Write a book. Get on the NYT Bestseller List. Get rich. Die famous.

The Sales Podcast

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15d ago 59:51

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#12WeeksToPeak #nytimes #bestseller

Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.

He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success.

We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions.

The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.

Michael Drew's book retreat: https://bookretreat.com/

Guest email: [email protected]

00:00 Introduction and Background of Michael Drew

02:21 The Journey to New York Times Bestsellers

08:09 Understanding the Economics of Book Publishing

12:57 The Evolution of the Publishing Industry

19:14 The Importance of Distribution in Book Success

24:26 The Objective of Thought Leadership

25:14 Building Relationships vs. Transactional Marketing

28:30 The 12 Steps of Intimacy in Marketing

30:25 Understanding Customer Needs

36:12 The Science of Emotional Security

40:55 Navigating the Marketing Landscape

42:15 Breaking the Cycle of Burn and Churn

48:22 The Importance of Communication in Business

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:

X -- https://X.com/saleswhisperer
Instagram -- https://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer

#12weekstopeak #nytimes #bestseller

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