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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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The Old Fashioned Car Audio Podcast

Matt Schaeffer and Gary Bell

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Car audio veterans Matt Schaeffer and Gary Bell talk shop as they guide consumers through the process of designing, fabricating, wiring, and tuning great car audio systems. Get the inside scoop from a range of industry guests. Instagram: https://www.instagram.com/oldfashionedcaraudiopod/ Facebook: https://www.facebook.com/OldFashionedCarAudio For Car Audiophile system inquiries: To reach Matt check out Musaic Audiophile Design ( Delaware) https://www.instagram.com/therealmatty_s To reach Gar ...
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Crimes of the Times

L.A. Times Studios

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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.
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The Sales Podcast

Wes Schaeffer

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Weekly
 
Unscripted, real, transparent information and interviews from Wes Schaeffer, The Business Fixer, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun.
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The Empire Film Podcast is the official podcast of Empire, the world's biggest and best movie magazine. We bring you all the latest movie news and nonsense, as well as reviews of the week's new films, an assortment of irreverent, film-related chat and interviews with some of Hollywood's best and brightest. New episodes every Friday. For our famous deep dives into specific movies, subscribe to the Empire Spoiler Special Podcast at https://empire.supportingcast.fm/ Love TV? Subscribe to our si ...
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Ready to listen in to a great conversation over a delicious cup of coffee? Maxwell's Iowa CoffeeCast offers an engaging blend of candid interviews, commentary, and humor, providing listeners with fresh insight and perspective into the lives of fellow Iowans who have interesting stories to tell. Maxwell is a decades-long Iowa broadcaster and his easygoing and relatable hosting style, combined with the genuine and heartfelt nature of the conversations, creates a welcoming atmosphere for listen ...
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show series
 
Whether it's Tom Cruise risking his neck underwater, or above ground while clinging to the wing of a biplane, Mission: Impossible — The Final Reckoning is filled with stunts that might just turn your hair white. That's if you don't lose it completely. That's just one of the side effects discussed in this Empire Podcast interview special, as the fil…
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On this episode of Maxwell’s Iowa CoffeeCast, I sit down with Dr. Chris LoRang of Capital Health to dive deep—literally and figuratively—into the world of Hyperbaric Oxygen Therapy (HBOT). Known for his integrative approach to care, Dr. LoRang breaks down what this advanced healing modality really is, how it works, and why it's making waves in both…
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New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https…
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This week's episode of the Empire Podcast sees the podteam — Chris Hewitt, Helen O'Hara, James Dyer and Alex Godfrey — get to grips with the definition of in media res, as they discuss some of their favourite films that throw you right into the action. Elsewhere, they talk about the week's movie news, pay tribute to Empire's founding editor Barry M…
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#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Aim High, Raise Your Prices, Raise Your Standards, Make More Sales: Bill Rice Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation. 00:00 Introduction and Background 01:03 Lead Generation Strategi…
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In this episode of Maxwell’s Iowa CoffeeCast, Maxwell sits down with Ross Edwards, a passionate coach and community leader helping breathe new life into the Raccoon Valley Little League—just as the organization celebrates its 70th year. Ross shares his own journey through the league, starting as a three-year-old in T-ball, forging friendships that …
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What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://…
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This week's episode of the Empire Podcast sees Chris Hewitt mark the release of Mission: Impossible — The Final Reckoning by doing a non-spoiler, non-epic (less than 20 minutes!) chat with that film's director, the legendarily loquacious Christopher McQuarrie, [26:00 - 43:06 approx] and have a lovely natter with the stars of the new Wes Anderson fi…
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The Shameless Plug — the show in which Chris Hewitt and Empire editor, Nick de Semlyen, sit down and talk you through the latest issue of Empire — is back for its third episode, folks. This one is dedicated to issue 441 of Empire (on sale now at all good, evil, and virtual newsagents), which features Jurassic World Rebirth on the cover, and Nick ta…
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#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training. Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects …
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Please enjoy a featured clip of L.A. Times Studio's latest production, L.A. Crimes. On this episode, Madison McGhee is joined by legendary Dateline host Josh Mankiewicz and esteemed L.A. Times Reporter Richard Winton as the three of them dive into all-things Menendez Brothers, the good, the bad, and the still unknown. New episodes drop every Wednes…
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Please enjoy a special feature of the first episode of L.A. Times Studios production, Man in the Window. In this episode, Phantom in the Fog, investigative reporter Paige St. John discusses how a series of brutal dog killings in a small town in California acted as the prelude for the coming danger and violence committed by one of California's deadl…
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Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice. Try Opteo for free for 28 days - https://o…
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#12WeeksToPeak #nytimes #bestseller How To Get on the NYT Bestseller List. Get rich. Die famous. Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales. He discusses the strategies he employed, the economics of book publishing, and th…
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Iain Forsyth and Jane Pollard's The Extraordinary Miss Flower is part-concert film, part-performance art piece inspired by the life of its subject, a woman called Geraldine Flower. When she passed away a few years ago, her daughter Zoe discovered a number of letters, written over the years by suitors of Geraldine's, which painted a picture of a wil…
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This week's episode of the BSME Awards-nominated Empire Podcast had better not be the episode that the BSME Awards judging panel listens to ahead of voting, or our nomination might be rescinded. Which is to say, chaos reigns as Chris Hewitt returns — eventually, after being waylaid by a McQ&A — to the hosting chair, and is joined by Helen O'Hara, J…
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In this inspiring episode of Maxwell’s Iowa CoffeeCast, I sit down with the talented duo behind the Americana band Weary Ramblers—multi-instrumentalist Kathryn Fox and Iowa folk veteran Chad Elliott—for a heartfelt and revealing conversation on music, risk-taking, and creative connection. We catch them mid-process at Golden Bear Records, where the …
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Please enjoy a special feature of my show, Detective Trapp’s first episode, All the Missing. In this episode, Detective Julissa Trapp fights her way onto the homicide unit in her hometown of Anaheim, California — and strives amid personal struggles to understand God’s plan for her. At the same time in a nearby city, women begin vanishing.…
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This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…
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#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI. 00:00 The Evolution of Sales Message 02:49 Unde…
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It's another cracking episode of the (freshly award-nominated) Empire Podcast this week, folks, as Helen O'Hara slips into the hosting chair and tries to wrestle James Dyer and Alex Godfrey into shape as they talk about changeable movie titles, great actor/director pairings, Alex's favourite teen movies, the week's movie news including Donald Trump…
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In this electrifying episode of Maxwell’s Iowa CoffeeCast, I sit down with Iowa DJ legend Jim Bollard—better known across dance floors and DJ booths as DJ Jimmy Jim. For nearly five decades, Jim has been mixing beats, reading crowds, and energizing dance floors, from the disco days of the Joker Lounge in the late ‘70s to today’s hottest college clu…
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Please enjoy a special featured episode of my show Dirty John. In this episode, Debra Newell, an interior designer in Southern California, meets John Meehan on an over-50 dating site. His profile looks exciting: Anesthesiologist, divorced, Christian. She falls in love fast. But her children dislike him and warn her that his stories don’t add up. A …
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Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. I…
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#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! Site: https://tracefuse.ai/ LinkedIn: https://www.linkedin.com/in/shanebarke…
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It had to happen: the Empire podcast has finally gone to hell — quite literally in this case, as this particular show is episode 666. Perhaps appropriately, James is in the driving seat for this one, embracing this demonically anointed episode to bring you such thematically-relevant discussions as a Mount Rushmore of movie Satans and an off-topic d…
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In this episode of Maxwell’s Iowa CoffeeCast, I sit down with Richard Hurd, a man whose black-and-white “Hurd” commercial real estate signs have become fixtures around town—but whose personal story is far more colorful than most realize. A self-made entrepreneur with deep roots in Des Moines’ south side, he walks us through a journey that begins wi…
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John Orr was a renowned fire investigator who was also a prolific arsonist, and whose thinly veiled novel helped to convict him. In this episode we hear from the fire captain who first suspected him—and from Orr himself. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be avail…
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An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…
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It was foretold by the Ancient Ones: The Convergence (or Gunvergence, if you will), the day on which three absolutely slamming action movies will be released at the same time in the UK (albeit on different formats), ushering in a new era of sweaty dad bods, car chases, and many scenes where people die in a hail of bullets. And that day is today, fo…
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The Shameless Plug returns, folks, for a second glorious episode in which Chris Hewitt and Empire editor, Nick de Semlyen, sit down in the podbooth and tell you how (and why) the sausage is made. That sausage being the new issue of Empire, which is on sale now in all good, evil, and virtual newsagents. Our dynamic duo talk through the month's big c…
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In this episode of Maxwell’s Iowa CoffeeCast, longtime Iowa broadcaster Mike Pace joins me to reflect on a rich, winding journey through radio, television, voiceover work, and now—independent film. Known to many for his work on the Iowa Lottery’s “Spin the Wheel” game show and years of broadcasting in Des Moines, Mike opens up about his latest role…
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This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…
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Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in market…
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This week's Empire Podcast (episode 664 if you're keeping score!) is more packed with goodness than your average Easter egg. Not only do Chris Hewitt, Helen O'Hara, and Alex Godfrey get into a discussion about what exactly makes a musical a musical (along with an impromptu visit to a certain mountain), but they tackle the week's movie news, includi…
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The boys are back from another unforgettable trip to MasterTech Expo—and trust us, it did not disappoint. In this episode, we’re giving you a full behind-the-scenes look at everything you didn’t see: the standout builds, the coolest new gear, the late-night shop talk, and the moments that made us laugh (and maybe even rethink everything). Whether y…
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In this powerful and deeply personal episode of Maxwell’s Iowa CoffeeCast, I sit down with Lanae Strovers, a trailblazing funeral director and founder of The Final Salute, a nonprofit dedicated to honoring unclaimed veterans with proper burials. Lanae shares the unlikely and emotional journey that led her into the world of funeral service—starting …
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The case of Barbara Graham, known in the 1950s as “Bloody Babs” after the murder of a Burbank widow. Former prosecutor Marcia Clark joins us to reexamine the questionable tactics that sent Graham to death row. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spo…
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Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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Kevin Macdonald's latest documentary, One To One: John & Yoko, is out now in cinemas around the UK, folks, and it's well worth your time for anyone with even a passing interest in John Lennon and his wife, Yoko Ono, and their lives after The Beatles split up. But if you're a Beatlemaniac, this is manna from heaven as it not only brings you remaster…
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This week's episode of the Empire Podcast is jam-packed etc. etc. Bumper-sized, and so on and so forth. But it's true, perhaps this week more than ever as Chris Hewitt sits down for chats with two pairs — first, there's Ralph Fiennes and Juliette Binoche, who reunite almost 30 years after The English Patient for this week's Odyssey-sampling drama, …
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In this episode of Maxwell’s Iowa CoffeeCast, host Maxwell sits down with Jared Doerfler, the founder of Hanna Golf, a rising Iowa-based manufacturing company that specializes in custom milled putters. Jared’s story is a remarkable journey of risk, resilience, and craftsmanship—proving that even the wildest ideas can take root and flourish in the h…
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Listen Your Way Into More Sales With Gene Slade, the Sales Ninja Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeop…
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