Best Clever Hybrids Podcasts (2025)

1
Meet Robert Richardson – From Retail to Regional Rep 33:07

3d ago33:07

33:07

In this episode of The Underlay, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice. They chat about: …

1
Laying Foundations: Floorworld CEO Jamie Keyzer on the Future of Flooring 50:02

17d ago50:02

50:02

In this episode of The Underlay, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss. Jamie opens up about his first…

1
Improve Book Marketing Strategies by Understanding Reader Habits 36:54

21d ago36:54

36:54

Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader’s preferences, so NetGalley’s Customer Success Manager Katie …

1
Shayna Jack: Strength, Style & Starting Fresh 1:03:12

1M ago1:03:12

1:03:12

In this very special episode of The Underlay, we’re live from Andersens Coorparoo, hosted by Matt Lugo and the team, in a fantastic collaboration between Clever Choice Flooring and Andersens. Our guest? None other than Olympic and Commonwealth Games gold medallist Shayna Jack. Shayna joins Matt, Michael, and Clever Choice product specialist Greg to…

1
Under the Surface: Why Floor Prep is Everything with RLA Polymers 1:08:49

1M ago1:08:49

1:08:49

In this episode of The Underlay, hosts Matt and Michael sit down with Matt and James from RLA Polymers, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise. Tune…

1
How Independent Publishers Can Maximize Their Author’s Bookselling Reach 41:44

2M ago41:44

41:44

The more independent publishers and their authors work together on their book marketing efforts, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee …

1
Will Breheny - Flooring Fast-Track: Will’s Wild Start at Floor World 40:43

2M ago40:43

40:43

In this episode of The Underlay, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a g…

1
The Hybrid Evolution: Clever Choice's New Wave of Flooring 40:10

2M ago40:10

40:10

Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design. Segments: Introduction: Matt introduces the …

1
Which Book Distributor is the Right Fit for Your Goals - IngramSpark, Draft2Digital, Or Another? 36:45

3M ago36:45

36:45

To set your books and audiobooks up for the best chance at success, you need to make your titles available to purchase in as many retail outlets as possible. Author and book publishing consultant Erin Wright joins “Inside Independent Publishing (with IBPA)” to share her expertise about the most effective methods to distribute books and audiobooks t…

1
Floor Tech 2025 - Part 1 44:04

3M ago44:04

44:04

Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world. Segments: Introduction …

1
Inside Melbourne: The People Powering Clever Choice 39:05

3M ago39:05

39:05

Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up. Introduction to t…

1
Amazon: How to Strengthen Book Sales & Discoverability 33:58

4M ago33:58

33:58

Amazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on…

1
Trim Talk: Elevating Flooring with Expert Installation 39:00

4M ago39:00

39:00

In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tack…

1
New Beginnings: Unveiling Clever Choice's Latest Sales Talent 30:56

4M ago30:56

30:56

Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions,…

1
BIPOC Reality Check | Jordanis Jordan J. Abraham - Kifle | Clever Hybrids S7E13 16:24

4M ago16:24

16:24

Hip Hop creates troublemakers - the innovative kind. Jordan is our 2nd guest to start thinking outside the box after growing up during the Hip Hop era. She loves the mindset so much that she's been working in the entertainment industry for over 20 years! But all the isms got in the way on her journey - racism, colorism, sexism. Listen to find out h…

1
Paul Bevan - The Essence of Relationships in Flooring 44:03

5M ago44:03

44:03

Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures. …

1
Increase Profits by Selling Clever Book-Related Products 35:04

5M ago35:04

35:04

Publishing books is the main focus and source of revenue for independent publishers, but there are many alternative revenue streams that can be lucrative. President and Publisher for Gibbs Smith Books & Gift Suzanne Taylor joins “Inside Independent Publishing (with IBPA)” to share tips about the sidelines they create, including how they decide what…

1
A Flooring Legacy - Sid from Andersens 36:12

5M ago36:12

36:12

Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself. Join us as we discuss the following: A Journey Through Time: Sid shares his remark…

1
Pitching for Publicity from Podcasts, Blogs, and More 35:21

6M ago35:21

35:21

To garner as much attention for your books as possible, it’s important for independent publishers and author publishers to connect with audiences outside their network. Alliance of Independent Authors (ALLi) Campaigns Manager Matty Dalrymple joins “Inside Independent Publishing (with IBPA)” to share expert advice about how to land interviews on pod…

1
The 2024 Recap and Xmas Special 44:22

6M ago44:22

44:22

Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement. Some of our discussion points The Melbourne Trip: Dive into the ta…

1
International FMCG Success for SMEs!? | Kathyrn Read | Clever Hybrids S7E12 12:10

6M ago12:10

12:10

SMEs can (and should) export too! Asian consumers are eager to try innovative and new food and drink products from the West. But not all Asians are one way, each culture values different things. This is also the continent where most of the global economy's growth will come from in the next 10 years! Take a first look with expert Kathryn Read, who e…

1
Marketing Mastery with Desmond and Gabby from Andersens 30:12

6M ago30:12

30:12

Welcome to The Underlay, where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring. Episode Highlights: The Andersens Brand Identity: Gabby a…

1
The Clever Way - Part 2 with Michael Roberts 44:58

7M ago44:58

44:58

In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choic…

1
How Merging Independent Publishing Companies Leads to Greater Success 44:12

7M ago44:12

44:12

Ambika Sambasivan and Suhani Parikh each had their own successful independent publishing company, Yali Books and Modern Marigold Books, but when they met in 2022, they realized that their companies had similar missions and that they could be even more successful if they combined their businesses. Ambika and Suhani join “Inside Independent Publishin…

1
Redefining Rural Mobility with EVs | Gloria Huerta | Clever Hybrids S7E11 14:55

7M ago14:55

14:55

Míocar is making waves in rural California by offering affordable and accessible electric car-sharing. From its community-driven origins to expanding across multiple counties, COO Gloria Huerta dives into the unique challenges and rewards of running a nonprofit in the EV space. ______________ Follow Gloria on LinkedIn Míocar's website Follow Míocar…

1
Rowan Hodge - Andersens Flooring 57:52

7M ago57:52

57:52

Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. This was a great insight into what it takes to build a multi-generational business an…

1
How Independent Publishers Can Build Successful Working Relationships with Their Authors 35:46

8M ago35:46

35:46

One of the most important relationships independent publishers have is with their authors, so how can publishers ensure that it's a productive working relationship? American Academy of Pediatrics Senior Editor Kathryn Sparks joins “Inside Independent Publishing (with IBPA)” to share advice about how publishers can successfully work with their autho…

1
The Hybrid Immortal Chevron with Greg Harvey 28:06

8M ago28:06

28:06

In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron. First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will ch…

1
Females in Flooring 41:41

8M ago41:41

41:41

In this inspiring episode of The Underlay, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal st…

1
Navigating Immigration with Integrity | Syn Amanuel | Clever Hybrids S7E10 15:01

8M ago15:01

15:01

Syn is tackling immigration fraud and misinformation head-on. Through engaging stories, learn why being regulated is crucial, and how her YouTube channel with the latest news about immigration to Canada in Amharic and Tigrinya is changing lives. This isn't just about moving countries; it's about smart planning and blending cultures for a better fut…

1
The Melbourne Team 32:48

9M ago32:48

32:48

As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective. The journey that Clever Choice is on in Melbourne is an exciting on…

1
Direct-To-Consumer Book Sales Strategies 39:55

9M ago39:55

39:55

One of the most effective methods for independent publishers and author publishers to sell books is through direct-to-consumer sales. Motina Books Publishing Owner Diane Windsor joins "Inside Independent Publishing (with IBPA)” to share tactics that have worked best for her, including selling books directly through her publisher website, in-person …

1
Apprenticeships: Building the Future of Flooring 25:37

9M ago25:37

25:37

In this episode of The Underlay, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Ka…

1
Making Money in the New Music Economy | Ami Oprenova | Clever Hybrids S7E9 20:53

9M ago20:53

20:53

Ami Oprenova’s journey from classically trained violinist to bold jazz vocalist and composer is one of creativity and reinvention. Discover how she’s breaking boundaries in the music industry, leveraging platforms like TikTok and Bandcamp to grow her audience, all while juggling the demands of motherhood. Tune in for a captivating look at how Ami t…

1
Greg Forte from Delta Floorworld Ballarat 1:03:28

10M ago1:03:28

1:03:28

On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sa…

1
Set Your Book Up for Success for the Library Market 52:52

10M ago52:52

52:52

One of the most consequential topics among independent publishers is how they can get their books into libraries. IBPA is always looking for ways to set indie publishers up for success, so we invited Becky Spratford on the podcast who has been working with the library market in multiple capacities for over two decades. Becky shares expert tips abou…

1
Emma from Elliot Lane & Jackie from Spectrum Curtains and Blinds 52:48

10M ago52:48

52:48

The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to t…

1
Cultural Context in Urban Planning | Sara Amare Gebremeskel | Clever Hybrids S7E8 9:18

10M ago9:18

9:18

African cities can't, and shouldn't, be built exactly like European cities! Drawing from the Tigray concept of Mereba, Sara discusses how traditional courtyard spaces can inspire modern, inclusive, and sustainable street designs. She shares insights on adapting these cultural elements to create pedestrian-friendly environments and resilient urban i…

1
Fiona Wischnewski from the FCIA - The Melbourne Tour 36:43

11M ago36:43

36:43

Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry. One of the FCIA's missions is to grow apprentices…

1
Tips to Increase Revenue & Run Your Indie Publishing Business More Successfully 46:14

11M ago46:14

46:14

Bookselling profit margins can be tight for independent publishers, but with some ingenuity, publishers can create additional revenue streams. Agate Publishing President Doug Seibold has had great success with his publishing company, as well as various endeavors related to publishing, so he joins “Inside Independent Publishing (with IBPA)” to discu…

1
Matt Hadden from Bayside Floorworld 45:46

11M ago45:46

45:46

The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has bee…

1
Somethin' Outta Nothin' | SOK Visal | Clever Hybrids S7E7 16:30

11M ago16:30

16:30

A Cambodian visionary, Visal helped rebuild his war-torn homeland’s film and music industries. Escaping the horrors of genocide and growing up in France, he found his true calling in Hip Hop, leading to the creation of Cambodia’s first Hip Hop label, Klap Ya Handz. His journey of resilience, creativity, and cultural rebirth will leave you inspired.…

1
The Clever Way - An Introduction 35:57

12M ago35:57

35:57

Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way". The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change. Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs an…

1
How Publishers Can Use Strategic Partnerships to Grow Book Sales 40:25

12M ago40:25

40:25

In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins "Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic pa…

1
Vinyl 5mm with Greg Harvey 32:38

12M ago32:38

32:38

Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm." With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range.By Resonance Media Agency

1
Tortuga Triumph | Karen Avila | Clever Hybrids S7E6 18:42

1y ago18:42

18:42

Smart and steady is underrated. Karen Avila, a Mexican baker in Budapest, Hungary, built a bakery made to last. How did her business, Tortuga es Pohanka, endure the small and slow beginnings? How did she win Hungarians' hearts with her sweet bread made from sourdough? How does she, to this day, avoid feelings of FOMO and unhealthy comparisons? List…

1
The Clever Choice Round Table 40:23

1y ago40:23

40:23

In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its o…

1
Solutions to Independent Publishers’ Challenges with Traditional Distribution 50:22

1y ago50:22

50:22

Distribution continues to be one of the most consequential pain points for independent publishers, and with fewer and fewer distributors from which publishers can choose, it seems like major changes need to occur to fix the system. Microcosm Publishing’s Founder and CEO Joe Biel joins "Inside Independent Publishing (with IBPA)” to chat about ideas …

1
Kellie Kiepe and Emma Roberts 52:24

1y ago52:24

52:24

In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients…

1
Brett Talbot - Floorworld 1:01:51

1y ago1:01:51

1:01:51

Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are l…

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Clever Hybrids Podcasts

Podcasts Worth a Listen

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