Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode. I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful…

Friend, meet Vanessa Joy — a talented photographer specializing in weddings, portraits, and corporate branding across Austin, NJ, and NYC. On top of working with major brands and being a Canon Explorer of Light, Vanessa has built an incredible YouTube channel with 200K subscribers and over 500 videos! In this episode, I chat with Vanessa about how …

Friend, meet the amazing Noella Andres! A former wedding photographer turned consultant and marketing expert, she now helps photographers expand their reach and impact while working closely with brands to build meaningful connections. In this episode, Noella breaks down how photographers can collaborate with brands in a way that’s both strategic an…

I published this episode two years ago but I'm confident that the insights are still incredibly useful today. If you're not tracking your numbers, you're missing out on opportunities to pivot your business or double down on what truly makes a difference. Enjoy this episode! -- Offerings for Photographers 3 steps to turn Pinterest into a traffic mac…

Friend, In this episode, I’m chatting with Catalina Jean about the power of setting boundaries to create balance in your business and life. We dive into why boundaries are essential for avoiding burnout, fostering healthier client relationships, and staying true to your values. Catalina shares practical tips and personal experiences to help you tak…

In this episode, I’m sharing my journey with a new personal project, Silent Vlogging, and how it has helped me find balance and inspiration in life and business. From reigniting my passion to sparking new ideas, this new personal project has pushed me to grow in unexpected ways. I’m excited to share how these creative pursuits can bring fresh energ…

Friend, if you’ve been hesitant about incorporating discovery calls into your business or think Gen Z clients aren’t interested in phone conversations, this episode is for you! If you’re not familiar with Brad & Jen, let me introduce them: they’re a husband-and-wife photography duo based in Nashville, Tennessee, with nearly 15 years of experience c…

Friend, if you’ve been struggling to get more inquiries in your inbox, today’s episode is exactly what you need. In this episode, Sam Jacobson shares key strategies to help you attract more inquiries and turn potential clients into bookings. You'll get valuable insights on how to improve your messaging and approach to draw in more couples. If you’r…

Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again. I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insig…

Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world. In today’s episode, we’re chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love. Andrea is the author of four books, i…

Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform. In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit m…

Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed. …

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentor…

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m…

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work …

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so…

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation t…

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely …

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The …

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael …

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding phot…

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In toda…

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAP…

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers…

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My We…

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authenti…

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge.…

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOU…

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I…

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers who have…

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edi…

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you…

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND …

Friend, meet Pam Kriangkum, a fabulous photographer who after facing some burn out found herself at a crossroads: to continue to photography career, or to let go of what felt comfortable to find a new passion and purpose in life. After feeling overwhelmed and a bit confused as to what she wanted her career to look like, Pam decided to have 100 coff…

Friends meet the uber-talented Bianca + Kyle Thompson from Oak + Iron this is their 3rd time on the podcast (catch them on episode 30, & episode 74) and today we are chatting about going viral on TikTok and what that meant for their business. What started as a fun account to explore their creativity and have fun soon turned into experimenting with …

Friends, it’s been a couple of months since the last time I published an episode, and I’m so happy to break the radio silence with this interview with Michelle Gifford. If you don’t know Michelle, let me introduce you! She is a Brand Strategist, Business Coach, Podcaster, and highly sought-after Public Speaker. With her signature combination of str…

This is the current existential question of 2023, to get verified or not to get verified… Meta released a new Instagram verification feature and now it’s available in the USA, New Zealand, and Australia. I asked a lot of questions! I asked fellow photographers, clients, and potential clients about their perspectives and opinion on this matter, so t…

Friend, I have been writing blog posts for over a decade, and during the majority of this time, the post was poorly written and obviously had a very low impact on my brand. But a few years ago, after spending all of 2020 working on my website and learning about SEO things changed and I took my site www.carolinaguzik.com from page 7 on Google to pag…

Yo de vuelta por aquí compartiendo algunos tips que les pueden servir mucho. En este episodio me enfoco en 3 pasos que deber tomar después de hacer una boda. ¡Estos tips son muy simples, pero les pueden abrir muchas puertas!

Friend, we talk a lot about “Social Proof”, but if we flip the coin then we have “Social Doubt” Social Doubt is what repels people from buying your services, due to uncertainty. If you take a closer look at your whole brand, you might find aspects that are causing doubt in the mind of your prospects and we don’t want that! In today’s episode, I cov…

Friend, this is the very first time that I post an interview from another podcast. Meet Colie James, she is a fantastic family photographer and educator, and the podcast host of Business-First Creatives, make sure to subscribe to her show as it is super useful for photographers. She interviewed me on her podcast a few weeks back and I now I want to…

Friend, talking about money and mindset can be intimidating, but those conversations are a must if you want to move to level up your business. In today’s episode, I’m chatting with the amazing Kristin Sweeting about how to reach 100k, and what to do next once you achieve this goal. Kristin is a wedding photographer and business coach based in Nashv…

Friend, I’m late to this conversation, but it’s absolutely worth having it. If I hear one more Instagram coach comparing your small business with Rihanna and how she worked for free at the Super Bowl, and how you should work for free too, I’m going to flip a table (Teresa Giudice style) In this episode, I chat about how you can’t compare your small…

Friend, today’s episode is packed with information and key content to succeed at sales. If you haven’t met Sam Jacobson, let me introduce you. Sam Jacobson is a sales, pricing, and copywriting expert who helps wedding pros book more couples at higher prices. He uses approaches grounded in behavioral economics and elevated by 17 years of working wit…

Friend, by now you know that I’m a Pinterest Evangelist! I love Pinterest and I have seen great results using the platform! But I have also audited and talked with many photographers about their Pinterest accounts and how they use the platform, and why they haven’t seen results yet. In this episode, I cover the four major mistakes why your Pinteres…

Friend, starting a photography business can be hard, it’s a catch-22, to be honest. How can you get clients if you don’t have a portfolio? How can you get a portfolio if you don’t have clients? Recently I came across a website where 90% of their site was stolen. Their images were taken from other photographers’ websites and so was their copy. This …

Friend, in today’s chat Eden Strader, explains how you can build a brand that has no competition and what that actually means for your business. Eden shares with us some business strategies you can implement to make sure your brand stands out, and we also discuss how mindset it’s a crucial part of moving your brand into a place where you are no lon…

Friend, today’s episode is a conversation with my friend Stephanie Sonju from Sonju Photography about how to deal with clients that are difficult during a session or wedding. We candidly chat about our own personal experiences and the things we do in our business to make sure our clients have not only a great experience but also a good attitude on …

Friend, happy 2023! One of the things that have been crucial to my business growth and success has been tracking my data! I track everything! From my followers to my website views, to my referrals these numbers guide all my marketing efforts and where I spend time on my business. Today’s episode is short, but straight to the point. If you have any …

Friend happy Tuesday! Today I want to share with you three business lessons that we can learn from watching the World Cup. Whether you are a football fan (ahe… soccer is not a real name), or not, I can guarantee you today’s episode is going to bring you inspiration :) -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING O…