and the importance of user experience in ERP software. They discuss the critical role of intuitive user experiences in ERP systems like Busi…
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How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBe…
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In this high-impact episode, we're bringing you an exclusive recording from the TSIA World INTERACT 2025 conference, where Thomas Lah, Executive Director and Executive Vice President of TSIA, delivers a keynote that pulls no punches. Drawing from real-world experiences and TSIA’s latest research, Lah explores why legacy business models are on shaky…
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In this lively episode of Dynamics Corner, hosts Kris and Brad sit down with Chris Warren to discuss his intriguing journey from electrical engineering to mastering ERP systems like Business Central and Community Summit. They explore how Chris's passion for cooking reflects the creativity and discipline essential for professional growth in the ERP …
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In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos of spreadsheets and manual SOW creation. Learn how ScopeStack’s innovative platform bridges CRM and PSA systems,…
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Get ready for a fun, heartfelt ride through 1099s, sustainability, and personal growth! In this episode of Dynamics Corner, Kris, and Brad sit down with Aleksandar Totovic to unpack the art of saying "no" to avoid burnout, the shift to snappy YouTube Shorts-style content, and how kids today are growing up with AI at their fingertips. They dive deep…
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In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw fi…
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We can’t believe it — episode 100 of TECHtonic is here! To celebrate this milestone, we’re revisiting some of the most insightful conversations Thomas has had with guests over the years. This highlight reel features powerful clips that showcase just how far we’ve come — and the evolution of the conversations that are shaping our industry. Curious t…
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In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations. Together, they unpack: ✅ Why in-person events are rega…
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Buckle up for a lively chat that’s equal parts heart and hustle! This episode of Dynamics Corner finds our hosts Kris and Brad diving into the wild world of ERP implementation with Ryan Pollyniak, who explains how to juggle family life while steering massive tech projects. We’re talking about Microsoft Dynamics, change management, and the art of ke…
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In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist…
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In this episode of Dynamics Corner, Kris and Brad are joined by Arthur van de Vondervoort for a lively conversation on source code analysis. The talk explores source code analysis, its benefits, and the tools available to developers, including LinterCop, a community-driven code analyzer for the AL language built on the Roslyn framework. Arthur elab…
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In this episode, we explore a key question: How do you choose the right CPQ solution? Many customers come to Novus CPQ with a long list of vendors—often 6 to 20. Using our proven process, including targeted questionnaires, we help reduce that to a focused shortlist of 6–8 top candidates. We explain how these lists are typically formed—from consulti…
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In this eye-opening episode of TECHtonic, TSIA Executive Director and Executive VP Thomas Lah sits down with Janice Lee, the new Education Services researcher at TSIA, to unpack the seismic shifts shaking up the education services landscape in the tech industry. From the rise of generative AI to the increasing demand for measurable business outcome…
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In this episode of Dynamics Corner, Kris and Brad are joined by Dmitry Katson, a 20-year veteran in the Business Central ecosystem. Listen in as Dmitry shares his experience developing CentralQ, an AI-powered tool designed to enhance Business Central by leveraging a robust knowledge base. He emphasizes the tool’s ability to automatically update its…
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In this episode of the CPQ Podcast, we sit down with Tom Stergios, co-founder of Craton Consulting, to explore his 35-year journey in the Quote-to-Cash space. Tom shares his experiences building high-impact consulting teams, including his leadership at ATG, where he scaled a 600-person Quote-to-Cash practice later acquired by Cognizant. We dive int…
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In this lively episode of Dynamics Corner, Kris, and Brad are joined by Vaughan Proctor and Sam Bush to weave together personal tales—like their love for Silo and Severance—with a deep dive into Netstock’s journey in inventory management for small to medium-sized businesses (SMBs). They spotlight how demand planning hinges on trusting data over gut…
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In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it’s now available for SAP CPQ! So far, we’ve released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent, with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created …
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In this episode of TECHtonic, host Thomas Lah, sits down with IBM Fellow Bala Rajaraman to explore the revolutionary role of AI in enterprise support services. From IBM’s early AI milestones—beating world chess champion Garry Kasparov in 1997 and winning Jeopardy! in 2011—to today’s cloud-based AI models optimizing business workflows, IBM remains a…
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In this engaging episode of Dynamics Corner, Brad and Kris are joined by Tine Staric. Listen as they dive into the growing impact of AI on software development, spotlighting tools like GitHub Copilot and Cursor. They discuss how these AI tools boost coding efficiency, automate documentation and testing, and simplify ERP system interfaces. Tine shar…
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In this episode of the CPQ Podcast, Frank sits down with Kristofer to dive into the evolution of DynaMaker, a platform that seamlessly integrates CAD and visualization software with CPQ vendors. Kristofer shares insights on how DynaMaker enhances usability for engineers, fosters community engagement, and advances API integration. They also discuss …
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In this episode of Dynamics Corner, hosts Kris and Brad chat with Chris De Visser about the rise of e-commerce innovation. They explore how maintaining work-life balance, structure, and human connection is key in a virtual world, especially for junior employees who benefit from face-to-face learning. Chris introduces Commerce Build, an ERP-first e-…
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In this episode of the CPQ Podcast, we sit down with Leon Panjtar, Co-Founder & CEO of SaleSqueze, to explore his journey from industrial automation and robotics to transforming manufacturing sales. Leon shares insights on how his company is simplifying complex manufacturing processes through CPQ and digital transformation, making sales and product…
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The future of customer support is here—AI-powered, intelligent, and proactive. On this episode of TECHtonic, Thomas Lah chats with Krishna Raj Raja, CEO of SupportLogic, about how AI is reshaping support organizations. Krishna shares his story about founding SupportLogic, highlighting the power of AI-driven workflows, ambient intelligence, and pred…
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1️⃣ In this insightful episode, the conversation explores the growing world of open-source large language models (LLMs) and their transformative potential when deployed locally. 2️⃣ Guest Stefano Demiliani joins Kris Ruyeras and Brad Prendergast to break down the technical challenges and rewards of running models like DeepSeek on local hardware, fr…
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From dot-com dreams in Prague to cutting-edge 3D CPQ with AI, dive into the journey of Matthew Gertner, CEO of Salsita Software. Discover how his unique background in linguistics and computer science fuels a company revolutionizing custom product sales. We explore the rise of web-based CPQ, the power of 3D configurators, and how AI is shaping the f…
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In this engaging episode, Kris and Brad speak with Brandee and Tara from Big Room Creative for a captivating conversation that explores the dynamic world of modern marketing. They emphasize the mindset of "progress over perfection" in personal and professional growth. They dive into the shift toward self-directed buying, the critical role of proble…
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Companies have crucial data stored across multiple systems in their organization. And the bigger the company, the more systems there are. Sales, marketing, finance, ERP, inventory, contract management, billing, and service delivery are just types of data and systems that show the story of the business. Many times your CRM just by itself can't show …
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In this episode of the Data for Subscriptions podcast, Stephen Hurrell, Director of Revenue from ISG Research shares his extensive research and insights into effective subscription management processes in a world of AI Monetization. He emphasizes the importance of understanding the broader business model before diving into technology and data solut…
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Unlock the potential of your CPQ with AI and unified data. We discuss how combining these technologies can drive smarter quoting, personalized recommendations, and improved sales efficiency. This episode provides a high-level overview of the concepts, benefits, and crucial risk considerations for businesses looking to leverage this powerful combina…
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How is AI reshaping the relationship between marketing and sales? In this episode of TECHtonic, host Thomas Lah, EVP and Executive Director of TSIA, sits down with Kathy Macchi, EVP of Innovation at Inverta, to explore the seismic shifts happening in B2B marketing. Kathy breaks down how today’s buyers rely on self-education and independent research…
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🔉A Tale of Two Podcasts🔉: Terri Talks meets Dynamics Corner in this conversation. Terri Paetz joins Kris and Brad to discuss insights into Independent Software Vendors (ISVs) and partnerships. The discussion emphasizes the importance of human relationships in the age of AI, and Terri shares her strategies for effectively engaging with ISVs and part…
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🏛️💸 In this episode of Dynamics Corner, Kris and Brad are joined by David Hirschfeld, who explores the essential elements contributing to startup success. The group discusses why understanding customer problems is crucial and how many startups fail due to delayed revenue generation. Founders are encouraged to focus on solving real problems instead …
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Two years later, interest in CPQ and AI remains strong. While AI is now widely used daily for various tasks, CPQ adoption of AI is less clear. Although many vendors have announced AI capabilities (or rebranded existing machine learning as AI, which is technically accurate), it's still unclear what AI features customers truly need in CPQ solutions. …
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💎 In a conversation with Kris and Brad, Jon Rivers discusses the evolution of technology and the importance of using artificial intelligence (AI) in marketing. He highlights how customer interactions have changed, requiring businesses to adapt their messaging and strategies. With customers more informed than ever, especially in purchasing software …
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