Best CRO.CAFE / Guido X Jansen Podcasts (2025)

1
Growth Minded Superheroes 19:42

11M ago19:42

19:42

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest…

1
How do you maintain a no-BS style 46:01

2+ y ago46:01

46:01

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunathBy Guido X Jansen

1
Educating your CRO clients & hiring for your CRO agency 35:11

2+ y ago35:11

35:11

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrookBy Guido X Jansen

1
How to craft copy on the PDP to convert more first-time buyers 43:04

2+ y ago43:04

43:04

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawatBy Guido X Jansen

1
Understand your products first before optimizing 46:29

2+ y ago46:29

46:29

Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jacksonBy Guido X Jansen

1
What separates the good from the great? 45:41

2+ y ago45:41

45:41

Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costaBy Guido X Jansen

1
Friction and Momentum in Brazil vs EU vs USA 57:58

3y ago57:58

57:58

Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieiraBy Guido X Jansen

1
Understanding the "Why" 25:23

3y ago25:23

25:23

Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjeeBy Guido X Jansen

1
How you can practically optimize your forms 1:16:31

3y ago1:16:31

1:16:31

Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucasBy Guido X Jansen

1
Optimizing for Customer Lifetime Value 26:59

3+ y ago26:59

26:59

Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilisBy Guido X Jansen

1
CRO Automation & building your (de)centralized CRO team 31:56

3+ y ago31:56

31:56

Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassenBy Guido X Jansen

1
User research: Qual versus Quant 33:01

3+ y ago33:01

33:01

Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijtBy Guido X Jansen

1
Chatbots & retention campaigns 24:03

3+ y ago24:03

24:03

Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leendersBy Guido X Jansen

1
CRO and SEO are dead 27:35

3+ y ago27:35

27:35

Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulderBy Guido X Jansen

1
Localizing translations for international audiences 28:47

3+ y ago28:47

28:47

Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-noguerasBy Guido X Jansen

1
Selling your CRO agency 23:56

3+ y ago23:56

23:56

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopezBy Guido X Jansen

1
Visitor and customer survey insights for high-impact CRO 42:19

3+ y ago42:19

42:19

Guest: Rich Page URL: https://www.cro.cafe/guest/rich-pageBy Guido X Jansen

1
Experimentation values & culture at scale: Linkedin 57:04

3+ y ago57:04

57:04

Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniukBy Guido X Jansen

1
Supercharging the customer journey with analytics data 41:52

3+ y ago41:52

41:52

Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussenBy Guido X Jansen

1
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31

3+ y ago34:31

34:31

Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidaniBy Guido X Jansen

1
Where to start when the company needs CRO, but doesn't know they do. 28:16

4y ago28:16

28:16

Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandiaBy Guido X Jansen

1
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23

4y ago44:23

44:23

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawatBy Guido X Jansen

1
Using text messages to improve conversions and retention 42:37

4y ago42:37

42:37

Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitzBy Guido X Jansen

1
Bayesian expected loss: Telling a complete story with data 46:39

4y ago46:39

46:39

Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-aliBy Guido X Jansen

1
Experience as UX designer in a very data driven company (Booking.com) 36:55

4y ago36:55

36:55

Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munozBy Guido X Jansen

1
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29

4y ago44:29

44:29

Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijanBy Guido X Jansen

1
Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43

4y ago1:09:43

1:09:43

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.Guest: Abi HoughURL: https://www.cro.cafe/guest/abi-houghBy Guido X Jansen

1
Remote growth hacking from Nigeria 43:08

4y ago43:08

43:08

Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabarBy Guido X Jansen

1
Browsers, cookies & server-side testing with SiteSpect 40:42

4y ago40:42

40:42

Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerkBy Guido X Jansen

1
Optimizing the user experience for an art shop/marketplace 32:13

4y ago32:13

32:13

Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenbergBy Guido X Jansen

1
600+ psychological principles for driving behavior? Not even close... 1:14:15

4y ago1:14:15

1:14:15

Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelmanBy Guido X Jansen

1
Why humanizing data is so important, with Eltine van der Veer 46:25

4+ y ago46:25

46:25

Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veerBy Guido X Jansen

1
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 48:13

4+ y ago48:13

48:13

Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sandersonBy Guido X Jansen

1
Unleash Your Primal Brain, with Tim Ash 55:03

4+ y ago55:03

55:03

Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ashBy Guido X Jansen

1
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 50:20

4+ y ago50:20

50:20

Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-ahoBy Guido X Jansen

1
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 46:09

4+ y ago46:09

46:09

Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleasonBy Guido X Jansen

1
CRO Salaries: Agency vs Client-side vs Freelance 14:27

4+ y ago14:27

14:27

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out …

1
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 40:33

4+ y ago40:33

40:33

Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbellBy Guido X Jansen

1
How to run copy experiments & why you should differentiate, with Peep Laja 46:29

4+ y ago46:29

46:29

Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-lajaBy Guido X Jansen

1
How to embed experimentation into Agile product development, with Jonny Longden 59:23

4+ y ago59:23

59:23

Jonny Longden URL: https://www.cro.cafe/guest/jonny-longdenBy Guido X Jansen

1
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 58:02

4+ y ago58:02

58:02

Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayanaBy Guido X Jansen

1
Book launch: Online Influence, with Bas Wouters 45:02

4+ y ago45:02

45:02

Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-woutersBy Guido X Jansen

1
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr 58:02

4+ y ago58:02

58:02

Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliverBy Guido X Jansen

1
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) 33:56

4+ y ago33:56

33:56

Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powellBy Guido X Jansen

1
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) 53:35

4+ y ago53:35

53:35

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopezBy Guido X Jansen

1
How to become a better CRO professional, with Abi Hough & Craig Sullivan 31:28

4+ y ago31:28

31:28

Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivanBy Guido X Jansen

1
CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) 47:06

4+ y ago47:06

47:06

Guest 1: Lisanne Maatman URL: https://www.cro.cafe/guest/lisanne-maatman | Guest 2: Dumky de Wilde URL: https://www.cro.cafe/guest/dumky-de-wildeBy Guido X Jansen

1
The 6 soft skills that CROs need to master, with Elise Maile 50:32

4+ y ago50:32

50:32

Guest: Elise Maile URL: https://www.cro.cafe/guest/elise-maileBy Guido X Jansen

1
Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) 42:03

4+ y ago42:03

42:03

Guest: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovichBy Guido X Jansen

1
Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) 50:10

4+ y ago50:10

50:10

Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boerBy Guido X Jansen

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CRO.CAFE / Guido X Jansen Podcasts

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