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Ad-ology Answers

Ad-ology.com

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Welcome to Ad-ology Answers, where we use the latest Local and Digital Marketing research to answer common questions about advertising, branding and audience optimization. For more answers from our AudienceSCAN studies, visit ad-ology.com.
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SEASON 3 Talking ALL things to help you pitch yourself like a pro! From a results-driven PR gal, who WILL help get your featured! Inspiring success stories with other female founders, Pitching tips, Trainings, and so much more!
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Your Six Figure Self

Carly Hamilton-Jones

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I’m Carly—coach, counselor, and pattern-breaker. I work with the high-achieving woman who is done with the hustle, done with shrinking and shapeshifting, and ready to build a business that feels like freedom. If you’ve ever felt like you had to earn your success through stress, second-guessing, or chasing clients—this show will meet you where you are and help you rise. Your Six Figure Self is for the entrepreneur who wants to work more closely with their nervous system and learn how to combi ...
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168 Things

Paul Kitcatt and Chalice Croke

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A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
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Smarter Marketer

James Lawrence

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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Freelance to Freedom: Attract High Income Clients, Create an Expansive Mindset & Overcome Business Burnout

Kiri Mohan | Inspired by Jenna Kutcher, Amy Porterfield, Glennon Doyle, Brené Brown

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Are you a freelancer eager to grow but struggling with burnout and charging below your worth? This podcast helps freelancers attract high income clients with the most overlooked sales psychology & powerful business principles so you can make MORE money in LESS time. Listen to discover exactly how to brand your business so you are seen as an expert, create value with your services so you can price your fees at a premium, and market effectively to attract clients organically, gaining flexibili ...
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The Speaking Club: Mastering the Art of Public Speaking

Sarah Archer: Speaker, Comedian, Author, Playwright and Coach

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If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and bus ...
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Learn how to grow your visibility and reach your ideal clients as a podcast guest. You'll learn how to create interview topics, find the right fit podcasts to pitch and increase the likelihood of getting invited onto podcasts as a guest. Tips for interviews and repurposing your content will be covered too!
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Safety Consultant with Sheldon Primus

Safety Consultant with Sheldon Primus

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The Safety Consultant Podcast with Sheldon Primus is your ultimate weekly guide to starting or growing a profitable occupational safety and health consulting business. Are you ready to be your own boss and make a greater impact? Your expertise can help more people create safer workplaces, and your skills deserve a platform where they can truly shine. If you feel limited in your current role and believe your knowledge could serve the broader workforce more effectively, this podcast is for you ...
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Talking Businessly

Daniel Coulbourne & John Drexler

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We (John and Daniel) are co-founders of a small software development agency. This is a recording of our weekly "state of the company" call where we discuss the nitty gritty details of running our business day-to-day. Want to work with us? Reach out at thunk.dev
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My Food Lens

Dyutima Jha

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If you take photos of food for any reason, be it hobby or business, this podcast is for you! After 15 years as an architect, Dyutima switched careers and built a successful business in food styling and food photography. Join her, as she deep dives into the world of food styling & photography, actionable strategies to build & grow your business, manage social media challenges and create fearlessly by nurturing a positive mindset. Whether you’re a photographer, food entrepreneur or aspire to b ...
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This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Between | Screens Podcast

Between | Screens Podcast

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Code | Design | Micro podcast. Expect to find content about the following topics: Ruby, Rails, Sinatra, Sass, Javascript, Design Patterns, Jekyll, Client-Side Web Apps, Rust, Typography, Git, Responsive Design, Prototyping, Web Design, Type Design and more … The elevator pitch for this micro-podcast is to conduct extensive interviews with professional designers & developers and distill multiple small digestible knowledge bombs out of these conversations. The podcast is free of charge, leaves ...
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The Marketing PodCAST

The Marketing Pod

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Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
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The Brand Memo is for purpose-driven, freedom-focused entrepreneurs who want to grow without burnout, hustle, or the pressure to do things a certain way (We're all about outside-the-box solutions!). Each episode delivers actionable insights on branding, marketing, and business strategy—plus the mindset shifts, systems, and habits that make success sustainable. Think of it like a coffee chat with a friend—honest and packed with real tips to help you scale with clarity, confidence, and ease. B ...
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The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Virtual Assistant

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Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On t ...
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Killer Media Sales

Momentum Media

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Build your sales skills and win more business with Killer Media Sales. Find out how to pitch more effectively, close more deals and become a master of your time management. This weekly podcast reveals how you can deliver the best client outcomes, win more business and maximise your sales.
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Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

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Podcasting Made Simple is the premier podcast about podcasting! We’re here to help podcast guests and podcast hosts reach more listeners and grow their income so they can change more lives! Join Alex Sanfilippo and other podcasting industry experts as they share how you can level up on either side of the mic! (Show notes and resources: https://PodMatch.com/episodes)
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Aqua Talks

Larry Aldrich and Mady Dudley

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Welcome to Aqua Talks, the podcast where marketing meets bold, game-changing ideas. From state and federal government campaigns to industries spanning the private sector, we delve into the art and science of cutting through the noise, capturing attention, and building meaningful, profitable connections. Join visionary host Larry Aldrich, with decades of expertise in multi-industry marketing, and Mady Dudley, a PR professional renowned for crafting engaging, results-driven campaigns. Together ...
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Simplify Podcasting | Grow Brand Authority, Build Partnerships, Turn Listeners Into Loyal Clients

Jen Rogers | Podcast Strategist, Certified Professional Coach | Idea Synthesizer

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Your voice is the most overlooked lead-gen tool in your business. In a market flooded with noise + starved for trust, it’s the asset that builds belief—at scale. If you're a coach, author, brick + mortar business owner, or entrepreneur with a PROVEN OFFER, you don’t need more reels, more content, or more noise. You need leverage. Podcasting builds trust faster than any other platform—and trust is what sells. This show is your playbook for turning your voice into your most powerful asset. You ...
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An Unscripted Podcast for Photographers

Anna from Unscripted Photographers

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Photography Podcast for Beginners Turn your passion into a full-time business with The Unscripted Podcast for Photographers. Hosted by Anna, this podcast is packed with practical tips and honest conversations to help beginner photographers grow — creatively and financially. 🎧 Join us for episodes on: Emotional storytelling through photography Building a magnetic photography brand Social media and marketing that actually works Pricing, mindset, and staying sane while scaling your photography ...
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People get podcasting wrong! They’re so focused on building audiences and getting downloads, that they miss the most important reason to have a podcast…to sign clients! Podcasting should be getting you, new clients, on repeat every week, and you absolutely can, when you install the proven strategic guesting formula. When you host with the Strategic Guesting Formula the side effect is definitely building an audience, but more importantly, you’ll know what to say, and when to pitch, so you get ...
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The Abundant Accountant Podcast is where accounting, tax, and bookkeeping professionals come to learn the most efficient and powerful ways to grow their business, sharpen their skills, and have consistent increasing revenue. We cover topics from sales, marketing, networking, pricing, finding your ideal clients, increasing cash flow, setting boundaries with clients, and much more so you can stop giving away your time and expertise away for free and start being paid your value and worth. You’l ...
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In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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The Hip-pocket Podcast focuses on helping you grow your career in the entertainment industry - with specific focus on acting, screenwriting and directing. With over 15 years in talent and literary management representation, I would like to hip-pocket you as an artist and share my insight (along with Hollywood insiders) into the business of Hollywood. Monetary support is donated to multiple causes. **FOR EDUCATIONAL AND INFORMATIONAL PURPOSES ONLY. Use of any resources available on this podca ...
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Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources. In each episode, you'll discover actionable strategies to: Craft Powerful Content: Learn how ...
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Getting Past the Premium

Elliot Bassett & Ryan Brott

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Welcome to Getting Past the Premium, hosted by Elliot Bassett and Ryan Brott! What's different about our podcast? We focus on breaking down problems that advisors face in the risk management industry and talk about solutions that bring value to clients. The industry is changing and clients are expecting more than just shopping their insurance for a cheaper price. Let's get past the premium and talk about truly meaningful solutions!
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The Entrepreneur School Podcast shares strategies and stories of being an entrepreneur, and what it takes to run a business while raising a family. Host Kelly Sinclair is determined to change the narrative of what success looks like. Success is subjective here. This is a space where we encourage you to follow your dreams, do the work and acknowledge the challenges along the way. It’s for: → The ambitious mother who wants to create a legacy for her kids. → The goal-oriented parent who values ...
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Public Speaking, Confidence, and Visibility for Coaches and Entrepreneurs: Be In Demand

Laurie-Ann Murabito, Public Speaking Coach & Visibility Strategist

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Ready to get visible to audiences filled with your ideal clients? This podcast is for you if you’re a coach, consultant, entrepreneur, or service provider looking to grow your business and make more money. This show will deliver tips to help you write a compelling speech, write a signature speech, write a business presentationdeliver a speech with confidence, storytelling, handel objections, sell from the stage, and monetize your content. You’re in the right place if you’re looking for publi ...
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The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
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Welcome to the Promising Creative Podcast, where Billy Notion delves into the journeys of young creatives, unpacking their battles, triumphs, and everything in between. Through a series of wide-ranging conversations, Billy seeks to share the inspiring stories of creative individuals, highlighting the hard work and dedication required to achieve success in the industry. His goal is to inspire listeners with a simple message: "Believe in your talent, and with passion and determination, you too ...
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How exactly does someone with zero business or artistic training launch and grow a $900k business and build a life full of creativity and freedom? That’s exactly what The Shinah Show explores. Every week, I (Shinah Chang, a former corporate lawyer turned wildly successful calligrapher and calligraphy teacher) share a lesson that I learned along my journey. Maybe you feel like you’re stuck in a life that doesn’t light you up inside. Maybe you’re craving more creativity, but you don’t think yo ...
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The Rum & Co Podcast: a strategic and creative octane boost to help brands and agencies get unstuck, is a new video podcast show from industry veteran Rum Ekhtiar that is dedicated to exploring the ins and outs of pitching, the creative process, and agency life in general - with a focus on providing actionable insights and inspiration to listeners. Top tier guests from across the business world level with Rum on the topics of the day, and tie them into the timeless lessons they've gleaned fr ...
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Growth Tracks

Troy Batchelor

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Growth Takes Work and these messages are meant to help and encourage you take the next steps towards success. You were put on this earth for a purpose with all the potential to fulfill that purpose. It is only with true grit and determination that your dreams will come true. This road your on is not for the weak but the strong in resolve. Will you choose to follow through or will you let distractions keep you from your destiny.? Only you can decide - we hope these messages help keep you focu ...
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In this solo episode, Sheldon dives into the world of safety consulting proposals — those critical documents that make or break your business relationships. Whether you’re new to consulting or a seasoned pro, Sheldon shares actionable thoughts on how to position your value, avoid common mistakes, and speak directly to client pain points. You’ll lea…
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Guesting on podcasts isn’t optional anymore... Not if you’re serious about growing your business. Today I’m walking you through four things you need to be thinking about before you pitch another podcast. These aren’t hacks or templates. They’re foundational for getting booked on aligned, complementary shows, the kind of interviews that actually gro…
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In this episode of #MotivatingMondays, we continue our 6-week series on 'Best Practices in Employer Engagement'. In Week 2, we're discussing how to effectively pitch clients or students to employers, touching on the ABCs of selling. While hard sales would lead you to believe the ABCs are 'Always Be Closing' (high-pressure, sign on the dotted line),…
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Are you letting fear of rejection stop you from landing your next dream client? If you’ve been avoiding cold pitching because it feels awkward, pushy, or just plain scary, it’s time to change that. You’re not alone, but you're also missing out on one of the fastest, most direct ways to grow your business, especially when referrals or passive market…
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Stories are 13x more memorable than any fact or figure you could ever share with an audience. If you want to get seen and heard by your ideal clients, this episode is your backstage pass. Learn why stories work, what mistakes to avoid, and how to use stories to effortlessly connect, overcome objections, and get referrals. You don’t have to master c…
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Could the evolving landscape of marketing procurement be the key to mastering the new frontier in sales? We’re welcoming back Jon Peppiatt today, former Chairman at BBH London, for the second of a two-part episode. We explore the intricacies of AI-enabled service delivery, plus innovative pricing models that align with both agency and client goals.…
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Send us a text Join the Gateway Offer Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer. Gateway offers represent a paradigm shift in service-based busin…
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In this episode of the CTOx Podcast, we explore how fractional CTOs can position themselves as high-value leaders by building a magnetic personal brand. Learn how to differentiate yourself in a crowded market, communicate your unique value, and attract ideal clients without chasing them. Whether you’re just starting out or looking to scale your con…
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Join us for the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle Today's Speaker Circle Community Call: You'll run through an exercise I use myself and with my private clients to find stories from your past. You have a lifetime of stories, you've been overlooking most of them Plus, you'll hear what to do after you'v…
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Where are you as a podcaster? At the beginning? In the messy middle of podcasting? I dare say, unless you hang it up, you're never at the end! The messy middle is that challenging season where motivation dips, results lag, and doubt creeps in. Here’s the game changer: God is not absent in the middle; He’s working through it to prepare you, offer gr…
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Most producers chase every lead and wonder why they’re stuck in the price game. But Tom Gilroy flipped the script—and helped scale a 120-year-old family agency into a nationally recognized powerhouse. In this episode, Tom breaks down the repeatable strategy that took him from finance outsider to President of GKG, and the systems they use to help pr…
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B2B service firms have been told to niche down, build helpful content and trust the funnel. But in today’s competitive market, where everyone is applying the same formula, it’s not enough to stand out. When every firm looks and sounds the same, buyers tune out. In this episode, Host James Lawrence, Co-Founder of Rocket Agency, sits down with B2B me…
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Tired of pushy sales tactics? Discover how to master the art of selling high-value CFO advisory services without feeling sleazy as Michelle Weinstein takes the hot seat opposite Adam Lean, CEO of The CFO Project. We delve into strategies for financial professionals to communicate their value, overcome the fear of rejection, and build a thriving pra…
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Getting this whole podcasting thing to become a successful venture both for podcast hosts and guests can be challenging. Thankfully, we can follow clues from the world's biggest companies to uncover how to achieve our desired results in podcasting! In this episode, Alex Sanfilippo talks with JCRON (former President of Kajabi) about how to apply bil…
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If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are. I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout …
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What would happen to your business if your social media account disappeared overnight? If you're a freelancer or business owner relying solely on social media to attract clients, you're gambling with your livelihood. When you're building on platforms you don’t own, one algorithm change or account hack can wipe out your client pipeline in an instant…
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Let’s talk about what really moves the needle in your business in 2025! In this episode, I’m joined by Dallas Travers, the go-to coach for values-driven coaches who want to grow without the sleaze. Dallas breaks down the exact strategy she used to grow her email list by 3,000+ subscribers in six months—without ads, without burnout, and definitely w…
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How effecient are you with your time? It's one of the top 3 questions I get asked... "How can I (or my team) get better at managing time" In this episode we cover 5 critical things to nail to get better with how you manage your time. Also...spoiler alert it's not really about managing time - it's how you manage your energy. As a guy who (up until r…
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Essentially a Part 2 of Episode 17, The conversation evolves into a theme revolving around the strategic methodologies employed for crafting compelling summer marketing campaigns, specifically within the context of the forthcoming 90 days of summer. We, your hosts, Larry Aldrich and Mady Dudley, are joined by our social media director, Lexi Floyd-N…
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In this episode of #MotivatingMondays, we continue our 6-week series on 'Best Practices in Employer Engagement'. In Week 4, we're talking about how job development is perceived among local employers and nine strategies for raising your profile within the business community. Employers regularly reject job development supports but continue to rely on…
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Your credibility isn’t in your credentials, it’s in your stories. Stories aren’t just for children’s books or fairy tales. They’re the secret behind why audiences remember you, connect with you, and trust you as an expert. If you’re a coach, consultant, or service provider, weaving stories into your speaking gives you the competitive edge and helps…
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Get ready to learn the 5 transformative principles that can elevate your B2B sales performance to new heights! Harry Kendlbacher, CEO & Managing Partner of Global Performance Group, has a wealth of experience and innovative strategies to enhance B2B sales, especially in unpredictable economic climates. Together in this episode, we explore the nuanc…
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Welcome back to Your Six Figure Self podcast! In typical Carly vibes, we're doing business differently. We’re not chasing. We’re not bracing. We’re not burning ourselves out trying to “get it right.” This podcast is about building a business that feels like freedom in your body and plenty in your bank account. We're talking nervous-system-led embod…
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Send us a text The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes u…
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In this episode of the Safety Consultant with Sheldon Primus podcast, Sheldon shares a focused update on OSHA activities for summer 2025. He breaks down key federal and state-level initiatives, recent enforcement patterns, and what the latest guidance means for safety consultants, internal EHS leaders, and businesses of all sizes. What You’ll Learn…
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“Finding your voice” might sound like a personal development cliché, but for speakers and leaders, it’s the secret weapon that too many overlook. As a speaker your voice is your most important tool and mastering how to use it to its fullest effect is one of the most impactful things you can do. This isn’t just about sounding ‘nice’, your voice is a…
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If you are worried that your ideal clients aren’t out there or just need a little hope right now, this episode is for you. Rebekah Mays, a LinkedIn ghostwriter for Climatetech executives, shares exactly how she landed her dream project with an ideal client – and much more! And if you like what you hear, we’d love it if you write a review, subscribe…
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ During this live coaching session, our guest Alexi Bracey gets clarity on the myth that you need a speaker reel. During her coaching session, she gets back on the right track to avoid procrastination with her daily non-negotiable. Are you looking f…
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Sign up for the Podcast Ecosystem Masterclass - Live with Jen! Just because you’re consistent doesn’t mean your podcast is working. If your show isn’t bringing in leads, building real trust, or supporting your offers, it’s not a content problem. It’s an ecosystem problem. In this episode, I’m breaking down the real reason most podcasts stall, fade,…
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Most agencies are burning out their team to protect their bottom line. More remarketing. More manual quoting. More inefficiencies. All while margins get tighter — and expectations get higher. This week on Getting Past the Premium, Elliot sits down with Chris Peabody from Ascend to unpack what the most forward-thinking agencies are doing differently…
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Getting booked as a podcast guest can be a difficult grind. But this doesn't have to be the case for you! In this episode, Crissy Conner shares how showing up consistently, positioning yourself as an expert, and promoting past interviews make hosts want to invite you. As a result, you'll build momentum, attract opportunities, and stand out as a sou…
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Is it really possible to build a successful freelance business and raise your kids at home without burning out? If you're a parent trying to balance work and family, or you're dreaming of leaving your 9-to-5 for a more flexible life, this episode offers a real-life blueprint for building a profitable freelance business from home…without daycare and…
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If you’ve ever pitched yourself to be on a podcast and gotten total crickets... this one’s for you. I’m spilling the tea on podcast pitches—the good, the bad, and the so-bad-I-hit-delete-before-I-finish-reading. As someone who has a background in public relations and has hosted this show for over two years, I get dozens of pitches every week. And h…
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You don’t have to niche down or share every photo online to build a photography business that works for you. Lindsay Coulter joins us to talk about what it really means to shoot with heart — from weddings to family sessions and everything in between. We dive into her privacy-first approach, why consistency matters more than choosing a niche, and ho…
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The focal point of this podcast episode is the profound impact of creativity and intentionality in social media marketing. Larry Aldrich, Maddie Dudley, and guest Lexi engage in an enlightening discourse on how innovative storytelling and authentic engagement can elevate brand presence and foster genuine connections with audiences. Through a detail…
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Welcome back to Your Six Figure Self podcast! In typical Carly vibes, we're doing business differently. We’re not chasing. We’re not bracing. We’re not burning ourselves out trying to “get it right.” This podcast is about building a business that feels like freedom in your body and plenty in your bank account. We're talking nervous-system-led embod…
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In this episode of #MotivatingMondays, we continue our 6-week series on 'Best Practices in Employer Engagement'. In Week 3, we’re talking about using 'Discovery' to build relationships with employers and to be able to effectively speak to their needs when pitching clients or students. Getting to know the challenges and daily reality of employers is…
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Stories aren’t just for kids. They’re your secret weapon for capturing and keeping attention, being unforgettable, and connecting with anyone you want to influence. Most adults don’t realize how powerful storytelling is for learning and selling. Whether you’re a speaker, coach, or looking to stand out in your niche, crafting a strong story helps li…
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