What is a virus? How do they cause disease? What can we do to stop them? Find out here, in the podcast from the Medical Research Council (MRC)-University of Glasgow Centre for Virus Research (CVR), brought to you by our staff and students.
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The Coachella Valley's realest podcast! With special guests, live podcasts around the valley, and much more.
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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The Great Escape: How Influenza A Uses Cellular Tunnels to Evade Immune Detection | CVR Rapid Reviews
5:31
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5:31Flu viruses use secret cellular tunnels to escape your immune system! New research from Daniel Weir and colleagues uncovers influenza's most elusive escape route - tunnelling nanotubes that let viruses spread completely undetected. 🔗 KEY RESOURCES: 📄 Research Paper: https://doi.org/10.1371/journal.ppat.1013191 🦠 More from Daniel Weir and the Hutchi…
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Not a Deficit, But a Difference: Reframing Neurodiversity in Academia
22:45
22:45
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22:45This episode explores the lived experiences of neurodivergent researchers in academia, from autism to ADHD. Through candid conversations with scientists at different career stages, we uncover both the challenges they face in traditional academic environments and the unique strengths they bring to scientific discovery. Our guests share practical str…
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Growing Acquisition and Retention for Your Online Store | Featuring JP Charles from EcommerceBoost
41:13
41:13
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41:13In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing ag…
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Mastering Ecommerce Offers Part 2 | Featuring Jordan Hayes from Hayes Media
27:56
27:56
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27:56In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strate…
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Mastering Ecommerce Offer Structures Part 1 | Featuring Jordan Hayes From Hayes Media
50:48
50:48
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50:48In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples…
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Ecommerce Growth For BFCM and Beyond | Featuring Oliver Kenyon From Conversionwise
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52:38In this episode, you'll get to learn proven strategies to prepare your ecommerce site for Black Friday and Cyber Monday. It's not just about announcing a sale—it's about effectively communicating your offer to drive conversions and boost revenue. Discover tactics like freezing site updates, leveraging urgency without overdoing it, and using notice …
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How Listicle To Collection Page Funnels Boost CVR | Featuring Jeff Park from Daydreamers Design Studio
20:55
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20:55In this video, the Replo team breaks down tactical steps to optimize your funnels ahead of Black Friday and Cyber Monday. Learn how to set up a powerful two-step funnel—starting with a listicle page that primes cold traffic and finishing with a high-converting collection page. If you're looking to increase conversions and customer acquisition, this…
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Building & Testing Funnel Structures That Convert | Featuring Jeff Park from Daydreamers Design Studio
27:09
27:09
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27:09In this episode, Sanjay Jenkins from Replo teams up with Jeff from Daydreamers Design Studio to break down how to supercharge your ecommerce brand with landing pages that convert. They dive deep into why landing pages are critical for Shopify merchants and share strategies on how to prioritize what pages to build first. Whether you’re already runni…
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Optimizing Landing Pages To Build Trust and Value | Featuring Jeff Park from Daydreamers Design Studio
43:03
43:03
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43:03In this episode, Sanjay Jenkins, Growth Lead at Replo, and Jeff from Daydreamers Design Studio dive into a detailed CRO teardown of a skincare brand's Shopify store. They review key design elements and share actionable tips for ecommerce brands of all sizes. You'll learn about the value of clear headlines, how to leverage social proof, and the role…
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Creating Product Driven Landing Page Designs | Featuring Jeff Park from Daydreamers Design Studio
43:39
43:39
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43:39In this episode, Sanjay Jenkins, GTM Lead at Replo, teams up with Jeff from Daydreamers Design Studio to break down the essentials of conversion rate optimization (CRO) and landing page design for Shopify stores. They dive deep into a full teardown of Qure Skincare's homepage and product page, sharing insights on design, performance optimization, a…
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Building 8-Figure Landing Pages For Every Customer Journey | Featuring Jordan Hayes from Hayes Media
51:51
51:51
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51:51In this episode, Sanjay Jenkins from Replo sits down with Jordan Hayes, founder of Hayes Media, to discuss the ins-and-outs of CRO through targeting different stages of customer awareness. Covering three unique content formats for brands to leverage and an analysis of two different DTC ecommerce sites, this episode teaches businesses how they can b…
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How To Grow A Shopify Gym Gear Brand Faster Than F1
1:14:51
1:14:51
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1:14:51Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, builtforathletes.com. Get ready for a comprehensive exploration of the brand'…
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What We'd Do To Give Customers An Easier Shopping Experience
29:01
29:01
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29:01Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of jambys.com, a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conve…
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How We Would Make Small Changes In 10 Minutes To Make Cookware Millions
24:48
24:48
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24:48Join hosts Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, as they dissect the digital strategy of cookanyday.com, David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and action…
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Growth Secrets Of An 8 Figure Shopify Coffee Brand
28:36
28:36
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28:36🚀 Dive into the world of e-commerce optimization with Replo's CRO Rodeo! Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, as they dissect the success story of jot.co in Episode 2. Witness the evolution of Jot's e-commerce strategy from a traditional model to a highly efficient and streamlined funnel, showcasing the …
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How to Grow A Luxury Eyewear Shopify Store
29:23
29:23
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29:23In this insightful CRO Rodeo, Sanjay Jenkins, the head of Growth at Replo, takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad …
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Maximizing Conversion Rates of A Bedding Brand With A Few Website Tweaks
26:28
26:28
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26:28Join Sanjay Jenkins, Head of Growth @ Replo in this CRO Rodeo episode as he dives deep into Suite702's website. Sanjay provides actionable recommendations on improving conversion rates by examining the site's tech stack, ad library, and overall user experience. Get valuable insights on optimizing web elements, crafting compelling CTAs, and leveragi…
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The High Growth Playbook Your Shopify Store Needs To Use ASAP
33:28
33:28
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33:28What we have in store. 1) Mastering Google Ads Account Structure in 2024. - Learn the art of structuring your Google Ads account for maximum efficiency and ROI. - Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campa…
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The Ai-Powered Shopify Growth Consultant | Make More Money From Your Store
45:24
45:24
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45:24Shopify operators are busy, and between agencies, gurus, courses, and a never-ending discourse on the latest and greatest growth tactics and strategies… It can be hard to separate signals from noise to know exactly what to do next to make more money. Thankfully, software can help. Join Replo and Sirge, an AI-powered Shopify Growth Tool that plugs…
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Powering Social Proof For Leading Brands with Stamped.io
37:30
37:30
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37:30Stamped.io is the reviews and loyalty platform for eCommerce, helping brands establish credibility by building trust and giving their customers a voice. The platform allows businesses to leverage user-generated content by collecting not only written reviews but also photos and videos from customers, enhancing credibility and engagement. Stamped.io…
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CVR Meets NIR DRAYMAN: International Mobility, Balancing Life & Career, and Choosing Lab Flooring
25:05
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25:05Listen to Dr Nir Drayman chat to Dr Mila Collados Rodriguez about his journey moving from Isreal to Chicago, to building his very own lab in California. Nir embraced the unexpected twists of life and found his passion for virology while working in systems biology labs. He speaks about the challenges of navigating career opportunities, spousal hirin…
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CVR Meets NEREA IRIGOYEN: Ribosomal profiling, transitioning to independence and supporting Spanish researchers
31:31
31:31
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31:31Spanish virologist Nerea Irigoyen provides an inside look at her career with PhD students from the Castello Lab, Natasha Palmalux and Rozeena Arif. Nerea details her pioneering work using ribosomal profiling to uncover the complexities of viral gene expression, as well as her experiences transitioning to an independent group leader role. Irigoyen a…
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CVR Meets ANGELA RASMUSSEN: Toxic bosses, dealing with conflict and underrepresentation in science
56:04
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56:04Dr Angela Rasmussen travelled from the University of Saskatchewan to the CVR in September 2023, and sat down with Spyros Lytras and Kieran Lamb. Angela gives insight into dealing with toxic bosses, sustained research investments, empowering underrepresented groups of people, dealing with conflict and connecting with colleagues across disciplines th…
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CVR Meets Prof WENDY BARCLAY: Gender equality, open science & collaboration | Stoker Award Winner
31:40
31:40
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31:40Prof Wendy Barclay OBE, winner of the 11th Annual Sir Michael Stoker Award, sat down with Stephen Devlin and Anna Sims on her visit the the CVR. Wendy gives insight into building a career in virology, navigating the challenges of science communication in the digital age, the importance of widening your network and asking for help.🔗 Links More about…
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Exploring HPV: What does it do and how can we protect ourselves from it?
10:31
10:31
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10:31For #HPVAwarenessDay, Anna Kirk, a PhD Researcher in the Graham Lab, takes a deep dive into Human Papillomavirus in our recent Research Goes Viral podcast. Anna explains the viral life cycle of HPV, how disruption of this cycle can lead to cancer, and how we can protect ourselves. #OneLessWorry
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CVR Meets ANICE LOWEN: Glasgow Taxi Drivers, Flu Coinfection & Imposter Syndrome
1:04:04
1:04:04
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1:04:04Associate Professor Anice Lowen travelled all the way from Atlanta's Emory University to deliver the Richard M. Elliott Memorial Lecture at the recent Glasgow Virology Workshop. Anice completed her PhD at the CVR (then MRC Virology Unit) with Richard Elliott. We invited Anice along to chat with a couple of our PhD students, Stephen Devlin and Anna …
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eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast
48:11
48:11
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48:11Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, Sanjay Jenkins, the head of Growth at Replo, hosts Ali Afnan, the Founder of Landing House & Lucky Lad. Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspectiv…
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Brand Innovation Unleashed: A Deep Dive into eCommerce & Digital Marketing
53:28
53:28
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53:28In this special podcast hosted by Sanjay Jenkins, the Head of Growth at Replo, in partnership with Triple Whale, Nate Champion, Co-President & Chief Growth Officer at Vaynercommerce, and Ashvin Melwani, Chief Marketing Officer & Co-Founder at OBVI, come together to discuss eCommerce & brand innovation. The focus of the discussion revolves around ho…
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Launching & Automating a 7-Figure CPG Brand In College | Design To Convert Podcast
52:01
52:01
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52:01In this episode of the Design to Convert Podcast, hosted by Sanjay Jenkins, we're diving deep into the world of eCommerce with a special guest, Josemaria Silvestrini of Happy Being. Join us as we explore the journey of Happy Being, an eCommerce brand that creates the world's healthiest drinks and protein powders, along with a range of teas rooted i…
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1
Scaling Your Agency to 8 Figures | Design to Convert Podcast
56:58
56:58
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56:58In this episode of the Design to Convert Podcast, host Sanjay Jenkins sits down with Jordan Ross, Founder & CEO of 8 Figure Agency, to delve into the secrets behind scaling agencies to impressive levels. Jordan's consultancy helps agencies scale through systems, operations, processes, and management, focusing on the people operations side. He share…
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Powering eCommerce Growth Using Affiliates | Design To Convert Podcast
55:16
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55:16Welcome to the latest episode of Design to Convert, hosted by Sanjay Jenkins. In this episode, Sanjay sits down with Mustafa Saeed, the Co-Founder & Growth Chief of Paul Street, a unique partner marketing agency that focuses on helping brands power their affiliate programs. They delve deep into the often overlooked aspects of affiliate marketing th…
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Leveraging Customer Reviews For eCommerce Success | Design To Convert Podcast
51:53
51:53
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51:53Welcome to another exciting episode of Design to Convert with Sanjay Jenkins. In this episode, Sanjay sits down with Tomasz Sadowski, the founder and CEO of Opinew Reviews. They dive deep into the world of reviews, honesty, and authenticity in the e-commerce space. Tomasz introduces Opinew, an app designed to help Shopify stores collect reviews and…
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Mastering eCommerce Growth: Insights from a Former Shopify Plus Expert | Design To Convert Podcast
1:00:42
1:00:42
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1:00:42In this episode of Design To Convert, host Sanjay Jenkins interviews Arsh Sidhu, founder of The Dojo, a digital commerce consultancy for scaling direct-to-consumer (DTC) businesses. Arsh Sidhu has extensive experience in the eCommerce industry, having worked on key growth initiatives for various brands, including Shopify Plus. He shares his journey…
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Growth Strategies for eCommerce Brands, SaaS & D2C Businesses | Design To Convert Podcast
35:12
35:12
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35:12Welcome to Design To Convert! In this episode, host Sanjay Jenkins is joined by Alex Golick, the founder of Intensify, a prominent digital marketing agency based in Los Angeles, as our guest. Join us as we explore the secrets behind their remarkable success in assisting eCommerce brands, SaaS businesses, and various other industries. Alex shares hi…
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Merging Storytelling & Sales for Customer Experiences | Design To Convert Podcast
52:48
52:48
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52:48In this episode of Design to Convert, host Sanjay Jenkins welcomes Dale Wilson, Partnerships Manager at Ad Quadrant, a renowned paid media and creative agency. With nearly two decades of experience, Dale takes us on a journey from his early days as a media buyer at Yahoo to his current role. He reflects on the ever-changing landscape of advertising…
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DTC Success to E-commerce Agency Growth: Insights with Ben Petraglia | Design to Convert Podcast
1:03:19
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1:03:19Welcome back to another episode of Design to Convert, hosted by Replo. In this episode, we have the pleasure of interviewing Ben Petraglia, head of Strategy and Paid acquisition at Accelerated Growth. What makes this conversation even more exciting is the fact that Ben is not only an expert in the DTC space but also an investor in Replo. We delve i…
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Insights from a Top Advertiser | Running & Scaling Facebook Ads | Design to Convert Podcast
1:13:07
1:13:07
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1:13:07In this episode of the Design to Convert Podcast, host Sanjay Jenkins interviews Charles Tichenor, the founder of Disruptor School and a top Facebook advertiser. Charlie shares his unique philosophy on running and scaling Facebook ads and emphasizes the importance of strategic thinking and problem-solving. He discusses his journey from being a tour…
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Unlocking eCommerce Growth: Insights from Webtopia CEO | Design to Convert Podcast
1:04:33
1:04:33
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1:04:33Welcome to Design to Convert, the podcast that explores the world of design and its impact on conversion rates. In this exciting episode, Sanjay Jenkins is joined by Jessie Healy, the CEO and Founder of Webtopia. Jessie is an expert in growing eCommerce brands through various marketing channels like Facebook ads, Instagram, TikTok, Google Ads, and …
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1
Scaling Brands: Insights from Wool Ventures
39:48
39:48
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39:48In our final episode of Design To Convert - Season 1, Simon Wool talks about his experience as a growth marketer and founder of Wool Ventures. He shares his insights on building successful marketing strategies and overcoming challenges in his career, particularly in communication and interpersonal relationships. Simon also highlights his success st…
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1
Driving E-commerce Growth Through Conversion Optimization with PickyStory
32:26
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32:26In the latest Design to Convert episode, Alex Green, the CEO of PickyStory, discusses the importance of optimization and conversion in e-commerce, and how PickyStory helps businesses increase their sales. He emphasizes the need for a continuous customer journey and avoiding dead-ends in the shopping experience, as well as the value of partnerships …
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1
AI Unleashed: Revolutionizing Content Creation with Jeremy Somers
38:32
38:32
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38:32In the latest Design to Convert episode, Jeremy Somers, Founder and CEO of not content.ai, shares insights on the revolutionary power of generative AI in content creation. Combining world-class creative directors with cutting-edge AI tools, not content.ai streamlines content creation, reducing campaign timelines by 95-98%. The company focuses on a …
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1
Unlocking Growth and Empowerment: The She's Birdie Story
47:56
47:56
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47:56In our latest episode of Design To Convert, Richie Mashiko, Head of Growth at She's Birdie, shares his entrepreneurial journey and how his company has created a successful personal safety alarm for women. Richie highlights the power of Facebook ads in driving their growth, the product's high gross margin, and their diversified distribution channels…
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AI, eCommerce, and Scaling: A Deep Dive with Humayan Rashid
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41:00In our latest episode of 'Design To Convert' featuring Humayan Rashid, the conversation delves into the world of AI, eCommerce, and the challenges of scaling businesses. The discussion highlights the astonishing progress in AI and its societal implications. As businesses strive to scale, the conversation underscores the significance of regular tech…
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Mastering SEO in 2023: A Conversation with Qckbot's Robert Battle on Strategies, AI, and eCommerce
47:37
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47:37In this episode of Design to Convert, we are joined by Robert Battle, CEO and Co-Founder of Qckbot, a plug-and-play SEO solution for brands seeking to generate and convert traffic into paying customers. Robert discusses the story behind Qckbot's creation and shares insights on effective keyword research, common technical SEO issues, and creating a …
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Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design w…
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Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design w…
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continue reading
Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design w…
…
continue reading
Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design w…
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1
Live from Shoptalk: Squaredance & Conversion Pages
41:10
41:10
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41:10Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design w…
…
continue reading
Replo recently released a series of bonus "Design To Convert" episodes titled "Live from Shoptalk." The episodes featured interviews with various industry partners including Fermat, Tydo, KnoCommerce, Skio, Fairing, Squaredance, Rebuy, Reach Digital, and Spellbound. The aim of these episodes was to provide insights and strategies on how to design w…
…
continue reading