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262: The Onion Strategy: A Fresh Take on Content Strategy with Matty Loucas
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Friend, if content creation feels overwhelming or you're stuck on what to post and where, you’re going to love today’s episode.
I had the absolute pleasure of chatting with Matty Loucas, a travel and hospitality photographer turned educator who’s all about helping creators grow their brand and make money through photography. He’s based in beautiful Barcelona, and he blends content creation with coaching in a way that feels honest, approachable, and doable — no burnout required.
In this episode, we dive into Matty’s approach to “Onion Strategy” — a genius and practical way to think about content marketing in layers. It’s all about building trust, visibility, and connection without having to be everywhere all the time.
We talk about:
What the Onion Strategy is and how it works
How to approach content when you're a solo creative
Why repurposing content is a game-changer
Mistakes to avoid when trying to grow your brand online
And how to build a presence that attracts the right clients
Whether you're brand new to content marketing or ready to take your strategy to the next level, this episode will inspire you to show up in a way that feels aligned, intentional, and impactful.
Check out all the links to Matty here: www.thetogrepublic.com/podcast/the-onion-strategy-with-matty-loucas
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Offerings for Photographers
3 steps to turn Pinterest into a traffic machine (this is a freebie!):https://thetogrepublic.com/join
Purchase The Art of Pinning:https://thetogrepublic.com/pinterest
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