Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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This Is Woman's Work with Nicole Kalil
1 Grown-Up Goals: The 5 Pillars Of Being A Healthy Adult with Michelle Chalfant | 317 35:24
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LikedLet’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
Manage episode 274280624 series 2805282
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ShareManage episode 274280624 series 2805282
Content provided by CRO.CAFE / Guido X Jansen and Guido X Jansen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CRO.CAFE / Guido X Jansen and Guido X Jansen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf (00:00) - Welcome Back to CRO.CAFE (00:20) - Upcoming Growth Marketing Summit (01:01) - Origins of the Conversion Summit (03:30) - Evolution of the Event's Name (11:21) - Importance of In-Person Networking (14:32) - Preparing for the Event (18:15) - Final Thoughts and Farewell…
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CRO.CAFE English
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath
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CRO.CAFE English
1 Educating your CRO clients & hiring for your CRO agency 35:11
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Play Later Play Later Lists Like LikedTogether with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook
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1 How to craft copy on the PDP to convert more first-time buyers 43:04
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1 Understand your products first before optimizing 46:29
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1 Friction and Momentum in Brazil vs EU vs USA 57:58
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1 How you can practically optimize your forms 1:16:31
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Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis
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1 CRO Automation & building your (de)centralized CRO team 31:56
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Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt
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1 Localizing translations for international audiences 28:47
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1 Visitor and customer survey insights for high-impact CRO 42:19
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1 Experimentation values & culture at scale: Linkedin 57:04
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1 Supercharging the customer journey with analytics data 41:52
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1 Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31
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1 Where to start when the company needs CRO, but doesn't know they do. 28:16
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1 Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23
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1 Using text messages to improve conversions and retention 42:37
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1 Bayesian expected loss: Telling a complete story with data 46:39
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1 Experience as UX designer in a very data driven company (Booking.com) 36:55
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1 CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29
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1 Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43
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Play Later Play Later Lists Like LikedAbi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. Guest: Abi Hough URL: https://www.cro.cafe/guest/abi-hough
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Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar
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1 Browsers, cookies & server-side testing with SiteSpect 40:42
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1 Optimizing the user experience for an art shop/marketplace 32:13
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